What personr does

Personr Pty Ltd is an Australian-headquartered (Stirling, Western Australia) software company, founded in 2021 by Charlie Westerman and Nick Ahrens, that operates a single, end-to-end AML/CTF compliance platform. The platform unifies client onboarding (KYC, KYB, identity verification with biometric liveness and face matching, and PEP/sanctions/adverse-media screening) with compliance program hosting (policies, business and customer risk assessments, case management, questionnaires) and automated regulatory reporting, including AUSTRAC-specific SMR and TTR submissions. The technology is delivered as a cloud-hosted SaaS Dashboard (enterprise.personr.co), a public API and SDK for embedded integration, and a no-code Flow Builder for configuring onboarding journeys; it is ISO 27001:2022 certified, encrypted with AES-256, runs across multiple data centres with a 99.5% monthly uptime SLA, and supports 12,000+ identity document types across 50+ KYC countries and 200+ KYB jurisdictions.

The business model is a hybrid of annual subscription commitments (12-month auto-renewing terms with 15% annual price-adjustment caps) and usage-based per-Check charges, supplemented by one-time installation fees, a free trial with no credit card, and a partner/reseller channel. The go-to-market is sales-led with a self-serve PLG overlay, plus event-driven and content-led demand generation tied to Australia's Tranche 2 AML/CTF reforms (effective July 2026). Personr's named customer segments are Australian Tranche 1 entities (exchanges, remittance providers, crypto businesses) upgrading from fragmented compliance tools, and Tranche 2-designated non-financial businesses and professions — accounting, legal, real estate and other DNFBPs — that must stand up AML programs before the July 2026 deadline.

Personr is private, founder-led, and early-stage: it has raised a seed round (announced May 2025) and a follow-on investment from FundWA (October 2025), with amounts undisclosed. It has built a partnership and channel ecosystem spanning data providers (Data Zoo), vertical SaaS platforms (Actionstep for law), industry bodies (IPA), training providers (UpSkill), and a Compliance Consultant Directory, alongside recognitions including Aventine Lab's 'Most Comprehensive & Innovative AML Compliance Platform' (2025) and a Blockies Awards 2025 finalist listing.

Name

personr

Legal name

Personr Pty Ltd

Website

https://personr.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Personr is an Australian AML/CTF compliance platform that unifies KYC/KYB onboarding, identity verification, risk scoring, case management, and AUSTRAC reporting for Australian Tranche 1 regulated businesses and Tranche 2 firms (accountants, lawyers, real estate agents) preparing for the July 2026 deadline.

Ownership category

akta.pro rank

Product category

AML Compliance Software

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

KYC/KYB & Customer Onboarding (CIP, beneficial ownership, screening) (FSAGAFAB)

akta.pro secondary industries

KYC/Client Due Diligence & Participant Onboarding Controls (FSAFAKAF), Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI), Beneficial Ownership (UBO) & Corporate Registry Verification (KYB) (FSAMAMAK)

Keywords

• AML compliance software
• KYC identity verification
• KYB business verification
• Regulatory reporting platform
• Client onboarding workflows

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Recurring per-period subscription fees for specific Services charged once per reporting period (one calendar month); non-deductible from Commitment but may be deductible from Pre-Payment under the chosen Pricing Plan.
2. Pre-Payment / Commitment (Check Charges & Service Charges): Pre-Payments paid on Billing Start Date and at each Renewal Period plus monthly Commitments; Check Charges are billed per individual verification Check (re-checks after 1 month or by customer request count as new Checks); additional Checks/Services above the Pre-Payment are billed separately.
3. Installation Fee: One-time activation fee per Service, paid once on activation; may be deductible from the Pre-Payment.
4. Free trial / freemium onboarding: Trial Period may be granted at Provider's discretion during which a limited volume of Checks per the chosen Pricing Plan is free; the company also offers a 'Start free trial' self-serve signup with no credit card required to drive funnel entry.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels11 records

Core offering

Personr is a unified AML/CTF compliance SaaS platform that combines client onboarding (KYC, KYB, identity verification with biometric liveness and face matching, PEP/sanctions/adverse-media screening) with compliance program management (risk assessments, policies, case management, questionnaires) and AUSTRAC-aligned regulatory reporting (SMR/TTR). It targets Australian Tranche 1 regulated businesses and Tranche 2 entities (accountants, lawyers, real estate agents) preparing for the July 2026 reforms, and is delivered via a hosted Dashboard, an API, and an embeddable SDK.

Product overview

Personr offers a single unified AML compliance platform organised into two top-level modules — Onboarding and Compliance — plus a dedicated Reporting capability and policy hosting. The Onboarding module consolidates Know Your Customer (KYC), Know Your Business (KYB), the no-code Flows/Flow Builder, and AML Screening into a single onboarding experience, while the Compliance module brings together Risk, AML/CTF Compliance, Case Management, Policies, and Questionnaires. The platform also offers automated Reporting (board, annual, and AUSTRAC regulatory reports including SMR/TTR) and policy hosting for AML/CTF programs. Together, these modules centralise onboarding, risk assessment, policy hosting, screening, case management, and reporting for Australian regulated businesses, with global KYC/KYB coverage across 12,000+ identity documents.

