LaundryBar
LaundryBar (City Coin Laundry Sdn Bhd) is the largest self-service laundromat franchise in Southeast Asia, operating 850+ outlets across Malaysia, Thailand, Brunei, and Turkey under a proprietary smart-card payment platform.
- Company typePrivate
- Founded2013
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What LaundryBar does
LaundryBar, operated by City Coin Laundry Sdn Bhd, is the largest self-service laundromat franchise network in Southeast Asia, founded in 2013 in Kuala Lumpur, Malaysia. The company operates 850+ outlets spanning Malaysia, Thailand, Brunei, and Turkey, delivering coinless, smart-card-enabled self-service laundry to a mass-market consumer base. Beyond pure self-service, the offering has expanded to include Turbo Wash & Dry high-throughput cycles and a Laundry Pickup & Delivery service targeting convenience-oriented customers.
The underlying technology stack centers on IPSO commercial laundry equipment (supplied via an exclusive distribution partnership with ALS) and the proprietary LB PayLinker payment and smart-card platform, which unifies transactions across the franchise network and provides the franchisor with customer-level transaction data. The corporate entity is small (18 HQ employees), reflecting an asset-light franchisor model rather than direct retail operations. Revenue is generated through franchise fees, equipment resale margins, PayLinker transaction fees, and ancillary services such as the eStore for laundry products. The company holds ISO 9001:2015, KPDN, and Halal certifications, and offers a Shariah-compliant Mudarabah investment scheme to broaden franchisee access to capital.
LaundryBar firmographics
Firmographics- Name
- LaundryBar
- Legal name
- CITY COIN LAUNDRY SDN BHD (CO 910338-D)
- Website
- https://laundrybar.com.my
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LaundryBar (City Coin Laundry Sdn Bhd) is the largest self-service laundromat franchise in Southeast Asia, operating 850+ outlets across Malaysia, Thailand, Brunei, and Turkey under a proprietary smart-card payment platform.
- Ownership category
- akta.pro rank
LaundryBar industry classification
Industry- Product category
- Self-Service Laundry Services
- NAICS
- Coin-Operated Laundries and Drycleaners (812310), Coin-Operated Laundries and Drycleaners (81231), Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)
- akta.pro primary industry
- Card/App-Based Self-Service Laundromats (HSAJAAAB)
- akta.pro secondary industries
- Laundromat + Wash-and-Fold Hybrid Locations (HSAJAAAI), App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD), Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL)
Keywords
Where LaundryBar is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
LaundryBar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Self-Service Laundry Transactions: Revenue generated from customers using self-service laundry machines at franchise outlets. Customers pay per use of washers and dryers using tokens or cashless payment systems.
- Franchise Fees and Equipment Sales: Revenue from franchise setup including machine sales, site setup, and ongoing support services. LaundryBar provides substantial laundry equipment and complete franchise setup support.
- LB PayLinker Payment Processing: Revenue from the proprietary cashless payment system that processes transactions across the franchise network.
- Laundry Pickup and Delivery Service: B2C service where customers book laundry pickup online and receive washed, dried, and folded laundry delivered to their door. Packages are priced by bag size (Medium, Large, Heavy Wash).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Franchise Investment Package |
| Unit Pricing | Pay-as-you-go | Medium Package |
| Unit Pricing | Pay-as-you-go | Large Package |
| Unit Pricing | Pay-as-you-go | Heavy Wash Package |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
LaundryBar product offering
Product offeringCore offering
LaundryBar operates a network of 850+ self-service laundromat outlets across Southeast Asia, providing 24/7 commercial-grade washing and drying services. The company also runs a franchise program selling laundromat ownership opportunities, a direct-to-consumer laundry pickup and delivery service in Selangor and Kuala Lumpur, and a proprietary cashless payment system (LB PayLinker) integrated across the network.
Product overview
LaundryBar is a multi-format self-service laundromat operator offering a suite of laundry services across Southeast Asia. Its core product is a network of 850+ self-service laundromat outlets operating 24/7, augmented by a pickup and delivery service (Laundry Pickup) in Selangor and Kuala Lumpur, and a proprietary cashless payment system (LB PayLinker). The company also operates a franchise program (LaundryBar Franchise Opportunity). LaundryBar differentiates its outlets with specialized machine types including Malaysia's first 3-in-1 washing machines, TOSEI 2-in-1 and TOSEI 3-in-1 combo machines, and provides free in-house formulated LOVAS Halal-certified laundry chemicals. All outlets are supported by a 24/7 helpline and a technically trained service team.
Differentiator
Problem solved
Functional benefit
Brands
- LB PayLinker: Cashless payment system for laundry services
- Turbo Wash & Dry
- Laundry Pickup
Products and services
- Self-Service Laundry Network Network of 24/7 self-service laundromat outlets across Malaysia, Thailand, Brunei, and Turkey, offering commercial-grade washing and drying machines using cashless or token-based payment.
- Laundry Pickup & Delivery Door-to-door laundry pickup, wash, dry, fold, and delivery service available in Selangor and Kuala Lumpur with same-day and next-day delivery options via mobile app.
