Loonburo Westfriesland

What Loonburo Westfriesland does

Loonburo Westfriesland is a Dutch payroll administration and personnel management firm founded in 2014 by Jan Dick Koster and Hans Mes, both PDL-certified (Praktijk Diploma Loonadministratie) payroll administrators with a combined 36 years of experience from a mid-sized accounting firm. The company is headquartered in Wervershoof, Noord Holland, and serves SMB employers across multiple sectors — including retail, construction, hospitality, metal industry, and agriculture — as well as administrative and accounting firms (administratie- en accountantskantoren) that outsource payroll for themselves and their client portfolios. The firm employs 5 people total and operates nationwide within the Netherlands while being regionally anchored in West-Friesland.

The firm's core offering is full-service payroll processing combined with personnel administration, including payslip generation, pension scheme management, employment contracts, subsidy and premium reduction identification, year-end statements, and compliance with Dutch labor law and dozens of collective agreements (CAOs). The technology stack is built on the third-party Nmbrs payroll engine and is exposed to clients via LBWF-Online, a self-service portal offering 24/7 access to payroll data, leave and absence registration, digital employee dossiers, and HR notifications such as birthday and contract-expiry alerts. The revenue model is a recurring subscription: an annual flat fee covering telephone support and the completion of payroll and pension filings, plus a per-payslip fee per payroll period for clients up to 15 employees, with custom quotes for larger clients. Free initial consultation meetings, transparent published pricing, a content-led website, and a Facebook/Twitter presence together form the go-to-market motion.

Name

Loonburo Westfriesland

Legal name

Loonburo Westfriesland

Website

https://lbwf.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Loonburo Westfriesland is a Dutch payroll administration and personnel management firm serving SMB employers and administrative/accounting firms across the Netherlands, delivering payroll processing and HR services via the Nmbrs-powered LBWF-Online portal and a recurring flat-fee-plus-per-payslip pricing model.

Ownership category

akta.pro rank

Product category

Payroll Administration Services

NAICS

Payroll Services (541214)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

akta.pro secondary industries

Full-Service Payroll Processing (BPACAIAA), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)

Keywords

• Payroll administration services
• Personnel administration
• Dutch labor compliance
• SMB payroll outsourcing
• Payslip processing

Headquarters

HQ city

Wervershoof

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual flat fee for support and filings: Clients pay a fixed annual fee covering telephone support for questions and the completion of payroll and pension filings. This removes any financial barrier for clients to ask questions.
2. Per payslip (per payroll period) fee: In addition to the annual fee, clients are charged a fixed amount per payslip per payroll period. This applies up to 15 employees. For clients with more employees, a custom quote is provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Loonburo Westfriesland provides outsourced payroll administration and personnel management services for SMB employers and administrative/accounting firms in the Netherlands. Their offering covers full payroll processing, payslip generation, pension scheme and employment contract administration, subsidy identification, and end-of-year reporting, underpinned by an online self-service portal (LBWF-Online) that gives clients 24/7 access to payroll data, leave and absence records, digital employee files, and automated HR notifications.

Product overview

Loonburo Westfriesland is a payroll administration firm offering comprehensive payroll processing and personnel administration services to small and medium-sized businesses (MKB) and administrative/accounting offices in the West-Friesland region of the Netherlands. The core offering consists of payroll administration services delivered through two main channels: traditional manual services and the LBWF-Online online salary platform, which provides clients with 24/7 access to payroll data, leave registration, absence tracking, digital dossiers, and HR notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Loonburo Westfriesland Payroll Administration Full outsourced payroll processing and personnel administration for Dutch small and medium-sized businesses (MKB) and administrative/accounting offices. Includes payslip generation with correct deductions, management of pension schemes, employment contracts, subsidy regulations, and end-of-year tax reporting (jaaropgaven), plus ongoing compliance with Dutch labor law and the relevant collective agreement (CAO).
• LBWF-Online Online salary administration package providing existing clients with 24/7 access to payroll data, leave registration, absence/sick leave registration, digital employee dossiers, and automated HR signal notifications such as birthday reminders and contract expiration alerts.
• Payroll Outsourcing for Administratie- en Accountantskantoren Outsourced full salary administration for Dutch administrative and accounting firms (bookkeepers and accountants), covering the firms' own personnel as well as the payroll of their end-client portfolios.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unit4: International ERP and HR/payroll vendor with Dutch market presence (Unit4 Multivers & Unit4 HR & Payroll); competes for Dutch SMB and accounting-firm payroll administration business.
• SD Worx: Major European HR and payroll services provider with significant Dutch operations serving SMB through enterprise; offers full-service payroll outsourcing comparable to Loonburo Westfriesland's managed service approach.
• Visma | Raet: Dutch HR and payroll solutions provider (formerly Raet) serving SMB and enterprise customers with payroll software and services; competes in the same Dutch payroll administration space as Loonburo Westfriesland.
• ADP Nederland: Global payroll and HR services provider with established Dutch operations serving SMB through enterprise; offers managed payroll outsourcing that overlaps directly with Loonburo Westfriesland's value proposition.
• AFAS Software: Large Dutch software vendor offering integrated payroll, HR, and ERP solutions (AFAS Profit) widely used by Dutch SMBs and accounting firms — a broad incumbent in the same payroll administration category Loonburo Westfriesland operates in.

Direct peers

• Nmbrs: Dutch cloud payroll/HR platform whose software powers Loonburo Westfriesland's LBWF-Online portal; it also sells payroll services directly to Dutch employers and accounting firms, making it both a supplier and direct competitor.
• Loket.nl: Dutch cloud payroll and HR SaaS platform targeting MKB/SMB employers in the Netherlands with online salary administration and CAO compliance — directly competing with Loonburo Westfriesland for the same SMB payroll administration market.

Emerging players

• Exact Online: Dutch accounting and payroll software suite widely used by SMBs and administered by accounting firms; overlaps with Loonburo Westfriesland's accounting-firm channel and SMB payroll target market.
• HR2day: Dutch HR and payroll SaaS platform targeting SMB employers; provides comparable online payroll administration functionality to Loonburo Westfriesland's LBWF-Online service.
• TWC Provider: Dutch payroll administration services firm serving MKB employers and accountants; a regional Dutch payroll outsourcer directly comparable to Loonburo Westfriesland's SMB and accounting-firm service model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LoonburoWF
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/loonburo-westfriesland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loonburo Westfriesland