LAUREL OB-GYN, P.A.
Laurel OB-GYN is an independent OB/GYN medical practice in Asheville, North Carolina, founded in 1986, serving women of Western North Carolina with comprehensive obstetric, gynecologic, in-office procedure, robotic surgery, and telehealth services through a team of seven physicians and one nurse practitioner.
- Company typePrivate
- Founded1986
- HeadquartersAsheville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LAUREL OB-GYN, P.A. does
Laurel OB-GYN, P.A. is an independent obstetrics and gynecology medical practice headquartered at 41 Oakland Road, Suite 200, Asheville, North Carolina, serving women across Western North Carolina. Founded in August 1986 by Dr. Don Trask and Dr. John Stewart under the motto "A Tradition of Personal Care," the practice is a North Carolina professional corporation (P.A.) currently composed of seven OB/GYN physicians (Drs. Evancho, Antono, Kaplon, McArthur, Moore, Veazey, and Gilmer) and one Family Nurse Practitioner (Brittany Harris), totaling eight personnel.
The practice operates a dual core service line: Obstetrics Care (prenatal monitoring, labor and delivery performed at Mission Hospital, and postpartum support) and Gynecology Care (annual wellness exams, contraception and family planning, STD/STI testing, menopause management, and treatment of fibroids, endometriosis, and urinary incontinence). It differentiates through specialized offerings including the group-based Centering Pregnancy program, FormaV and ThermiVa radio-frequency vaginal rejuvenation treatments, in-office minimally invasive procedures (IUD insertion, colposcopy, D&C, endometrial ablation, hysteroscopy, sonohysterogram, fibroid/polyp removal), and da Vinci robotic-assisted gynecologic surgery. Technology stack is standard healthcare IT: athenahealth patient portal, Lodus Health online scheduling, on-site ultrasound with licensed sonography, and telehealth services.
Revenue is generated through fee-for-service billing across three streams: office visits, procedures and treatments, and bundled obstetric/maternity care, with the practice accepting most major health insurance plans. Hospital-based services (labor and delivery) are performed at Mission Hospital on Biltmore Avenue under a hospital-privileges arrangement, with reciprocal coverage provided by Asheville Women's Medical Center for off-hours. Marketing and patient acquisition rely primarily on direct referrals, word-of-mouth, the practice website, Real Patient Ratings reviews, and patient portal engagement. The practice holds NCQA Patient-Centered Medical Home Recognition at the highest achievement level and Bridges to Excellence: Physician Office Systems Recognition (2019), and reports a C-section rate lower than the U.S. national average.
LAUREL OB-GYN, P.A. firmographics
Firmographics- Name
- LAUREL OB-GYN, P.A.
- Legal name
- Laurel OB-GYN, P.A.
- Website
- https://laurelobgyn.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laurel OB-GYN is an independent OB/GYN medical practice in Asheville, North Carolina, founded in 1986, serving women of Western North Carolina with comprehensive obstetric, gynecologic, in-office procedure, robotic surgery, and telehealth services through a team of seven physicians and one nurse practitioner.
- Ownership category
- akta.pro rank
LAUREL OB-GYN, P.A. industry classification
Industry- Product category
- Women's Health Services / Obstetrics & Gynecology
- NAICS
- Family Planning Centers (621410), Family Planning Centers (62141)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
- akta.pro secondary industries
- General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ)
Keywords
Where LAUREL OB-GYN, P.A. is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LAUREL OB-GYN, P.A. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Medical Services - Office Visits: Fee-for-service medical consultations including annual wellness exams, obstetric care, gynecological services, and follow-up visits. Revenue generated through patient insurance billing and out-of-pocket payments.
- Procedures and Treatments: Revenue from in-office procedures such as IUD insertion, colposcopy, ultrasounds, endometrial ablation, and FormaV/ThermiVa treatments. Surgical procedures performed at Mission Hospital.
