Data Zoo
Data Zoo provides a single API connecting enterprises and identity platforms to 150+ authoritative government and credit data sources across 40+ countries, serving financial services, fintechs, and identity verification platforms such as Veriff, Sumsub, and Ping Identity.
- Company typePrivate
- Founded2011
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Data Zoo does
Data Zoo is a private identity verification data infrastructure company that provides a single API connecting organizations to authoritative government and credit data sources across more than 40 countries. Founded in 2011 and headquartered in North Sydney, Australia, the company operates a global network spanning 150+ trusted data sources, with offices in Australia, New Zealand, Singapore, and New York, and server infrastructure across six countries on three continents. The company serves two primary customer archetypes: tech-forward enterprises that need to build and scale their own verification stacks, and identity and orchestration platforms (including Veriff, Sumsub, Ping Identity, Alloy, Daon, and Personr) that embed Data Zoo's data layer to fill regional coverage gaps. Named direct customers include Airwallex, MoneyGram, FXCM, Mitrade, eToro, and Experian, indicating a heavy concentration in cross-border payments, trading platforms, and financial services.
The product platform is built around four core capabilities: Identity Verification (real-time checks against authoritative government and credit sources), Risk Signals (fraud and synthetic identity detection), and use-case verticals for Cross-Border Payments, Account Openings, and Customer Due Diligence. Technically, the platform is differentiated by smart source sequencing that pre-validates and routes queries to optimize match rate, speed, and cost, and by attribute-level configurability that allows customers to tune matching rules to their own risk appetite. The company is a Gateway Service Provider for Australia's Document Verification Service and holds SOC 2 Type II, ISO 27001:2022, and CSA STAR Level 1/2 certifications, supporting privacy-first, data-minimization-led design.
Data Zoo operates a usage-based API revenue model with enterprise sales motion, complemented by channel distribution through platform partners. The company raised approximately $23.18M in May 2024 from Ellerston Capital. Legal entities span Australia (Data Zoo Pty Ltd), Hong Kong (Data Zoo Limited), Singapore (Data Zoo Pte Ltd), and the United States (Data Zoo US LLC). Leadership includes Andrew Wilson as Chief Executive Officer and Jon Jones as Chief Revenue Officer. Revenue is not publicly disclosed.
Data Zoo firmographics
Firmographics- Name
- Data Zoo
- Legal name
- Data Zoo
- Website
- https://datazoo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Data Zoo provides a single API connecting enterprises and identity platforms to 150+ authoritative government and credit data sources across 40+ countries, serving financial services, fintechs, and identity verification platforms such as Veriff, Sumsub, and Ping Identity.
- Ownership category
- akta.pro rank
Data Zoo industry classification
Industry- Product category
- Identity Verification Software
- NAICS
- Credit Bureaus (561450)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Beneficial Ownership (UBO) & Corporate Registry Verification (KYB) (FSAMAMAK)
Keywords
Where Data Zoo is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Data Zoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- API-Based Identity Verification Services: Data Zoo provides identity verification data services through API calls. Organizations integrate via single API to access authoritative data across 150+ sources in 40+ countries. The pricing model appears to be usage-based based on API call volumes, with the value proposition centered on reducing false negatives and improving match rates for verification decisions.
- Identity Verification Data Sources: Data Zoo connects organizations to authoritative government and credit data sources for identity verification. The company acts as the authoritative data layer that strengthens verification stacks, providing access to primary, region-specific sources that reduce false negatives and improve match rates.
Go-to-market motion5 records
Distribution channels5 records
Marketing channels5 records
Data Zoo product offering
Product offeringCore offering
Data Zoo provides a single API that connects organizations to 150+ authoritative government and credit data sources across 40+ countries for global identity verification, KYC compliance, and risk/fraud detection. The platform enables real-time identity verification, AML screening, and continuous risk monitoring through smart source sequencing and attribute-level verification across multiple jurisdictions.
Product overview
Data Zoo offers a unified identity verification platform built around its core API product that provides access to a global network of authoritative identity data. The platform consists of Identity Verification (core verification against government and credit data), Risk Signals (fraud detection capabilities), and specialized use cases including Cross-Border Payments, Account Openings, and Customer Due Diligence. All offerings are delivered through a single API integration connecting to 150+ data sources across 40+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- IDU: Identity verification data platform (IDU-X) used for managing verification subjects and processing identity data
Products and services
- Identity Verification Core product providing real-time identity verification through 150+ authoritative data sources, enabling organizations to verify customer identities across 40+ countries for onboarding and compliance.
- Risk Signals Continuous risk and fraud detection service that monitors identity attributes and behavioral signals to surface ongoing risk exposure after onboarding.
- Cross-Border Payments Verification Tailored identity verification solution for cross-border payment providers, designed to meet compliance requirements across different regulatory jurisdictions in real time.
- Account Openings Verification Identity verification solution optimized for new customer account opening workflows, providing fast and accurate KYC checks for financial institutions and fintechs.
- Customer Due Diligence Enhanced due diligence and KYC/CDD solution for organizations required to meet ongoing customer verification and anti-money laundering obligations.
Quantifiable outcome
- Strong onboarding capabilities with deep access to region-specific data sources enhancing verification accuracy and compliance
- +1 more outcomes
Companies that use Data Zoo
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
Data Zoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Data Zoo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VeriffcoreVeriff's integration with Data Zoo adds a third verification signal alongside document and biometric checks, helping businesses reduce false positives, strengthen fraud detection, and meet compliance requirements across regulated markets.
