Lake Hāwea Station
Lake Hāwea Station is a New Zealand family-owned 6,500-hectare high-country farm and luxury hospitality destination. It produces regenerative 16–18 micron merino wool sold to premium fashion brands, operates four luxury residences and event venues, and sells verified carbon credits through the CarbonCrop platform.
- Company typePrivate
- Founded2018
- HeadquartersLake Hāwea, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lake Hāwea Station does
Lake Hāwea Station is a privately held, family-owned 6,500-hectare high-country farm in New Zealand's Southern Alps (legal entity Kanuka Rise Limited), operating the world's first B-Corp certified sheep and beef station, requiring understanding of its hybrid business model that spans primary agriculture, luxury hospitality, premium B2B wool supply, DTC retail, and verified carbon markets. Its core products are luxury accommodation across four properties (Packhorse Cottage, Homespur Cottage, Little L, and The Gates coming soon), premium 16–18 micron merino wool fiber from 10,000 sheep, regenerative farm experiences, free-range guided hunting, corporate retreats and weddings, and a curated DTC e-commerce shop of apparel, home goods, and artisanal food. The technology stack is intentionally lean: regenerative farming practices (no-till, multi-species pastures, holistic grazing) layered with third-party AI-powered carbon sequestration monitoring via CarbonCrop and emissions accounting via AgVice, with soil carbon baselined in 2023 and a plan to incorporate soil carbon into the emissions budget by 2028.
Revenue is generated through six streams: luxury accommodation booked via the Preno system with 3-night minimums, B2B merino wool sales to certified sustainable fashion brands (Allbirds, Chanel, M.J. Bale, Another Tomorrow, Sheep Inc, Maggie Marilyn), DTC e-commerce sales (merino blankets at NZD $420, T-shirts at NZD $270, granola at NZD $22, plus partner-brand products), experiences and events (farm tours, ATV adventures, star gazing, weddings, corporate retreats), guided hunting, and carbon credit sales on voluntary and compliance markets facilitated through CarbonCrop. Customers split into two primary segments: high-net-worth leisure and corporate travelers seeking sustainable luxury experiences, and premium fashion brands requiring verified regenerative merino wool with transparent supply chains. The company is owned and operated by Geoff and Justine Ross (who purchased the property in 2018) with their sons Finn (climate scientist) and Gabe (hunting operations), supported by a small team including a GM of Environment & Tourism, a Farm Manager, and specialized housekeeping and retail staff.
Lake Hāwea Station firmographics
Firmographics- Name
- Lake Hāwea Station
- Legal name
- Kanuka Rise Limited
- Website
- https://lakehaweastation.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lake Hāwea Station is a New Zealand family-owned 6,500-hectare high-country farm and luxury hospitality destination. It produces regenerative 16–18 micron merino wool sold to premium fashion brands, operates four luxury residences and event venues, and sells verified carbon credits through the CarbonCrop platform.
- Ownership category
- akta.pro rank
Lake Hāwea Station industry classification
Industry- Product category
- Luxury Agritourism and Regenerative Farming
- NAICS
- Sheep Farming (112410)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Wool & Fiber Production (Shearing, Sorting, On-Farm Grading) (AFAEAFAD)
- akta.pro secondary industry
- Organic/Regenerative Sheep & Goat Production (AFAEAFAI)
Keywords
Where Lake Hāwea Station is headquartered
LocationHeadquarters
- HQ city
- Lake Hāwea
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Lake Hāwea Station business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Luxury Accommodation: Four luxury residences on 16,000 acres offering high country farm stay experiences. Includes Packhorse Cottage, Homespur Cottage, and off-grid Little L tiny home. Condé Nast Gold award-winning accommodation with 3-night minimum stay.
- Merino Wool Sales: Fine wool production from 10,000 merino sheep measuring 16-18 micron. Sells to premium fashion brands including Allbirds, M.J. Bale, Another Tomorrow, Sheep Inc, and Maggie Marilyn.
