LavXel

What LavXel does

LavXel is a Drummondville, Quebec-based commercial and industrial laundry equipment distributor and service provider founded in 2012 by Christian Gagné-Pageau. The company operates as the exclusive Canadian distributor of Fagor brand laundry equipment and an authorized dealer of Huebsch, Speed Queen, Alliance, and Primus, offering commercial and industrial washers, dryers, finishing equipment (including ironers/calanders and folding machines), and accessories. Its product portfolio spans hardmount and softmount industrial washers from 25 to 135 lbs, commercial dryers from 18 to 75 lbs, Fagor PS-series ironers with 10-40 kg/hour output, and specialized barrier machines for healthcare environments requiring cross-contamination prevention.

The company operates a one-stop-shop business model combining equipment sales, installation, rental, financing (up to 10-year terms), preventive maintenance, repair, parts, and design/consultation services. It has expanded its service portfolio to include modern cashless payment solutions (Nayax) and equipment connectivity modules (Onneco), positioning itself as a digitally-enabled lifecycle partner for laundromat operators, hotels, healthcare facilities, senior residences, multi-unit housing, hospitality, and a growing list of industrial segments. Field service is delivered by certified technicians with gas appliance certifications, a rare qualification that LavXel leverages as a competitive differentiator.

LavXel generates revenue across multiple streams: hardware sales (equipment and parts), professional services (installation, maintenance, repair), subscription rental (with included maintenance), managed financing, and hardware-integrated payment solutions. Go-to-market is an enterprise field sales model anchored in Quebec, with seven service points across the province and active expansion into Ontario and the Maritimes. Industry event participation (AHQ/ASQ Hotel & Spas Congress, ROHQ, AHSS, RQRA, Camping Québec, The Clean Show) and a website with bilingual content form the primary demand generation channels. The company is privately held, founder-owned, and operates from a 6,000 sq ft Drummondville headquarters with a planned 2,000 sq ft expansion.

Name

LavXel

Legal name

LavXel

Website

https://lavxel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

LavXel is a Quebec-based commercial and industrial laundry equipment distributor and service provider, exclusive Fagor distributor and authorized dealer of Huebsch, Speed Queen, Alliance, and Primus, serving hotels, healthcare, senior living, and multi-unit housing across Canada with sales, installation, rental, financing, and maintenance.

Ownership category

akta.pro rank

Product category

Commercial Laundry Equipment Distribution and Services

NAICS

Industrial Launderers (812332)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industries

Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG), Industrial Workwear & PPE Laundry (HSAJAEAD)

Keywords

• Commercial laundry equipment
• Industrial laundry systems
• Laundry equipment distribution
• Commercial laundry services
• Laundry equipment maintenance

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales (Commercial & Industrial Laundry): Sale of commercial washers, industrial washers, commercial dryers, industrial dryers, finishing equipment, and accessories. LavXel is the exclusive distributor of Fagor brand products and authorized dealer of Huebsch, Speed Queen, Alliance, and Primus.
2. Installation Services: Certified technicians provide installation and replacement of laundry equipment including washers, dryers, calendars, and folding machines. Installation covers natural gas and propane equipment.
3. Repair and Maintenance Services: Technical service department with certified technicians performing preventive maintenance, repairs, and troubleshooting on all makes and models of commercial and industrial laundry equipment. Technicians are certified on gas appliances.
4. Parts Sales: Sale of replacement parts for commercial and industrial washers and dryers across all brands and models.
5. Equipment Rental: Rental of washers and dryers with repair services included. Offered as an alternative to purchase, eliminating upfront capital costs while including maintenance.
6. Financing Services: Financing solutions for new laundry facilities or renovations, with flexible terms up to 10 years, advantageous interest rates, and no early repayment penalties. Backed by over 60 years of field experience.
7. Payment System Solutions: Modern cashless payment solutions for laundromats, apartments, and commercial laundry rooms. Includes Nayax systems for card and smartphone payments, providing operators with centralized management and revenue optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LavXel distributes, installs, services, and finances commercial and industrial laundry equipment for businesses across Canada. As the exclusive Fagor distributor and authorized dealer of Huebsch, Speed Queen, Alliance, and Primus, the company sells washers, dryers, finishing equipment, and accessories, and supports them with certified-technician installation, repair, and maintenance, equipment rental with included service, and up to 10-year financing.

