Cervecerías La Ramona

What Cervecerías La Ramona does

Cervecerías La Ramona, legally Franquicias de La Ramona, S.L. (CIF B45863917), is a Spanish cervecería and street-food restaurant franchise founded in 2018 and headquartered at C/ Corpuschristi 8 in Toledo, Spain. The company sells a multi-daypart menu of street-food items — signature Ramoncitos (small sandwiches), Cachoperros (XXL hot dogs), 180g beef/chicken burgers, Ramonazos (large sandwiches), Ramonpichas (homemade pizzas), sides, salads, desserts, and breakfast service — together with beer and other beverages in a modern, inclusive, youth-oriented environment positioned as 'much more than beer.' Operations are entirely physical and hospitality-based, with no proprietary software platform; the only digital layer is a website with store-locator functionality, digital menu access, and a QR-based Club Ramoneros loyalty program that awards one point per euro spent. There is no AI/ML, API, or developer-facing technology layer described.

The business runs almost exclusively through a franchise model in which entrepreneurs and investors open branded locations using the La Ramona concept, menu, and visual identity, receiving site selection, design, training, and 24/7 operational support from the franchisor. Revenue is generated from two streams: (1) food-and-beverage transaction sales across the system at owned and franchised restaurants, and (2) franchise fees and royalties from new and existing franchisees. The network comprises 13+ active locations concentrated in shopping centers and urban districts across the Community of Madrid, Valladolid, Toledo, Valencia, and Barcelona (Terrassa), with Madrid-region density (Usera, Alcalá de Henares, Aranjuez, Collado Villalba, Getafe, Leganés, Arganda del Rey, Rivas-Vaciamadrid) as the operational core. End customers are general consumers seeking affordable casual street food and beer; franchisees are the secondary customer segment, targeted through a public recruitment page.

Name

Cervecerías La Ramona

Legal name

FRANQUICIAS DE LA RAMONA, S.L.

Website

https://laramona.es

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cervecerías La Ramona is a Spanish street-food and beer restaurant franchise founded in 2018, operating 13+ branded locations across Madrid, Valladolid, Toledo, Valencia, and Barcelona, serving general consumers seeking affordable casual dining through a franchise-led, multi-daypart hospitality model.

Ownership category

akta.pro rank

Headquarters

HQ city

Toledo

HQ country

Spain

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales at restaurant locations: The primary revenue stream is from selling food and beverages (street food items such as Ramoncitos, Cachoperros, burgers, sides, desserts, and alcoholic beverages including beer) directly to consumers at restaurant locations. Revenue is generated through per-transaction sales at owned and franchised locations, with high customer throughput driven by multi-timeframe operations (breakfast, lunch, snacks, dinner) and an inclusive, vibrant atmosphere.
2. Franchise fees and royalties: La Ramona generates revenue by selling franchises to entrepreneurs. Franchisees pay an initial investment to open a branded location and likely pay ongoing royalty or franchise fees. The company positions the franchise as highly profitable with an adjusted cost structure and above-market-average returns for franchisees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cervecerías La Ramona operates a franchise chain of cervecerías (casual beer-and-street-food restaurants) in Spain, serving a standardized menu that pairs craft beer with signature street food items such as Ramoncitos, Cachoperros (XXL hot dogs), Burgers, Ramonazos, Ramonpichas (pizzas), sides, salads, desserts, and breakfast offerings across all dayparts from breakfast through dinner. The company grows primarily by recruiting franchisees who open and operate branded La Ramona locations using its concept, menu, and brand.

Product overview

Cervecerías La Ramona operates a unified street food and beer restaurant concept with a diversified menu centered on signature products: Ramoncitos (small sandwiches), Cachoperros (XXL hot dogs), Burgers (180g beef/chicken), Ramonazos (large sandwiches), complemented by sides (Complementos), homemade pizzas (Ramonpichas), salads (Ensaladas), and desserts (Postres). The company also offers breakfast service and operates a loyalty program (Club Ramoneros). The business operates primarily through franchise locations across Spain, with a focus on urban, accessible, and profitable restaurant operations.

Differentiator

Problem solved

Functional benefit

Brands

• Club Ramoneros: Loyalty program that allows customers to accumulate 1 Ramona point per euro spent on purchases in local restaurants, web, or app, and redeem points for exclusive offers and rewards.

