La Leña
- Company typePrivate
- Founded-
- HeadquartersLima, Peru
- Headcount101–250
- GTM typeB2C
- OfferingServices
La Leña firmographics
Firmographics- Name
- La Leña
- Legal name
- La Leña
- Website
- https://lalena.com.pe
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
La Leña industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where La Leña is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices2 records
Markets served
La Leña business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food Sales: Revenue generated from dine-in customers at physical restaurant locations in Lima and Huancayo, Peru. Food service operations with charcoal-grilled cuisine (pollo a la leña), with customer service hours from 12:00 pm to 11:00 pm.
- Online Ordering and Delivery: Revenue from online food orders placed through the company website, with free shipping offered on all online orders. Customers can order for delivery or pickup.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
La Leña product offering
Product offeringCore offering
La Leña is a Peruvian restaurant chain that sells charcoal-grilled cuisine, principally pollo a la leña, prepared with Josper ovens. It serves customers through dine-in service at its physical locations in Lima and Huancayo and through its own online ordering platform that offers free delivery on all online orders for both delivery and pickup.
Differentiator
Problem solved
Functional benefit
Companies that use La Leña
Customer profileSegments1 record
Ideal customer profiles1 record
La Leña technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Leña partnerships and signals
Strategic signalScale indicators1 record
La Leña competitors and assessment
Company assessmentBroad incumbents
- Chili's Peru: Casual dining franchise operating in Peru with dine-in and delivery. Competes with La Leña for casual family dining occasions though with a broader Tex-Mex/all-day menu versus a charcoal-grilled specialty.
- KFC Peru: Global QSR chain with strong Peruvian presence offering fried chicken and family meals. Competes with La Leña for share-of-stomach in the chicken category but operates a broader global QSR model rather than a specialty charcoal-grilled concept.
Others
- PedidosYa: Major Latin American food delivery marketplace present in Peru. Adjacent ecosystem participant that can either extend or undercut La Leña's owned-channel delivery model.
- Rappi (delivery partner context): Latin American delivery marketplace operating in Peru. Functions as an ecosystem enabler/competitor to La Leña's owned online ordering site by aggregating demand from multiple restaurants.
Regional players
- Mostaza: Argentine casual dining burger chain that has expanded into other Latin American markets. Comparable in casual family dining positioning and omnichannel ordering infrastructure, though primarily a regional player in a different geography.
Direct peers
- Norky's: Leading Peruvian pollo a la brasa chain operating dine-in, delivery, and pickup across Peru. Direct competitor to La Leña in the same charcoal-grilled chicken category with comparable omnichannel model.
- Pardos Chicken: Peruvian chicken restaurant chain focused on pollo a la brasa with dine-in and delivery channels. Competes head-to-head with La Leña for similar family and individual consumer occasions in Peru.
- La Caravana: Peruvian chain specializing in charcoal-grilled chicken with dine-in and delivery services. Directly comparable in cuisine, format, and target market to La Leña.
- Primos Chicken & Grill: Peruvian casual dining chain serving grilled chicken and family-style meals. Overlaps with La Leña in menu positioning, channel mix, and Peruvian consumer base.
Emerging players
- Mr. Gato Producciones (Pollerías affiliated chains): Independent Peruvian pollería concepts and emerging local chains entering the charcoal-grilled chicken market. Represents the fragmented competitor base La Leña faces at the local and city level.
Market position
Customer concentration
La Leña social profiles
Digital presenceLa Leña financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Leña leadership team
Management profileNumber of profiles
La Leña funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Leña M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Leña
What does La Leña do?
La Leña is a Peruvian restaurant chain that sells charcoal-grilled cuisine, principally pollo a la leña, prepared with Josper ovens. It serves customers through dine-in service at its physical locations in Lima and Huancayo and through its own online ordering platform that offers free delivery on all online orders for both delivery and pickup.
Is La Leña a public or private company?
La Leña is a private company. It is classified as unknown and is currently operating.
When was La Leña founded?
La Leña was founded in -1. It employs 101 to 250 people.
Where is La Leña based?
La Leña is headquartered in Lima, Peru, in the Latin America region.
How does La Leña make money?
Two revenue lines are on record. Restaurant Food Sales are the primary driver. The others are online Ordering and Delivery.
Who are La Leña's main competitors?
Broad incumbents on record are Chili's Peru and KFC Peru. Others are PedidosYa and Rappi (delivery partner context). Mostaza is listed as a regional player. Direct peers are Norky's, Pardos Chicken, La Caravana and Primos Chicken & Grill. Mr. Gato Producciones (Pollerías affiliated chains) is listed as an emerging player.
Does La Leña have an API?
No public API is recorded for La Leña.
What industry is La Leña in?
La Leña's product category is Restaurant Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.