Land Skogsbruk

What Land Skogsbruk does

Land Skogsbruk is a Swedish digital publication specializing in forestry news and specialized reporting, operating as part of the Land family of media properties owned by LRF Media AB. LRF Media AB is, in turn, associated with LRF (Lantbrukarnas Riksförbund / Swedish Farmers' Union). Headquartered in Stockholm, the publication serves forestry and agricultural professionals as well as the broader Swedish rural audience, delivering news, in-depth analysis, and coverage of forest management, timber industry, forestry economics, animal husbandry, crop cultivation, agricultural policy, and rural lifestyle. Land Skogsbruk is one of three principal titles in the Land family, alongside Land Lantbruk (agriculture) and the general Land section covering rural life.

The product portfolio centers on the Land.se digital publishing platform, with Land Skogsbruk occupying the dedicated forestry editorial section at land.se/skogsbruk. Distribution channels include the website itself, the E-tidningen (digital newspaper edition), email newsletters and alerts, and podcast references (Lantbrukspodden). The underlying technology is a standard digital web-based publishing platform with multimedia content hosting; no proprietary technical features, mobile apps, or API products are documented. Topic verticals extend across Teknik, Växtodling, Djurhållning, Politik, Opinion, Vargkartan (a predator-incident map), and Veckans bonde (a farmer profile feature), indicating a deliberately diversified editorial surface aimed at distinct sub-segments within green industries.

The business model is subscription-based, with readers accessing content via the prenumerera.land.se self-serve platform; specific pricing tiers are not publicly disclosed. Distribution is entirely digital and domestic (Sweden-only), with no international footprint or geographic expansion signals. The organization has approximately 22 employees, no disclosed revenue, no external investment, and no public listing. There are no documented patents, trademarks, certifications, partnerships, M&A activity, funding rounds, or leadership changes in the source data, indicating a stable, institutionally-aligned operation rather than a venture-backed or transactionally active business.

Name

Land Skogsbruk

Legal name

LRF Media AB

Website

https://landskogsbruk.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Land Skogsbruk is a Swedish digital forestry publication serving forestry and agricultural professionals with news, in-depth reporting, and industry coverage. It operates as part of the Land family of media properties under LRF Media AB, the publishing arm of the Swedish Farmers' Union (LRF).

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Land Skogsbruk is a digital news publication providing news, in-depth reporting, and specialized coverage of forestry, forest management, timber industry, and forestry economics for Swedish professionals and members of the green industries. The publication is part of the Land family of media properties owned by LRF Media AB and is delivered through land.se and a digital newspaper edition (E-tidningen).

Product overview

Land Skogsbruk operates as part of the Land family of digital media properties, which includes the core Land.se platform and specialized editorial sections for agriculture (Land Lantbruk) and forestry (Land Skogsbruk). The portfolio also includes E-tidningen (digital newspaper), offering content across topics including farming, forestry, livestock, crop cultivation, politics affecting rural areas, and rural lifestyle. The offerings function as separate content sections under the unified Land.se umbrella platform, with each section serving distinct but related audiences within Sweden's green industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Skogsbruk Forestry news and coverage section providing information on forest management, timber industry, and forestry economics for Swedish forestry professionals and forest owners.
• Land Lantbruk Agricultural news and in-depth coverage section focused on farming, livestock, crop cultivation, agricultural economics, and policy for Swedish agricultural professionals.
• E-tidningen (Digital Newspaper) Electronic/digital newspaper version of the Land publications, providing access to content in digital format for subscribers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Regional players

• ATL (Agrarisch Dagblad): Leading Dutch agricultural newspaper covering farming, rural economy, and policy for Dutch green-industry professionals. Closely comparable in editorial model and vertical positioning to Land Skogsbruk, but serves a different (Dutch) geography.
• Top Agrar: Major German agricultural trade magazine and digital platform covering farming, livestock, crop production, and rural policy. Comparable to Land Skogsbruk in vertical B2B/vertical-professional publishing model, though serving the German market rather than Sweden.
• Nieuwe Oogst: Dutch agricultural news platform covering arable farming, livestock, horticulture, and rural policy. Mirrors Land Skogsbruk's vertical-pro subscription publishing model, but operates in the Netherlands rather than Sweden.
• Nationen: Norwegian newspaper with a strong agricultural, forestry, and rural affairs editorial line. Comparable to Land Skogsbruk in vertical and audience focus on Scandinavian green-industry professionals, but serving Norway rather than Sweden.
• Maaseudun Tulevaisuus: Finnish agricultural and rural affairs newspaper with strong coverage of forestry and farming policy. Comparable to Land Skogsbruk as a subscription-based Nordic rural/forestry professional title, though operating in Finland.
• Landwirtschaftsverlag: German agricultural publishing house producing multiple trade titles and digital platforms for the green sector. Comparable business model to LRF Media AB / Land Skogsbruk's multi-title vertical publishing approach, though focused on the German market.

Others

• Sveriges Skogsägare / Swedish Forest Owners: Swedish forest owners' association producing communications, policy analysis, and member-facing content on Swedish forestry. Not a direct media competitor, but operates in the same Swedish forestry ecosystem, serving overlapping audiences and topics relevant to Land Skogsbruk's readers.

Direct peers

• Tidningen Skogen: Swedish forestry trade magazine published in cooperation with the Swedish Forest Industries Federation. Direct vertical competitor covering forest management, timber markets, and forestry policy for a Swedish professional audience — directly comparable in subject matter and audience to Land Skogsbruk.

Broad incumbents

• Bonnier Group: Major Nordic media conglomerate operating newspapers, magazines, and digital media across Sweden and the broader region. A broad incumbent whose portfolio overlaps with Land Skogsbruk's content categories (rural, business, lifestyle news) but at much greater scale and breadth.
• Schibsted: Large Nordic media group operating subscription news brands across Norway, Sweden, and other markets. Comparable as a subscription-driven Nordic digital news publisher, though with a much broader, general-interest audience than Land Skogsbruk's forestry-vertical focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/land-skogsbruk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Skogsbruk