Differentiator

Problem solved

Functional benefit

Products and services

• Personr AML Compliance Platform End-to-end AML compliance platform that centralises onboarding (KYC, KYB, identity verification, PEP/sanctions screening) and compliance program management (risk assessments, policies, case management, questionnaires, and AUSTRAC-aligned SMR/TTR reporting) in a single product. Supports global KYC across 50+ countries and 12,000+ ID document types, KYB in 200+ jurisdictions, and is targeted at Australian Tranche 1 regulated entities and Tranche 2 firms (accountants, lawyers, real estate agents) preparing for the July 2026 reforms.
• Personr API and SDK Programmatic interface to Personr's identity verification, KYC, KYB and AML screening capabilities, with an embeddable SDK for integrating onboarding flows into customer platforms. Includes documented consent parameters (e.g. privacy_notice_read_consent_given), uptime measurement via third-party HTTPS checks, and a service-level commitment of at least 99.5% service availability per calendar month.
• Personr Onboarding Module Onboarding module that brings together KYC identity verification, KYB business verification, the no-code Flow Builder for custom journeys, and PEP/sanctions/adverse-media AML screening to verify clients quickly and compliantly.
• Personr Compliance Module Compliance module that houses risk assessments, AML/CTF program management, case management, policy hosting, and questionnaires, providing structure, visibility, and accountability to an organisation's AML/CTF framework.
• Flow Builder No-code visual builder for designing custom onboarding journeys, allowing customers to compose identity document capture, selfie and face match, data input, and custom questionnaires in minutes rather than weeks.

Quantifiable outcome

• AML/CTF program live and audit-ready within ~30 days of starting (vs years of legacy implementations)
• +3 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• UpSkillcoreGTM or Marketing Partner · 20 May 2026'Personr and UpSkill Partner to Strengthen AML/CTF for Australian Businesses' announced 20 May 2026. UpSkill is a training/education provider; partnership supports AML/CTF capability uplift across Australian regulated businesses.
• Law CentralcoreGTM or Marketing Partner · 21 April 2026'Personr x Law Central' announced 21 April 2026. Co-marketing/alliance targeting Australian law firms preparing for Tranche 2 AML compliance.
• IPA (Institute of Public Accountants)coreGTM or Marketing Partner · 3 March 2026'Personr and IPA Partner to Support Accountants' announced 3 March 2026. Industry-body partnership with the Institute of Public Accountants to support accounting firms ahead of the July 2026 Tranche 2 deadline.
• ActionstepcoreStrategic or Co-development Partner · 19 February 2026'Personr × Actionstep: Redefining Compliance' announced 19 February 2026. Actionstep is a legal practice management platform; partnership integrates Personr AML/CTF compliance into law firm workflows on Actionstep.
• Data ZoocoreTechnology or Integration · 5 June 2025Personr and Data Zoo announced a partnership on 5 June 2025. The relationship supports Personr's global identity verification and AML screening capabilities (data providers for KYC/AML checks) and is featured as a News announcement on Personr's site.
• Compliance Consultant DirectorycoreChannel Partner/ Reseller/ DistributorPersonr publishes a Compliance Consultant Directory and a 'Become a Partner' program enabling compliance consultants and implementation partners to refer/resell Personr to their end clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onfido (now Entrust): Identity verification provider offering document and biometric verification with global document coverage; now part of Entrust, it competes head-on with Personr's identity verification and onboarding flows for Australian regulated businesses.
• Veriff: Global identity verification and AML/KYC platform serving regulated digital businesses with biometric verification, document checks, and sanctions screening — directly overlaps Personr's KYC, AML screening and onboarding module across both Tranche 1 (fintech/crypto) and DNFBP segments.
• Jumio: Established identity and KYC/AML platform with global document coverage, biometric verification and orchestration APIs, serving fintechs, crypto firms and other regulated entities that overlap directly with Personr's Tranche 1 customer base.
• Sumsub: End-to-end verification platform covering KYC, KYB, AML screening, transaction monitoring and case management — closely mirrors Personr's full unified onboarding-plus-compliance stack and addresses the same regulated customer base globally, including Australia.
• Arctic Intelligence: Australian RegTech offering AML/CTF risk assessment, policy and program hosting tools aligned with AUSTRAC; directly overlaps Personr's compliance, risk and policy modules for Australian regulated firms.
• Persona: Identity verification platform offering configurable KYC, KYB, AML screening and case management with an API-first design — comparable in product surface area and Flow Builder-style configurability to Personr's onboarding journey builder.
• Trulioo: Global identity verification and business verification (KYB) provider with broad document and jurisdictional coverage; competes directly with Personr's KYC/KYB modules for regulated Australian and international customers.
• First AML: Australia/NZ-based AML compliance platform specifically built for the AUSTRAC regime, covering KYC, source-of-funds checks and AML/CTF program management for legal and accounting firms — Personr's closest head-to-head competitor in the Tranche 2 DNFBP segment.

Regional players

• AML360: Australian AML compliance platform providing KYC checks, transaction monitoring and AUSTRAC reporting for smaller regulated entities; comparable target market and regulatory focus to Personr's Australian Tranche 1/Tranche 2 base.

Broad incumbents

• ID.me: Large-scale identity verification and digital wallet provider in the US with broad KYC and AML use cases across government, financial services and regulated industries; comparable technology stack to Personr but serves a different geography and customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/personrco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about personr