LA Hacienda Mexican Restaurant
La Hacienda Mexican Restaurant is a single-location, owner-operated full-service Mexican restaurant in Gilroy, California, founded in 2004, serving dine-in, takeout, delivery, and catering customers across four central California counties with a staff of 185.
- Company typePrivate
- Founded2004
- HeadquartersGilroy, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What LA Hacienda Mexican Restaurant does
La Hacienda Mexican Restaurant is a privately held, single-location full-service Mexican restaurant founded in 2004 and operating at 1160 First Street, Gilroy, California. The restaurant serves individual diners and event/catering customers across a four-county region encompassing Santa Clara, San Benito, Santa Cruz, and Monterey Counties. Core operations include dine-in service with a full-service bar, takeout, third-party delivery via DoorDash, direct online ordering through the masa.plus platform, weekday lunch specials (Monday-Friday 11:00 AM - 2:00 PM), happy hour programming (Monday-Friday 2:00 PM - 6:00 PM), and a banquet room for private events. The menu spans traditional Mexican main dishes (enchiladas, fajitas, burritos, mole, chile verde, chile colorado), a dedicated Mariscos seafood section featuring wild jumbo Mexican prawns, Atlantic salmon, and red snapper, a vegetarian plate category, and a la carte items; menu pricing ranges from $5.95 for sides to $30.75 for premium steaks. Catering is offered as a tray-based service for weddings, corporate events, birthdays, and private parties, with on-site banquet facilities and off-site delivery.
The underlying technology stack is non-proprietary and limited to standard restaurant infrastructure — a website with menu and contact information, the masa.plus online ordering storefront (app.masa.plus/store/9486), a DoorDash integration for delivery, and conventional credit-card payment processing (Visa, Mastercard, American Express, Discover). There is no mobile app, no API exposure, and no AI/ML capabilities disclosed. No social media profiles or paid digital marketing channels are evident in the source data; customer acquisition appears to rely on local word-of-mouth and the restaurant's community reputation.
The business model is a traditional multi-stream restaurant operation with three primary revenue engines: (1) dine-in food and beverage sales at unit-priced menu items, (2) takeout and delivery orders via phone, masa.plus, and DoorDash, and (3) event catering billed via tray-level pricing with a $5.50 per-person minimum service charge and 18% gratuity on tables of six or more. The company is owner-operated with no disclosed external investment, parent company, franchise relationship, or institutional backing. Headcount stands at 185 employees, which is unusually high for a single location and likely reflects the combined front-of-house, kitchen, and catering/event labor base. The restaurant is recognized locally as the best Mexican restaurant in Gilroy, CA, supporting its 20-plus year operating history.
LA Hacienda Mexican Restaurant firmographics
Firmographics- Name
- LA Hacienda Mexican Restaurant
- Legal name
- La Hacienda Mexican Restaurant
- Website
- https://lahaciendagilroy.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Hacienda Mexican Restaurant is a single-location, owner-operated full-service Mexican restaurant in Gilroy, California, founded in 2004, serving dine-in, takeout, delivery, and catering customers across four central California counties with a staff of 185.
- Ownership category
- akta.pro rank
LA Hacienda Mexican Restaurant industry classification
Industry- Product category
- Casual Dining Mexican Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro industry
- Casual Dining RestaurantsTravel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)Mexican & Tex-Mex Fast Casual
Keywords
Where LA Hacienda Mexican Restaurant is headquartered
LocationHeadquarters
- HQ city
- Gilroy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LA Hacienda Mexican Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Traditional sit-down restaurant service offering Mexican cuisine for lunch and dinner. Revenue generated from food and beverage sales to dine-in customers.
- Takeout and Delivery: Customer orders via phone or online for pickup or delivery. Delivery handled through DoorDash partnership.
