Leaf Landscape Supply
Leaf Landscape Supply is a wholesale and retail plant nursery operating two Austin, TX locations serving professional landscape contractors and DIY customers with over 1,200 plant varieties, the iLeaf online ordering portal, and statewide delivery.
- Company typePrivate
- Founded2014
- HeadquartersAustin, Texas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Leaf Landscape Supply does
Leaf Landscape Supply is a wholesale and retail plant nursery and landscape supplier headquartered in Austin, Texas, operating two physical locations (South Austin at 5700 W Highway 290 and North Austin at 13292 Pond Springs Rd) serving Central and South Texas. The company offers over 1,200 varieties of plants and trees, including bamboo, perennials, shrubs, trees, natives, palms, ground cover, ornamental grasses, vines, and xeriscape selections, alongside complementary categories such as Corten Steel Planters (custom and standard), mulch and compost, MicroLife organic fertilizers, and landscaping tools. Its primary customer base is professional landscape contractors and designers who access wholesale pricing through the Preferred Contractor program, with secondary retail/DIY service to homeowners during limited designated hours.
The company's core technology asset is the iLeaf online ordering portal, a web-based platform that provides live product availability and pricing, online ordering, cart saving, project bidding, multi-user team accounts, order history and invoicing, and flexible delivery scheduling. It supplements this with a statewide delivery service running six days a week via an in-house fleet and designated contractors, with most orders fulfilled within 24 hours. Sourcing relies on a national partner grower network for special orders and unique specimens, and the company maintains TCNP-certified horticulturists and an in-house "horticulture nerd" for expert advisory support.
Leaf Landscape Supply generates revenue primarily through transaction-based wholesale plant and landscape material sales to contractors, one-time retail purchases by DIY customers, Corten steel planter sales, and delivery service fees. Originally founded in 1983 as Emerald Garden, the company was acquired by Brad Seever in August 2014 and rebranded to Leaf Landscape Supply, with Trey Wyatt as co-owner. In December 2025, the company announced its acquisition by Heritage Landscape Group (operating under SRS Distribution Inc.), integrating Leaf into a larger multi-brand landscape supply organization. The company earned the TNLA Summit Award in 2024, the highest honor from the Texas Nursery & Landscape Association.
Leaf Landscape Supply firmographics
Firmographics- Name
- Leaf Landscape Supply
- Legal name
- SRS Distribution Inc.
- Website
- https://leaflandscapesupply.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leaf Landscape Supply is a wholesale and retail plant nursery operating two Austin, TX locations serving professional landscape contractors and DIY customers with over 1,200 plant varieties, the iLeaf online ordering portal, and statewide delivery.
- Ownership category
- akta.pro rank
Leaf Landscape Supply industry classification
Industry- Product category
- Plant Nursery & Landscape Supply
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)
- akta.pro secondary industries
- Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)
Keywords
Where Leaf Landscape Supply is headquartered
LocationHeadquarters
- HQ city
- Austin, Texas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Leaf Landscape Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Plant & Landscape Material Sales: Primary revenue stream from selling plants, trees, shrubs, perennials, and landscape supplies to professional landscape contractors at wholesale pricing. Includes special orders and statewide delivery service.
- Retail Plant & DIY Sales: Revenue from retail customers purchasing plants, pottery, mulch, soil, fertilizer, and gardening tools during designated DIY hours. Both walk-in and online purchasing options available.
- Corten Steel Planters: Sale of custom and standard corten steel planters constructed from 1/4 inch cold rolled steel plate for landscape and architectural projects
- Delivery Services: Statewide delivery service through in-house fleet and designated contractors, delivering landscape products 6 days a week
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale contractor pricing with Preferred Contractor benefits |
| Unit Pricing | Pay-as-you-go | Retail DIY customer pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Leaf Landscape Supply product offering
Product offeringCore offering
Leaf Landscape Supply is a wholesale and retail plant nursery and landscape supplier operating two Austin, TX locations. The company sells over 1,200 varieties of plants and trees, plus complementary landscape products (corten steel planters, mulch, compost, organic fertilizer, garden tools) to professional landscape contractors through a Preferred Contractor program and to retail DIY customers during designated store hours. It also offers statewide delivery, special-order sourcing through partner grower networks, and an online iLeaf portal for live availability, ordering, and project bidding.
Product overview
Leaf Landscape Supply operates as a full-service wholesale and retail plant nursery and landscape supplier with two Austin, TX locations. The core product offering centers on over 1,200 varieties of plants including trees, shrubs, perennials, natives, bamboo, palms, ground cover, ornamental grass, vines, and xeriscape plants. Complementary product categories include Corten Steel Planters (custom and standard sizing), Mulch & Compost (Texas Native Hardwood and Black Label varieties), Microlife Fertilizer (professional grade organic), and Landscaping & Garden Tools. The company offers the iLeaf Online Store platform for live inventory viewing, online ordering, and project bidding. Service offerings include order fulfillment, special orders through partner grower networks, and delivery 6 days a week statewide. The Preferred Contractor Program provides wholesale pricing and dedicated services for professional landscapers.
Differentiator
Problem solved
Functional benefit
Products and services
- Plants Extensive selection of over 1,200 varieties of plants and trees including bamboo, bedding plants, fruits/vegetables/herbs, ground cover, ornamental grass, palms, perennials, shrubs, trees, vines, and xeriscape plants, available for both wholesale contractors and retail DIY customers.
