LA VETA VILLAGE INC

What LA VETA VILLAGE INC does

La Veta Village, Inc. is a private nonprofit 501(c)(3) organization that owns and operates a 16-private-suite assisted living community in the town of La Veta, Colorado. The facility is housed in a remodeled historic cheese factory on East Francisco Street, within walking distance of local shops, churches, restaurants, the library, gym, and cultural venues. It serves older adults in Huerfano County and Southern Colorado who seek to maintain independence while requiring some assistance with activities of daily living, including dressing, bathing, toileting, and medication management. The organization is the only assisted living facility in Huerfano County, a region where nearly one-third of residents are over 65 and demographic projections estimate 50% will be over 60 within a few years.

Revenue is generated primarily through recurring resident rent payments for assisted living services, supplemented by donations collected via the Zeffy donation platform and grassroots fundraising activities including bake sales, yard sales, annual fish fries, dances, and silent auctions. La Veta Village is licensed by the Colorado Department of Public Health and Environment and is Medicaid-certified. Operations are supported by a volunteer auxiliary organization (La Veta Village Auxiliary, established March 2021) and a small core staff of approximately five employees, with active hiring underway. The only material technology in evidence is an emergency pendant call system classified under safety and security architecture; there are no AI/ML, API, or proprietary software components.

The go-to-market model is community-rooted and direct-to-consumer. Inquiries are handled via phone, email, or walk-in visits to the facility, with marketing driven by an informative website, active Facebook and Instagram pages, resident testimonials and educational blog content, and local referral networks through churches, businesses, libraries, and healthcare providers. Strategic emphasis is placed on aging-in-place within the local community rather than geographic expansion, with capacity capped at the existing 16-suite footprint and occupancy-driven revenue levers (such as a Summer Move-In Special offering $500 in savings before August 31, 2026) used to manage utilization.

Name

LA VETA VILLAGE INC

Legal name

La Veta Village, Inc.

Website

https://lavetavillage.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Veta Village, Inc. is a nonprofit 501(c)(3) assisted living community operating a 16-suite facility in La Veta, Colorado—the only assisted living provider in Huerfano County—serving aging Southern Colorado residents with daily living support, meals, and social activities.

Ownership category

akta.pro rank

Product category

Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)

Keywords

• Assisted living services
• Senior residential care
• Nonprofit elderly care
• Rural assisted living
• Aging adult support

Headquarters

HQ city

La Veta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Resident Rent Payments: The organization operates as a nonprofit 501(c)(3), generating revenue through resident rent payments for assisted living services, with additional funding from donations and fundraising activities.
2. Donations and Fundraising: La Veta Village accepts donations through Zeffy platform and conducts various fundraising activities including bake sales, yard sales, annual fish fries, dances, and silent auctions.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

La Veta Village operates a nonprofit assisted living residence providing 16 private suites in a family-style setting for older adults who need assistance with daily activities but value independence. Services include help with dressing, bathing, toileting, medication management, meals, social activities (yoga, games, puzzles, Bingo), transportation for outings, and an in-room pendant emergency call system. The facility is licensed by the Colorado Department of Public Health and Environment, is Medicaid-certified, and serves as the only assisted living option in Huerfano County, Southern Colorado.

