La Voie Lactée

What La Voie Lactée does

La Voie Lactée is a family-owned French producer of organic mare's milk dietary supplements and natural cosmetics, operating since 1989 from the Domaine de la Voie Lactée in Volmunster, Moselle, within the UNESCO-classified Northern Vosges Biosphere Reserve. The company runs Europe's largest purebred Haflinger breeding operation (approximately 40 foals born annually), vertically integrating from horse husbandry through proprietary low-temperature processing to finished consumer products. Core technology centers on lyophilization (freeze-drying at -36°C under vacuum) and cryo-precipitation (rapid freezing at -45°C within 20 minutes of milking), which preserve the milk's claimed 400+ nutrients that would otherwise be degraded above 40°C. Sublingual absorption of the lyophilized powder and a cold chain distribution model (TNT ChronoFresh for frozen SKUs) further differentiate the delivery approach.

The product portfolio spans three mare's milk formats (lyophilized Doypacks at €51-€420, 125ml cryo-precipitated cures at €149, and 60-capsule boxes at €36-€520), COSMOS ORGANIC certified anti-aging facial skincare with 15-30% mare's milk content (creams at €49, serums at €59, Duos at €98-€108, Trios at €140-€157), body care and cold-processed soaps (€7.50-€26.50), the France Guillain Kit 36.6° Freezsnow derivative bath system (€54), wellness books, and a recently added extra virgin biodynamic olive oil. All pricing is one-time/unit-based with volume discounts, and there is no subscription layer.

The company operates a direct-to-consumer model primarily through lavoielactee.fr, with supplementary channels including on-site retail at the Domaine, telephone ordering, a professional prescriber affiliate program for naturopaths and wellness practitioners, an ambassador program, and a heavy trade show calendar across French bio/wellness exhibitions. Customer segments split between health-conscious adults seeking nutritional supplementation, families with children, natural beauty consumers, and prescribing health practitioners. Legal entity is VF Distribution SAS; no external funding, parent company, or institutional ownership has been disclosed.

Name

La Voie Lactée

Legal name

VF Distribution SAS

Website

https://lavoielactee.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

La Voie Lactée is a French family-owned producer of organic mare's milk dietary supplements and COSMOS ORGANIC cosmetics, vertically integrated through Europe's largest purebred Haflinger breeding operation, selling direct-to-consumer in France via lavoielactee.fr and a professional prescriber network.

Ownership category

akta.pro rank

Product category

Organic Cosmetics and Natural Wellness Supplements

NAICS

Fluid Milk Manufacturing (311511), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Organic & Specialty-Claim Fluid Milk Processing (Organic, A2, Grass-Fed) (AFAHAAAH)

akta.pro secondary industry

Refrigerated Probiotics & Functional Shots (CRADACAN)

Keywords

• Organic mare's milk
• Natural skincare products
• Freeze-dried dairy
• Biodynamic cosmetics
• Cryo-precipitated supplements

Headquarters

HQ city

Volmunster

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cosmetic Products Sales: Direct sales of skincare products including face creams, serums, body lotions, and soaps containing mare's milk. One-time purchase model through e-commerce.
2. Mare's Milk Dietary Supplements: Sales of lyophilized, cryo-precipitated, and capsule forms of mare's milk for wellness cures. Products include maintenance and intensive cure packages.
3. Bain Dérivatif Products: Sales of Kit 36.6° Freezsnow cold packs and accessories based on France Guillain's derivative bath method.
4. Books: Sales of health and wellness books by France Guillain including La Méthode, Le Bain Dérivatif, Miam-ô-5, Miam-ô-Fruit, and other titles.
5. Professional Prescriber Program: Referral and affiliation program where health professionals recommend products and earn commissions on sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Voie Lactée produces and sells organic mare's milk in three formats (lyophilized, cryo-precipitated, and capsules) as dietary wellness cures, alongside a COSMOS ORGANIC certified natural cosmetics range (anti-aging face creams, serums, eye contour, makeup remover, body care, and cold-processed milk soaps). The company also distributes the Kit 36.6° Freezsnow derivative bath system and France Guillain's published wellness books.