- Catering Services: Full-service catering for events including weddings, corporate events, birthday parties, and private events. Offers tray-based menu items including rice, beans, proteins, and side dishes. Revenue from per-event catering contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A La Carte Menu Items |
| Unit Pricing | Pay-as-you-go | Full Entrée Plates |
| Unit Pricing | Pay-as-you-go | Premium Steak Entrées |
| Unit Pricing | Pay-as-you-go | Seafood Specialties |
| Unit Pricing | Pay-as-you-go | Vegetarian Menu Items |
| Unit Pricing | Multi-year contract | Catering Trays |
| Unit Pricing | Pay-as-you-go | Appetizers and Starters |
| Unit Pricing | Pay-as-you-go | Salads |
| Unit Pricing | Pay-as-you-go | Lunch Specials |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
LA Hacienda Mexican Restaurant product offering
Product offeringCore offering
La Hacienda Mexican Restaurant is a single-location casual dining Mexican restaurant in Gilroy, CA that prepares and serves freshly made authentic Mexican cuisine for lunch and dinner. The core offering encompasses dine-in service, takeout, DoorDash delivery, weekday lunch specials, full-service bar with happy hours, and off-site catering for weddings, corporate events, and private parties. Menu categories include main dishes (Platillos Fuertes), seafood (Mariscos), appetizers and salads, burritos and a la carte items, and vegetarian plates.
Product overview
La Hacienda Mexican Restaurant is a single-location traditional Mexican dining establishment offering dine-in, takeout, and delivery services. The core product portfolio centers on freshly prepared Mexican cuisine including main dishes (Platillos Fuertes), fresh seafood (Mariscos), appetizers and salads (Apetitos), burritos, and vegetarian options. The restaurant operates add-on service modules including lunch specials (weekday 11AM-2PM), catering services for off-site events, Happy Hours at the bar (weekday 2PM-6PM), and a banquet room for private in-restaurant events. All menu items are prepared fresh daily using quality ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Platillos Fuertes (Main Dishes) Signature main dishes including steaks, enchiladas, fajitas, and regional Mexican specialties such as Mole, Chile Verde, and Chile Colorado, served as complete meal plates for individual diners.
- Mariscos (Seafood Specialties) Fresh seafood dishes featuring wild jumbo Mexican prawns, Atlantic salmon, and wild red snapper prepared in styles including diabla, garlic, veracruzana, and fajita preparations for individual diners.
- Apetitos, Tostadas y Ensaladas (Appetizers and Salads) Starters and light options including nacho fries, chicken wings, tamales, quesadillas, nachos, sopes, guacamole, and grilled chicken or fajita salads for individual diners.
- Burritos and A La Carta Handheld and individual items including various burrito varieties (chile verde, asada, carnitas, pollo, shrimp, wet burrito, verde) and a la carte options like tacos, flautas, and enchiladas for individual diners.
- Platillos Vegetarianos (Veggie Plates) Vegetarian Mexican dishes including veggie fajitas, enchiladas, burritos, sopes, and flautas featuring vegetables, mushrooms, and fresh cheese for individual diners.
- Lunch Specials Limited-time weekday lunch menu available Monday through Friday from 11:00 AM to 2:00 PM, featuring discounted individual portions of enchiladas, tacos, and flautas for individual diners.
- Catering Services Off-site catering for weddings, birthdays, company parties, and private events, offering full trays of entrées, sides, rice, beans, and proteins for event organizers and hosts in Santa Clara, San Benito, Santa Cruz, and Monterey Counties.
- Banquet Room (Private Events) Private in-restaurant event space available for groups of varying sizes, with dedicated sections of the restaurant that can be reserved for parties or meetings.
- Happy Hour Bar Service Discounted bar service available Monday through Friday from 2:00 PM to 6:00 PM at the full-service bar, offering drink promotions for individual diners.
Companies that use LA Hacienda Mexican Restaurant
Customer profileSegments2 records
Ideal customer profiles2 records
LA Hacienda Mexican Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
LA Hacienda Mexican Restaurant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoorDashcoreDoorDash is a food delivery partnership providing third-party delivery service for La Hacienda. Customers can order through DoorDash for delivery, expanding the restaurant's reach to customers who prefer delivery over takeout.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
LA Hacienda Mexican Restaurant competitors and assessment
Company assessmentDirect peers
- Qdoba Mexican Eats: Fast-casual Mexican franchise offering burritos, tacos, and bowls with digital ordering and catering. Comparable on cuisine, catering service line, and online ordering — overlapping directly with La Hacienda's burrito and catering offerings.
