What Lavéo - Diversité | Inclusion | Sans eau does

Lavéo, operating commercially as Wash&Check, is a French franchisor of waterless car wash services headquartered in Meylan, Auvergne-Rhône-Alpes. The company licenses independent franchisees to operate mobile car wash units under a standardized methodology that uses eco-labeled cleaning products applied by hand, eliminating water consumption (saving up to 200 liters per service compared to traditional washing). Its franchise network comprised 98 agencies across 11 French metropolitan regions plus La Réunion (DOM-TOM) as of mid-2026.

The core product portfolio includes a mobile wash unit service for individual consumers (delivered at home or workplace), an eco-labeled waterless wash line, and a suite of B2B offerings for professional fleet operators. The B2B stack centers on "Squoad," a digital platform providing real-time fleet monitoring, automated alerts, and intervention tracking, complemented by visual inspection services and outsourced facility management. Marketing is conducted through the corporate website with online booking, social media (LinkedIn, Facebook, Instagram), and third-party review platforms.

Revenue is generated through three streams: franchise fees from the 98 agency operators (licensing/royalties), direct car wash services for both B2C individuals and B2B fleet clients (professional services, pay-as-you-go), and recurring fleet management subscriptions (monthly). Pricing is quote-based and not publicly disclosed. The corporate entity employs 12 people, indicating an asset-light franchisor model where the bulk of service delivery is executed by independent operators across the franchise network.

Name

Lavéo - Diversité | Inclusion | Sans eau

Legal name

Lavéo

Website

https://laveo.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lavéo, operating as Wash&Check, is a French franchisor of mobile waterless car wash services with 98 franchise agencies across France and DOM-TOM, serving individual consumers and professional fleet operators through eco-labeled hand-washing and a digital fleet management platform (Squoad).

Ownership category

akta.pro rank

Product category

Mobile Car Wash Services

NAICS

Car Washes (811192)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

• Waterless car wash
• Mobile car washing
• Fleet management
• Eco-friendly cleaning
• Franchise services

Headquarters

HQ city

Bourgoin-Jallieu

HQ country

France

HQ region

Europe

Offices39 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Fees: Wash&Check generates revenue through franchise fees paid by franchisees who operate individual agency locations under the brand. Franchisees pay for the right to use the brand, methodology, and support.
2. Mobile Car Wash Services: Revenue from direct car wash services delivered to end customers (both B2C individuals and B2B fleet operators). Services include exterior washing, interior cleaning, and comprehensive fleet maintenance.
3. Fleet Management Services: Ongoing fleet monitoring and management services for professional clients, including automated alerts, digital tracking, and facility management outsourcing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wash&Check operates a franchise network of 98 mobile car wash agencies across France, delivering professional waterless car washing services directly to customer locations using eco-labeled products. Services cover both individual consumers (B2C) and professional fleet operators (B2B), with the B2B offering additionally supported by the Squoad digital fleet management platform for real-time vehicle monitoring, alerts, and intervention tracking.

Product overview

Wash&Check operates a network of 98 mobile agencies across France, offering waterless car wash services for both individual consumers and professional fleet operators. The core offering consists of mobile wash units that perform hand-cleaning using eco-labeled products without water consumption. For professionals, the portfolio includes a digital fleet management platform (Squoad) for real-time vehicle tracking and alerts, visual inspection services, and facility management outsourcing. The company operates under the Lavéo group which emphasizes diversity, inclusion, and waterless technology as core brand values.

Differentiator

Problem solved

Functional benefit

Products and services

• Unité mobile de lavage (Mobile Wash Unit)

Quantifiable outcome

• Saves up to 200 liters of water per vehicle washed compared to traditional car wash methods

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DetailXPerts: U.S.-based franchise specializing in waterless and eco-friendly mobile vehicle washing for fleets and consumers. Most directly comparable peer in terms of waterless methodology and franchise-led mobile delivery.
• Mister Wash: French roll-through/exterior car wash chain. Comparable as a competing brand offering professional exterior car wash services across France.
• Wash: French car wash operator focused on professional exterior vehicle cleaning. Comparable as a domestic competitor in the same core car wash category.
• Eléphant Bleu: Largest car-wash franchise network in France with hundreds of centers offering exterior washing services. Directly comparable as a French car-wash franchise brand competing for the same consumer and fleet customers.
• Star Wash: French car wash brand with multiple locations providing professional exterior vehicle cleaning. Comparable as a competing car wash operator targeting similar B2C and B2B customers.

Broad incumbents

• Speedy: French franchise network offering vehicle maintenance and ancillary services. Adjacent incumbent in the broader automotive services market with overlapping fleet customer relationships.
• Feu Vert: French automotive aftermarket chain providing maintenance and vehicle care services including washing. Adjacent incumbent in the broader automotive services category.
• Norauto: Major French automotive service retailer offering car wash, maintenance, and tire services at scale. Overlaps with Wash&Check in fleet and consumer vehicle care but operates a much broader service portfolio.

Emerging players

• MobileWash: On-demand mobile car wash app-based service. Comparable as an emerging mobile-first car wash concept with overlapping consumer convenience proposition, although U.S.-focused.
• GreenSteam Mobile Wash: Mobile waterless car wash operator in select markets using eco-friendly methodology. Comparable as a smaller, single-country emerging operator employing a similar waterless, mobile delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WashandCheck-France-2045507599070413
• LinkedInlinkedin.com/company/laveo
• Instagraminstagram.com/washandcheck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavéo - Diversité | Inclusion | Sans eau