- E-commerce Products: Online shop selling curated collection of wool blankets, apparel, accessories, kitchen items, and merchandise. Includes partner brands like Sheep Inc, Carbon Clear Living, and LHS branded products.
- Experiences and Events: Guided tours, farm experiences, corporate retreats, weddings, hunting experiences, and wellness activities. Includes ATV adventures, regenerative farm tours, star gazing, and mountain top dining.
- Hunting Experiences: Free range hunting experiences for red deer, chamois, tahr, fallow deer and pigs in the Southern Alps wilderness.
- Carbon Credits: Sale of carbon removal credits on voluntary and compliance carbon markets facilitated through CarbonCrop partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Luxury Accommodation - Homespur Cottage |
| Subscription | Multi-year contract | Luxury Accommodation - Packhorse Cottage |
| One time/ perpetual license | Pay-as-you-go | Sheep Inc Merino T-Shirts |
| One time/ perpetual license | Pay-as-you-go | Merino Blanket |
| One time/ perpetual license | Pay-as-you-go | Hāwea Honeycomb Granola |
| One time/ perpetual license | Pay-as-you-go | Wool Aid Wellness Bandages |
| Unit Pricing | Pay-as-you-go | Domestic Shipping |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Lake Hāwea Station product offering
Product offeringCore offering
Lake Hāwea Station operates a 6,500-hectare regenerative high-country merino sheep and beef station in New Zealand's Southern Alps. It sells premium 16-18 micron regenerative merino wool to global fashion brands (Chanel, Allbirds, M.J. Bale, Sheep Inc, Another Tomorrow, Maggie Marilyn), offers luxury Condé Nast award-winning accommodation in three residences plus venues for events and corporate retreats, runs an online shop of sustainable apparel and home goods, hosts guided farm experiences and free-range hunting, and trades carbon removal credits through its CarbonCrop partnership.
Product overview
Lake Hāwea Station is a luxury high-country farm and tourism destination in New Zealand's Southern Alps, operating as the world's first B-Corp certified sheep and beef station. The business operates across four interconnected offerings: Luxury Accommodation (three self-contained cottages and one coming soon, plus event venues), Merino Wool (regeneratively farmed fiber sold to partner brands and through the online shop), the LHS Online Shop (sustainable consumer products including apparel, home goods, and food), and Experiences (guided farm tours, hunting, corporate retreats, and wellness activities). The company also sells carbon sequestration credits through CarbonCrop and collaborates with fashion brands including Allbirds, Sheep Inc, Maggie Marilyn, and Another Tomorrow.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Accommodation Three luxury self-contained residences (Packhorse Cottage, Homespur Cottage, and Little L off-grid tiny home) set on a 16,000-acre regenerative farm, with panoramic Southern Alps and Lake Hāwea views, bespoke LHS linen, and a 3-night minimum stay; Condé Nast Gold award-winning.
- Regenerative Merino Wool Premium regenerative merino wool fiber from 10,000 sheep measuring 16-18 microns, sold B2B to fashion brands (Allbirds, Chanel, M.J. Bale, Another Tomorrow, Sheep Inc, Maggie Marilyn) and used in LHS apparel and accessories.
- LHS Online Shop Direct-to-consumer e-commerce platform selling curated sustainable products including merino apparel, blankets, accessories, kitchen items, art prints, and home goods, featuring LHS-branded products and partner brands like Sheep Inc, Carbon Clear Living, Ironclad, Duffle & Co, Honeywraps, and Westcoast Stoneware.
- Farm Experiences Curated station experiences including regenerative farm tours, guided 4WD backcountry adventures, star gazing, regenerative dining, wellness activities, and nature-based education programs.
- Hunting Experiences Free-range guided hunting experiences for red deer, chamois, tahr, fallow deer, and pigs in the Southern Alps wilderness, with focus on conservation and sustainable trophy hunting, led by Mitch Green and Gabe Ross.