- Rubio's Coastal Grill: California-based fast-casual chain specializing in Mexican seafood (Mariscos) alongside traditional tacos and burritos. Particularly comparable given La Hacienda's dedicated Mariscos menu line.
- Cafe Rio: Fast-casual Mexican chain serving made-from-scratch tacos, burritos, salads, and enchiladas. Comparable as a same-cuisine competitor with similar fresh-ingredient positioning, though in a faster-service format.
- Chipotle Mexican Grill: Largest US Mexican-focused restaurant chain offering burritos, tacos, and bowls through fast-casual and digital channels. Comparable as a direct competitor for the same cuisine category and value-conscious customer, though operating at vastly greater scale and with a digitally led model.
- Chevys Fresh Mex: Casual dining Mexican restaurant chain with full bar, happy hour, and event catering. Closest service-model analog to La Hacienda's sit-down casual dining format with bar service and banquet/catering add-ons.
- Moe's Southwest Grill: Fast-casual Southwest/Mexican franchise with catering program. Comparable on cuisine category, broad menu (including vegetarian), and catering-as-add-on revenue stream.
- Baja Fresh: Fast-casual Mexican grill chain focused on fresh, flame-grilled Mexican food with catering services. Comparable on fresh-ingredient positioning and catering availability for the same target customer.
Regional players
- El Farolito: Long-standing Bay Area Mexican taqueria chain with multiple locations across the San Francisco Bay Area. Comparable as a regional, community-rooted Mexican restaurant operator in the broader Northern California market La Hacienda also serves.
- La Taqueria: Iconic San Francisco Mission-style Mexican taqueria focused on fresh, traditional preparation. Comparable as a community-recognized, freshness-driven Mexican restaurant operator in the broader Bay Area, though concentrated in San Francisco rather than South Bay.
Broad incumbents
- Taco Bell: Largest QSR Mexican chain with broad national footprint and aggressive digital/loyalty investment. Overlaps on cuisine category and value-tier customer, but operates a fundamentally different quick-service, tech-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LA Hacienda Mexican Restaurant social profiles
Digital presenceLA Hacienda Mexican Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA Hacienda Mexican Restaurant leadership team
Management profileNumber of profiles
LA Hacienda Mexican Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA Hacienda Mexican Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA Hacienda Mexican Restaurant
What does LA Hacienda Mexican Restaurant do?
La Hacienda Mexican Restaurant is a single-location casual dining Mexican restaurant in Gilroy, CA that prepares and serves freshly made authentic Mexican cuisine for lunch and dinner. The core offering encompasses dine-in service, takeout, DoorDash delivery, weekday lunch specials, full-service bar with happy hours, and off-site catering for weddings, corporate events, and private parties. Menu categories include main dishes (Platillos Fuertes), seafood (Mariscos), appetizers and salads, burritos and a la carte items, and vegetarian plates.
Is LA Hacienda Mexican Restaurant a public or private company?
LA Hacienda Mexican Restaurant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LA Hacienda Mexican Restaurant founded?
LA Hacienda Mexican Restaurant was founded in 2004. It employs 101 to 250 people.
Where is LA Hacienda Mexican Restaurant based?
LA Hacienda Mexican Restaurant is headquartered in Gilroy, United States, in the North America region.
How does LA Hacienda Mexican Restaurant make money?
Three revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are takeout and Delivery and catering Services.
Who are LA Hacienda Mexican Restaurant's main competitors?
Direct peers on record are Qdoba Mexican Eats, Rubio's Coastal Grill, Cafe Rio, Chipotle Mexican Grill, Chevys Fresh Mex, Moe's Southwest Grill and Baja Fresh. Regional players are El Farolito and La Taqueria. Taco Bell is listed as a broad incumbent.
Does LA Hacienda Mexican Restaurant have an API?
No public API is recorded for LA Hacienda Mexican Restaurant.
What industry is LA Hacienda Mexican Restaurant in?
LA Hacienda Mexican Restaurant's product category is Casual Dining Mexican Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.