Lash Lift Stockholm

What Lash Lift Stockholm does

Lash Lift Stockholm is a privately held Swedish beauty business founded in 2016 by Stéphanie, who introduced the Lash Lift treatment to the Swedish market. The company operates three physical salons — two in Stockholm (Vasastan on Heimdalsgatan 8 and Östermalm on Linnégatan 24) and one in Palma de Mallorca, Spain (HEAT, Carrer dels Apuntadors 13) — delivering services including Lash Lift, Brow Lift / HD BrowSculpt, LE Teeth Whitening, Makeup & Hair Styling, BrowStay hybrid brow tinting, and Exuviance facial treatments. The team numbers approximately 14 people across founder, operations, marketing, and stylist roles.

The business operates four interconnected revenue streams. First, direct-to-consumer salon services booked through Bokadirekt. Second, a Shopify-hosted consumer e-commerce storefront selling proprietary retail products such as Lash & Brow Conditioning Serum (SEK 299-329), Brow Glue (SEK 249), Triple Enhance Lash Serum (SEK 499), and various kits up to SEK 995. Third, a Pro Shop for certified stylists selling professional-grade products including the LVL Cera Lash Lifting System, Classic Shields, Smart Shields, and tint products. Fourth, Lash Lift Stockholm Academy on Thinkific, offering certified online training courses (Lash Lift Masterclass SEK 1,995, HD Brows Colour Expert SEK 1,895, BrowStay Hybrid Kit SEK 2,495, Lash & Brow Lift Combo SEK 8,995) along with free mini-courses and discounted "Come on Over" reskilling kits for already-certified stylists.

The model rests on long-standing strategic partnerships with two international brand owners: Nouveau Lashes (creator of the LVL Lash Lift technique and supplier of professional products) and HD Brows (supplier of brow products, BrowStay hybrid dye, and training methodology). These partnerships grant the company exclusive Swedish certification authority for both techniques. The company is entirely founder-owned with no external funding rounds or institutional investors disclosed, and reports an active operating status across all locations and channels.

Name

Lash Lift Stockholm

Legal name

Lash Lift Stockholm

Website

https://lashliftstockholm.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Lash Lift Stockholm is a founder-owned Swedish beauty company operating three salons in Stockholm and Palma de Mallorca, a Shopify consumer store, a Pro Shop for stylists, and the Thinkific-based Lash Lift Stockholm Academy, in partnership with Nouveau Lashes and HD Brows.

Ownership category

akta.pro rank

Product category

Beauty Salon & Personal Care Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Other Personal Care Services (81219)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyelash Lift / Lash Perm Services (HSALAIAI)

akta.pro secondary industries

Eyebrow Shaping & Design Services (HSALAIAC), Eyebrow Lamination & Brow Lift Services (HSALAIAE), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK), Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG)

Keywords

• Eyelash lift services
• Brow styling treatments
• Beauty salon services
• Professional lash training
• Lash care products

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Salon Services: Direct-to-consumer beauty treatments including Lash Lift, Brow Lift, Teeth Whitening, Makeup & Hair Styling, and Face Treatments. Bookings managed via Bokadirekt platform at physical salon locations.
2. Consumer E-commerce (SHOP): Retail sale of beauty products (serums, brow gels, makeup, bronzing) directly to consumers via Shopify storefront. Products include Lash & Brow Conditioning Serum, Brow Glue, Triple Enhance Lash Serum, BrowTec Ultra Thin, and various kits.
3. Professional E-commerce (Pro Shop): B2B sale of professional lash and brow products (LVL Cera Lash Lifting System, Brow Dye, shields, brushes, etc.) to certified stylists via Pro Shop. Reseller application process available.
4. Training & Certification Programs: Digital and in-person training courses for lash and brow styling. Includes Brow Lift & BrowStay Masterclass, Lash Lift Masterclass, Lash & Brow Lift Combo, HD Brows Colour Expert, Waxing, Threading, and free mini-courses. Start kits sold with free training included.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Lash Lift Stockholm operates beauty salons in Stockholm (Vasastan, Östermalm) and Palma de Mallorca, delivering treatments such as LVL Lash Lift, HD BrowSculpt, BrowStay hybrid color, LE Teeth Whitening, makeup & hair styling, and Exuviance facial treatments. Beyond in-salon services, the company runs a Shopify consumer e-commerce storefront and a B2B Pro Shop for certified stylists, and operates the Lash Lift Stockholm Academy on Thinkific, offering internationally certified digital and in-person training courses in lash lift, brow lift, threading, waxing, and coloring under partnerships with Nouveau Lashes and HD Brows.

