LA MERCERIE
La Mercerie is a French hospitality restaurant in SoHo, New York, operated by design firm Roman and Williams as part of the Roman and Williams Guild retail platform, serving design-conscious diners, private event hosts, and pâtisserie customers at Marcel 945 Madison Avenue.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LA MERCERIE does
La Mercerie is a French hospitality restaurant concept operated by the New York-based design firm Roman and Williams. It operates as a core venue within the Roman and Williams Guild, a multi-category retail platform in SoHo that also houses curated lighting, furniture, tableware, and accessories. The restaurant's dining experience is intentionally integrated with the Guild's tableware collection — ceramics, glassware, and linens are sourced from the same retail assortment, producing a continuous retail-dining dialogue that is the brand's primary differentiator.
The business operates three distinct hospitality touchpoints: the flagship La Mercerie restaurant in SoHo, La Mercerie Pâtisserie located within Marcel 945 Madison Avenue in the Breuer Building, and the Marcel 945 Madison Avenue restaurant itself, which is operated in partnership with Sotheby's. Revenue is generated through three streams — restaurant dining, private events (ranging from intimate gatherings to full buyouts across multiple spaces), and pâtisserie sales. Reservations are managed exclusively through the Resy platform, and the company maintains no proprietary technology layer beyond standard restaurant operations.
The customer base is composed of three identifiable segments: design-conscious diners seeking a curated French hospitality experience, private event hosts requiring distinctive venues, and pâtisserie customers visiting Marcel at the Breuer Building. The restaurant is privately held with no external investment or public listing, and operates entirely within New York City with no geographic expansion signals beyond the Breuer Building partnership. The company employs 22 people and is led within the broader Roman and Williams organizational structure.
LA MERCERIE firmographics
Firmographics- Name
- LA MERCERIE
- Legal name
- La Mercerie
- Website
- https://lamerceriecafe.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Mercerie is a French hospitality restaurant in SoHo, New York, operated by design firm Roman and Williams as part of the Roman and Williams Guild retail platform, serving design-conscious diners, private event hosts, and pâtisserie customers at Marcel 945 Madison Avenue.
- Ownership category
- akta.pro rank
LA MERCERIE industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Independent Neighborhood Cafes (THAFADAC)
- akta.pro secondary industries
- Patisseries & Viennoiserie (French-Style) (THAFAFAB), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where LA MERCERIE is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LA MERCERIE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Restaurant Dining: Revenue from food and beverage service at the La Mercerie restaurant in SoHo, featuring modern French hospitality with tableware from Roman and Williams Guild.
- Private Events: Revenue from hosting private events across multiple settings including dining room, downstairs private dining room, outdoor seating, and Roman and Williams Guild spaces, with menus and service tailored to occasions.
- Patisserie: Revenue from La Mercerie Pâtisserie located within Marcel 945 Madison Avenue, offering French pastry items bridging everyday pleasures of small-town boulangeries with Parisian pâtisseries.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LA MERCERIE product offering
Product offeringCore offering
La Mercerie operates a modern French restaurant in SoHo, New York, serving contemporary French cuisine with tableware curated from the Roman and Williams Guild collection. The brand also operates La Mercerie Pâtisserie, a French pastry destination located within Marcel 945 Madison Avenue at the Breuer Building (operated in partnership with Sotheby's), and hosts private events across multiple settings including the dining room, private dining room, outdoor seating, and Roman and Williams Guild spaces.
Product overview
LA MERCERIE is a restaurant brand under Roman and Williams, operating a flagship French restaurant in SoHo, a pastry shop (La Mercerie Pâtisserie) at Marcel 945 Madison Avenue, and the Marcel 945 Madison Avenue restaurant in the Breuer Building. The restaurants are closely tied to the Roman and Williams Guild retail platform, which supplies tableware and home goods used in the dining establishments. LA MERCERIE operates as part of a design firm's hospitality portfolio, offering dining experiences alongside curated retail products.
Differentiator
Problem solved
Functional benefit
Brands
- La Mercerie Pâtisserie: A pastry destination located within Marcel 945 Madison Avenue, bridging everyday pleasures of small-town French boulangeries with Parisian pâtisseries elegance.
Products and services
- La Mercerie Restaurant A modern expression of French hospitality located in SoHo, New York, serving contemporary French cuisine with changing seasonal menus. Tableware (ceramics, glassware, and linens) is selected from the Roman and Williams Guild collection for materiality and craftsmanship, serving individual diners seeking an elevated French dining experience.
- La Mercerie Pâtisserie A French pastry destination located within Marcel 945 Madison Avenue, offering French pastries that bridge the everyday pleasures of small-town boulangeries with the elegance of Parisian pâtisseries. Targeted at visitors of the Marcel 945 Madison Avenue location and walk-in customers seeking specialty French baked goods.
- Private Events and Buyouts Private dining and event hosting across multiple venues including the main dining room, downstairs private dining room, outdoor seating, and Roman and Williams Guild spaces. Menus and service are tailored to the occasion, supporting celebrations, corporate events, and intimate gatherings from small parties to full venue buyouts.
