LAUREL OB-GYN, P.A.

What LAUREL OB-GYN, P.A. does

Laurel OB-GYN, P.A. is an independent obstetrics and gynecology medical practice headquartered at 41 Oakland Road, Suite 200, Asheville, North Carolina, serving women across Western North Carolina. Founded in August 1986 by Dr. Don Trask and Dr. John Stewart under the motto "A Tradition of Personal Care," the practice is a North Carolina professional corporation (P.A.) currently composed of seven OB/GYN physicians (Drs. Evancho, Antono, Kaplon, McArthur, Moore, Veazey, and Gilmer) and one Family Nurse Practitioner (Brittany Harris), totaling eight personnel.

The practice operates a dual core service line: Obstetrics Care (prenatal monitoring, labor and delivery performed at Mission Hospital, and postpartum support) and Gynecology Care (annual wellness exams, contraception and family planning, STD/STI testing, menopause management, and treatment of fibroids, endometriosis, and urinary incontinence). It differentiates through specialized offerings including the group-based Centering Pregnancy program, FormaV and ThermiVa radio-frequency vaginal rejuvenation treatments, in-office minimally invasive procedures (IUD insertion, colposcopy, D&C, endometrial ablation, hysteroscopy, sonohysterogram, fibroid/polyp removal), and da Vinci robotic-assisted gynecologic surgery. Technology stack is standard healthcare IT: athenahealth patient portal, Lodus Health online scheduling, on-site ultrasound with licensed sonography, and telehealth services.

Revenue is generated through fee-for-service billing across three streams: office visits, procedures and treatments, and bundled obstetric/maternity care, with the practice accepting most major health insurance plans. Hospital-based services (labor and delivery) are performed at Mission Hospital on Biltmore Avenue under a hospital-privileges arrangement, with reciprocal coverage provided by Asheville Women's Medical Center for off-hours. Marketing and patient acquisition rely primarily on direct referrals, word-of-mouth, the practice website, Real Patient Ratings reviews, and patient portal engagement. The practice holds NCQA Patient-Centered Medical Home Recognition at the highest achievement level and Bridges to Excellence: Physician Office Systems Recognition (2019), and reports a C-section rate lower than the U.S. national average.

Name

LAUREL OB-GYN, P.A.

Legal name

Laurel OB-GYN, P.A.

Website

https://laurelobgyn.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Laurel OB-GYN is an independent OB/GYN medical practice in Asheville, North Carolina, founded in 1986, serving women of Western North Carolina with comprehensive obstetric, gynecologic, in-office procedure, robotic surgery, and telehealth services through a team of seven physicians and one nurse practitioner.

Ownership category

akta.pro rank

Product category

Women's Health Services / Obstetrics & Gynecology

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ)

Keywords

• Obstetrics gynecology services
• Women's healthcare
• Prenatal maternity care
• Minimally invasive surgery
• Reproductive health services

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Services - Office Visits: Fee-for-service medical consultations including annual wellness exams, obstetric care, gynecological services, and follow-up visits. Revenue generated through patient insurance billing and out-of-pocket payments.
2. Procedures and Treatments: Revenue from in-office procedures such as IUD insertion, colposcopy, ultrasounds, endometrial ablation, and FormaV/ThermiVa treatments. Surgical procedures performed at Mission Hospital.
3. Obstetric/Maternity Care: Comprehensive prenatal care, labor and delivery services at Mission Hospital, and postpartum care bundled as maternity care packages through insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Laurel OB/GYN is an independent obstetrics and gynecology medical practice providing comprehensive women's healthcare services including prenatal care, labor and delivery at Mission Hospital, annual wellness exams, contraception and family planning, in-office minimally invasive procedures, menopause management, on-site ultrasound diagnostics, and specialized radio-frequency treatments (FormaV, ThermiVa) and robotic-assisted gynecologic surgery.

Product overview

Laurel OB/GYN is an independent obstetrics and gynecology medical practice serving women in Asheville and Western North Carolina for over 40 years. The practice offers a comprehensive portfolio of women's health services centered around two core service lines: Obstetrics Care (encompassing prenatal care, pregnancy monitoring, labor and delivery, and postpartum support) and Gynecology Care (covering annual wellness exams, STD/STI testing, contraceptive services, and menopause management). The practice differentiates through specialized treatment offerings including FormaV and ThermiVa for vaginal rejuvenation, a Centering Pregnancy group prenatal care program, and minimally invasive surgical options including robotic-assisted da Vinci surgery. All services are delivered through an all-female medical team of OB/GYN physicians and nurse practitioners, with in-office diagnostic capabilities including ultrasound and licensed sonography. The practice collaborates with Mission Hospital for labor and delivery and maintains a patient portal for online engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrics Care
• Gynecology Care
• Centering Pregnancy Program
• FormaV Treatment
• ThermiVa Treatment
• In-Office Procedures
• Ultrasound Services
• Fertility Services
• Minimally Invasive and Robotic-Assisted Surgery
• Contraception and Family Planning
• Menopause Care

