Primos Chicken Bar

What Primos Chicken Bar does

Primos Chicken Bar is a privately held Peruvian casual dining restaurant chain headquartered in Lima, Peru, operating six physical locations across the Lima metropolitan area including San Isidro, two sites in Miraflores, La Molina, Punta Hermosa, and Boulevard de Asia. The company's core offering is Peruvian rotisserie chicken (pollo a la brasa), sold in whole, half, and quarter portions, paired with sides such as french fries and salads, and supported by promotional meal combos priced between S/. 84 and S/. 99. The menu extends beyond rotisserie chicken into smash burgers, chicken sandwiches, wraps, salads, grilled meats and poultry, appetizers (piqueos), Peruvian desserts, jar desserts, milkshakes, and beverages, with location-specific menu variants for the Sur coast (Asia and Punta Hermosa) and a separate bar menu.

The business operates through a multi-channel distribution model. Customers can dine in at any of the six restaurant locations, reserve tables through the Mesa247 reservation platform at four locations, or order for delivery and takeaway via the company's proprietary delivery website (delivery.primoschickenbar.pe), a dedicated phone call center ((01) 680-4049), WhatsApp, and the third-party food delivery aggregator Rappi. The technology stack is limited to standard restaurant tooling — a reservation system, a delivery e-commerce storefront, messaging channels, and a marketplace listing — with no disclosed proprietary AI, data, or platform technology.

The company serves individual consumers in Lima seeking casual dining, rotisserie chicken, and Peruvian-fusion cuisine, with no enterprise or B2B customer segment. Pricing is mass-market and quoted entirely in Peruvian Soles (PEN). Affiliation with Kouxin Chifa Bar (referenced on the company's website as its "restaurant primo") suggests a small multi-brand restaurant group structure. The company employs 55 people, has no disclosed institutional investors or funding rounds, and generates all revenue within the Lima metropolitan area.

Name

Primos Chicken Bar

Legal name

Primos Chicken Bar

Website

https://primoschickenbar.pe

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Primos Chicken Bar is a privately held Peruvian casual dining chain operating six rotisserie chicken (pollo a la brasa) restaurants across Lima, serving mass-market individual consumers via dine-in, takeaway, proprietary delivery, WhatsApp, phone, and Rappi.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Rotisserie chicken restaurant
• Casual dining
• Pollo a la brasa
• Food delivery service
• Peruvian cuisine

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Sales: Revenue generated from customers dining in at restaurant locations across Lima. The company operates 6 locations and offers a full menu including rotisserie chicken (pollo a la brasa), burgers, salads, appetizers, wraps, desserts, and beverages. Additional revenue from table reservations and salon dining.
2. Delivery and Takeout Sales: Revenue from orders placed via the company's own delivery website, phone order line, WhatsApp, and third-party platform Rappi. Orders include full menu items with separate pricing for delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Primos Chicken Bar is a Peruvian rotisserie chicken (pollo a la brasa) restaurant chain operating six dine-in locations across the Lima metropolitan area, serving a menu of rotisserie chicken portions and combo meals alongside appetizers, salads, grilled meats, smash burgers, sandwiches, wraps, sides, desserts, milkshakes, and beverages. Customers can dine in, take out, or order delivery via the company's own website, dedicated phone line, WhatsApp, and the third-party food delivery platform Rappi. Table reservations are available at most locations through the Mesa247 reservation system.