Product overview

LavXel is a commercial and industrial laundry equipment distributor and service provider offering a comprehensive portfolio of branded products across three tiers: core equipment categories (commercial washers, industrial washers, professional washers, commercial dryers, industrial dryers, professional dryers, finishing equipment, and laundry carts/accessories), sub-brand named products from exclusive distributor Fagor and authorized dealers Huebsch, Speed Queen, and Alliance/Primus (including specific models such as Fagor Ironer PS Series, Huebsch/Speed Queen Commercial Front Load and Top Load washers, Vended Top Load washers, Speed Queen Mechanical Control Commercial Dryer, Alliance Industrial Dryers, and Fagor Softmount Washers), and service offerings including Laundry Payment Solutions (with Nayax and Onneco integrations), Equipment Rental, Financing, Repair & Maintenance, Laundry Design & Consultation, and Parts Supply. The company operates as a single unified offering combining product distribution with installation, maintenance, and financial services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Heat recovery systems return 50–65% in energy efficiency for industrial and commercial dryers
• +4 more outcomes

Named customers13 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Extra CyclecoreStrategic or Co-development Partner · 1 January 2026LavXel announced a partnership with Extra Cycle, a local company specializing in the recovery and recycling of industrial laundry equipment components. The partnership reflects LavXel's commitment to environmental and social responsibility, combining performance with sustainability. The partnership was announced in January 2026.
• OnnecocoreTechnology or Integration · 1 November 2024LavXel partnered with Onneco to offer connectivity modules for activating and managing laundry equipment via web application and QR codes. LavXel promoted this partnership with a 50% discount on Onneco connectivity modules. Onneco enables remote equipment management and monitoring.
• NayaxcoreTechnology or IntegrationLavXel distributes and installs Nayax cashless payment solutions for commercial laundries, enabling operators to accept card and smartphone payments, reduce coin handling, and access centralized management platforms with real-time data and reporting.
• Fagor (Onnera Group)flagshipTechnology or IntegrationLavXel is the exclusive distributor of Fagor brand laundry equipment (industrial washers, dryers, finishing equipment). Onnera Group, the manufacturer of Fagor, provides product training to LavXel staff. Fagor products represent a flagship product line including barrier machines, ironers, and industrial washers.
• Speed Queen / Huebsch / Alliance / PrimuscoreChannel Partner/ Reseller/ DistributorLavXel is an authorized dealer of Speed Queen, Huebsch, Alliance Laundry Systems, and Primus brands. These brands complement the exclusive Fagor distribution, allowing LavXel to offer a full range of commercial and industrial laundry solutions across all price points and configurations.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• ImageFIRST: Large North American commercial laundry and linen services provider focused on healthcare and hospitality. Not a direct competitor to LavXel in equipment distribution, but operates in the same end markets and represents a customer profile for industrial laundry equipment installations.
• UniFirst: Major North American uniform rental and commercial laundry services provider. Adjacent to LavXel's customer base in uniform/linen processing; not a direct competitor in equipment distribution but represents the type of operator LavXel serves with industrial washers, dryers, and finishing equipment.
• Alliance Laundry Systems: Parent company of the Huebsch, Speed Queen, and Primus brands that LavXel distributes. As the manufacturer/incumbent, Alliance controls distribution terms and could bypass LavXel; also competes directly through other dealers and its own commercial sales force for the same end customers.
• Cintas: Large North American uniform rental and facility services company that operates its own commercial laundry operations and is a significant buyer of industrial laundry equipment. Adjacent to LavXel — same end customers (hospitality, healthcare) but operates as a service provider with its own in-house equipment rather than as an equipment distributor.
• Electrolux Professional: Global manufacturer of commercial and industrial laundry equipment with broad product coverage and worldwide distribution. Comparable in serving the same end markets (hospitality, healthcare, industrial laundry) but with substantially greater scale, financing capacity, and global brand presence.

Direct peers

• Jensen Group: European-based manufacturer of industrial laundry equipment (washing, drying, finishing) with global distribution. Directly comparable to LavXel in serving industrial laundry customers with high-capacity equipment; competes through equipment sales and service networks for the same industrial laundry operators.
• Dexter Laundry: US-based commercial laundry equipment manufacturer offering washers, dryers, and ironers distributed through dealer networks. Directly comparable to LavXel in product portfolio and go-to-market approach (dealer/distributor + service model) for vended, on-premises, and industrial laundry customers.
• Continental Girbau: Manufactures and distributes commercial and industrial laundry equipment globally, with a product portfolio directly overlapping LavXel's Fagor line (washers, dryers, ironers, barrier machines). Competes for the same North American B2B customers in hospitality, healthcare, and industrial laundry segments through a dealer/distributor + service model.
• Pellerin Milnor: Manufacturer of industrial laundry equipment (washing and drying) widely used in commercial and industrial laundry operations. Comparable to LavXel in serving the industrial laundry segment with branded equipment distributed through dealer/service networks across North America.

Emerging players

• PayRange: Provider of cashless payment solutions for laundromats and commercial laundry operations, directly comparable to LavXel's Nayax integration offering. Adjacent technology competitor for the modernization/connectivity layer of the commercial laundry stack, targeting the same laundromat operator base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lavxel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LavXel