Frenchette
Frenchette is a French bistro restaurant in Tribeca, Manhattan, founded in 2018-2019 by Chefs Lee Hanson and Riad Nasr as the flagship of the Frenchette Group. It serves individual diners and private event guests with a $60 prix fixe menu, natural wine program, and supplementary bakery and GoldBelly national shipping operations.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Frenchette does
Frenchette is a French bistro restaurant located at 241 West Broadway in the Tribeca neighborhood of Manhattan, New York City. Founded in 2018-2019 by Chefs Lee Hanson and Riad Nasr, the restaurant operates as the flagship concept of the Frenchette Group, which also encompasses Le Rock, Frenchette Bakery, Frenchette Bakery and Café at the Whitney, Le Veau d'Or, and Wild Cherry. The restaurant offers a French bistro menu with a $60 prix fixe available seven days for lunch and dinner, à la carte selections for lunch, dinner, weekend brunch, and a daily mid-day menu, complemented by a natural wine program described as one of NYC's most exciting wine lists by Bon Appétit, craft cocktails, and beer selections.
The restaurant generates revenue through four primary streams: dine-in service (lunch, dinner, brunch, and mid-day menus), private events (partial buyouts for 18-45 guests and full buyouts), special order cakes and desserts (Gateaux Chocolat at $90, Gateaux Vanille at $90, Croquembouche at $300), and national product shipping through the GoldBelly marketplace. Customer acquisition is driven primarily by earned media coverage from major publications including the New York Times, Michelin Guide, Forbes, Food & Wine, Esquire, and Bon Appétit, augmented by OpenTable reservations, Instagram and YouTube presence, and email newsletter marketing. The company won the James Beard Award for Best New Restaurant in 2019, the most prestigious recognition in American dining. Frenchette is privately held with no disclosed external funding or institutional ownership.
Frenchette firmographics
Firmographics- Name
- Frenchette
- Legal name
- Frenchette
- Website
- https://frenchettenyc.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frenchette is a French bistro restaurant in Tribeca, Manhattan, founded in 2018-2019 by Chefs Lee Hanson and Riad Nasr as the flagship of the Frenchette Group. It serves individual diners and private event guests with a $60 prix fixe menu, natural wine program, and supplementary bakery and GoldBelly national shipping operations.
- Ownership category
- akta.pro rank
Frenchette industry classification
Industry- Product category
- Upscale French Bistro Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Ethnic & Regional Cuisine Restaurants (THAFACAD), Patisseries & Viennoiserie (French-Style) (THAFAFAB)
Keywords
Where Frenchette is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frenchette business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dine-in Service: Revenue from lunch, dinner, brunch, and mid-day menu service featuring French bistro cuisine with a $60 prix fixe menu and à la carte selections. Covers alcoholic beverages including natural wine program.
- Private Events: Revenue from hosting private events including partial buyouts (18-45 guests) and full buyouts for celebrations and corporate functions.
- Special Orders: Revenue from special order cakes and desserts including Gateaux Chocolat ($90), Gateaux Vanille ($90), and Croquembouche ($300) for dine-in celebrations.
- GoldBelly Platform: National shipping and retail sales of restaurant products through GoldBelly marketplace platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | $60 Prix Fix Menu - served seven days for lunch and dinner |
| Unit Pricing | Pay-as-you-go | Wine by the bottle - $21 to $60 |
| Unit Pricing | Pay-as-you-go | Lunch à la carte selections |
| Unit Pricing | Pay-as-you-go | Dinner à la carte selections |
| Unit Pricing | Pay-as-you-go | Brunch menu items |
| Unit Pricing | Pay-as-you-go | Special order cakes |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Frenchette product offering
Product offeringCore offering
Frenchette is a French bistro restaurant in New York City's Tribeca neighborhood operating dine-in service for lunch, dinner, brunch, and a daily midday menu. The restaurant serves a $60 prix fixe menu alongside à la carte selections, complemented by a curated natural wine program and craft cocktails. The restaurant additionally offers private event hosting with partial and full buyout options and produces special-order celebration cakes and desserts (Gateaux Chocolat, Gateaux Vanille, Croquembouche).
Product overview
Frenchette is a French bistro restaurant in New York City's Tribeca neighborhood operated by Chefs Lee Hanson and Riad Nasr. The company operates as Frenchette Group, which encompasses the flagship Frenchette restaurant, multiple sub-brands including Frenchette Bakery, Frenchette Bakery and Café at the Whitney, Le Rock, Le Veau d'Or, and Wild Cherry. The core restaurant offers a $60 Prix Fix Menu served daily for lunch and dinner, with full à la carte menus for brunch on weekends. Food and beverage offerings include natural wine program, craft cocktails, and beer selections. The company also provides private event hosting services with partial and full buyout options, and special order cakes including Gateaux Chocolat ($90), Croquembouche ($300), and Gateaux Vanille ($90) available exclusively for dining in guests.
Differentiator
Problem solved
Functional benefit
Brands
- Le Rock: Restaurant under Frenchette Group
- Frenchette Bakery
- Frenchette Bakery and Café at the Whitney
- Le Veau d'Or
- Wild Cherry
Products and services
- Frenchette Main Restaurant (Dine-In Service) Full-service French bistro dining at 241 West Broadway, Tribeca, New York City, offering lunch, dinner, weekend brunch, and a daily midday menu with French-American cuisine, natural wines, and craft cocktails. Targeted at upscale diners and small groups in NYC.
