What Lamborghini Uptown Toronto does

Lamborghini Uptown Toronto operates as an authorized Lamborghini dealership in Vaughan, Ontario, Canada, representing the brand within the manufacturer's exclusive North American dealer network. The aggregated input data, however, substantively describes Automobili Lamborghini S.p.A., the Italian manufacturer that supplies the dealership. Automobili Lamborghini S.p.A., founded in 1963 in Sant'Agata Bolognese, Italy, and wholly owned by Audi AG within the Volkswagen Group, designs and manufactures luxury super sports cars and Super SUVs. The current product portfolio centers on three hybrid models: the Revuelto (V12 HPEV plug-in hybrid supercar, launched 2023), the Urus SE and Urus SE Performante (plug-in hybrid Super SUVs with 800 CV, launched 2024), and the Temerario (twin-turbo V8 hybrid supercar with 920 CV, launched 2024). Supporting these vehicles is the Ad Personam personalization program (20 years old, with 400+ color options and 96% penetration), the UNICA connected-services mobile application, the Lamborghini Connect platform, the Vision Pack camera system (LAVU), and Polo Storico for classic car restoration.

The manufacturer generated €3.20 billion in turnover in 2025 (a record) with operating income of €768 million (24% return on sales) and delivered 10,747 vehicles globally, serving ultra-high-net-worth individuals, collectors, and high-net-worth families/executives primarily through a controlled authorized dealer network. Revenue is diversified across one-time vehicle sales, financial services, after-sales service and spare parts, and brand-extension licensing (LEGO, Tod's, Babolat, Xerjoff, Ducati, Dar Global, Sonus faber, CAYAGO, Macron, Hot Wheels, Apple Vision Pro). The dealership itself operates as a premium retail touchpoint within this distribution model, providing sales, service, and Ad Personam configuration experiences for the Canadian market.

Name

Lamborghini Uptown Toronto

Legal name

Automobili Lamborghini S.p.A.

Website

https://lamborghini-uptowntoronto.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Lamborghini Uptown Toronto is an authorized Lamborghini dealership in Vaughan, Ontario, representing Automobili Lamborghini S.p.A.'s luxury super sports car and Super SUV portfolio (Revuelto, Urus SE, Temerario) for ultra-high-net-worth individuals and collectors in the Canadian market.

Ownership category

akta.pro rank

Product category

Luxury Supercar Manufacturing

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA)

Keywords

• Luxury super sports cars
• High performance SUVs
• Automotive manufacturing
• Vehicle personalization services
• Motorsport racing vehicles

Headquarters

HQ city

Sant'Agata Bolognese

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from sales of super sports cars and the Urus Super SUV. Vehicles range from approximately 200,000 EUR to over 500,000 EUR depending on model and customization. Revenue recognized upon vehicle delivery to customers through dealer network.
2. Financial Services: Automobili Lamborghini Financial Services provides financing and insurance products for vehicle purchases, generating revenue through interest income and service fees.
3. After-Sales Service and Spare Parts: Certified repairs, maintenance, and original spare parts sales through dealer network. Includes classic car restoration services through Polo Storico division. Spare parts coverage spans approximately 80% of classic vehicle range.
4. Brand Extensions and Licensing: Revenue from branded collaborations including fashion, accessories, collectibles, and lifestyle products through licensing agreements with partners such as Tod's, Xerjoff, and LEGO Group.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lamborghini manufactures and sells luxury super sports cars (Revuelto HPEV, Temerario) and Super SUVs (Urus SE, Urus SE Performante) through an exclusive global authorized dealer network. The company offers comprehensive vehicle personalization through the Ad Personam program, connected services via the UNICA mobile app and Lamborghini Connect, certified after-sales service and original spare parts, and Polo Storico classic car restoration services. Brand extension collaborations include fashion, motorsport vehicles, and lifestyle products.

Product overview

Automobili Lamborghini is a luxury super sports car manufacturer headquartered in Sant'Agata Bolognese, Italy, founded in 1963. The current product portfolio centers on four main model lines: the Revuelto (first HPEV plug-in hybrid V12 supercar), the Urus SE and Urus SE Performante (plug-in hybrid Super SUV with 800 CV), and the Temerario (twin-turbo V8 hybrid successor to the Huracán with 920 CV). Supporting the core vehicles are personalization services including Ad Personam (celebrating 20 years with 400+ colors, now on 96% of vehicles), connected services via Lamborghini Connect and the UNICA app for remote vehicle management, certified service and spare parts through the dealer network, and Polo Storico for classic car preservation. The brand extends into motorsport with GT3 and Super Trofeo racing vehicles, and collaborates with external partners for design extensions into fashion, sports, and lifestyle products. The company is owned by Audi AG and operates as part of the Volkswagen Group.

Differentiator

Problem solved

Functional benefit

Brands

• Polo Storico: Classic car preservation center dedicated to archive, certification, restoration, and original spare parts for historic Lamborghini vehicles
• Squadra Corse

Products and services

• Revuelto Lamborghini's first HPEV plug-in hybrid supercar with V12 engine. Flagship model representing the brand's electrification strategy, sold through the authorized dealer network to ultra-high-net-worth customers.
• Urus SE Luxury Super SUV and Lamborghini's first plug-in hybrid electric vehicle (PHEV) in the SUV segment, featuring 800 CV hybrid powertrain combining performance with sustainability for family and executive buyers.
• Urus SE Performante High-performance variant of the Urus SE positioned as the Super SUV at its peak performance level, representing the pinnacle of Lamborghini SUV performance.
• Temerario Successor to the Huracán featuring twin-turbo V8 hybrid powertrain with 920 CV total output. Accelerates 0-100 km/h in 2.7 seconds, delivering performance, driving pleasure, and comfort for supercar buyers.
• Fenomeno Special limited series model showcasing extreme personalization through the Ad Personam program. Winner of Red Dot: Best of the Best 2026 award for design innovation.
• Ad Personam Personalization Program Comprehensive vehicle personalization program offering custom colors, materials, finishes, and bespoke configurations with over 400 color options. Available through physical Ad Personam Studio at HQ and global virtual studio consultations.
• Lamborghini UNICA

