What The nation does

Nationen is Norway's only specialized agricultural and rural affairs newspaper, serving farmers, agricultural professionals, rural residents, and policy-engaged readers across the country. Founded in 1946 and headquartered in Oslo, the publication is owned by Tun Media AS, which is majority-controlled by Amedia (67.2%) — one of Norway's largest local media groups — with Norges Bondelag, the country's main farmer organization, holding a 24.8% stake. This ownership structure aligns Nationen editorially and commercially with Norway's agricultural sector.

The company's core product is a subscription-based multi-platform newspaper distributed through nationen.no, eAvis (e-paper), print, the "Nationen på øret" podcast, and original video content. Beyond journalism, Nationen operates proprietary data products targeting agricultural professionals: Gårdsregisteret (farm registry), Tilskuddslistene (subsidy lists with calculator tools), and Eiendomsoverdragelser (property transfer database). The publication also runs Agrojobb, a job marketplace for the agricultural and rural sector.

Revenue is generated through three streams: recurring digital and print subscriptions (with a freemium UNG 15-20 tier for young readers), display and classified advertising, and employer fees on the Agrojobb marketplace. Editorial coverage spans Norwegian agriculture, rural affairs, energy and climate policy, EU/EEA relations, predator management, and farming community issues. Leadership is consolidated under Jannicke Engan, who serves as Editor-in-Chief, Managing Director, and Publisher for Tun Media AS, supported by publishing, news, and political editors.

Name

The nation

Legal name

Nationen AS

Website

https://nationen.no

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Nationen is Norway's only specialized agricultural and rural affairs newspaper, providing digital, print, e-paper, podcast, and video coverage of farming, rural life, energy policy, and EU relations to Norwegian farmers, agricultural professionals, and rural communities.

Ownership category

akta.pro rank

Product category

Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Agricultural journalism
• Subscription newspaper
• Rural news media
• Farm data services
• Job listings marketplace

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscriptions: Digital and print newspaper subscriptions, including e-paper access. Free access tier for UNG 15-20 demographic.
2. Advertising: Display advertising and job listings on the platform, targeting both individual subscribers and businesses (bedrift).
3. Job Marketplace: Agrojobb platform featuring agricultural and rural job listings, generating revenue from employer job postings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nationen is Norway's specialized agricultural and rural affairs newspaper, delivering news, analysis, and commentary on farming, food policy, rural communities, energy/climate, and EU relations. It distributes content through digital subscriptions, a printed newspaper, an e-paper edition (eAvis), podcasts, video, and complementary data tools including a farm registry (Gårdsregisteret), subsidy lists with calculator, and a property transfer database, alongside an agricultural job marketplace (Agrojobb) and display advertising.

Product overview

Nationen is a Norwegian newspaper and digital media platform covering agriculture, rural affairs, and politics. The company operates as a multi-platform news organization offering digital content through its website, eAvis (digital newspaper), podcast (Nationen på øret), and video content. Key data products include the Gårdsregisteret (farm registry), Tilskuddslistene (subsidy lists with calculator tools), and Eiendomsoverdragelser (property transfer database). The publication also features opinion content (Meninger), recipes (Oppskrifter), and business news (Næringsliv). Nationen is owned by Tun Media AS with primary stakeholders including Amedia (67.2%) and Norges Bondelag (24.8%).

Differentiator

Problem solved

Functional benefit

Brands

• eAvis: Digital newspaper subscription service
• Nationen på øret

Products and services

• Nationen Digital Subscription Recurring digital subscription providing full access to articles, e-paper, podcasts, and online content for individual readers covering Norwegian agriculture and rural affairs.
• Nationen Print + Digital Subscription Combined subscription bundling home delivery of the printed newspaper with full digital access for individual readers.
• eAvis (Digital Newspaper) Digital replica of Nationen's printed newspaper edition, accessible online to subscribers via eavis.nationen.no.
• Nationen på øret (Podcast) Audio podcast providing weekly commentary and analysis on agricultural, rural affairs, and current political topics covered by the newspaper.
• Agrojobb (Job Listings Marketplace) Specialized job marketplace for agricultural and rural-sector employers to post open positions, generating revenue from employer job postings.
• Gårdsregisteret (Farm Registry) Database service providing comprehensive information about Norwegian agricultural properties and farms, used as a reference tool for farmers, advisors, and sector professionals.
• Tilskuddslistene (Subsidy Lists with Calculator) Data service providing Norwegian farm subsidy lists along with a calculator tool to compute and analyze subsidy figures for individual farms.
• Eiendomsoverdragelser (Property Transfers) Database tracking sales and transactions of properties, particularly agricultural land in Norway, used by farmers, brokers, and sector professionals.
• Display Advertising (Bedrift) Advertising placements for businesses on the Nationen website and print edition, sold to advertisers targeting the Norwegian agricultural and rural audience.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AgWeb: US agricultural news and market-information site. Comparable in combining agricultural journalism with market data and tools, mirroring Nationen's mix of news plus the Gårdsregisteret and Tilskuddslistene data utilities.
• Farmers Weekly (UK): UK-based agricultural newspaper and digital platform for farmers. Comparable business model — paid subscription + advertising + data products — and serves a functionally similar farmer and rural-professional audience.
• Bondebladet: Norwegian farmers' magazine published by the Norwegian farmers' unions; covers agricultural policy, farming operations and rural affairs in close overlap with Nationen's editorial beat, making it the most direct domestic competitor.
• Norsk Landbruk: Norwegian agriculture trade publication covering farming, livestock and rural policy. Direct peer because it competes for the same Norwegian farmer and agricultural professional readership that Nationen targets.
• Nationen (Tun Media siblings): Other Tun Media/Amedia local titles (e.g., regional newspapers in the Tun Media portfolio) are partial peers as they share the same distribution platform, subscription infrastructure, and overlapping coverage of rural Norwegian districts.

Broad incumbents

• Aftenposten: Largest paid national newspaper in Norway, also owned by Amedia. Competes with Nationen for Norwegian national news readership and benefits from shared Amedia infrastructure, but addresses a broad general-interest audience rather than agricultural/rural verticals.
• Bloomberg: Global business and financial news subscription business. Comparable as a subscription-driven, business-focused news brand that monetizes premium analysis for professional readers, though operating at vastly larger scale and breadth.
• Dagens Næringsliv: Norway's main national business newspaper. It overlaps with Nationen's business and economic coverage and competes for Norwegian business subscribers, but lacks Nationen's agricultural and rural specialization.

Regional players

• LandbrugsAvisen: Danish agricultural newspaper covering farming, food policy and rural affairs. Comparable to Nationen as a national farm-focused newspaper serving a Scandinavian agricultural readership, though it operates in Denmark, not Norway.

Others

• Amedia (corporate parent context): Majority owner of Tun Media and therefore Nationen's parent. Relevant as the ecosystem that defines Nationen's distribution, subscription technology and cross-promotion potential rather than a direct product competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nationen_as
• LinkedInlinkedin.com/company/nationen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The nation