Quantifiable outcome

• C-Section rate lower than U.S. national average
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mission HospitalcoreStrategic or Co-development PartnerLabor and delivery services are conducted at Mission Hospital located on Biltmore Avenue in Asheville. Laurel OB/GYN physicians have hospital privileges at Mission Health System, including Memorial and St. Joseph's campuses. This is the primary hospital partnership for childbirth services.
• Asheville Women's Medical CentercoreStrategic or Co-development PartnerCollaboration for inpatient and outpatient hospital care, including deliveries and phone triage. This partnership provides coverage during evenings, weekends, and holidays, ensuring continuous patient care coverage.
• Valerie Vanderlip - Lactation ConsultantminorImplementation/ SI/ Consulting PartnerInternational Board Certified Lactation Consultant located in Western North Carolina. Referral partner for breastfeeding support and lactation consultation services.
• Mara Lubic - Mountain Lactation ServicesminorImplementation/ SI/ Consulting PartnerInternational Board Certified Lactation Consultant offering breastfeeding support. Referral partner for postpartum lactation services.
• Jen Chandlee - Homegrown Babies (Postpartum Doula)minorImplementation/ SI/ Consulting PartnerPostpartum doula with many years of postpartum care experience. Recommended as resource for breastfeeding questions and postpartum support.
• athenahealthcoreTechnology or IntegrationPatient portal platform provider enabling appointment scheduling, prescription renewals, medical records access, and referral management for Laurel OB/GYN patients.
• American College of Obstetricians and Gynecologists (ACOG)minorOthersProfessional medical membership organization. Multiple Laurel providers are fellows/members of ACOG, which provides guidelines and continuing education resources.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Tia: Tech-enabled women's health clinic operator offering gynecology, primary care, and mental health with a modern patient experience. Comparable service overlap (gynecology, wellness visits, contraception) but operates under a scaled chain-clinic model rather than independent practice.
• Maven Clinic: Virtual women's and family health platform covering preconception, pregnancy, postpartum, and menopause. Overlaps with Laurel's telehealth and lifecycle-care positioning; demonstrates the tech-enabled women's health category Laurel could face from digital-first entrants.
• Oula Health: Hybrid OB/GYN practice combining midwife-led obstetric care with OB/GYN physicians, offering a modernized maternity experience. Overlaps with Laurel's obstetrics and Centering Pregnancy offerings but in an urban, digitally native delivery model.

Broad incumbents

• Mission Women's Health (HCA Mission Hospital): Hospital-employed OB/GYN group within Mission Health System, where Laurel physicians hold delivery privileges. Largest hospital-affiliated women's health competitor in the Asheville service area; offers system-integrated OB/GYN that Laurel competes against for referrals.
• Women's Health Connecticut: Large multi-site OB/GYN physician practice network in Connecticut. Comparable independent-practice model operating at multi-location scale; illustrates the kind of regional OB/GYN roll-up that consolidators may pursue in any market, including Asheville.

Regional players

• Harmony Center for Women: Independent OB/GYN practice in Boone, NC where Dr. Summer Gilmer previously practiced. Operates in a similar independent-OB/GYN model in a different Western NC region; useful comparison for rural/small-mountain-market practice economics.
• MAHEC OB/GYN (Mountain Area Health Education Center): Regional OB/GYN training program and provider group in Asheville where multiple Laurel physicians completed residency. Competes for the same patient pool in Asheville and serves as both a recruiting pipeline and a competitive OB/GYN provider in the same market.

Others

• Ob Hospitalist Group: National OB hospitalist staffing company that contracts with hospitals for 24/7 labor and delivery coverage. Relevant ecosystem participant because OB hospitalist programs (like Laurel's laborist category HLAKAJAK) directly affect the in-hospital OB/GYN coverage model Laurel physicians integrate with at Mission Hospital.

Direct peers

• Asheville Women's Medical Center: Direct local peer — independent OB/GYN practice in Asheville that partners with Laurel on cross-coverage and triage. Same geographic market, similar service mix, and shared patient base; an apples-to-apples comparison on independent OB/GYN economics.
• AdventHealth Hendersonville (formerly Park Ridge Women's Health): Western NC women's health practice now owned by AdventHealth; previously employed Dr. Ruchi Moore. Comparable service mix in the same regional catchment, illustrating the hospital-employed alternative model Laurel competes against.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laurel-ob-gyn-p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAUREL OB-GYN, P.A.