LeadLegends
LeadLegends is a Netherlands-based CPL affiliate network founded in 2017 that connects vetted publishers with iGaming and entertainment advertisers through exclusive global campaigns, monetizing on a per-lead commission basis with proprietary anti-fraud and quality monitoring tools.
- Company typePrivate
- Founded-
- HeadquartersBerlicum, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeadLegends does
LeadLegends (legal entity: Leadlegends BV) is a Netherlands-based, privately held Cost Per Lead (CPL) affiliate network founded in 2017 and headquartered in Berlicum, North Brabant. The company operates a two-sided marketplace connecting vetted publishers with advertisers in the iGaming and entertainment verticals. Publishers sign up for free through a self-service portal, gain access to exclusive CPL campaigns globally, and monetize traffic sourced from email, display, social, PUSH, SMS, and native channels. Advertisers, primarily iGaming operators, are onboarded through a direct sales process with no setup fees under a "no cure, no pay" model, paying only for qualified leads delivered.
The underlying technology consists of a web-based platform offering two core modules — a Publisher Platform and an Advertiser Platform — backed by a real-time 24/7 statistics dashboard, proprietary Anti-Fraud Software for continuous traffic monitoring, and seven-day quality and compliance checks. Supporting modules include in-house Funnel Design and Creative Services that build custom landing pages and creatives for advertiser brands. The publisher login is delivered through a third-party SaaS (Everflow), indicating that core tracking infrastructure relies partly on external tooling rather than fully proprietary systems. The platform supports worldwide campaign availability with 24-hour account verification.
LeadLegends is led by CEO Jaimy Bakkenes and Co-Founders John van de Wouw and Jan de Mol, supported by a small team of seven including affiliate and advertiser managers. The company claims 25 years of combined team experience in online marketing and describes itself as the "nr. 1 iGaming and entertainment CPL network." Revenue is generated on a CPL commission basis, taking a transaction fee on each qualified lead delivered between advertisers and publishers. Named advertiser and partner relationships include Ladbrokes, 777.be, L&L Europe, Slotpartners, Mrplaypartners, and Playamo. No funding rounds, institutional investors, M&A activity, patents, trademarks, or regulatory actions have been disclosed.
LeadLegends firmographics
Firmographics- Name
- LeadLegends
- Legal name
- Leadlegends BV
- Website
- https://leadlegends.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadLegends is a Netherlands-based CPL affiliate network founded in 2017 that connects vetted publishers with iGaming and entertainment advertisers through exclusive global campaigns, monetizing on a per-lead commission basis with proprietary anti-fraud and quality monitoring tools.
- Ownership category
- akta.pro rank
LeadLegends industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)
- akta.pro secondary industries
- Affiliate & Partner Lead Generation Networks (BPAFAKAL), Email/SMS/Push Lead Generation (Betting) (MPAEAMAI)
Keywords
Where LeadLegends is headquartered
LocationHeadquarters
- HQ city
- Berlicum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
LeadLegends business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CPL (Cost Per Lead) Commission: LeadLegends generates revenue by charging advertisers on a Cost Per Lead basis. The company works with publishers to generate leads (registrations, signups) for iGaming and entertainment operators, taking a commission on each qualified lead delivered.
- Traffic Monetization for Publishers: Publishers earn revenue by driving quality traffic to campaigns. The company facilitates payments between advertisers and publishers, with quick monthly payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | No setup fees model for advertisers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
LeadLegends product offering
Product offeringCore offering
LeadLegends is a Cost Per Lead (CPL) affiliate network that connects publishers with advertisers in the iGaming and entertainment verticals. The company offers exclusive worldwide campaigns, real-time statistics, anti-fraud monitoring, and quality compliance checks to facilitate lead generation. Publishers sign up for free and monetize traffic through email, display, social, push, SMS, and native channels, while advertisers acquire quality leads on a pay-per-result basis.
Product overview
LeadLegends operates as a unified CPL network platform that connects publishers with advertisers in the iGaming and entertainment space. The platform consists of two primary modules: the Publisher Platform for affiliates to access exclusive campaigns and track performance, and the Advertiser Platform for brands to generate leads. Supporting modules include Anti-Fraud Software for traffic quality monitoring and Funnel Design services for custom creative development. All offerings are delivered through web-based portals with real-time tracking and operate on a CPL (Cost Per Lead) basis.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadLegends CPL Affiliate Network A Cost Per Lead (CPL) affiliate network connecting publishers with advertisers in the iGaming and entertainment verticals, offering exclusive campaigns worldwide, 24/7 real-time statistics, anti-fraud monitoring, and quality compliance checks. Designed for iGaming operators seeking lead generation and affiliate marketers seeking to monetize traffic across email, display, social, native, push, and SMS channels.
- Anti-Fraud Software Traffic monitoring solution that continuously analyzes incoming traffic to detect and prevent fraudulent activity across affiliate campaigns. Offered as part of the advertiser value proposition to ensure lead quality and protect advertisers from fraudulent activity.
