Laura's Gourmet, Elevated Culinary Concepts

What Laura's Gourmet, Elevated Culinary Concepts does

Laura's Gourmet is a chef-founded consumer packaged goods company that produces small-batch gourmet granola and ancillary kitchen tools. Founded in 2004 by Chef Laura Briscoe, a Le Cordon Bleu graduate, the company operates from a single facility at 1032 W 23rd St in Tempe, Arizona (open weekdays 7am–3pm) and reaches customers nationally through a direct-to-consumer Shopify storefront and a wholesale program. The product portfolio comprises two distinct business lines: a Gourmet Pantry line including eight classic granola SKUs (Vanilla Almond Crunch, Sinful Cinnamon Crunch, BlueBerry Bliss Crunch, AppleLicious Crunch, CherryRific Crunch, Coconut Crunch, Dark Chocolate Crunch, and Honey Roasted Peanut Crunch) priced at $8.99 per 12 oz bag, plus four granola cluster SKUs priced at $9.49 per 10 oz pack; and a Chef's Solutions line that includes the CounterCool® five-tier fold-flat aluminum speed rack priced at $199 (supporting up to 35 lbs, expanding to 15.5" height and folding to 5" for storage) and CoolConnect™ HDPE stacking connectors priced at $18.50, the latter designed as an add-on that doubles CounterCool's vertical capacity without additional counter space. All granola products are certified gluten-free by GFCO, certified kosher, vegan-friendly, made with premium ingredients such as Madagascar bourbon vanilla beans, certified gluten-free oats, and organic blue agave nectar, and the company holds Women-Owned certification from the Women's Business Enterprise National Council.

The business is bootstrapped and founder-owned, with eight total employees and no disclosed institutional investment, funding rounds, subsidiaries, or M&A activity. Distribution spans direct e-commerce, a wholesale/B2B program for specialty and natural foods retailers (including Whole Foods, AJ's Fine Foods, Gelson's Markets, Dorothy Lane Market, and Central Market), and shipping to all U.S. states plus Puerto Rico, Guam, and APO/FPO addresses via FedEx, UPS, and USPS. Marketing relies on a recipe/content blog, an email newsletter offering a 10% first-order discount, organic social media across Facebook, X, YouTube, and LinkedIn, earned media in regional publications and Bakery and Snack Magazine, and a portion-of-sales donation partnership with World Central Kitchen.

Revenue mechanics are unit-based with no subscription layer: granola ships free over $50, CounterCool ships for a flat $15 fee, and CoolConnect ships free. The company has no app, no public API, no disclosed AI capabilities, and no integration partners documented; technology is limited to a Shopify storefront, proprietary countertop hardware, and small-batch food production out of a single facility.

Name

Laura's Gourmet, Elevated Culinary Concepts

Legal name

Laura's Gourmet

Website

https://laurasgourmet.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Laura's Gourmet is a bootstrapped, Tempe, Arizona-based CPG company producing small-batch certified gluten-free granola (eight classic SKUs plus four cluster SKUs) and proprietary kitchen tools (CounterCool speed rack and CoolConnect stacking connectors), sold DTC online and via wholesale to U.S. specialty retailers.

Ownership category

akta.pro rank

Product category

Specialty Foods

NAICS

Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan granola
• Small-batch granola
• Gluten-free granola
• Specialty foods
• Kitchen organization tools

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gourmet Pantry Products: Direct-to-consumer and wholesale sales of granola products and savory toppings (Over the Top). Products sold in 12 oz and 2 lb sizes through e-commerce and retail partners.
2. Chef's Solutions - Kitchen Tools: Sale of CounterCool kitchen organization racks ($199) and CoolConnect stacking accessories ($18.50) through e-commerce and wholesale channels.
3. Wholesale/B2B: Wholesale distribution to specialty grocery retailers and food service operators. Orders ship via FedEx, UPS, or USPS depending on size.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Laura's Gourmet manufactures and sells premium small-batch artisan granola products (eight Classic Granola flavors and four Granola Cluster varieties) and savory ancient-grain toppings under the Over the Top sub-brand. The company also designs, manufactures, and sells the CounterCool® aluminum fold-flat home-kitchen speed rack and CoolConnect™ HDPE stacking connectors. Products are sold direct-to-consumer via e-commerce and wholesale to specialty and natural foods grocers nationwide.

Product overview

Laura's Gourmet is a chef-driven consumer packaged goods company offering premium small-batch gourmet granola products and culinary kitchen tools. The product portfolio includes two main categories: (1) Gourmet Pantry - Classic Granola (8 flavors including Vanilla Almond Crunch, Sinful Cinnamon Crunch, BlueBerry Bliss Crunch, AppleLicious Crunch, CherryRific Crunch, Coconut Crunch, Dark Chocolate Crunch, and Honey Roasted Peanut Crunch) and Granola Clusters (snackable formats including Coconut White Chocolate, Honey Roasted Peanut, Sea Salted Chocolate Chip Cookie, and Vanilla Cookie); and (2) Chef's Solutions - CounterCool® aluminum speed rack and CoolConnect™ stacking connectors designed by Chef Laura Briscoe. All granola products are certified gluten-free by GFCO, kosher, and made with natural ingredients without artificial additives.