Companies that use LA MERCERIE
Customer profileSegments3 records
Ideal customer profiles3 records
LA MERCERIE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LA MERCERIE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Roman and Williams GuildcoreLa Mercerie is an integral part of the Roman and Williams Guild, a design-focused retail and hospitality space in SoHo. The restaurant uses tableware from the Guild collection, creating a natural dialogue between dining and retail experience.
- Marcel 945 Madison AvenuecoreLa Mercerie Pâtisserie is located within Marcel 945 Madison Avenue, the restaurant in the Breuer Building on Madison Avenue. This location represents an expansion of the La Mercerie brand into a pastry-focused concept.
- Sotheby'sflagshipRoman and Williams operates Marcel 945 Madison Avenue in partnership with Sotheby's at the Breuer Building. La Mercerie Pâtisserie is part of this flagship partnership combining hospitality with the auction house environment.
- ResyminorResy is the reservation platform used by La Mercerie for table bookings, enabling customers to make reservations at the restaurant.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
LA MERCERIE competitors and assessment
Company assessmentDirect peers
- Frenchette: Modern French restaurant in TriBeCa, NYC by Riad Nasr and Lee Hanson. Directly comparable as a contemporary French dining concept in NYC with a design-forward, neighborhood-restaurant identity.
- Le Coucou: Refined French restaurant in NYC from Daniel Rose. Comparable as a high-end French hospitality concept emphasizing seasonality, craftsmanship, and a curated dining experience in a design-led space.
- Pastis: Classic French bistro revived by Keith McNally and Stephen Starr in the Meatpacking District. Comparable as a SoHo-adjacent French restaurant with strong press profile and design-forward revival positioning.
- Maison Premiere: Design-forward Williamsburg restaurant and bar with French-accented cuisine. Comparable as a hospitality concept that fuses design aesthetic, curated environment, and elevated dining in a single neighborhood setting.
- Maman: French-inspired café and bakery chain with NYC presence. Comparable as a French café-bakery concept combining coffee, pastry, and casual dining with design-led branding.
- Balthazar Restaurant: Iconic French brasserie in SoHo, NYC, operating under Keith McNally. Directly comparable as a French full-service restaurant in the same neighborhood with similar bistro-style hospitality and design-conscious positioning.
- Café Altro Paradiso / Via Carota: Italian-accented neighborhood restaurants from the same Jody Williams and Rita Sodi partnership. Comparable as independent NYC neighborhood dining concepts with strong press profiles and design-driven atmospheres.
- Dominique Ansel Bakery: French pastry destination in NYC known for innovative viennoiserie and pâtisseries. Directly comparable to La Mercerie Pâtisserie as a French pastry sub-brand with strong media presence and Parisian-influenced product.
Others
- Roman and Williams (design firm parent): The parent design firm behind La Mercerie and the Guild retail concept. Adjacent as the corporate parent and retail platform that supplies tableware and curates the dining environment.
Broad incumbents
- Major Food Group (Carbone, Torrisi, Sadelle's): Multi-concept NYC hospitality group operating high-profile Italian-leaning and broader restaurants. Comparable as a multi-format restaurant platform leveraging brand and design to drive cover counts and private events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
LA MERCERIE social profiles
Digital presenceLA MERCERIE financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA MERCERIE leadership team
Management profileNumber of profiles
Profiles1 record
LA MERCERIE subsidiaries and ownership
Company hierarchySubsidiaries2 records
LA MERCERIE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA MERCERIE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA MERCERIE
What does LA MERCERIE do?
La Mercerie operates a modern French restaurant in SoHo, New York, serving contemporary French cuisine with tableware curated from the Roman and Williams Guild collection. The brand also operates La Mercerie Pâtisserie, a French pastry destination located within Marcel 945 Madison Avenue at the Breuer Building (operated in partnership with Sotheby's), and hosts private events across multiple settings including the dining room, private dining room, outdoor seating, and Roman and Williams Guild spaces.
Is LA MERCERIE a public or private company?
LA MERCERIE is a private company. It is classified as corporate owned and is currently operating.
When was LA MERCERIE founded?
LA MERCERIE was founded in -1. It employs 11 to 50 people.
Where is LA MERCERIE based?
LA MERCERIE is headquartered in New York, United States, in the North America region.
How does LA MERCERIE make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are private Events and patisserie.
Who are LA MERCERIE's main competitors?
Direct peers on record are Frenchette, Le Coucou, Pastis, Maison Premiere, Maman, Balthazar Restaurant, Café Altro Paradiso / Via Carota and Dominique Ansel Bakery. Roman and Williams (design firm parent) is listed as an others. Major Food Group (Carbone, Torrisi, Sadelle's) is listed as a broad incumbent.
Does LA MERCERIE have an API?
No public API is recorded for LA MERCERIE.
What industry is LA MERCERIE in?
LA MERCERIE's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFADAC, Independent Neighborhood Cafes, with a secondary code of THAFAFAB, Patisseries & Viennoiserie (French-Style). Its NAICS code is 722511 and its SIC code is 5810.