Products and services

• Ramoncitos Small sandwiches and signature street food items with creative flavor combinations (e.g., kebab de pollo con salsa César, pulled pork con salsa BBQ, chili carne con guacamole), served to dine-in and take-away customers at La Ramona locations.
• Cachoperros XXL hot dogs with generous toppings (e.g., El Yanki, El Pichabrava, El + Perro), served to dine-in and take-away customers at La Ramona locations.
• Burgers 180g beef or crunchy chicken breast hamburgers with signature options (e.g., Ramona te Quiero, La + Gorda, La Cabrita), served to dine-in and take-away customers at La Ramona locations.
• Ramonazos Larger-format sandwiches for bigger appetites (e.g., El Ramonfyer with chistorra and fries, El Cochino with pulled pork and smoked cheese), served to dine-in and take-away customers at La Ramona locations.
• Complementos (Sides) Side dishes and snacks including Papas 'A Pelo' (fries), Papas Rancheras, Nachos Chingones, cheese balls, chicken balls, onion rings, and chicken wings, served as accompaniments at La Ramona locations.
• Ramonpichas (Pizzas) Homemade pizzas including Ramonpicha Carne BBQ (tomato, mozzarella, chicken, bacon, minced meat, BBQ) and Ramonpicha Mozzarella Bacon, served to dine-in and take-away customers at La Ramona locations.
• Ensaladas (Salads) Fresh salads including César (lettuce, chunky chicken, croutons, cheese, onion, César dressing) and Caprina (lettuce, tomato, crispy bacon, crispy onion, goat cheese, mustard-honey dressing), served at La Ramona locations.
• Postres (Desserts) Homemade desserts served in jars including Tarta de Chocolate Artesana en Tarro (homemade chocolate cake) and Tarta de Queso Artesana en Tarro (homemade cheesecake), served at La Ramona locations.
• Desayunos (Breakfasts) Breakfast offerings including pastries and desserts for morning service, supporting La Ramona's multi-daypart operating model.
• La Ramona Franchise Turnkey franchise opportunity offering entrepreneurs and investors the right to open and operate branded La Ramona cervecería locations, with support covering site selection, store design, operational training, marketing, and 24/7 franchisee support. No prior restaurant industry experience is required.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Vips: Iconic Spanish casual-dining chain with broad menus (burgers, sandwiches, breakfasts) and a wide footprint across shopping centers. Comparable multi-daypart model, family-friendly atmosphere, and accessible price positioning.
• Pans & Company: Spanish sandwich-focused casual chain with shopping-center locations and affordable positioning. Comparable on the sandwich/street-food core product and Spanish mall-based real estate strategy.
• Goiko Grill: Spanish gourmet burger chain with a vibrant brand, urban locations, and a strong loyalty/community program. Directly comparable in premium-casual positioning, burger-centric menu, and millennial/family target audience.
• Cervecería La Sureña: Spanish cervecería franchise chain specializing in beer and affordable tapas-style food in high-volume venues. Closely comparable to La Ramona in the cervecería + casual food hybrid concept and franchise-based footprint.
• The Good Burger (TGB): Spanish burger chain with a strong urban and shopping-center presence, affordable pricing, and a youthful, modern brand. Comparable casual-dining positioning and customer overlap, though with a narrower burger-focused menu versus La Ramona's broader street-food range.
• Tommy Mel's: American-diner style franchise in Spain offering burgers, sandwiches, and casual fare in a themed high-volume format. Comparable in family/young-adult appeal, shopping-center locations, and accessible price positioning.
• 100 Montaditos (Restalia): Spanish franchise chain combining affordable beer with a large sandwich/tapas menu in casual high-volume locations. Closely comparable to La Ramona in concept (cervecería-style beer + affordable street food), franchise model, multi-city Spanish footprint, and target customer.
• Foster's Hollywood (Restalia): Spanish casual-dining franchise under the same Restalia group, offering burgers, American-style food and beer in a similar price-accessible, high-throughput format. Comparable franchise structure, target demographic, and shopping-center real estate strategy.

Broad incumbents

• Burger King Spain: Major QSR incumbent in Spain competing for burger-led casual-dining occasions with national advertising and delivery partnerships. Comparable as a broad incumbent competitor in the affordable burger category, with far greater scale and brand recognition than La Ramona.
• McDonald's Spain: Largest global QSR incumbent in Spain with ubiquitous locations, sophisticated delivery and loyalty programs, and substantial marketing budgets. Comparable as a competitor for affordable casual food occasions and family/young-adult traffic, though with very different menu and brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cervecer%C3%ADas-la-ramona

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cervecerías La Ramona