Differentiator

Problem solved

Functional benefit

Brands

• Over the Top: Ancient grain blend savory toppers designed to add flavor, crunch, and personality to everyday dishes such as avocado toast, salads, and grain bowls.
• CounterCool
• CoolConnect

Products and services

• Vanilla Almond Crunch Granola Original flagship granola blending golden-toasted oats, Madagascar bourbon vanilla bean, crunchy almonds, and sea salt. Made in small batches with premium certified gluten-free oats. For health-conscious consumers seeking clean-label breakfast granola.
• Sinful Cinnamon Crunch Granola Spicy-sweet granola with Korintje cinnamon, pure vanilla bean, organic blue agave nectar, and sea salt. For consumers seeking warm, spiced granola.
• BlueBerry Bliss Crunch Granola Crunch granola with chewy dried blueberries and citrus notes, featuring organic whole golden flaxseed and blue agave nectar. For fruit-and-nut granola consumers.
• AppleLicious Crunch Granola Cinnamon-diced apple granola with ground cloves and blue agave nectar, evoking warm apple pie flavors. For consumers seeking spiced fruit granola.
• CherryRific Crunch Granola Cherry-flavored granola blend with dried cherries and complementary spices. For consumers seeking fruit-forward granola.
• Coconut Crunch Granola Coconut-forward granola with toasted coconut flakes and complementary ingredients. For consumers seeking tropical granola flavors.
• Dark Chocolate Crunch Granola Dark chocolate granola featuring rich chocolate flavors for a decadent breakfast or snacking option. For consumers seeking chocolate granola.
• Honey Roasted Peanut Crunch Granola Classic granola variant featuring premium honey roasted peanuts with agave and sea salt; 15 grams whole grains per serving. For consumers seeking protein-packed granola.
• Coconut White Chocolate Granola Clusters Snackable tropical cluster granola featuring toasted oats, coconut chips, and white chocolate drizzle with vanilla and agave nectar, sold in a 10 oz pack. For consumers seeking on-the-go granola snacking.
• Honey Roasted Peanut Granola Clusters Protein-packed snack clusters featuring premium honey roasted peanuts with agave and sea salt for a sweet-savory balance. For consumers seeking portable, protein-rich snacking.
• Sea Salted Chocolate Chip Cookie Granola Cluster Sweet-savory clusters with rich dark chocolate chips and kosher sea salt for a gourmet cookie-inspired snack. For consumers seeking indulgent snacking.
• Vanilla Cookie Granola Cluster Cookie-inspired clusters with Madagascar vanilla bean, golden agave, and brown sugar for a buttery crunch. For consumers seeking dessert-style snacking.
• CounterCool® Five-Tier Aluminum Speed Rack Compact five-tier fold-flat aluminum speed rack for organizing sheet trays in home kitchens. Measures 18"L x 15"W x 15.5"H expanded, folds to 5"H for storage, supports up to 35 lbs, and works with standard half and quarter sheet trays. Designed by Chef Laura Briscoe. For home cooks, bakers, and professional chefs seeking space-saving kitchen organization.
• CoolConnect™ HDPE Stacking Connectors HDPE connectors that securely stack two CounterCool units vertically to double cooling or prep capacity without additional counter space. Ships free. For CounterCool owners seeking expanded capacity.

Quantifiable outcome

• CounterCool supports up to 35 lbs weight capacity
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• World Central KitchenminorStrategic or Co-development PartnerLaura's Gourmet supports the humanitarian efforts of World Central Kitchen led by Chef Jose Andres. A portion of all online granola sales is donated to WCK in support of global disaster relief and recovery through food. The partnership focuses on sourcing ingredients locally and hiring locally to jump-start economic recovery in affected areas.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MadeGood: Allergen-friendly, gluten-free granola bars, crackers, and snacks distributed through natural and mainstream grocery. Closely comparable gluten-free, clean-label positioning and retail footprint.
• Bobo's: Better-for-you oat-based bars, bites, and granola clusters sold nationally in natural and conventional grocery. Direct competitor in the granola cluster/snack segment Laura's Gourmet is expanding into.
• Bakery on Main: Gluten-free granola, granola clusters, and instant oatmeal sold in natural and mainstream channels. Directly competes on gluten-free certification, cluster formats, and specialty/natural grocery placement.
• Purely Elizabeth: Premium granola and granola snack brand built around clean ingredients, ancient grains, and probiotic/functional positioning. Directly competes with Laura's Gourmet across natural and specialty grocery shelves for premium granola dollars.
• Seven Sundays: Premium muesli and grain-free granola brand with a chef-driven story and clean ingredient positioning, sold through natural and specialty grocery. Comparable premium, story-led CPG model.

Broad incumbents

• Bear Naked: National premium granola and granola snack brand owned by Kellanova, sold across mainstream grocery, club, and natural channels. Comparable product category at significantly larger scale and broader distribution.
• Simple Mills: Better-for-you crackers, cookies, and baking mixes using almond flour and clean ingredients, distributed nationally in natural and conventional grocery. Comparable premium CPG, clean-label, founder-driven brand with broader scale and category reach.
• Nature's Path: Large established organic and better-for-you breakfast/granola brand with broad SKU range, deep mainstream and natural grocery distribution, and certified organic and gluten-free credentials. Comparable product category, broader scale.
• Cascadian Farm: Established organic cereal and granola brand owned by General Mills, with national mainstream and natural food distribution. Comparable organic, gluten-free granola category at much larger scale.

Emerging players

• Kate's Real Food: Organic, gluten-free, fair-trade certified granola bars focused on natural and outdoor specialty retail. Comparable clean-label, better-for-you positioning targeting health-conscious consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/laurasgourmet
• YouTubeyoutube.com/@laurasgourmet
• Facebookfacebook.com/LaurasGourmet
• LinkedInlinkedin.com/company/laurasgourmetusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laura's Gourmet, Elevated Culinary Concepts