LARCOMAR

What LARCOMAR does

Larcomar is a shopping center located on the cliffs of the Miraflores Malecón in Lima, Peru, operated by Chilean real estate conglomerate Parque Arauco. The asset combines a curated retail tenant base (fashion, accessories, services), a high-end gastronomy offer anchored by Bazar Gourmet (lunch menus from S/21.90), and entertainment venues including Cinépolis (cinema, floor -2) and Teatro La Plaza (theater, floor -3). Larcomar markets itself as one of Lima's most emblematic landmarks, leveraging its irreplaceable oceanfront location to attract both affluent Lima residents and domestic/international tourists.

The digital product layer includes the LarcomarPlus mobile app (parking payments via license-plate-recognition-based ticketless system, promotions, mall services), the Larcomar PickUp & Delivery omnichannel service (online ordering from participating tenants with in-mall pickup or home delivery via logistics partner The Hub), and the Larcomar Travellers digital loyalty program for tourists and repeat visitors. Marketing is executed through a standard martech stack: website, email newsletter, Google Ads, Meta (Facebook/Instagram), TikTok, QR codes for loyalty registration, and HubSpot CRM/marketing automation.

The business model is anchored on recurring retail tenant leasing as the primary revenue stream, supplemented by hourly parking fees (S/7 weekdays, S/8 weekends), motorcycle and bicycle parking, advertising and promotional revenues, and transaction fees from digital pickup/delivery services. Customer segments split between geography-based (Lima residents and tourists) and use-case-based (gastronomy enthusiasts, digital-forward shoppers). The asset operates within Parque Arauco's broader South American mall portfolio spanning Chile, Peru, and Colombia, sharing corporate governance, sustainability framework, and digital infrastructure.

Name

LARCOMAR

Legal name

Larcomar

Website

https://larcomar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Larcomar is a landmark clifftop shopping center in Miraflores, Lima, operated by Parque Arauco, serving affluent Lima residents and tourists with retail, gastronomy, cinema, theater, and digital services including ticketless parking and PickUp & Delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tenant Leasing: Revenue generated from leasing retail space to stores and restaurants within the shopping mall. Tenants include fashion retailers, restaurants, and service providers.
2. Parking Fees: Hourly parking fees charged to visitors. General parking at S/7.00/hour on weekdays and S/8.00 on weekends. Additional motorcycle and bicycle parking available.
3. Advertising and Promotions: Revenue from promotional activities and marketing services within the mall premises, including event sponsorship and promotional space.
4. Digital Services (Pickup & Delivery): Online shopping facilitation with pickup and delivery services managed through The Hub logistics partner.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

LARCOMAR is a shopping mall built into the cliffs of Miraflores, Lima, Peru, that leases retail, restaurant, and entertainment space to tenant brands. It operates a paid parking facility, a curated food hall (Bazar Gourmet), a multiplex cinema (Cinépolis Larcomar), a theater (Teatro La Plaza), and digital services including a loyalty app (LarcomarPlus), ticketless parking payments, and a multi-brand pickup and delivery service (Larcomar PickUp & Delivery).

Product overview

LARCOMAR is a shopping mall/retail center operated by Parque Arauco, located on the cliffs of Miraflores in Lima, Peru. The company offers a portfolio of physical retail and entertainment services, including stores, restaurants, a movie theater (Cinépolis), and a theater venue (Teatro La Plaza). Digital services include the LarcomarPlus mobile app for digital parking payments and promotions, Larcomar PickUp & Delivery for online order fulfillment, Larcomar Travellers loyalty program for exclusive discounts, and Pago Digital (Ticketless) for automated parking payments. The core offering is physical retail and entertainment space complemented by digital services for convenience and customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Larcomar PickUp & Delivery: Pickup and delivery service for online purchases from participating stores, managed by The Hub.
• Larcomar Travellers
• LarcomarPlus

Products and services

• Bazar Gourmet Curated multi-cuisine food hall located inside the mall, with weekday lunch menu offerings aimed at office workers and casual diners visiting the mall.
• Cinépolis Larcomar Multiplex cinema located inside the mall that provides movie screenings to mall visitors and the general public.
• Teatro La Plaza Live theater venue inside the mall offering theatrical performances and live shows to visitors.
• LARCOMAR Parking (Pago Digital Ticketless) Paid parking facility for mall visitors using a digital ticketless payment system that allows entry and exit without paper tickets.
• LarcomarPlus Mobile loyalty application that gives users access to promotions, discounts, and the Larcomar Travellers loyalty program for repeated visits to the mall and participating brands.
• Larcomar PickUp & Delivery Multi-brand order pickup and home delivery service that lets customers order from participating tenant brands inside the mall for in-mall pickup or delivery to their location.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• CinépoliscoreChannel Partner/ Reseller/ DistributorMajor cinema chain operating within Larcomar on floor -2. Offers movie screenings from 14:00 to 22:30, providing entertainment options for mall visitors.
• Teatro La PlazacoreChannel Partner/ Reseller/ DistributorTheater venue located on floor -3, open from 10:00 to 22:00. Provides cultural entertainment and live performances for mall visitors.
• The HubcoreTechnology or IntegrationLogistics partner managing Delivery Express service for Larcomar Pickup orders. Handles home delivery of online purchases from mall tenant stores.
• Parque AraucoflagshipStrategic or Co-development PartnerParent company and owner of Larcomar. Chilean real estate company developing shopping mall projects across Chile, Peru, and Colombia. Provides corporate oversight, investor relations, and sustainability framework.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Real Plaza: Peru's largest mall chain by number of locations, operated by Intercorp. Competes with Larcomar for national retail tenants and shares a similar tenant mix of fashion, dining, and entertainment.
• Open Plaza: Peruvian shopping mall chain with locations across the country. Comparable tenant model and mid-market positioning; competes for similar retail and dining tenants as Larcomar.
• Mall Aventura: Peruvian shopping mall chain with multiple locations. Directly competes for retail and dining tenants, and serves similar middle-class consumer segments across Lima metropolitan area.
• Mall del Sur: Shopping mall located in Lima's southern district of San Juan de Miraflores. Comparable in operating model (anchor tenants, food court, cinema) and competes for the same Lima retail and dining spend pool.
• Plaza Norte: Major Lima shopping mall in Independencia district. Comparable scale and tenant mix including fashion retailers, dining, and entertainment; competes with Larcomar for national tenants and Lima consumer spending.
• Jockey Plaza: Major Lima shopping mall in Surco district, one of the largest and most premium malls in Peru. Directly competes with Larcomar for high-end retail and dining tenants, and serves similar upper-middle-class Lima residents and tourists.

Broad incumbents

• Mall Plaza: Chilean-Peruvian mall operator with presence in both countries. Comparable mall operating model with fashion, dining, and entertainment tenants; broader portfolio provides direct competitive overlap in Peru.
• Cencosud: Latin American retail conglomerate operating malls, department stores (Paris/ Ripley-adjacent), and supermarkets across Peru. Indirectly competes as a tenant and operator in the same Peruvian retail real estate ecosystem.
• Parque Arauco (mall in Santiago): Flagship mall of Larcomar's parent company Parque Arauco, located in Santiago, Chile. Operates similar tenant leasing and experiential model and shares corporate digital infrastructure (LarcomarPlus app) with Larcomar.

Regional players

• Ripley (Peru): Chilean-Peruvian department store chain that operates as anchor tenant in many Peru malls including potential Larcomar competitors. Comparable in target customer (middle/upper-middle class Lima consumers) and serves as both peer and ecosystem participant in the Peruvian mall landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/larcomar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LARCOMAR