- Events and Corporate Retreats Corporate retreats, weddings, and community gatherings held at The Loom, Outdoor Kitchen, and The Hide venues, featuring regenerative dining experiences and team-building activities for up to 14 guests with partners.
- Carbon Removal Credits Verified carbon removal credits sold on voluntary and compliance markets via the CarbonCrop partnership, based on AI-monitored carbon sequestration from native forest plantings on the property.
Quantifiable outcome
- Sequesters almost twice as much carbon as emitted - 2516.1 tonnes CO2e emissions vs 4958 tonnes sequestration annually
- +5 more outcomes
Companies that use Lake Hāwea Station
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Lake Hāwea Station technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Lake Hāwea Station partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Sheep InccoreMerino wool partner creating sustainable apparel with transparent supply chain. Co-develops products like Carbon Clear Living X Sheep Inc Merino T-Shirts and Sheep Inc Merino Beanie. Connected Dot technology provides transparent supply chain tracking.
- AllbirdscoreSource exclusive carbon-negative regenerative merino wool for world's first net-zero carbon shoe (M0.0NSHOT). Featured in CarbonCrop case study on sustainability tracing.
- M.J. BalecoreAustralian menswear brand sourcing regenerative merino wool from Lake Hāwea Station. B Corp certified like LHS.
- Another TomorrowcoreLongstanding brand partner featuring LHS regenerative wool in collections. Featured in British Vogue coverage of regenerative wool fashion.
- Maggie MarilyncoreNew Zealand B Corp certified fashion brand partnering on sustainable apparel. Supplies organic cotton singlets for LHS shop.
- ChanelflagshipPremium fashion house sourcing regenerative merino wool. Represents high-end brand validation for LHS wool quality.
- CarbonCropcoreAI and remote sensing technology partner measuring, monitoring and verifying carbon sequestration from native forest. Facilitates sale of carbon removal credits on voluntary and compliance markets.
- Duffle & CocoreRepurposed canvas tote bags made from Toyota factory waste. Certified B Corporation & Net Climate Positive. Empowering female artisanal tailors in solar-powered facility.
- LongformminorBrand partner with shared values around sustainability and responsible production.
- IroncladcoreCast iron cookware partner. Lil Legacy Cast Iron Bundle supplied in residences. All-natural, 100% purified recycled iron with Three Generation Guarantee.
- Westcoast StonewarecoreHandcrafted stoneware mugs exclusive to Lake Hāwea Station. Inspired by Southern Alps beauty and regenerative landscapes.
- Dear TedminorShearling bear partner creating nature-inspired children's toys using merino, possum, recycled filling, and New Zealand wool.
- HoneywrapsminorB Corp certified beeswax food wraps. Each saves up to 75 metres of plastic wrap over its lifetime. Made from GOTS certified organic cotton.
- AgVicecoreProvides farm emissions budget calculations. Partner in carbon monitoring and reporting alongside CarbonCrop.
- Carbon Clear LivingcoreSustainable lifestyle brand creating apparel, headwear, and home goods. Co-develops products like fishing hats, woollen caps, tea towels, and slippers with LHS.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Lake Hāwea Station competitors and assessment
Company assessmentDirect peers
- Huka Lodge: Iconic luxury lodge in New Zealand's North Island offering premium high-country experiences. Comparable as a benchmark NZ luxury hospitality property with strong international traveler base and similarly high nightly rates.
- Emirates One&Only Wolgan Valley: Luxury conservation-based resort in Australia combining high-end accommodation with regenerative land management. LHS's GM Richie Laming previously held a senior guiding role there; comparable as a premium hospitality-plus-conservation operating model.
- Cape Kidnappers (Rosewood): Luxury farm-resort in Hawke's Bay, New Zealand, combining working agriculture with five-star hospitality. Comparable as a NZ high-end farm-stay experience with curated guest activities and a similar pricing tier.
- New Zealand Merino Company (ZQ Merino): The industry body and certification program for responsible merino wool in New Zealand. LHS produces ZQ-certified wool; NZMC is the closest analog as the dominant certified merino supplier network and is the structural peer in the regenerative merino wool category.