- VeriffcoreVeriff integrated Data Zoo's global authoritative data network into its AI-native identity verification platform via a single API. The collaboration helps businesses address growing fraud and compliance complexity across regulated markets by combining authoritative data sources with existing AI verification capabilities. The partnership is live globally and positions Veriff to expand geographic coverage while serving regulated businesses seeking consolidated identity verification infrastructure.
- Ping IdentitycoreData Zoo partnered with Ping Identity to power PingOne Verify using global authoritative data. The partnership enhances PingOne Verify with Data Zoo's data capabilities, targeting identity verification use cases for enterprises.
- SumsubcoreSumsub partnered with Data Zoo to offer improved compliance and fraud prevention solutions for financial institutions worldwide. The collaboration combines Sumsub's full compliance suite including verification and anti-fraud tools with Data Zoo's identity verification data sources to deliver end-to-end KYC and KYB solutions. Sumsub's findings show deepfake fraud surged fourfold globally, with three quarters of fraud occurring post-onboarding, driving need for continuous verification beyond initial onboarding.
- AlloycoreAlloy is listed as a partner integrating Data Zoo's data into its identity verification platform for financial institutions.
- DaoncoreDaon is listed as a partner integrating Data Zoo's data into its identity and biometric verification platform.
- PersonrminorPersonr is listed as a partner integrating Data Zoo's data into its identity verification platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Data Zoo competitors and assessment
Company assessmentDirect peers
- Trulioo: Trulioo operates a Global Identity Network connecting to hundreds of authoritative data sources worldwide via a single API for KYC/KYB/AML. Closest direct comparable to Data Zoo in positioning, technology, and customer segment (regulated fintechs and platforms).
- GBG: GBG is a UK-headquartered identity verification and location intelligence provider offering global data coverage for KYC, AML, and fraud prevention. Comparable product scope, target verticals (financial services, gaming, fintech), and multi-source data network model.
- Veriff: Veriff is an AI-native identity verification platform that has integrated Data Zoo as a third verification signal. Overlapping capabilities in document and biometric verification plus global KYC data, serving the same regulated enterprise customer base.
- Sumsub: Sumsub is a full-suite identity verification and compliance platform serving financial institutions and crypto businesses worldwide. Data Zoo partner, but also offers its own KYC/KYB data and orchestration capabilities overlapping directly with Data Zoo's proposition.
- Persona: Persona is an identity infrastructure platform offering configurable KYC/KYB verification with global data source coverage for fintechs and digital platforms. Direct competitor in the orchestration/data-layer category serving similar end customers.
- Alloy: Alloy is an identity orchestration platform for banks and fintechs that integrates multiple data providers (including Data Zoo) behind a single API. Comparable API-first, partner-channel GTM and similar customer base in regulated financial services.
Broad incumbents
- Experian: Experian is a global information services company with credit, identity, and fraud verification products. Both a customer and competitor to Data Zoo — operates broader data portfolio at scale including consumer and business credit bureaus, while Data Zoo specialises in the identity data layer.
- Equifax: Equifax is a global data, analytics, and technology company with identity verification, fraud prevention, and credit risk solutions. Competes with Data Zoo in authoritative-data-driven verification, with much larger scale and broader data assets.
- TransUnion: TransUnion is a global information and insights company offering identity verification, fraud mitigation, and credit reporting through products such as IDology. Competes with Data Zoo in KYC and risk signals, with a global consumer credit data footprint that overlaps with parts of Data Zoo's source network.
- LexisNexis Risk Solutions: LexisNexis Risk Solutions provides identity verification, fraud detection, and compliance data to financial services, insurance, and government. Comparable authoritative-data positioning with broader public records and analytics portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Data Zoo social profiles
Digital presenceData Zoo compliance and trust
Trust signalCompliance4 records
Data Zoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Zoo leadership team
Management profileNumber of profiles
Profiles2 records
Data Zoo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Zoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Zoo
What does Data Zoo do?
Data Zoo provides a single API that connects organizations to 150+ authoritative government and credit data sources across 40+ countries for global identity verification, KYC compliance, and risk/fraud detection. The platform enables real-time identity verification, AML screening, and continuous risk monitoring through smart source sequencing and attribute-level verification across multiple jurisdictions.
Is Data Zoo a public or private company?
Data Zoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Data Zoo founded?
Data Zoo was founded in 2011. It employs 51 to 100 people.
Where is Data Zoo based?
Data Zoo is headquartered in Sydney, Australia, in the Oceania region.
How does Data Zoo make money?
Two revenue lines are on record. API-Based Identity Verification Services are the primary driver. The others are identity Verification Data Sources.
Who are Data Zoo's main competitors?
Direct peers on record are Trulioo, GBG, Veriff, Sumsub, Persona and Alloy. Broad incumbents are Experian, Equifax, TransUnion and LexisNexis Risk Solutions.
Does Data Zoo have an API?
Yes. Data Zoo provides a single, flexible API that connects to authoritative data from 150+ trusted sources across 40+ countries for global identity verification. The API offers real-time responses with low latency, smart source sequencing to optimize accuracy and cost, and attribute-level verification with configurable matching rules. Available via docs.datazoo.com/api. Developer documentation is at docs.datazoo.com/api.
What industry is Data Zoo in?
Data Zoo's product category is Identity Verification Software. Its primary akta.pro industry code is FSAMAMAK, Beneficial Ownership (UBO) & Corporate Registry Verification (KYB). Its NAICS code is 561450 and its SIC code is 7320.