- Obstetric/Maternity Care: Comprehensive prenatal care, labor and delivery services at Mission Hospital, and postpartum care bundled as maternity care packages through insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-based medical care |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
LAUREL OB-GYN, P.A. product offering
Product offeringCore offering
Laurel OB/GYN is an independent obstetrics and gynecology medical practice providing comprehensive women's healthcare services including prenatal care, labor and delivery at Mission Hospital, annual wellness exams, contraception and family planning, in-office minimally invasive procedures, menopause management, on-site ultrasound diagnostics, and specialized radio-frequency treatments (FormaV, ThermiVa) and robotic-assisted gynecologic surgery.
Product overview
Laurel OB/GYN is an independent obstetrics and gynecology medical practice serving women in Asheville and Western North Carolina for over 40 years. The practice offers a comprehensive portfolio of women's health services centered around two core service lines: Obstetrics Care (encompassing prenatal care, pregnancy monitoring, labor and delivery, and postpartum support) and Gynecology Care (covering annual wellness exams, STD/STI testing, contraceptive services, and menopause management). The practice differentiates through specialized treatment offerings including FormaV and ThermiVa for vaginal rejuvenation, a Centering Pregnancy group prenatal care program, and minimally invasive surgical options including robotic-assisted da Vinci surgery. All services are delivered through an all-female medical team of OB/GYN physicians and nurse practitioners, with in-office diagnostic capabilities including ultrasound and licensed sonography. The practice collaborates with Mission Hospital for labor and delivery and maintains a patient portal for online engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Obstetrics Care
- Gynecology Care
- Centering Pregnancy Program
- FormaV Treatment
- ThermiVa Treatment
- In-Office Procedures
- Ultrasound Services
- Fertility Services
- Minimally Invasive and Robotic-Assisted Surgery
- Contraception and Family Planning
- Menopause Care
Quantifiable outcome
- C-Section rate lower than U.S. national average
- +1 more outcomes
Companies that use LAUREL OB-GYN, P.A.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
LAUREL OB-GYN, P.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LAUREL OB-GYN, P.A. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mission HospitalcoreLabor and delivery services are conducted at Mission Hospital located on Biltmore Avenue in Asheville. Laurel OB/GYN physicians have hospital privileges at Mission Health System, including Memorial and St. Joseph's campuses. This is the primary hospital partnership for childbirth services.
- Asheville Women's Medical CentercoreCollaboration for inpatient and outpatient hospital care, including deliveries and phone triage. This partnership provides coverage during evenings, weekends, and holidays, ensuring continuous patient care coverage.
- Valerie Vanderlip - Lactation ConsultantminorInternational Board Certified Lactation Consultant located in Western North Carolina. Referral partner for breastfeeding support and lactation consultation services.
- Mara Lubic - Mountain Lactation ServicesminorInternational Board Certified Lactation Consultant offering breastfeeding support. Referral partner for postpartum lactation services.
- Jen Chandlee - Homegrown Babies (Postpartum Doula)minorPostpartum doula with many years of postpartum care experience. Recommended as resource for breastfeeding questions and postpartum support.
- athenahealthcorePatient portal platform provider enabling appointment scheduling, prescription renewals, medical records access, and referral management for Laurel OB/GYN patients.
- American College of Obstetricians and Gynecologists (ACOG)minorProfessional medical membership organization. Multiple Laurel providers are fellows/members of ACOG, which provides guidelines and continuing education resources.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
LAUREL OB-GYN, P.A. competitors and assessment
Company assessmentEmerging players
- Tia: Tech-enabled women's health clinic operator offering gynecology, primary care, and mental health with a modern patient experience. Comparable service overlap (gynecology, wellness visits, contraception) but operates under a scaled chain-clinic model rather than independent practice.
- Maven Clinic: Virtual women's and family health platform covering preconception, pregnancy, postpartum, and menopause. Overlaps with Laurel's telehealth and lifecycle-care positioning; demonstrates the tech-enabled women's health category Laurel could face from digital-first entrants.
- Oula Health: Hybrid OB/GYN practice combining midwife-led obstetric care with OB/GYN physicians, offering a modernized maternity experience. Overlaps with Laurel's obstetrics and Centering Pregnancy offerings but in an urban, digitally native delivery model.
Broad incumbents
- Mission Women's Health (HCA Mission Hospital): Hospital-employed OB/GYN group within Mission Health System, where Laurel physicians hold delivery privileges. Largest hospital-affiliated women's health competitor in the Asheville service area; offers system-integrated OB/GYN that Laurel competes against for referrals.