Product overview

Lash Lift Stockholm is a beauty salon and retail company offering a comprehensive portfolio of lash, brow and facial treatments alongside professional products and education. Their product offering consists of: (1) Retail beauty products including conditioning serums, makeup removers, brow styling products (Brow Glue, BrowTec Ultra Thin), lash growth serums (Triple Enhance Lash Serum), and bronzing products; (2) Professional salon products for lash and brow treatments including the LVL Cera Lash Lifting System, Classic Shields, Smart Shields, tint products, and pH reconstructors; (3) Education and training programs delivered through Lash Lift Stockholm Academy via Thinkific, offering masterclasses, certification courses and start kits for aspiring lash and brow stylists. The company operates three salon locations in Vasastan and Östermalm (Stockholm) and Palma de Mallorca.

Differentiator

Problem solved

Functional benefit

Brands

• Lash Lift Stockholm Academy: Online education platform offering professional certification courses in Lash Lift, Brow Lift, threading, waxing, and related beauty treatments, in partnership with Nouveau Lashes and HD Brows.

Products and services

• Salon Treatments (Lash Lift, Brow Lift, Teeth Whitening, Makeup & Hair Styling, Face Treatments) In-salon beauty services delivered at the Vasastan and Östermalm (Stockholm) and Palma de Mallorca locations, covering LVL Lash Lift, HD BrowSculpt and BrowStay, LE Teeth Whitening, professional makeup & hair styling, and Exuviance facial treatments. Bookings are managed via Bokadirekt.
• Lash Lift Stockholm Academy Digital education platform on Thinkific offering certified courses in lash lifting, brow treatments (Brow Lift & BrowStay Masterclass), HD Brows Colour Expert, Waxing, Threading, Lash Lift Masterclass, and the Lash & Brow Lift Combo, with international certification and free entry-level mini-courses.

Quantifiable outcome

• Lash Lift treatment lasts 6-8 weeks
• +5 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nouveau LashescoreStrategic or Co-development Partner · 1 January 2016Nouveau Lashes is the creator of the Lash Lift technique and a world-leading brand in eyelash treatments. Lash Lift Stockholm partners with Nouveau Lashes for training certifications, product kits (LVL Cera Lash Lifting System, Cera Bonding Gel, Cera Lash Tint, etc.), and exclusive access to professional product formulations. The partnership enables Lash Lift Stockholm to offer internationally recognized Lash Lift training and certification to beauty professionals.
• HD BrowscoreStrategic or Co-development Partner · 1 January 2016HD Brows is an internationally leading brow brand known for its professional brow treatments, products, and training. Lash Lift Stockholm partners with HD Brows for Brow Lift training certifications, BrowStay hybrid dye products, and professional brow styling products (BrowSculpt Duo, Brow Dye, Brow Miracle Daily Conditioner, etc.). The partnership enables internationally recognized brow certification for stylists trained through the academy.
• ThinkificcoreTechnology or IntegrationLash Lift Stockholm Academy runs on the Thinkific online learning platform, which hosts all digital training courses, demo videos, quizzes, and certification programs for beauty professionals. Thinkific enables the delivery of self-paced online education.
• BokadirektminorChannel Partner/ Reseller/ DistributorBokadirekt is a third-party booking platform used by Lash Lift Stockholm to manage treatment appointments across all three salon locations (Vasastan, Östermalm, Palma). The platform serves as a distribution channel for salon services.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Browhaus: Singapore-headquartered specialist brow and lash service chain with locations across Asia. Comparable as a multi-location specialty brow/lash service brand; serves as a regional rather than direct geographic peer.
• Blink Brow Bar: London-based brow bar chain offering threading, tinting and brow shaping services with multiple physical locations. Comparable as a multi-location specialist brow service operator, though focused on brow rather than lash.
• Lash Perfect: UK-based professional lash brand offering lash extensions, lash lifts and accredited training to stylists. Comparable on the lash service-plus-education-plus-product model that Lash Lift Stockholm operates.
• Nouveau Lashes: UK-based creator of the LVL Lash Lift technique and a leading professional lash training and product brand. Directly comparable to Lash Lift Stockholm's lash lift services, Academy certifications and Pro Shop product line; also a strategic partner, making it both a peer and supplier.
• HD Brows: Internationally recognized brow brand offering HD Brows treatments, professional products and certified training. Directly comparable on brow shaping, BrowSculpt/BrowStay treatments and Academy-style certification; also a strategic partner.

Emerging players

• Lash Inc: UK-based lash and brow product and training brand selling professional kits and education to certified stylists. Comparable on the Pro Shop + Academy business model, but smaller and more product-led than Lash Lift Stockholm.

Broad incumbents

• Benefit Cosmetics: Global prestige beauty brand best known for its brow product line and Benefit Brow Bars in department stores worldwide. Comparable as an incumbent offering brow services plus proprietary brow products, but at much broader scale and through wholesale/retail rather than specialist salons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lashliftstockholm
• LinkedInlinkedin.com/company/lash-lift-stockholm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lash Lift Stockholm