- LB PayLinker Cashless Payment System Proprietary mobile-based wallet and card payment system enabling customers to pay for laundry services using e-wallets, debit, and credit cards instead of coins or tokens at all LaundryBar outlets.
- LaundryBar Franchise Opportunity Franchise program enabling entrepreneurs and investors to own and operate LaundryBar branded laundromat outlets with comprehensive training, technical support, marketing support, and equipment provision.
- Turbo Wash & Dry Enhanced faster wash-and-dry service option available at LaundryBar outlets, positioned as a premium high-performance laundry cycle.
Quantifiable outcome
- 30% average return on investment per year
- +4 more outcomes
Companies that use LaundryBar
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
LaundryBar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
LaundryBar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Selangor FCminorOfficial sponsor of Selangor FC football club. Strategic partnership demonstrating commitment to supporting football development in Malaysia at the highest level.
- Alliance Laundry Systems (ALS)coreExclusive distributor for Alliance Laundry Systems IPSO washing machines in Malaysia. ALS is the only American-grade washing machine provider offering 10-year warranties across Southeast Asia. LaundryBar is committed to ensuring quality services with a 24-hour care line and own warehouse for spare parts.
- EQLinkcoreTechnology integration partner for LB PayLinker cashless payment system, enabling customers to pay using e-wallets and debit/credit cards.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
LaundryBar competitors and assessment
Company assessmentBroad incumbents
- LG Electronics (Commercial Laundry): Global appliance and commercial laundry equipment giant whose commercial washers/dryers compete for the same machine slot in self-service laundromats — comparable as a competing equipment supplier to LaundryBar's IPSO exclusivity.
- Speed Queen: Global commercial laundry equipment manufacturer (a division of Alliance Laundry Systems, LaundryBar's exclusive partner) that also runs its own branded laundromat retail network — comparable through equipment, retail-store concept, and franchise model overlap.
- CSC ServiceWorks: Large US-based operator of coin/card laundromats and laundry services across multi-family housing and retail — comparable as a scaled self-service laundromat operator with route-based services, though broader and US-focused.
Direct peers
- Martinizing Dry Cleaning: Established US dry cleaning franchise chain — comparable franchise structure and recurring consumer garment-care service, though skewed more to dry cleaning than self-service wash.
- Washy: Malaysian on-demand laundry app offering pickup, wash, fold and delivery — directly comparable to LaundryBar's Laundry Pickup service in overlapping Selangor/KL geography and digital-first customer base.
- WaveMAX Laundry: US self-service laundromat franchise network with similar modern-store format, large-capacity equipment, and franchise-driven unit expansion — directly comparable business model and customer value proposition.
- Tide Dry Cleaners: National US franchise of dry cleaning and wash-and-fold stores — comparable as a branded, franchise-driven garment care chain targeting everyday consumer convenience.
- Lapels Dry Cleaning: US-based dry cleaning and laundry franchise — comparable franchise-led expansion model, store-format design, and consumer-focused garment care offering.
Emerging players
- Cleanly: Asia-focused on-demand laundry and dry cleaning startup with digital booking and pickup-delivery — comparable digital-first, asset-light approach to the same consumer segment.
Regional players
- Eda Lifestyle: Singapore-based on-demand laundry and dry cleaning app operating across Southeast Asia — comparable as an SEA mobile-first laundry service targeting the same urban convenience segment as LaundryBar's pickup service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LaundryBar social profiles
Digital presenceLaundryBar compliance and trust
Trust signalCompliance3 records
LaundryBar financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaundryBar leadership team
Management profileNumber of profiles
Profiles6 records
LaundryBar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaundryBar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaundryBar
What does LaundryBar do?
LaundryBar operates a network of 850+ self-service laundromat outlets across Southeast Asia, providing 24/7 commercial-grade washing and drying services. The company also runs a franchise program selling laundromat ownership opportunities, a direct-to-consumer laundry pickup and delivery service in Selangor and Kuala Lumpur, and a proprietary cashless payment system (LB PayLinker) integrated across the network.
Is LaundryBar a public or private company?
LaundryBar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LaundryBar founded?
LaundryBar was founded in 2013. It employs 11 to 50 people.
Where is LaundryBar based?
LaundryBar is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does LaundryBar make money?
Four revenue lines are on record. Self-Service Laundry Transactions are the primary driver. The others are franchise Fees and Equipment Sales, LB PayLinker Payment Processing and laundry Pickup and Delivery Service.
Who are LaundryBar's main competitors?
Broad incumbents on record are LG Electronics (Commercial Laundry), Speed Queen and CSC ServiceWorks. Direct peers are Martinizing Dry Cleaning, Washy, WaveMAX Laundry, Tide Dry Cleaners and Lapels Dry Cleaning. Cleanly is listed as an emerging player. Eda Lifestyle is listed as a regional player.
Does LaundryBar have an API?
No public API is recorded for LaundryBar.
What industry is LaundryBar in?
LaundryBar's product category is Self-Service Laundry Services. Its primary akta.pro industry code is HSAJAAAB, Card/App-Based Self-Service Laundromats, with a secondary code of HSAJAAAI, Laundromat + Wash-and-Fold Hybrid Locations. Its NAICS code is 812310.