Lakeview Veterinary Clinic

What Lakeview Veterinary Clinic does

Lakeview Veterinary Clinic is a privately held, full-service small animal veterinary practice founded in 2006 in Madison, Wisconsin, and currently owned by National Veterinary Associates (NVA), a multi-site veterinary services operator headquartered in Westlake Village, California. The practice delivers comprehensive medical, surgical, dental, diagnostic, and preventive care for dogs and cats, supported by a clinical team of seven DVMs and approximately 30 additional technical and administrative staff (37 employees total). Service lines span wellness exams, vaccinations, parasite control, dentistry, radiography, diagnostic ultrasound, in-house laboratory testing, spay/neuter, soft tissue surgery, travel health certificates, and end-of-life cremation.

The clinic operates two adjacent facilities on Monroe Street in Madison: the main hospital at 3518 Monroe Street and the Cat Annex at 3506 Monroe Street, a cat-only clinical space opened in June 2018 that features private exam rooms, cat trees, and feline calming scent dispensers. The practice holds Cat Friendly Practice certification from the American Association of Feline Practitioners and is an AVMA member. Distribution is purely direct-to-consumer: pet owners book appointments online or by phone and visit the clinic in person; the practice also operates a complementary e-commerce storefront at shop.lakeviewvetclinic.com for pet supplies and food. Pricing is quote-based and not publicly disclosed, with pay-as-you-go billing on a per-visit basis.

Revenue is generated almost entirely from local individual pet owners in Madison and surrounding suburbs, with no disclosed enterprise or institutional customers; the 2018 press release cited "thousands of animals annually." Geographic scope is single-market (Madison, WI metro), and there are no funding rounds, acquisitions, or product-line expansions beyond the Cat Annex addition and the online store. The practice maintains an active community outreach program sponsoring service dog organizations, police K9 units, and local rescue/shelter partners.

Name

Lakeview Veterinary Clinic

Legal name

Lakeview Veterinary Clinic

Website

https://lakeviewvetclinic.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Lakeview Veterinary Clinic is a privately held, full-service small animal veterinary practice in Madison, Wisconsin, founded in 2006 and owned by National Veterinary Associates. It serves local dog and cat owners with medical, surgical, dental, and preventive care across two Madison facilities, including a cat-only Cat Annex.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAMAAAA

General Practice Veterinary Clinics (Wellness & Primary Care)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYHLAMAAAB

Preventive Care & Vaccination Clinics

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

Keywords

• Veterinary medical services
• Small animal care
• Pet wellness exams
• Veterinary diagnostics
• Pet surgical services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Veterinary Medical Services: Revenue from comprehensive veterinary services including wellness exams, vaccinations, surgery, dentistry, diagnostic services, and preventive care. Service-based model with appointments.
2. Online Pet Store: Revenue from online sales of pet supplies, food, and products through their e-commerce storefront at shop.lakeviewvetclinic.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lakeview Veterinary Clinic is a full-service small animal veterinary practice providing medical, surgical, dental, and preventive care for dogs and cats in Madison, Wisconsin. Services span wellness exams, vaccinations, parasite control, diagnostics (radiography, ultrasound, lab work), soft tissue surgery, dentistry, spay/neuter, microchipping, travel health certificates, and cremation, supplemented by an online pet supply store and the Cat Annex, a dedicated cat-only facility next door to the main clinic.

Product overview

Lakeview Veterinary Clinic is a modern, full-service small animal veterinary practice offering a comprehensive portfolio of medical, surgical, dental, and preventative care services. The clinic operates as a single unified practice with specialized offerings including Wellness & Preventive Care, Vaccinations, Parasite Control, Diet & Nutrition, Microchipping, Dentistry, Radiography, Diagnostic Ultrasounds, Laboratory Services, Spay & Neuter, Soft Tissue Surgery, Domestic and International Health Certificates, and Cremation services. The clinic also operates the Cat Annex, a cat-only facility next door that provides specialized feline care with reduced anxiety protocols. Additional offerings include the Lakeview Animal Fund for financial hardship assistance and specialty services like behavioral and dietary counseling.

Differentiator

Problem solved

Functional benefit

Brands

• Cat Annex: A cat-only veterinary clinic located at 3506 Monroe Street, Madison, providing a quiet, stress-free environment specifically designed for feline patients with cat trees, private exam rooms, cat beds, and calming scent dispensers. Dogs are not permitted in this facility.

