Mall del Sur

What Mall del Sur does

Mall del Sur is a physical enclosed retail shopping center operated by Centro Comercial Mall del Sur S.A.C., located in the San Juan de Miraflores district of southern Lima, Peru. The property hosts approximately 192 retail stores spanning fashion, food service, services, and entertainment, anchored by mass-market department stores (Tottus, Oechsle, Ripley), a Cineplanet cinema, and a Smart Fit fitness center, serving middle-income consumers across southern Lima's dense residential catchment.

The mall's core product is the physical retail and entertainment destination itself, with revenue generated through leases with the ~192 tenants (base rent plus percentage rent, plus common-area maintenance recoveries and ancillary income such as parking and advertising). The business model is a classic commercial landlord structure: no inventory risk, capital-intensive real estate, with operating performance driven by occupancy, footfall, and tenant sales productivity rather than direct consumer sales.

The asset is part of the Inversiones Wongs group of malls, which also includes Plaza Norte in northern Lima; the two properties have begun coordinating joint promotional campaigns to leverage shared consumer databases and marketing spend. Operational emphasis is on tenant mix curation (gym, cinema, anchor department stores) and event-driven footfall generation, supported by an active multi-channel social media presence (including TikTok) for consumer engagement. There is no disclosed proprietary technology platform beyond standard property management and digital marketing tooling.

Name

Mall del Sur

Legal name

Centro Comercial Mall del Sur S.A.C.

Website

https://malldelsur.pe

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Enclosed shopping center in San Juan de Miraflores, southern Lima, operating approximately 192 retail and entertainment stores including Tottus, Oechsle, Ripley, Cineplanet, and Smart Fit, serving middle-income consumers in Lima's southern catchment under Inversiones Wongs.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Retail Property Management (BPAJAGAB)

Keywords

• Shopping mall operations
• Retail space leasing
• Commercial real estate
• Mall management services
• Retail property management

Headquarters

HQ city

San Juan de Miraflores

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Tenant Rentals: Mall del Sur generates revenue primarily through renting commercial space to retail tenants including fashion stores, restaurants, entertainment venues (cinema, arcade games), health services, and financial services.
2. Promotional Campaigns: The mall organizes promotional campaigns and contests that drive foot traffic, often jointly with Plaza Norte mall. These include purchase-based promotions (e.g., minimum S/50 purchases qualifying for prizes).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Mall del Sur operates a physical retail shopping center in San Juan de Miraflores, Lima, Peru, providing commercial retail space for lease to approximately 192 tenant stores across fashion, electronics, gastronomy, entertainment (cinema, arcade), health, and financial services categories. The mall also delivers an ongoing calendar of free entertainment and cultural events and runs joint promotional campaigns with sister mall Plaza Norte to drive consumer foot traffic and tenant performance.

Product overview

Mall del Sur is a shopping center in San Juan de Miraflores, Lima, Peru operated by Centro Comercial Mall del Sur S.A.C. The mall offers a diverse mix of retail stores, restaurants, entertainment venues, and services across approximately 192 tenant locations. The mall features stores across categories including fashion (clothing, footwear, accessories), technology, beauty and cosmetics, home goods, sports, food and beverage, entertainment (cinemas, arcades), health services, and financial services. Amenities include breastfeeding rooms, baby stroller rentals, phone charging stations, children's play areas, customer service desks, and security services. The mall operates as a traditional shopping center with anchor tenants including Tottus supermarket, Oechsle and Ripley department stores, Cineplanet cinemas, Coney Park entertainment, and various dining options.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Retail Space Leasing Leasing of commercial retail space within the Mall del Sur premises in San Juan de Miraflores, Lima, to retail, gastronomy, entertainment, health, and financial services tenants. Core revenue-generating service of the mall, currently hosting approximately 192 tenant stores.
• Mall Events and Entertainment Programming
• Joint Promotional Campaigns and Contests

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Centro Comercial Plaza Norte S.A.C.coreStrategic or Co-development Partner · 7 August 2026Joint promotion organizers for campaigns and contests. Both malls are owned/controlled by the same parent group (Inversiones Wongs) and share promotional activities, terms and conditions, and data processing for campaigns. Joint campaigns include 'CAPI AVENTURAS' promotions, school band contests, and Father's Day/Family Day giveaways.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Real Plaza: Peruvian regional shopping center chain operated by Intercorp with multi-format malls across the country; directly comparable mall operator competing in similar middle-income districts.
• Mall Aventura: Peruvian regional shopping center chain with multiple locations; comparable mall operator with similar mid-tier positioning and entertainment-led anchor strategy.
• Centro Comercial Plaza Norte: Sister mall under Inversiones Wongs operating in northern Lima; directly comparable regional shopping center with similar tenant mix, joint promotional activities, and shared back-office functions with Mall del Sur.
• Jockey Plaza: Large Lima shopping center in Surco with comparable anchor tenants and luxury/mid-market positioning; the most direct in-city competitor to Mall del Sur for international retail brands.
• Plaza San Miguel: Established Lima shopping center serving a middle-income catchment area; comparable scale and tenant mix, particularly in fashion and entertainment anchors.
• Open Plaza: Peruvian regional shopping center chain associated with the Yapaná group; comparable format targeting middle-class districts with similar retail/gastronomy anchor strategy.
• Megaplaza: Independently operated shopping center in Independencia (north Lima) with similar mid-market tenant mix, anchors and family entertainment orientation.
• Larcomar: Miraflores-based shopping and entertainment complex with dining, cinema and retail; directly comparable experiential mall competing for the same Lima consumer wallet.

Regional players

• Mall Plaza: Major Chilean shopping center operator with regional malls across Latin America; comparable multi-format mall operating model, though primarily in Chile rather than Peru.

Broad incumbents

• Falabella: Major Peruvian department store and retail group that competes directly with Oechsle and Ripley anchors at Mall del Sur; comparable customer base and overlap in product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCKYomtwYxBhJLZkBAql2ldQ
• Facebookfacebook.com/MalldelSurPeru
• Instagraminstagram.com/cc.malldelsur/?hl=es
• TikToktiktok.com/@cc.malldelsur
• LinkedInlinkedin.com/company/mall-del-sur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mall del Sur