- Funnel Design & Creative Services Custom design service where LeadLegends' in-house design team builds unique and high performing creatives and landing page funnels tailored to advertiser brands. Supports campaign performance optimization for advertisers running CPL campaigns on the network.
Quantifiable outcome
- Over 3 years of successful partnership with long-term clients
- +1 more outcomes
Companies that use LeadLegends
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
LeadLegends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LeadLegends partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SlotpartnerscoreLong-term iGaming affiliate partnership spanning over 3 years. Slotpartners generates quality traffic for LeadLegends campaigns and represents a valuable commercial partner in the iGaming vertical.
- MrplaypartnerscoreiGaming affiliate partnership of nearly 5 years duration. Described as a strong ongoing collaboration with quality results and zero disputes over 5 years.
- L&L EuropecoreLong-term iGaming partnership where both companies have grown together. L&L Europe represents a trusted business partner with shared growth objectives.
- PlayamominoriGaming affiliate partner working with LeadLegends for lead generation campaigns.
- LadbrokesminorMajor iGaming operator partner whose logo appears in the customer showcase section.
- 777.beminoriGaming operator partner whose logo appears in the customer showcase section.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
LeadLegends competitors and assessment
Company assessmentDirect peers
- Raketech: Raketech is an iGaming affiliate and lead generation operator, listed on Nasdaq First North. It directly competes with LeadLegends for iGaming operator CPL spend and operates across multiple European markets.
- Catena Media: Catena Media is a publicly listed affiliate marketing business focused on iGaming lead generation across multiple geos. It overlaps directly with LeadLegends' CPL value proposition for iGaming operators and is a comparable scale player.
- Income Access (Paysafe): Income Access is a long-established affiliate platform purpose-built for iGaming, offering tracking, reporting, and compliance tools to operators. It is a direct competitor to LeadLegends in iGaming affiliate/CPL infrastructure, but operates at significantly larger scale.
- Better Collective: Better Collective is a publicly listed iGaming affiliate and lead generation operator with owned sports media and CPL campaigns. It competes directly for iGaming operator lead-generation budgets, with deeper vertical focus than LeadLegends.
Broad incumbents
- Commission Junction (CJ Affiliate): CJ Affiliate is one of the largest global affiliate networks with CPL/CPA offerings across categories including gaming. It competes for the same advertiser budgets as LeadLegends, though it serves a much wider vertical mix.
- Impact: Impact is a global partnership management platform supporting affiliate, influencer, and CPL programs for advertisers in gaming and entertainment. It is comparable on technology and business model but at much larger enterprise scale.
- Tradedoubler: Tradedoubler is a European-based affiliate and digital marketing network with CPL solutions. It is comparable in network model but serves many verticals beyond iGaming.
- Awin: Awin is a large global affiliate network serving advertisers across many verticals including gambling and entertainment. It is comparable in business model (CPL/CPS affiliate marketplace) but broader and more diversified than LeadLegends' iGaming focus.
- Webgains: Webgains is an international affiliate network with CPL capabilities and a presence in entertainment and gaming verticals. It is comparable to LeadLegends in affiliate model but more generalist.
Others
- Everflow (platform used by LeadLegends): Everflow is the affiliate tracking platform LeadLegends uses for its publisher portal. It is a technology partner/infrastructure provider rather than a direct competitor, but represents an adjacent ecosystem player in CPL affiliate operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LeadLegends social profiles
Digital presenceLeadLegends financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadLegends leadership team
Management profileNumber of profiles
Profiles6 records
LeadLegends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadLegends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadLegends
What does LeadLegends do?
LeadLegends is a Cost Per Lead (CPL) affiliate network that connects publishers with advertisers in the iGaming and entertainment verticals. The company offers exclusive worldwide campaigns, real-time statistics, anti-fraud monitoring, and quality compliance checks to facilitate lead generation. Publishers sign up for free and monetize traffic through email, display, social, push, SMS, and native channels, while advertisers acquire quality leads on a pay-per-result basis.
Is LeadLegends a public or private company?
LeadLegends is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadLegends founded?
LeadLegends was founded in -1. It employs 1 to 10 people.
Where is LeadLegends based?
LeadLegends is headquartered in Berlicum, Netherlands, in the Europe region.
How does LeadLegends make money?
Two revenue lines are on record. CPL (Cost Per Lead) Commission is the primary driver. The others are traffic Monetization for Publishers.
Who are LeadLegends's main competitors?
Direct peers on record are Raketech, Catena Media, Income Access (Paysafe) and Better Collective. Broad incumbents are Commission Junction (CJ Affiliate), Impact, Tradedoubler, Awin and Webgains. Everflow (platform used by LeadLegends) is listed as an others.
Does LeadLegends have an API?
No public API is recorded for LeadLegends.
What industry is LeadLegends in?
LeadLegends's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is MPAEAMAL, B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC), with a secondary code of BPAFAKAL, Affiliate & Partner Lead Generation Networks. Its NAICS code is 5418 and its SIC code is 7310.