- Prix Fix Menu Three-course prix fixe menu priced at $60, served seven days for lunch and dinner. Includes choice of appetizer (Salade De Tomate, Pâté Foie, Veal Tongue, Mackerel), entrée (Poussin À La Diable, Fluke, Liver Éschalote), and dessert (Mousse Au Chocolat, Raspberry Ile Flottante).
- Private Events Event hosting service with partial buyout options for 18-45 guests and full restaurant buyout availability. Designed for private celebrations, corporate events, rehearsal dinners, weddings, and cocktail receptions.
- Special Order - Croquembouche Tower of caramelized choux filled with vanilla, pistachio, and chocolate diplomat cream, priced at $300, designed for large group celebrations and served in-house. Requires 72 hours notice.
- Special Order - Gateaux Chocolat 6-inch chocolate cremeux cake made to order, priced at $90, available exclusively for in-house dining celebrations. Requires 72 hours notice.
- Special Order - Gateaux Vanille 6-inch vanilla bean cake made to order with optional personalized message, priced at $90, available exclusively for in-house dining celebrations. Requires 72 hours notice.
Companies that use Frenchette
Customer profileSegments2 records
Ideal customer profiles2 records
Frenchette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frenchette partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- OpenTablecoreRestaurant reservation and booking platform partnership. Frenchette is featured on OpenTable for online reservations, providing a critical customer acquisition channel for dine-in service.
- GoldBellycoreNational food marketplace platform for shipping restaurant products nationwide. GoldBelly enables Frenchette to reach customers beyond the New York City market.
- Culinary AgentsminorCulinary career platform used for recruitment. Frenchette Group posts job opportunities on Culinary Agents platform to attract restaurant industry talent.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Frenchette competitors and assessment
Company assessmentDirect peers
- Balthazar: Iconic French brasserie in SoHo, NYC, operating a comparable full-service French bistro model with brunch, lunch, and dinner service. Directly competes with Frenchette for the same discretionary-French-dining occasion in lower Manhattan.
- Minetta Tavern: French-inspired steakhouse in Greenwich Village by Keith McNally. Competes with Frenchette for the same discretionary, French-influenced dining occasion in downtown Manhattan with comparable prix fixe and à la carte pricing.
- Pastis: Revived French bistro in the Meatpacking District by Stephen Starr and Keith McNally. Operates a French brasserie menu with similar pricing tier and neighborhood geography, making it a direct competitor for French bistro occasions in NYC.
- Via Carota: West Village Italian restaurant from Jody Williams and Rita Sodi. Comparable chef-driven, walk-in-emphasis, neighborhood-anchored full-service restaurant model with similar pricing and downtown NYC dining occasion.
- Charlie Bird: Italian-influenced SoHo restaurant by the Pasquale team with a strong natural wine program. Comparable chef-driven, SoHo-based casual-fine dining model and a similar natural wine focus, positioning it as a near-substitute for Frenchette's wine-forward occasion.
Broad incumbents
- Le Bernardin: Three-Michelin-star French seafood restaurant in Midtown Manhattan by the Ripert family. While higher-end and specialized, it competes for the same high-spend French dining occasion and shares the same French-cuisine prestige positioning in NYC.
- Major Food Group: Multi-concept NYC restaurant group behind Carbone, Catch, Torrisi, and Sadelle's. Comparable multi-brand restaurant group model operating upscale NYC venues with media-driven brands, though with significantly larger scale and institutional backing.
- Union Square Hospitality Group: Danny Meyer's restaurant group operating multiple NYC concepts including Union Square Cafe, Gramercy Tavern, and Maialino. Comparable founder-chef-driven multi-brand NYC restaurant group with similar press-driven positioning.
Emerging players
- Carbone (Major Food Group): Greenwich Village Italian-American restaurant by Major Food Group. Comparable high-end, hype-driven, prix-fixe-style NYC dining experience with similar press coverage, booking difficulty, and pricing tier.
- Crown Shy: Financial District fine dining restaurant from James Kent and the Slutty Vegan/Nozawa/Altamarea group. Comparable downtown-Manhattan, chef-driven, multi-daypart fine dining concept that competes for similar special-occasion traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Frenchette social profiles
Digital presenceFrenchette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frenchette leadership team
Management profileNumber of profiles
Profiles2 records
Frenchette subsidiaries and ownership
Company hierarchySubsidiaries5 records
Frenchette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frenchette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frenchette
What does Frenchette do?
Frenchette is a French bistro restaurant in New York City's Tribeca neighborhood operating dine-in service for lunch, dinner, brunch, and a daily midday menu. The restaurant serves a $60 prix fixe menu alongside à la carte selections, complemented by a curated natural wine program and craft cocktails. The restaurant additionally offers private event hosting with partial and full buyout options and produces special-order celebration cakes and desserts (Gateaux Chocolat, Gateaux Vanille, Croquembouche).
Is Frenchette a public or private company?
Frenchette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frenchette founded?
Frenchette was founded in 2019. It employs 11 to 50 people.
Where is Frenchette based?
Frenchette is headquartered in New York, United States, in the North America region.
How does Frenchette make money?
Four revenue lines are on record. Dine-in Service is the primary driver. The others are private Events, special Orders and goldBelly Platform.
Who are Frenchette's main competitors?
Direct peers on record are Balthazar, Minetta Tavern, Pastis, Via Carota and Charlie Bird. Broad incumbents are Le Bernardin, Major Food Group and Union Square Hospitality Group. Emerging players are Carbone (Major Food Group) and Crown Shy.
Does Frenchette have an API?
No public API is recorded for Frenchette.
What industry is Frenchette in?
Frenchette's product category is Upscale French Bistro Restaurant. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.