LB LIA

What LB LIA does

LB LIA (legal name Lembaga Bahasa LIA) is a private Indonesian English-language education institution founded in 1959 and headquartered in Pancoran, South Jakarta. It operates a nationwide network of 58+ physical branches spanning Java, Sumatra, Kalimantan, and Sulawesi, supplemented by an online registration portal (registration.lia.co.id) and branch-level WhatsApp consultation channels managed through the Mekari Qontak Business API. The company's core offering is a multi-tier English curriculum covering very young learners (ages 4-6), children, teens, and adults, delivered through regular group classes, specialized modules, intensive programs, semi-private, and one-on-one private formats.

The product portfolio extends beyond classroom instruction to include structured test preparation (TOEFL, TOEIC, IELTS), a suite of specialized English-for-Specific-Purposes modules (Effective Presentation, Report Writing, English for Job Seekers, English for Tour Guides, English for Secretaries), Bahasa Indonesia for Foreign Speakers (BIPA), and a corporate language training line sold to enterprise and government accounts. A core technical asset is the proprietary EPT™ (English Proficiency Test), a registered trademark that simulates the TOEFL ITP format and is aligned with the IIEF-administered TOEFL ITP program for institutional use in Indonesia. Test delivery is available both on-site at branches and online through LIA's prediction test platform.

LB LIA generates revenue through recurring monthly course enrollment fees across six pricing tiers (Paket Reguler, Paket Khusus, Intensif, Kelas Privat, Kelas Semi-Privat, Kelas Online), corporate training contracts, EPT certification fees (with certificates valid for 1 year), and online prediction-test fees. Its customer base spans individual learners (children to adults), state-owned and private enterprises (Bank Indonesia, Bank Mandiri, Pertamina, Indosat, Astra Honda, Toyota Astra Motor, Nestlé Indonesia, Bukalapak, HM Sampoerna, Coca-Cola Bottling Indonesia, Jasa Marga, Kereta Api Indonesia), government ministries (Kementerian Agama, Kementerian Keuangan, Kementerian Kesehatan, KPU, Angkasa Pura II), and universities (IPB, Universitas Budi Luhur, Trisakti, UMY) that rely on EPT for graduation and credentialing requirements. The institution is privately held with no disclosed parent company or external investors.

Name

LB LIA

Legal name

Lembaga Bahasa LIA

Website

https://lblia.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

LB LIA (Lembaga Bahasa LIA) is an Indonesian English-language education institution founded in 1959, operating 58+ branches nationwide and serving individual learners, corporations, government ministries, and universities with classroom instruction, test preparation, and proprietary EPT certification.

Ownership category

akta.pro rank

Product category

English Language Education

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD)

Keywords

• English language training
• Corporate language training
• Test preparation courses
• English proficiency testing
• Language education services

Headquarters

HQ city

Jakarta (Pengadegan)

HQ country

Indonesia

HQ region

Asia

Offices58 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Course Enrollment Fees: LB LIA generates revenue primarily through course enrollment fees across its multiple programs including General English (children, teens, adults), conversation classes, test preparation (TOEFL, IELTS, TOEIC), business English, and Indonesian language for foreigners (BIPA). Fees vary by program type, class format (regular group, semi-private, private), and intensity level.
2. Corporate Language Training: Tailored English language training programs delivered to corporate clients and government institutions, typically structured as contracted engagements for organizational workforces.
3. EPT (English Proficiency Test) Certification: LB LIA charges fees for its proprietary English Proficiency Test (EPT™), used as a diagnostic tool and recognized nationally for academic and administrative purposes. Certificate is valid for 1 year.
4. Online Test Services: Online English proficiency prediction tests for TOEFL, TOEIC, and IELTS offered via the LIA website for self-assessment purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

LB LIA is a long-established English language education institution in Indonesia, operating 58+ physical branches nationwide since 1959. It delivers General English courses for all age groups, conversation programs, test preparation courses for TOEFL/IELTS/TOEIC, and corporate English training programs tailored for businesses and government institutions. The proprietary LIA English Proficiency Test (EPT™) simulates the TOEFL ITP format and is recognized by Indonesian universities and government bodies for graduation and administrative certification requirements, with certificate validity of one year and results delivered within 3–7 working days.

