Launch Smarter

What Launch Smarter does

Launch Smarter is a Delaware-incorporated US private company that operates a pay-per-lead marketing service for home service contractors, delivering exclusive, verified homeowner leads at a flat $120 per qualified lead with no contracts, no monthly fees, and free bad-lead replacement. The company targets SMB contractors across more than 34 home service trades including roofing, HVAC, plumbing, electrical, siding, windows, remodeling, landscaping, pest control, and adjacent categories, positioning against shared lead marketplaces such as Angi and Thumbtack by guaranteeing exclusivity and running all marketing under the contractor's own brand identity.

The underlying technology stack comprises a branded marketing funnel builder, a monthly-refreshed vertical video ad production pipeline, a lead enrichment and data appending layer that supplements every lead with alternative contact information and full property addresses, and a CRM/webhook delivery integration layer supporting GoHighLevel, HubSpot, Salesforce, Jobber, ServiceTitan, AccuLynx, FieldPulse, Housecall Pro, JobNimbus, and Zapier. The company also operates a self-serve onboarding portal at dashboard.launchsmarter.com alongside an inside-sales motion built around a free 20-minute strategy call. Billing is processed via Stripe on net-15 terms, and lead qualification uses multi-step filters to screen out non-homeowners and low-intent submissions before delivery.

The business model is transaction-based and explicitly contract-free, with cancellation permitted on 30 days notice and territory exclusivity expiring upon cancellation. Distribution is digital-direct through the company website, 34+ per-industry SEO landing pages, paid social video advertising, and a content marketing blog. The company has 7 employees, no disclosed funding, ownership, or leadership team information, and no disclosed revenue or customer count; the formal service agreement is dated April 2026, indicating the company is in early-stage launch.

Name

Launch Smarter

Legal name

Launch Smarter

Website

https://launchsmarter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Launch Smarter is a US-based pay-per-lead marketing service that delivers exclusive, verified homeowner leads to SMB home service contractors across 34+ trades at $120 per lead, with branded funnels, video ad production, lead enrichment, and native CRM delivery integrations.

Ownership category

akta.pro rank

Product category

Lead Generation Services

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Exclusive lead generation
• Home service marketing
• Pay per lead
• Branded marketing funnels
• Contractor lead delivery

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Pay-Per-Lead: Launch Smarter generates revenue on a pure pay-per-lead basis at $120 per qualified, exclusive lead. There are no monthly fees, setup fees, or long-term contracts. Leads are charged individually as they are delivered. Payment terms are net-15 from invoice date, with late payments subject to 1.5% monthly interest. Billing is processed via Stripe. The service agreement states all payments are non-refundable once leads are delivered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Launch Smarter delivers exclusive, verified homeowner leads to home service contractors on a pure pay-per-lead basis at $120 per qualified lead. The service runs branded marketing funnels under each client's logo, name, and colors, produces scroll-stopping vertical video ads refreshed monthly, qualifies and enriches each submission with alternative contact info and full property data, and delivers leads instantly to any CRM, email, SMS, phone, or webhook. There are no contracts, no monthly fees, and bad leads are replaced free of charge.

Product overview

Launch Smarter is a unified pay-per-lead marketing service for home service companies. The core offering is a $120 per-lead service delivering exclusive, verified homeowner leads through branded marketing funnels built under each client's brand identity. The platform produces monthly refreshed vertical video ads for social platforms and enriches every lead with alternative contact data and property addresses. Leads are delivered via native integrations with CRM platforms (GoHighLevel, HubSpot, Salesforce, Jobber, ServiceTitan, and others), email, text, phone, or webhook. The service covers 34+ home service industries including roofing, HVAC, remodeling, plumbing, electrical, and more. No contracts or monthly fees; bad leads are replaced free of charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay-Per-Lead Lead Generation Service
• Branded Marketing Funnels
• Video Ad Production
• Lead Enrichment
• CRM and Delivery Integration

Quantifiable outcome

• Contractors report closing 3 jobs per week after switching from shared lead platforms (Elite Roofing Solutions case study)
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• GoHighLevelcoreTechnology or IntegrationCRM integration partner. Launch Smarter delivers leads directly into GoHighLevel accounts for contractors using it as their CRM and sales pipeline. The integration is native and highlighted as a primary delivery method for leads.
• HubSpotcoreTechnology or IntegrationCRM integration partner. Leads are delivered into HubSpot CRM as part of the standard delivery options. HubSpot users can receive exclusive leads directly in their pipeline.
• SalesforcecoreTechnology or IntegrationCRM integration partner. Launch Smarter delivers leads into Salesforce CRM as one of the listed integration options for contractors.
• JobbercoreTechnology or IntegrationCRM integration partner. Leads are delivered directly to Jobber accounts for home service contractors using Jobber for job scheduling, invoicing, and customer management.
• ServiceTitancoreTechnology or IntegrationCRM and field service management integration partner. ServiceTitan is a field service software platform used by larger home service companies; Launch Smarter integrates with it for lead delivery.
• StripecoreTechnology or IntegrationPayment processing partner. Launch Smarter uses Stripe to process all lead billing. Clients' saved payment methods on file are charged via Stripe for delivered leads.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Angi: Angi (formerly Angie's List, merged with HomeAdvisor) is the dominant marketplace connecting homeowners with home service contractors. It is the most direct competitor to Launch Smarter's exclusive-lead positioning, though it historically sold shared leads to 3-5 contractors.
• Modernize: Modernize is a lead generation company focused exclusively on home improvement categories (roofing, windows, HVAC, solar, bathrooms). It sells exclusive and shared leads to contractors in the same verticals Launch Smarter serves, making it a directly comparable specialty lead-gen peer.
• Thumbtack: Thumbtack is a marketplace where homeowners submit projects and contractors pay per contact/lead in categories including home services. Launch Smarter's blog explicitly compares itself against Thumbtack, confirming direct competitive overlap in lead generation for home service contractors.
• Apex Leads: Apex Leads is a home service lead generation company focused on roofing and remodeling contractors, offering exclusive lead products at per-lead pricing. It targets the same primary contractor segment with a comparable exclusive-lead value proposition.
• Porch: Porch.com connects homeowners with home service professionals and offers leads, software, and insurance products to contractors. It targets the same home service verticals (roofing, HVAC, plumbing, remodeling) as Launch Smarter with overlapping lead-gen value propositions.
• CraftJack: CraftJack (acquired by ActiveProspect) generates leads for home service contractors including roofers, remodelers, and HVAC companies. It is a directly comparable lead-generation peer competing for the same contractor customer base with overlapping delivery models.
• Networx: Networx connects homeowners with local contractors across remodeling, HVAC, roofing, and other home service categories, monetizing through lead fees. It is a directly comparable peer in the homeowner-to-contractor lead generation space.
• HomeAdvisor: HomeAdvisor (now operating under Angi Inc.) is the original shared-lead marketplace for home services. Launch Smarter explicitly targets contractors frustrated with HomeAdvisor's model, making it a directly comparable peer in the same product category.

Broad incumbents

• Google Local Services Ads: Google Local Services Ads (LSAs) is Google's own pay-per-lead product for home service businesses, running at the top of search results. As a broad incumbent with massive distribution and Google-verified lead model, it is the most formidable indirect competitor for any home service lead-gen vendor.
• Scorpion: Scorpion is a marketing and technology company serving home service contractors with websites, SEO, paid media, and lead generation services. It overlaps with Launch Smarter's video-ad and funnel-building capabilities but operates as a broader full-service marketing incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/launch-smarter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Smarter