Advertising Week LATAM

What Advertising Week LATAM does

Advertising Week LATAM is a regional conference and event series targeting marketing and advertising professionals across Latin America. Founded in 2017 and operated under Emerald X, LLC (headquartered at 100 Broadway, New York), the company hosts an annual industry gathering featuring expert presentations, debates, workshops, and networking opportunities for brand marketers, agency executives, media planners, and digital strategists. Programming covers both hard skills (technical and strategic topics) and soft skills (career development), with content accessible both in-person and on-demand through a digital platform. The LATAM edition is part of a broader Advertising Week brand portfolio spanning six global markets (US, Europe, LATAM, Asia, APAC, and Africa).

The company's core product is the annual Advertising Week LATAM conference, with no proprietary technology platform described beyond the event website and registration system. Marketing and distribution rely on multi-channel outreach including the company website, social media (Instagram, Facebook, Twitter, LinkedIn), email newsletters, podcasts, and earned media coverage. The event leverages Emerald X's broader content ecosystem including Learn, Discover, Podcasts, and Resources platforms for audience engagement beyond the live event window.

Advertising Week LATAM generates revenue primarily through two streams: paid conference registration (with early-bird promotional codes such as EARLYBIRD30) and corporate sponsorship/partnership programs. Core sponsors include Google, OpenX, Roku, Groovinads, Archer Troy, Sonoro, and PEACH. The company operates with approximately 7 employees, indicating a lean team that relies on the parent company's operational backbone and partner-driven content delivery rather than large in-house production capacity.

Name

Advertising Week LATAM

Legal name

Emerald X, LLC

Website

https://latam.advertisingweek.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Advertising Week LATAM is an annual regional conference for marketing and advertising professionals across Latin America, operated by Emerald X. It delivers expert presentations, workshops, and networking, funded via attendee registration and corporate sponsorships from Google, Roku, and OpenX.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Industry Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Advertising conferences
• Marketing industry events
• Trade show programming
• Brand networking events
• Media summits

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Event Registration Fees: Revenue is generated through paid conference attendance, with registration options including early-bird discounts (e.g., EARLYBIRD30 promotional code). The event offers different tiers of access to presentations, workshops, and networking opportunities.
2. Sponsorship and Partnership Programs: Major technology and advertising companies (Google, OpenX, Roku, Groovinads, Archer Troy) sponsor the event, providing financial support in exchange for brand visibility, booth presence, and access to the professional audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Advertising Week LATAM organizes an annual marketing and advertising industry conference in Latin America that brings together brands, agencies, media companies, and technology firms. Programming features expert presentations, debates, tracks, and workshops covering hard and soft skills for industry professionals. The event is delivered in-person and on-demand through a digital platform.

Product overview

Advertising Week LATAM is a conference and event series focused on marketing and advertising professionals across Latin America. The company organizes events including Advertising Week LATAM 2026 and related programming featuring stages, tracks, and content sessions for industry leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Week LATAM Conference An annual marketing and advertising industry conference for Latin America that brings together brands, agencies, media companies, and technology providers for expert presentations, debates, tracks, and workshops across multiple stages.

Quantifiable outcome

• On-demand content available until November 6 for AW2020

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerGoogle is a 2020 partner of Advertising Week. Google provides programmatic advertising technology and services. Their mission is to organize the world's information and make it universally accessible and useful. They offer advertising products and web applications across dozens of languages and products.
• GroovinadscoreGTM or Marketing PartnerGroovinads is a technology company providing full-service programmatic advertising solutions for advertisers and media. They specialize in full funnel and full media strategies with continuous optimization, AI-powered platform, and services including pDOOH (Programmatic Digital Out Of Home), CTV (Connected TV), Display, and Retail Media.
• OpenXcoreGTM or Marketing PartnerOpenX is a global leader in web and mobile advertising technology. They provide a comprehensive platform for publishers including programmatic ad exchange, Demand Fusion supply side platform technology, and fully featured ad serving. They are headquartered in Los Angeles and backed by investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
• RokucoreGTM or Marketing PartnerRoku is the #1 streaming platform in Mexico TV. They offer significant scale, premium entertainment, and powerful advertising and measurement solutions for advertisers. From video advertising to brand experiences, Roku enables brands to reach engaged streamers.
• Archer TroycoreGTM or Marketing PartnerArcher Troy is an independent integrated communication agency positioned in the top 3 of most effective agencies in Latin America. They develop strategies, ideas, and actions to reach consumers through brand experiences, creating memorable campaigns that convert consumers into users and brand ambassadors.
• PEACHminorGTM or Marketing PartnerPEACH is listed as a partner of Advertising Week LATAM 2020. No additional details provided.
• SonorominorGTM or Marketing PartnerSonoro is listed as a partner of Advertising Week LATAM 2020. No additional details provided about their business or partnership activities.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Adweek: Major advertising industry media brand producing events, awards, and editorial. Adjacent peer because it serves the same marketing/advertising professional audience with conferences and content, but is primarily a publisher with event extensions rather than a pure event operator.
• Web Summit: Large-scale technology and digital conference operator running multiple regional editions (Lisbon, Rio, etc.). Comparable as a multi-region conference business with significant sponsorship and ticket revenue, though broader in scope than advertising-specific events.
• Cannes Lions: The global flagship festival for the advertising and creative industry. Comparable as a marquee annual gathering of brands, agencies, and media, but operates at a significantly larger global scale and across creative awards, not just adtech and media.
• SXSW: Large multi-track conference with significant advertising, marketing, and technology programming. Comparable in scale, sponsor mix (global tech brands), and registration-driven monetization, though broader in scope than AW LATAM.

Direct peers

• Advertising Week: The flagship US/global edition and parent brand of Advertising Week LATAM. Directly comparable because the LATAM event is built on the same content format, sponsor stack, and audience targeting, and competes for the same global advertiser mindshare.
• DMEXCO: Major digital marketing and adtech expo in Europe. Comparable as a B2B conference targeting advertisers, agencies, and adtech providers with a strong sponsorship and exhibition revenue model similar to AW LATAM's.
• IAB (Interactive Advertising Bureau) regional events: Industry-association-led advertising conferences in LATAM and other regions. Compete for the same marketing professional audience and sponsor pool with similar educational/networking programming, often at lower price points.
• Advertising Week Europe: Sister regional edition under the same Advertising Week brand, organized by the same parent (Emerald X). Identical business model, sponsor mix, and programming structure, providing a directly comparable regional footprint for benchmarking.
• Advertising Week Asia: Another regional Advertising Week edition operated by Emerald X. Same event/conference format targeting marketing and advertising professionals in another geography, making it a structurally identical peer for unit-economics and growth comparison.

Emerging players

• Programatic / Digital Media LATAM conferences: Regional adtech/programmatic-focused events in LATAM. Comparable audience overlap (advertisers, agencies, adtechs in the region) but narrower scope (digital/programmatic only) and smaller scale than AW LATAM's full-stack advertising programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/advertisingweek
• Facebookfacebook.com/advertisingweek
• LinkedInlinkedin.com/company/awlatam
• Instagraminstagram.com/advertisingweek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertising Week LATAM