Emerging players
- Allbirds: Premium merino wool footwear and apparel brand that sources Regenerative merino wool from LHS for the M0.0NSHOT net-zero shoe. Comparable as a B-Corp brand monetizing regenerative wool at consumer scale, but operating downstream as a brand rather than upstream as a producer.
- Royalburn Station: Regenerative high-country farm in New Zealand's South Island with agritourism and direct-to-consumer wool products. Comparable as a fellow NZ regenerative sheep station pursuing direct-to-consumer wool and on-farm experiences at smaller scale.
- Sheep Inc: Sustainable merino apparel brand and direct wool partner of LHS, using Connected Dot technology for supply chain transparency. Comparable as a digitally-native regenerative merino brand monetizing the same raw wool stream to conscious consumers.
Broad incumbents
- Icebreaker: Long-established merino wool outdoor apparel brand (now owned by VF Corporation). Comparable as a global merino wool apparel platform with deep NZ sourcing heritage, though operating at significantly larger scale and through a broader outdoor retail channel.
- M.J. Bale: Australian B-Corp menswear brand that sources regenerative merino wool directly from LHS. Comparable as an established sustainable wool apparel customer and channel partner in the same regenerative wool ecosystem.
Regional players
- Blanket Bay: Luxury lodge in Glenorchy, New Zealand, offering high-country experiences similar to LHS's accommodation offering. Comparable as a peer luxury NZ lodge catering to international travelers seeking premium nature-based experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lake Hāwea Station social profiles
Digital presenceLake Hāwea Station compliance and trust
Trust signalCompliance3 records
Lake Hāwea Station financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake Hāwea Station leadership team
Management profileNumber of profiles
Profiles10 records
Lake Hāwea Station funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake Hāwea Station M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake Hāwea Station
What does Lake Hāwea Station do?
Lake Hāwea Station operates a 6,500-hectare regenerative high-country merino sheep and beef station in New Zealand's Southern Alps. It sells premium 16-18 micron regenerative merino wool to global fashion brands (Chanel, Allbirds, M.J. Bale, Sheep Inc, Another Tomorrow, Maggie Marilyn), offers luxury Condé Nast award-winning accommodation in three residences plus venues for events and corporate retreats, runs an online shop of sustainable apparel and home goods, hosts guided farm experiences and free-range hunting, and trades carbon removal credits through its CarbonCrop partnership.
Is Lake Hāwea Station a public or private company?
Lake Hāwea Station is a private company. It is classified as family owned and is currently operating.
When was Lake Hāwea Station founded?
Lake Hāwea Station was founded in 2018. It employs 1 to 10 people.
Where is Lake Hāwea Station based?
Lake Hāwea Station is headquartered in Lake Hāwea, New Zealand, in the Oceania region.
How does Lake Hāwea Station make money?
Six revenue lines are on record. Luxury Accommodation is the primary driver. The others are merino Wool Sales, E-commerce Products, experiences and Events, hunting Experiences and carbon Credits.
Who are Lake Hāwea Station's main competitors?
Direct peers on record are Huka Lodge, Emirates One&Only Wolgan Valley, Cape Kidnappers (Rosewood) and New Zealand Merino Company (ZQ Merino). Emerging players are Allbirds, Royalburn Station and Sheep Inc. Broad incumbents are Icebreaker and M.J. Bale. Blanket Bay is listed as a regional player.
Does Lake Hāwea Station have an API?
No public API is recorded for Lake Hāwea Station.
What industry is Lake Hāwea Station in?
Lake Hāwea Station's product category is Luxury Agritourism and Regenerative Farming. Its primary akta.pro industry code is AFAEAFAD, Wool & Fiber Production (Shearing, Sorting, On-Farm Grading), with a secondary code of AFAEAFAI, Organic/Regenerative Sheep & Goat Production. Its NAICS code is 112410 and its SIC code is 5150.