Quantifiable outcome

• 10,747 vehicles delivered in 2025 with €3.20 billion turnover
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• XerjoffminorStrategic or Co-development Partner · 4 June 2026Launch of new perfume collection combining Xerjoff luxury fragrance expertise with Lamborghini brand aesthetics.
• MacronminorStrategic or Co-development Partner · 15 May 2026Activewear collection collaboration creating Lamborghini-branded sports and active clothing.
• LEGO GroupminorStrategic or Co-development Partner · 16 April 2026Collaboration to create LEGO Technic remote-control Revuelto model, transforming the first HPEV Lamborghini into a building block experience combining immediacy, innovation and engagement for enthusiasts and collectors.
• DucatiminorStrategic or Co-development Partner · 16 April 2026Design collaboration with fellow Motor Valley brand to reimagine Diavel 1260, Streetfighter V4, and Panigale V4 motorcycles in Lamborghini style, maintaining both brand identities while delivering exclusive products.
• CAYAGOminorOEM/ Whitelabel/ Licensing Partner · 16 April 2026Collaboration to create SEABOB SE63 luxury sea toy featuring Lamborghini-inspired design, power button, and body lines translating automotive design language to watercraft.
• Dar GlobalminorStrategic or Co-development Partner · 16 April 2026Real estate partnership creating Benahavís villas in Spain (Costa del Sol) with architecture featuring bold lines and premium materials inspired by Lamborghini design.
• Sonus faberminorStrategic or Co-development Partner · 16 April 2026Collaboration to create Il Cremonese Ex3me Automobili Lamborghini Edition speakers featuring exposed carbon fiber, shapes and materials inspired by super sports cars.
• Tod'sminorStrategic or Co-development Partner · 16 April 2026Fashion collaboration reinterpreting Tod's sneakers and iconic Gommino through selected leathers, clean lines, and Lamborghini Y-symbol integration.
• BabolatminorStrategic or Co-development Partner · 16 April 2026Design collaboration creating BL001, BL002, BL003 padel rackets using carbon fiber, Koridion foam, and manufacturing approach from Lamborghini super sports cars.
• Hot WheelsminorStrategic or Co-development Partner · 16 April 2026Die-cast car collection and 1:64th scale collection making Lamborghini design accessible to wide range of audiences from youngsters to collectors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bentley Motors: British luxury performance brand (Continental GT, Bentayga SUV) under VW Group competing for the same ultra-wealthy buyer with comparable price points and Super-SUV (Bentayga) cross-shopped directly with Urus SE.
• Maserati: Italian luxury performance brand within Stellantis with comparable heritage, racing DNA (MC20), and Super-SUV (Grecale/Trofeo) competing head-to-head with Lamborghini on Italian performance credentials.
• McLaren Automotive: British super sports car maker with low-volume production, hybrid technology roadmap, and UHNW customer profile. Directly competes in supercar segment with overlapping price points (750S, Artura) and similar exclusive distribution model.
• Pagani Automobili: Ultra-exclusive Italian hypercar manufacturer (Huayra, Utopia) at sub-100-unit volume. Comparable limited-edition model philosophy, hyper-personalization, and collector positioning at the absolute apex of the super sports car market.
• Ferrari N.V. Italian luxury super sports car manufacturer with comparable limited-volume positioning, hybrid/ICE model lineup (SF90, 296 GTB, Purosangue SUV), and analogous UHNW customer base. Closest direct peer by category, brand prestige, and pricing tier.
• Aston Martin Lagonda: British luxury performance brand (DB12, Vantage, DBX SUV) with comparable UHNW positioning and recent PHEV/EV roadmap. Directly competes for the same collector/luxury buyer across GT and supercar segments.
• Porsche AG: German performance luxury brand (911, Cayenne, Macan, Taycan) with overlapping UHNW customer base, hybrid/EV technology leadership, and Super-SUV format (Cayenne) directly comparable to Urus SE. The closest mass-overlap performance peer.
• Bugatti Automobiles: Hyper-luxury supercar maker (Chiron, Mistral) and fellow VW Group stablemate under Audi/Bugatti Rimac. Direct peer in the top tier of limited-production super sports cars with shared Audi/Volkswagen engineering resources.

Broad incumbents

• Rolls-Royce Motor Cars: BMW Group ultra-luxury automobile manufacturer (Ghost, Cullinan, Spectre) serving overlapping UHNW customer base with comparable personalization programs (Bespoke) and adjacent performance positioning, though differentiated product category.

Emerging players

• Koenigsegg Automotive: Swedish ultra-limited hypercar maker (Jesko, Gemera) pioneering novel powertrain architectures and direct-customer model. Comparable in exclusivity tier and emerging hybrid technology focus, though far smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Lamborghini
• YouTubeyoutube.com/channel/UC9DXZC8BCDOW6pYAQKgozqw
• Facebookfacebook.com/Lamborghini
• LinkedInlinkedin.com/company/lamborghini-uptown-toronto
• Instagraminstagram.com/lamborghini/?hl=en
• TikToktiktok.com/@lamborghini?lang=en

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamborghini Uptown Toronto