Product overview

La Voie Lactée is a French family-owned company specializing in organic mare's milk products and natural cosmetics. The product portfolio centers on three forms of organic mare's milk: lyophilized (freeze-dried), cryo-precipitated (frozen), and capsules. Complementing the dairy line are COSMOS ORGANIC certified facial skincare products (serums, day/night creams, eye contour serums, makeup remover) and body care (body milk, hand balm, 2-in-1 shampoo/body wash), all featuring mare's milk as a key active ingredient. The company also produces five varieties of cold-processed organic milk soaps (Nature, Rafraîchissant, Relaxant, Exfoliant, Tonifiant) with varying essential oil blends. Additional offerings include the France Guillain-derived Kit 36.6° Freezsnow (derivative bath system), extra virgin olive oil, and published books by France Guillain on natural health methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Cure de lait de jument bio lyophilisé (Lyophilized Organic Mare's Milk Cure) Freeze-dried organic mare's milk cure available in 50g and 100g doypacks, taken sublingually for revitalization, detoxification, and fortification. Certified organic by Ecocert.
• Cure de lait de jument bio cryo-précipité (Cryo-Precipitated Organic Mare's Milk Cure) Frozen mare's milk cure (cryo-precipitated at -45°C) in 125ml doypacks. Raw, living milk preserved without heat treatment for maximum nutrient preservation, intended for sublingual absorption.
• Gélules de lait de jument bio lyophilisé (Organic Mare's Milk Capsules)

Quantifiable outcome

• Mare's milk contains 400+ essential nutrients including Ubiquinol, Glutamine, Glutathione, Taurine, Vitamin C, B12, Lysozyme, Lactoferrin, and Omega-3
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• France GuillaincoreStrategic or Co-development PartnerFrance Guillain is an author and wellness expert whose derivative bath method (Bain Dérivatif) and related health books (La Méthode, Miam-ô-5, Miam-ô-Fruit) are sold through La Voie Lactée. Her Kit 36.6° Freezsnow cold packs are独家 distributed via the platform. The partnership includes co-selling of wellness books and complementary health products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stutenmilch (Stutenmilchhof Ellinger): German mare's milk producer offering lyophilized and fresh mare's milk products for cosmetic and nutritional uses. Comparable product format but serves primarily the German-speaking market rather than France.

Broad incumbents

• Cattier Paris: French organic beauty brand with bio-certified skincare and body care portfolio. Comparable French organic-cosmetics positioning and pharmacy/specialty-retail distribution, though without the specialty dairy ingredient story.
• L'Occitane en Provence: Global French natural cosmetics company with plant-based, organic ingredient positioning. Overlaps with La Voie Lactée on the natural-cosmetics axis and French brand heritage, but operates at enterprise scale with broader portfolios.
• Melvita: French organic beauty brand (L'Occitane Group subsidiary) offering natural cosmetics with organic certification. Comparable French organic-cosmetics positioning and premium price architecture, but operating at much broader scale without the mare's milk specialty.
• So'Bio Etic: French organic beauty brand (Henkel-owned) with certified organic skincare, body care, and hygiene products. Comparable French organic-cosmetics market overlap, though broader mass-market distribution without mare's milk specialty.
• Weleda: Swiss-German biodynamic natural cosmetics and anthroposophic medicine company. Comparable biodynamic/Nature certification philosophy and natural-origin positioning, though operating at vastly larger scale across broader product categories.
• Dr. Hauschka: German biodynamic natural cosmetics brand with rhythmic processing philosophy and COSMOS Natural/Organic certifications. Comparable biodynamic, certified-natural positioning and premium anti-aging skincare overlap, though without the dairy/milk specialization.

Direct peers

• Equilac: French mare's milk dietary supplement and skincare brand with similar lyophilized milk positioning. Competes directly with La Voie Lactée in the French and European organic wellness market for mare's milk cures and cosmetics.
• Korres: Greek natural cosmetics brand known for milk-based and herbal skincare formulations with strong organic/clinical positioning. Comparable as a natural-origin premium skincare brand using milk-derived ingredients, though at much larger scale.
• Chevalait: French mare's milk producer specializing in lyophilized mare's milk dietary supplements. Directly comparable product line, target customer base (wellness consumers, practitioners), and biological supply model to La Voie Lactée.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lavoielacteelaitdejumentbio
• Instagraminstagram.com/haflingerlavoielactee
• LinkedInlinkedin.com/company/lavoielactee

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Voie Lactée