Larkhall Athletic Football Club

What Larkhall Athletic Football Club does

Larkhall Athletic Football Club is a community football club based at Plain Ham in Bath, England, operating as a non-profit company limited by guarantee under Larkhall Sports Club Ltd. Founded in 1914, the club fields a men's first team in the Southern League Division One South (Step 4 of the National League System), a development squad, and a youth programme with over 600 players across age groups; from 2026 it intends to operate a third senior side, Larkhall Athletic A. The club's core product is competitive football at Step 4, delivered through a recently upgraded stadium featuring a FIFA Quality Pro 3G pitch, a new spectator stand, and the on-site CLUBHOUSE bar and event space. Its business model is diversified across multiple local revenue streams: matchday tickets, season tickets and memberships, a Supporters Club (55-65 members per season), sponsorship from a portfolio of small Bath-area businesses (front-of-shirt sponsor Camella for 2025-26), facility hire of the 3G pitch and CLUBHOUSE for Pétanque, skittles, and private events, merchandise, and youth programme fees. The audience is overwhelmingly local - Bath residents, youth players' families, and the student body via a 2025-26 Bath Spa University partnership. The club has five paid staff and is otherwise volunteer-led, with a senior leadership group comprising chairman Tommy Saunders, managing director Oli Sherwen, and first-team manager Jon Durbin (appointed in 2025 following the departure of Ollie Price).

Name

Larkhall Athletic Football Club

Legal name

Larkhall Sports Club Ltd

Website

https://larkhallathletic.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1–10 employees

Short description

Larkhall Athletic Football Club is a community football club founded in 1914 in Bath, England, operating a men's first team in the Southern League (Step 4) and a youth programme of 600+ players, funded through matchday tickets, memberships, local sponsorships, and facility hire.

Ownership category

akta.pro rank

Product category

Community Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Grassroots football
• Youth football development
• Non-league football
• Community football club
• Football facility hire

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Matchday Revenue: Revenue generated from matchday ticket sales for First Team and Development Team games, including individual match entry and pre-purchased tickets online.
2. Season Tickets and Memberships: Annual and half-season ticket packages offering free entry to home league games for First Team and Development Team, plus membership cards providing bar discounts and match entry reductions.
3. Merchandise Sales: Sales of club merchandise including first team kits through third-party supplier Boca, and youth/supporters merchandise through John Moores Sports.
4. Facility Hire: Revenue from hiring out 3G pitches, clubhouse, Powsfield grass field, skittles alley, and hosting birthday parties and events. Includes catering and drinks packages.
5. Sponsorship: Sponsorship revenue from multiple partners including front-of-shirt sponsor Camella, kit supplier BOCA, and other local businesses. Includes easyfundraising donations from supporters shopping with participating retailers.
6. Event Revenue: Revenue from special events including the annual fireworks display, tournaments, celebrity evenings (e.g., An Evening With Steve Perryman MBE), and Formula Football summer camps.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Larkhall Athletic Football Club operates a community-based non-league football programme, fielding senior men's teams in the Southern League (First Team) and Wiltshire League (Development Squad), with a third senior side (Larkhall Athletic A) launching for the 2026/27 season in the Mid-Somerset League. The club complements its football operations with a youth section of over 600 children, season tickets and match tickets at Plain Ham (Camella Stadium), club merchandise, and venue hire of its 3G pitch, clubhouse, skittles alley, Powsfield field, and pétanque facilities for community events.

Product overview

Larkhall Athletic Football Club operates as a multi-team football organization offering a comprehensive football pathway from youth to senior level. The club's core product portfolio includes competitive football at multiple levels: the First Team competing in the Southern League Division One South, the Development Squad playing in the Wiltshire League, and the new Larkhall Athletic A team launching in Mid-Somerset League Division 2 for 2026/27. Supporting the football operations are membership and ticketing products (Season Tickets at various tiers, Membership Cards, Youth Family Upgrades, and match-day tickets), facility rental services (3G Pitch Hire, Clubhouse Hire, Skittles Alley, Pétanque sessions, Birthday Party Packages, and Powsfield Field Hire), and merchandise sold through external partners (Boca UK for First Team kits, John Moores Sports for supporters/youth merchandise). The club also runs a youth football program with over 600 children and partners with Formula Football for coaching services and Bath Spa University for student pathways. The offering functions as a community-focused football club with both sporting and hospitality/facility services.