Products and services

• Wellness & Preventive Care Annual wellness exams that evaluate overall pet health, detect problems before they become serious, and maintain long-term health through disease screenings and vaccinations. Targeted at dog and cat owners in the Madison, WI area.
• Vaccinations Preventative vaccination services protecting pets from viral and bacterial diseases including Parvovirus, Distemper, Rabies, Lyme disease, and Feline Leukemia. Targeted at dog and cat owners.
• Parasite Control (Fleas, Ticks & Heartworms) Prevention and treatment for internal and external parasites including heartworms, roundworms, hookworms, whipworms, tapeworms, fleas, and ticks. Targeted at dog and cat owners.
• Diet & Nutrition Nutritional counseling and dietary management services to help pets maintain healthy weight, fight disease, and promote overall well-being. Targeted at dog and cat owners.
• Microchipping Permanent identification through microchip implantation to reunite lost pets with their owners. Targeted at dog and cat owners.
• Dentistry Comprehensive dental care including annual exams, cleanings, polishing, tooth extractions, and minor oral surgery with full mouth radiographs. Targeted at dog and cat owners.
• Radiography X-ray diagnostic imaging for identifying illness, injury, bone damage, organ integrity, and foreign objects. Targeted at dog and cat patients.
• Diagnostic Ultrasounds Ultrasound imaging for evaluating heart conditions, abdominal organs, cysts, tumors, and pregnancy monitoring. Targeted at dog and cat patients.
• Laboratory Services Diagnostic testing including blood work, urinalysis, and intestinal parasite tests to evaluate kidney, liver, pancreas, and endocrine function. Targeted at dog and cat patients.
• Spay & Neuter Surgical sterilization procedures including ovariohysterectomy for females and castration for males with advanced pain management. Targeted at dog and cat owners.
• Soft Tissue Surgery Non-bone related surgeries including hernia repairs, mass removals, cystotomy, abdominal exploratory surgery, and splenectomy. Targeted at dog and cat patients.
• Domestic Health Certificates Travel health certificates (Certificate of Veterinary Inspection) for pets traveling within the USA by plane, boat, or car. Targeted at dog and cat owners traveling domestically.
• International Health Certificates Federally accredited travel and acclimation certificates for international pet travel. Targeted at dog and cat owners traveling internationally.
• Cremation Memorial cremation services for honoring and celebrating the life of beloved pets. Targeted at dog and cat owners seeking end-of-life services.
• Cat Friendly Practice (CFP) Services Certified Cat Friendly Practice providing specialized feline care with reduced stress protocols for cats and their caregivers, delivered by staff trained in feline-specific handling. Targeted at cat owners seeking a stress-aware environment.
• Cat Annex Cat-only clinic facility adjacent to the main clinic providing a quiet, stress-free environment exclusively for feline patients with private exam rooms, cat trees, and calming features; dogs are not permitted. Targeted at cat owners.
• Online Pet Store Owned e-commerce storefront selling pet supplies, food, and related products for delivery to customers. Targeted at pet owners in the Madison, WI area and beyond.

Quantifiable outcome

• Studies show 50% of all dogs and cats have some form of periodontal disease, jumping to 80% in pets 3 years or older - annual dental exams recommended
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Madison Cat ProjectcoreStrategic or Co-development Partner · 1 June 2018Partnership with Madison Cat Project (formerly Dane County Friends of Ferals) to house cats and kittens in need of homes at the Cat Annex adoption room. Drop-in visitors welcome.
• Wisconsin Academy for Graduate Service Dogs (WAGS)minorStrategic or Co-development PartnerLakeview Veterinary Clinic sponsors service dogs from WAGS as part of their community outreach mission to make a positive difference in the lives of pets and their people.
• OccuPaws Guide Dog AssociationminorStrategic or Co-development PartnerLakeview Veterinary Clinic sponsors service dogs from OccuPaws as part of their community mission.
• UW-Madison K9 UnitminorStrategic or Co-development PartnerLakeview Veterinary Clinic sponsors the UW-Madison Police Department's K9 Unit as part of their community service.
• Madison Police Department K9 UnitminorStrategic or Co-development PartnerLakeview Veterinary Clinic sponsors the Madison Police Department's K9 Unit as part of their community service.
• Golden Retriever Rescue of Wisconsin (GRRoW)minorStrategic or Co-development PartnerLakeview supports GRRoW as part of their rescue and shelter organization partnerships.
• Dane County Humane SocietyminorStrategic or Co-development PartnerLakeview supports the Dane County Humane Society as part of their rescue and shelter organization partnerships.
• Angel's WishminorStrategic or Co-development PartnerLakeview supports Angel's Wish as part of their rescue and shelter organization partnerships.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BluePearl Pet Hospital: Mars Petcare-owned network of specialty and emergency veterinary hospitals. Represents the specialty/emergency referral side of the veterinary market that Lakeview's general practice must either partner with or compete against for advanced cases.
• National Veterinary Associates (NVA): The parent company of Lakeview Veterinary Clinic. NVA is one of the largest veterinary services consolidators in the U.S., and its portfolio of community veterinary hospitals is the most direct corporate comparator for Lakeview's operating model.
• VCA Animal Hospitals: Large national network of companion animal hospitals owned by Mars Petcare. A broad incumbent + corporate consolidator that competes in Madison-area submarkets and represents the consolidator model that NVA itself exemplifies.
• Banfield Pet Hospital: Nation's largest general veterinary practice network, co-located inside PetSmart stores. Offers wellness plans and standardized preventive care at scale — sets the pricing benchmark for routine services in markets like Madison.

Emerging players

• Bond Vet: Venture-backed modern companion animal clinic chain with tech-enabled booking, transparent pricing, and contemporary clinic design. Represents the emerging 'vet tech' model that competes for the same urban/suburban pet-owner demographic with a differentiated consumer experience.

Direct peers

• Pet Partners Animal Hospital: Madison-area companion animal hospital offering wellness, surgery, dental, and preventive care. Direct local competitor targeting the same household pet-owner segment.
• Spring Harbor Animal Hospital: Madison, WI small animal practice offering wellness, surgery, dental, and diagnostic services. Competes for the same Madison pet-owner demographic and operates with a comparable neighborhood, family-oriented positioning.
• Madison Veterinary Specialists: Madison-area specialty and referral practice. Competes for surgical and diagnostic cases; Lakeview refers out complex cases to specialty providers like this, making it both a competitor and a referral partner.
• Cat Care Clinic: Madison, WI cat-exclusive veterinary clinic. Directly comparable to Lakeview's Cat Annex as a feline-only specialty concept; both compete for cat owners specifically seeking low-stress, dog-free feline care in the Madison market.
• Badger Veterinary Hospital: Long-standing Madison, WI-based small animal general practice and surgical/emergency hospital. Directly competes with Lakeview for Madison-area pet owners seeking full-service veterinary care, with overlapping wellness, surgery, and emergency offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lakeview-veterinary-clinic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeview Veterinary Clinic