Product overview

LB LIA (Lembaga Bahasa LIA) is a language education institution established in 1959, offering a comprehensive portfolio of English language learning programs and testing services across Indonesia. The company operates a multi-module platform architecture comprising General English programs (for ages 4 to adults), Conversation programs (for Students and Business), Test Preparation courses (TOEFL, TOEIC, IELTS), specialized Business English modules (Effective Presentation, Report Writing, English for Job Seekers, Tour Guides, Secretaries), Indonesian for Foreign Speakers (BIPA), Online Private Classes, Corporate Language Training, and various proficiency testing services (EPT, TOEIC Prediction, IELTS Prediction). LB LIA serves students through multiple nationwide branches and online channels, functioning as both an educational institution and a testing center for English proficiency certification.

Differentiator

Problem solved

Functional benefit

Products and services

• General English for Very Young Learners (Ages 4 to 6) Foundational English language course designed for very young learners aged 4 to 6, focusing on early language exposure through age-appropriate activities for early childhood English literacy.
• General English for Young Learners English language course for elementary school students (SD) building basic communication skills in English at the primary school level.
• General English for Teens English language course for junior high school students (SMP) developing conversational and academic English skills for teenage learners.
• General English for Adults Comprehensive English language course for adults covering beginner to advanced proficiency levels, with focus on practical communication for personal and professional contexts.
• Conversation for Students English conversation program designed for students to improve speaking skills and build confidence in everyday English communication.
• Conversation for Business Business English conversation program for professionals focusing on workplace communication, meetings, and negotiations in professional settings.
• LIA Preparation Course for the TOEFL Comprehensive TOEFL test preparation course covering all sections—Listening, Structure, Reading, and Writing—to help learners achieve target scores.
• LIA Preparation Course for the TOEIC Test preparation course for the TOEIC examination focused on workplace English communication skills for professional contexts.
• LIA Preparation Course for the IELTS IELTS examination preparation course covering all four modules—Listening, Reading, Writing, and Speaking—for test-ready candidates.
• Effective Presentation (Business English Module) Specialized English course focused on professional presentation skills, including speech delivery, visual aids, and audience engagement for workplace scenarios.
• Report Writing (Business English Module) Business English course focused on professional report writing skills in English for workplace and corporate documentation needs.
• English for Job Seekers English language course designed for job seekers covering resume writing, interview skills, and professional communication in job search contexts.
• Bahasa Inggris untuk Pemandu Wisata (English for Tour Guides) English course specifically designed for tour guides covering vocabulary and phrases for guiding tourists across various tourism scenarios.
• Bahasa Inggris untuk Sekretaris (English for Secretaries) English language course for secretaries focusing on office communication, professional correspondence, and administrative tasks in workplace contexts.
• Program Bahasa Indonesia untuk Penutur Asing (BIPA) Indonesian language course for foreign speakers, designed to teach Bahasa Indonesia to non-native speakers including expatriates and international students in Indonesia.
• LIA Online Private Class Certified online private English classes delivered via digital platforms, offering synchronous one-on-one instruction for individual learners with flexible scheduling.
• Corporate Language Training Customized corporate English training programs for companies, designed to improve employee language proficiency tailored to specific business and organizational needs.
• LIA English Proficiency Test (EPT) On-site English proficiency test service similar to the TOEFL ITP format, available for institutions and organizations requiring diagnostic assessment and formal certification.
• LIA TOEIC Prediction Prediction test for the TOEIC examination that simulates the actual test format to help candidates assess their readiness before sitting for the official TOEIC exam.
• LIA IELTS Prediction Prediction test for the IELTS examination helping candidates prepare for the official test through a simulated, practice-format assessment.
• LIA Online Test for the EPT Online version of the English Proficiency Test allowing candidates to take the EPT remotely, offering practice TOEFL-format questions including Listening Comprehension, Structure and Written Expression, and Reading Comprehension with audio playback functionality.
• LIA Online Test for the TOEIC Prediction Online TOEIC prediction test enabling candidates to practice and assess their TOEIC readiness from any location before sitting for the official exam.
• LIA Online Test for the IELTS Prediction Online IELTS prediction test for remote practice and self-assessment before the official IELTS examination, simulating the real test format.