Product overview

Primos Chicken Bar is a Peruvian rotisserie chicken (pollo a la brasa) restaurant chain with a unified product portfolio centered on its signature rotisserie chicken and extended menu of Peruvian-inspired dishes. The core offering consists of rotisserie chicken portions and promotional meal combos, supported by a full food menu including appetizers (piqueos), salads (ensaladas), grilled meats and poultry (carnes & aves), smash burgers and sandwiches, wraps, side dishes (acompañamientos), desserts (postres, jars), milkshakes, and beverages. The business operates with two complementary service offerings: delivery service (accessible via web, WhatsApp, phone, and Rappi) and dine-in reservations at select locations. Multiple location-specific menu variants exist for Lima, Sur (Asia/Punta Hermosa), and bar offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Pollo a la Brasa (Rotisserie Chicken) Signature rotisserie chicken (pollo a la brasa) prepared on a vertical rotisserie, sold in whole, half, and quarter portions (breast/leg) typically paired with fries and salad. Targeted at individual diners, families, and groups seeking a traditional Peruvian rotisserie chicken meal.
• Promociones (Combo Meals) Pre-set meal combinations including 1 whole chicken with fries, salad, and an optional beverage (Coca-Cola 1L or Chicha 1.5L); priced from S/. 84 to S/. 99 in Peruvian Soles. Designed for families and groups seeking a bundled meal at a fixed price.
• Smash Burgers & Sandwiches Smash burgers and chicken sandwiches including Burger Smash Clásica, Burger Smash + Tocino, Burger Champismash, Burger Primos Crispy, Bacon Melt Chicken Sandwich, Fried Chicken Sandwich, and Sandwich de Pollo a la Brasa. Priced S/. 26–S/. 38. Targets diners seeking American-inspired casual-dining options.
• Piqueos (Appetizers) Appetizer platters including Anticuchos de Corazón, Anticuchos de Hígado de Pollo, Alitas de Pollo BBQ, Alitas de Pollo Buffalo, Buffalo Nuggets, Fried Mozarella, Choclito con Queso, Yuquitas Rellenas de Queso, Chicken Cheese Balls, Piqueo Pollero, Empanaditas Fritas, and Rollitos Primavera. Priced S/. 26–S/. 38. Designed for sharing at the start of a meal or as snacks.
• Ensaladas (Salads) Salad options including Clásica, Olivia, Del Campo, César, Chicken Buffalo, and Cobb varieties, available in regular and personal sizes. Priced S/. 13–S/. 39. Targets diners seeking lighter or shareable side options.
• Carnes & Aves (Meats & Poultry Entrées) Meat and poultry main courses including Lomo a la Parrilla, Pechuga de Pollo a la Parrilla, Milanesa de Pollo, Chicken Nuggets, Chicken Crispers, Salchipapas, Lomo Saltado, and Pollo Saltado. Targets diners seeking grilled or fried non-rotisserie entrées.
• Wraps Wrap options including Brasa Wrap, Crispy Chicken Wrap, and Bacon Cheese Wrap, made with wheat tortillas and various chicken preparations. Priced at S/. 24 each. Targets diners seeking handheld casual-dining options.
• Acompañamientos (Side Dishes) Side dishes including Papas fritas (large and small), Arroz con Choclo, Onion Rings, and Camotes Rejilla. Priced S/. 11–S/. 24. Designed to accompany rotisserie chicken or other entrées.
• Postres & Jars (Desserts) Desserts including Brownie, Picarones, and layered jar desserts (Pie de Limón, Cheesecake de Nutella, Torta de Chocolate, Carrot Cake). Priced S/. 8–S/. 19. Targets diners seeking traditional Peruvian desserts or modern jar-format sweets.
• Milkshakes Milkshake flavors including Chocolate, Vainilla, Lúcuma y Brownie, Fresa, Oreo, and Manjar. Priced S/. 18–S/. 20. Targets diners and families seeking non-alcoholic sweet beverages.
• Bebidas (Beverages) Non-alcoholic beverages including Chicha Morada 1.5L, Coca-Cola 1L/500ml (regular and zero), Inca Kola 1L/500ml (regular and zero), Agua Sin Gas 750ml, and Agua Con Gas 625ml. Priced S/. 9–S/. 16. Targets diners seeking traditional Peruvian drinks or standard soft drinks.
• Delivery Service Food delivery service accessible via the company's own web ordering site (delivery.primoschickenbar.pe), WhatsApp ordering link, phone call center at (01) 680-4049, and the third-party Rappi platform. Allows customers to order the full menu for home or office delivery across Lima.
• Dine-in Reservations Table reservation service at select dine-in locations (San Isidro, Armendáriz, La Molina, Espinar) operated through the Mesa247 platform at primoschickenbar.mesa247.pe. Targets customers planning to dine in and seeking guaranteed seating. Punta Hermosa and Asia locations are walk-in only.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Kouxin Chifa BarminorOthersPrimos Chicken Bar identifies Kouxin Chifa Bar (kouxinchifabar.pe) as its 'restaurant primo' (sister restaurant), suggesting a related or affiliated restaurant group. Kouxin Chifa Bar is a separate restaurant brand operating independently.
• RappicoreChannel Partner/ Reseller/ DistributorPrimos Chicken Bar is listed on the Rappi food delivery platform in Peru, enabling third-party delivery orders to customers through the Rappi app and website.
• Mesa247coreTechnology or IntegrationPrimos Chicken Bar uses the Mesa247 reservation system for table reservations at most of its dine-in locations, including San Isidro, Armendáriz, La Molina, and Espinar.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Norky's: Established Peruvian rotisserie chicken and fast-food chain with national presence. Competes for the same family/group dining occasions in Lima and across Peru.
• La Leña: Peruvian pollo a la brasa chain with significant Lima presence. Targets a similar mid-market casual dining occasion with rotisserie chicken as the hero product.
• Pardo's Chicken: Peru's most recognized rotisserie chicken (pollo a la brasa) chain with broad Lima and national footprint. Directly comparable menu and customer base, but with materially greater scale and brand recognition.

Broad incumbents

• McDonald's Peru: Global QSR incumbent with broad menu and strong delivery/aggregator presence in Lima. Competes with Primos' burgers, wraps, and casual family dining occasions, though at a different price/format tier.
• KFC Peru: Global fried-chicken incumbent operating widely in Lima. Overlaps with Primos on chicken-led family dining and delivery occasions but with a fried (not rotisserie) hero product and a much wider national footprint.

Regional players

• Bembos: Iconic Peruvian burger chain with strong Lima presence. Competes with Primos' smash burger/sandwich/wrap items and similar casual dining occasion, but anchored on burgers rather than rotisserie chicken.
• Roky's: Latin American rotisserie chicken-focused casual dining chain with presence in multiple countries. Comparable menu architecture and target occasion, though Primos operates only in Lima while Roky's is multi-country.
• La Lucha Sanguchería: Peruvian casual sandwich and comfort-food chain with strong Lima footprint. Overlaps with Primos on casual neighborhood dining, takeaway, and delivery occasions in similar districts.
• El Rocoto: Peruvian criollo cuisine restaurant chain with multiple Lima locations. Competes for the same casual family/group dining occasion with a regional Peruvian cuisine menu rather than a rotisserie chicken hero.

Others

• Kouxin Chifa Bar: Peruvian-Chinese (chifa) restaurant identified on Primos' website as a 'restaurant primo' (sister brand). Comparable casual dining model and likely shared ownership/group infrastructure rather than direct category competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/primos-chicken-bar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primos Chicken Bar