Product overview

La Veta Village is a nonprofit 501(c)(3) assisted living community offering a single core service: residential assisted living care in a family-style setting. The organization provides 16 private suites in a remodeled historic cheese factory, offering daily support services for aging adults including assistance with activities of daily living, meals, medication management, and social activities. The community serves Huerfano County in Southern Colorado and is the only assisted living facility in the county.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Residence Residential assisted living community offering 16 private suites in a family-style setting for older adults who value independence but need daily support. Services include assistance with dressing, bathing, toileting, medication management, meals, social activities, transportation, and a pendant-based emergency call system. The residence is licensed by the Colorado Department of Public Health and Environment and is Medicaid-certified.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• La Veta Village AuxiliarycoreOthers · 1 March 2021La Veta Village Auxiliary was established in March 2021 with thirteen members after receiving Non Profit Status and Colorado State Tax Exemption. The Auxiliary provides hands-on volunteer work and raises money to assist residents. They engage in activities including monthly Resident Bingo (open to public), Reminisce Group, kitchen assistance, arranging entertainment, and supporting resident needs. Money-making projects include bake sales, yard sales, annual fish fry, dances, and silent auctions. The Auxiliary also promotes La Veta Village at community events such as Art in the Park and 4th of July celebrations. No membership fees required.
• Book NookminorOthers · 1 March 2021Local bookstore partnering with La Veta Village to support residents. The Book Nook interacts with the Auxiliary to provide resources for residents.
• Charlie's StoreminorOthersLocal store partnering with La Veta Village to support residents. Charlie's Store works with the Auxiliary to assist residents.
• La Veta LibraryminorOthersLocal library partnered with La Veta Village to support residents, particularly through the Reminisce Group activities and book-related programs.
• Francisco Center for the Performing ArtsminorOthersLocal performing arts center that La Veta Village residents attend for cultural outings and entertainment. Residents recently attended a play at the center.
• Wonderful House RestaurantminorOthersLocal restaurant in Trinidad that La Veta Village residents visited for an outing, demonstrating community partnerships for resident activities.
• State Ombudsman ProgramminorOthersAdvocates for the rights, health, safety, and welfare of long-term care residents. La Veta Village references this program as a resource for prospective residents to verify facility compliance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Five Star Senior Living: Five Star Senior Living operates assisted living, memory care, and skilled nursing communities across the U.S. It is comparable to La Veta Village as a broad incumbent in the assisted living and senior care category, though at significantly greater scale and with a multi-state footprint.
• Enlivant: Enlivant is a mid-size assisted living and memory care operator with communities across the U.S., often serving smaller markets including rural and mid-sized towns. It is comparable to La Veta Village as a broad incumbent in assisted living, with a portfolio orientation that overlaps the underserved-small-market dynamic La Veta Village serves.
• Brookdale Senior Living: Brookdale is the largest assisted living and senior living operator in the United States, offering assisted living, memory care, and independent living communities nationwide. It is comparable to La Veta Village as a broad incumbent in the same assisted living service category, though it operates at vastly greater scale across hundreds of communities.
• Atria Senior Living: Atria Senior Living operates more than 200 assisted living and memory care communities across the U.S. It is comparable to La Veta Village as a broad incumbent delivering assisted living services to seniors, differentiated by national scale versus La Veta Village's single rural nonprofit site.
• Sunrise Senior Living: Sunrise Senior Living is a national assisted living operator with communities across the U.S. and internationally, offering assisted living, memory care, and short-term stays. It is comparable to La Veta Village as a broad incumbent offering assisted living services, though at much larger scale and with more standardized, urban/suburban footprints.
• Belmont Village Senior Living: Belmont Village Senior Living operates assisted living and memory care communities with a focus on higher-end urban and suburban markets. It is comparable to La Veta Village as a broad incumbent offering assisted living services to seniors, though it targets a more affluent, urban demographic versus La Veta Village's rural, nonprofit clientele.
• Sonida Senior Living: Sonida Senior Living (formerly Capital Senior Living) operates assisted living and memory care communities across multiple U.S. states, primarily in smaller and mid-sized markets. It is comparable to La Veta Village as a broad incumbent serving smaller markets with assisted living offerings similar to the La Veta model.
• American House Senior Living: American House Senior Living operates independent living, assisted living, and memory care communities, primarily in the Midwest and Eastern U.S. It is comparable to La Veta Village as a broad incumbent in the senior assisted living category, with community-based operating models similar in spirit to La Veta Village's local nonprofit approach.

Direct peers

• BeeHive Homes: BeeHive Homes is a franchise network of small residential assisted living homes, typically housing 12–24 residents in family-style settings, often in rural and small-town markets. It is the closest direct peer to La Veta Village because both operate small-capacity, family-style assisted living residences rather than large institutional communities.

Others

• Visiting Angels: Visiting Angels is a national network providing non-medical in-home personal care, companion care, and respite services to seniors who remain in their own homes. It is comparable to La Veta Village as an adjacent service provider addressing the same Southern Colorado senior population, but through in-home care rather than residential assisted living.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lvvifb
• Instagraminstagram.com/lavetavillage
• LinkedInlinkedin.com/company/la-veta-village-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA VETA VILLAGE INC