Quantifiable outcome

• LB LIA EPT™ scores strongly correlate with official TOEFL ITP scores, providing reliable self-assessment before official testing
• +2 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mekari QontakcoreTechnology or IntegrationLB LIA uses Mekari Qontak's WhatsApp Business API as its official customer communication platform. All 58+ branch WhatsApp numbers are managed through this integration, ensuring standardized security, message tracking, and fraud prevention across the organization's WhatsApp communications.
• Universiti Kebangsaan Malaysia (UKM)minorOthersLB LIA collaborates with Malaysian universities and educational institutions for student exchange and academic recognition of English proficiency certifications.
• Yayasan PutihcoreOthersLB LIA is affiliated with Yayasan Putih (Lembaga Bahasa LIA organization under lia.co.id), which operates as the parent foundation managing the institution's educational mission and network.
• IIEF (Indonesia International Education Foundation)coreStrategic or Co-development PartnerLB LIA's EPT (English Proficiency Test) is aligned with the TOEFL ITP format administered by IIEF in Indonesia, making their testing standards consistent with the internationally recognized TOEFL ITP program for domestic institutional use.

Scale indicators4 records

Expansion highlights5 records

Regional players

• Primagama: Large Indonesian tutoring and test-prep chain with branches across the country. Comparable to LIA in scale, multi-branch distribution within Indonesia, and focus on test preparation (including English), though broader in subject coverage.

Emerging players

• Ruangguru: Leading Indonesian edtech platform offering subscription-based online tutoring including English. Comparable to LIA's online private class and test preparation offerings via a digital subscription model targeting Indonesian learners.
• Cakap: Indonesian edtech platform delivering live online English classes via app and web. Comparable to LIA's online private and conversational English offerings but delivered through a digital-first model targeting the same Indonesian learner segments.

Direct peers

• Wall Street English: International adult-focused English language school with blended online and in-center delivery. Closely comparable to LIA's Conversation for Business, adult General English, and Online Private Class offerings across similar learner segments.
• British Council Indonesia: Operates English courses and IELTS/aptis testing in Indonesia through physical centers. Direct competitor to LIA's General English programs, IELTS preparation, and corporate training offerings, with comparable institutional credibility.
• English Today Indonesia: Indonesian English language school chain offering general English and test preparation courses. Comparable to LIA's age-segmented General English programs and nationwide branch-driven delivery model.
• International House: Worldwide network of accredited English language schools with teacher training and exam prep. Comparable to LIA as a multi-branch language school chain with standardized curriculum and recognized certification pathways.
• IDP Education: Global IELTS administrator and English language test prep provider with operations in Indonesia. Comparable to LIA's IELTS preparation courses and EPT/TOEFL prediction test services, addressing the same test-preparation demand pool.

Broad incumbents

• Kaplan International: International English-language school network offering general English, exam prep, and academic pathways. Comparable to LIA's adult General English and TOEFL/IELTS prep curriculum across similar age and professional segments.
• EF Education First: Global English-language school chain with a significant Indonesia presence offering general English, exam prep, and corporate training. Comparable to LIA as a multi-country English education brand competing for the same individual, corporate, and institutional segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LBLIA_Pusat
• YouTubeyoutube.com/@lblia_pusat
• Facebookfacebook.com/lbliapusat
• LinkedInlinkedin.com/company/lb-lia
• Instagraminstagram.com/lblia.pusat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LB LIA