- Women's Health Connecticut: Large multi-site OB/GYN physician practice network in Connecticut. Comparable independent-practice model operating at multi-location scale; illustrates the kind of regional OB/GYN roll-up that consolidators may pursue in any market, including Asheville.
Regional players
- Harmony Center for Women: Independent OB/GYN practice in Boone, NC where Dr. Summer Gilmer previously practiced. Operates in a similar independent-OB/GYN model in a different Western NC region; useful comparison for rural/small-mountain-market practice economics.
- MAHEC OB/GYN (Mountain Area Health Education Center): Regional OB/GYN training program and provider group in Asheville where multiple Laurel physicians completed residency. Competes for the same patient pool in Asheville and serves as both a recruiting pipeline and a competitive OB/GYN provider in the same market.
Others
- Ob Hospitalist Group: National OB hospitalist staffing company that contracts with hospitals for 24/7 labor and delivery coverage. Relevant ecosystem participant because OB hospitalist programs (like Laurel's laborist category HLAKAJAK) directly affect the in-hospital OB/GYN coverage model Laurel physicians integrate with at Mission Hospital.
Direct peers
- Asheville Women's Medical Center: Direct local peer — independent OB/GYN practice in Asheville that partners with Laurel on cross-coverage and triage. Same geographic market, similar service mix, and shared patient base; an apples-to-apples comparison on independent OB/GYN economics.
- AdventHealth Hendersonville (formerly Park Ridge Women's Health): Western NC women's health practice now owned by AdventHealth; previously employed Dr. Ruchi Moore. Comparable service mix in the same regional catchment, illustrating the hospital-employed alternative model Laurel competes against.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LAUREL OB-GYN, P.A. social profiles
Digital presenceLAUREL OB-GYN, P.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAUREL OB-GYN, P.A. leadership team
Management profileNumber of profiles
Profiles10 records
LAUREL OB-GYN, P.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAUREL OB-GYN, P.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAUREL OB-GYN, P.A.
What does LAUREL OB-GYN, P.A. do?
Laurel OB/GYN is an independent obstetrics and gynecology medical practice providing comprehensive women's healthcare services including prenatal care, labor and delivery at Mission Hospital, annual wellness exams, contraception and family planning, in-office minimally invasive procedures, menopause management, on-site ultrasound diagnostics, and specialized radio-frequency treatments (FormaV, ThermiVa) and robotic-assisted gynecologic surgery.
Is LAUREL OB-GYN, P.A. a public or private company?
LAUREL OB-GYN, P.A. is a private company. It is classified as management employee owned and is currently operating.
When was LAUREL OB-GYN, P.A. founded?
LAUREL OB-GYN, P.A. was founded in 1986. It employs 1 to 10 people.
Where is LAUREL OB-GYN, P.A. based?
LAUREL OB-GYN, P.A. is headquartered in Asheville, United States, in the North America region.
How does LAUREL OB-GYN, P.A. make money?
Three revenue lines are on record. Medical Services - Office Visits are the primary driver. The others are procedures and Treatments and obstetric/Maternity Care.
Who are LAUREL OB-GYN, P.A.'s main competitors?
Emerging players on record are Tia, Maven Clinic and Oula Health. Broad incumbents are Mission Women's Health (HCA Mission Hospital) and Women's Health Connecticut. Regional players are Harmony Center for Women and MAHEC OB/GYN (Mountain Area Health Education Center). Ob Hospitalist Group is listed as an others. Direct peers are Asheville Women's Medical Center and AdventHealth Hendersonville (formerly Park Ridge Women's Health).
Does LAUREL OB-GYN, P.A. have an API?
No public API is recorded for LAUREL OB-GYN, P.A..
What industry is LAUREL OB-GYN, P.A. in?
LAUREL OB-GYN, P.A.'s product category is Women's Health Services / Obstetrics & Gynecology. Its primary akta.pro industry code is HLAFAJAA, Obstetrics & Gynecology (OB/GYN) Clinics, with a secondary code of HLAKAJAA, General Obstetrics (Prenatal/Antepartum Care). Its NAICS code is 621410 and its SIC code is 8011.