Differentiator

Problem solved

Functional benefit

Brands

• Larkhall Athletic Youth Club: Youth football programme with over 600 children from Under 5s to Under 18s playing in Wiltshire FA and Somerset FA Leagues
• Formula Football
• City of Bath Petanque
• Camella Stadium
• Larkhall Athletic Supporters' Club (LASC)

Products and services

• First Team Football The senior men's First Team competes in the Southern League Division One South (Step 4), featuring experienced players and young talent managed by Jon Durbin with assistant Andy Crabtree. Matches are played at Plain Ham (Camella Stadium) and are open to adult supporters, families, and concession attendees.
• Development Squad Football

Quantifiable outcome

• Over 600 children from U5s to U18s participate weekly in Wiltshire and Somerset FA Leagues
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Bath Spa University Students' UnioncoreStrategic or Co-development Partner · 23 June 2025Multi-faceted partnership creating dedicated player pathways for Bath Spa students to progress into Larkhall Athletic teams. Includes discounted student tickets, opportunities for students to support club's marketing, media, and community outreach activities. Features development of shared disability football programme providing inclusive opportunities for students and local community.
• CamellaflagshipGTM or Marketing Partner · 7 June 2025Primary front-of-shirt sponsor for the next two seasons. Extended partnership from previous supporter to primary sponsor. Camella is a Bath-based estate agent founded in July 2023 by Melissa Anderson, named from a blend of Melissa and her sister's names symbolising family, unity and strength.
• Formula FootballcoreStrategic or Co-development PartnerBath-based football coaching provider with over 20 years of experience. Offers regular training and holiday clubs at Plain Ham. Led by UEFA B-licensed coach with eight years of experience in Category 1 academy, providing high-quality coaching environment for youth player development.
• BOCAcoreChannel Partner/ Reseller/ DistributorOfficial kit supplier providing first team kits and merchandise. Online webshop available at boca-uk.com for purchasing club merchandise.
• Pitching InminorGTM or Marketing PartnerSouthern League partner sponsor supporting grassroots football through Pitching In initiative.
• John Moores SportscoreChannel Partner/ Reseller/ DistributorBath-based sports retailer providing youth and supporters merchandise. Physical and online sales channel for club merchandise.
• Football Supporters' Association (FSA)minorGTM or Marketing PartnerLarkhall Athletic Supporters' Club joined FSA as Associate Member in 2023, connecting the club with national supporter advocacy and resources.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Melksham Town FC: Nearby Wiltshire-based non-league club; recent player movements (Stan Wyatt) between the clubs confirm they operate in the same Western/Southern League player market.
• Shaftesbury FC: Southern League Division One South opponent; Larkhall played Shaftesbury in March 2026, making them a direct league peer with similar scale and economics.
• Bitton AFC: Bristol-area non-league club scheduled to face Larkhall in a pre-season friendly in July 2026; comparable grassroots scale competing in the same regional non-league ecosystem.
• Paulton Rovers FC: Somerset non-league club of similar size and step; Stan Wyatt helped Paulton secure promotion in 2024/25, highlighting their shared Western League / Southern League player pathway.
• Yate Town FC: Southern League South/West club closely comparable to Larkhall's level; Stan Wyatt won the Southern League South with Yate Town in 2024/25, placing them in the same competitive orbit.
• Didcot Town FC: Southern League Division One South opponent; Larkhall faced Didcot Town in February 2026, placing them in the same competitive tier and operating context.
• Bath City FC: Bath's senior football club, competing in the National League South; the most direct local peer sharing the same Bath catchment and community fanbase, competing for sponsors and supporters.
• Frome Town FC: Fellow Southern League Division One South side based in Somerset; Larkhall played Frome Town in February 2026, making them a direct league competitor with similar non-league economics.
• Weston-super-Mare AFC: Somerset-based non-league club at a similar step of the pyramid; competes for the same regional player pool and sponsors, and shares Larkhall's coaching staff lineage (Ryan King).

Broad incumbents

• Chippenham Town FC: Larger Wiltshire-based club playing in the National League South; the most senior non-league club in the immediate region and a competitor for the same Bath-area supporter and sponsor catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LarkhallAFC
• YouTubeyoutube.com/@LarkhallAthleticFC
• Facebookfacebook.com/LarkhallAFC
• Instagraminstagram.com/larkhallafc
• LinkedInlinkedin.com/company/larkhall-athletic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larkhall Athletic Football Club