- Corten Steel Planters Steel planters constructed of 1/4 cold rolled steel plate with precision welds and bottom/mid rib supports to prevent flexing; features a naturally oxidizing finish that resists corrosive landscape environments; available in standard dimensions and custom sizing for landscape and architectural projects.
- Mulch & Compost Mulch and compost products including Texas Native Hardwood Mulch (double-ground, aged 9–15 months), Black Label Mulch (colored double-ground hardwood), Texas Select Soil Amendment, Premium Planter's Compost Mix, and Organic Cotton Burr Compost.
- MicroLife Fertilizer Professional grade organic biological fertilizers for lawn and garden; all MicroLife products are manufactured for the highest nutritional value for soils, plants, and soil microbe health, following natural-law principles.
- Landscaping & Garden Tools Variety of landscaping and garden tools including rakes, shovels, spades, soils, stones, and drain parts; inventory varies between North and South Austin locations.
- iLeaf Online Store Online ordering platform allowing customers to view live product availability, pricing, and plant cultural details; order online, save carts, place bids for projects, track order history/balances/invoices, add multiple users for teams, and schedule flexible deliveries.
- Order Fulfillment Services Order fulfillment service providing 100% customer order fulfillment with advanced planning and customer involvement to help contractors finish projects on time.
- Special Orders Unique product sourcing service utilizing a vast network of partner growers and creative shipping logistics to find products not available elsewhere.
- Delivery Services Statewide delivery service through in-house fleet plus designated contractors; professional drivers deliver 6 days a week with low delivery minimums and most orders delivered within 24 hours.
- Preferred Contractor Program Wholesale contractor program providing exclusive access to comprehensive weekly product availability, wholesale pricing, delivery 6 days a week, timely quotes, pre-orders pulled in advance, and special-order capabilities.
Quantifiable outcome
- 100% customer order fulfillment
- +2 more outcomes
Companies that use Leaf Landscape Supply
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Leaf Landscape Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Leaf Landscape Supply partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Greenlake NurserycoreLeaf Landscape Supply presented Greenlake Nursery with the 2024 Vendor of the Year Award, recognizing their partnership as a key supplier. Greenlake is one of Leaf's valued grower partners providing plant materials sourced from across the nation.
- MicroLife FertilizercoreLeaf Landscape Supply is a retailer of MicroLife organic biological fertilizers. MicroLife products are professional grade fertilizers following natural law principles, committed to healthy soils, plants, planet, and people.
Scale indicators5 records
Recent moves8 records
Expansion highlights3 records
Leaf Landscape Supply competitors and assessment
Company assessmentEmerging players
- Monrovia Nursery Company: Premium wholesale grower of container plants sold through independent garden centers and landscape contractors. Comparable as a plant variety and quality peer, though Monrovia is primarily a grower rather than a retail nursery.
- Bailey Nurseries: Large wholesale grower of nursery stock distributed across the U.S. Similar premium plant positioning serving landscape professionals, with overlap in the contractors and specialty nursery segment Leaf targets.
Regional players
- Redenta's Garden: Independent garden retailer in the Dallas/Fort Worth area with strong focus on native plants and landscape design services. Comparable regional retail nursery business with similar plant curation and contractor relationships.
- Hill Country Gardens: Independent retail and wholesale nursery in Central Texas offering premium plant material and landscape supplies. Comparable regional competitor in the Austin/Central Texas market with overlapping customer base.
- Calloways Nursery: Texas-based chain of retail garden centers serving DIY and landscape professional customers. Comparable regional retail nursery with overlap in plant selection, garden supplies, and Texas customer base.
Direct peers
- Greenlake Nursery: Wholesale plant supplier and Leaf's named Vendor of the Year partner, sourcing nursery stock from national growers for Texas landscapers. Directly comparable supplier to the same Austin-area contractor base Leaf serves.
- Ewing Irrigation & Landscape Supply: Major wholesale distributor of irrigation, landscape, and nursery products serving professional contractors across the western and southern U.S. Directly comparable in business model — wholesale plant and supply distribution to contractors — with strong Texas presence that overlaps Leaf's territory.
- Heritage Landscape Supply: Parent company of Leaf Landscape Supply and a multi-brand landscape supply platform. Direct peer since Leaf now operates within Heritage's brand family, sharing procurement, cross-brand promotions, and distribution capabilities.
Broad incumbents
- SiteOne Landscape Supply: Largest U.S. wholesale distributor of landscape supplies, including plants, hardscapes, irrigation, and lighting. Comparable as a broad-line landscape supplier to professional contractors, though SiteOne operates at national scale across many product categories beyond Leaf's nursery focus.
- Stone Solutions (Central Garden & Pet): Central Garden & Pet operates a wide lawn and garden supply and live goods distribution arm. Comparable as a large diversified horticulture supplier; overlaps with Leaf's live plant and garden products segment, though it serves a broader set of retail and contractor channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Leaf Landscape Supply social profiles
Digital presenceLeaf Landscape Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leaf Landscape Supply leadership team
Management profileNumber of profiles
Profiles5 records
Leaf Landscape Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leaf Landscape Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leaf Landscape Supply
What does Leaf Landscape Supply do?
Leaf Landscape Supply is a wholesale and retail plant nursery and landscape supplier operating two Austin, TX locations. The company sells over 1,200 varieties of plants and trees, plus complementary landscape products (corten steel planters, mulch, compost, organic fertilizer, garden tools) to professional landscape contractors through a Preferred Contractor program and to retail DIY customers during designated store hours. It also offers statewide delivery, special-order sourcing through partner grower networks, and an online iLeaf portal for live availability, ordering, and project bidding.
Is Leaf Landscape Supply a public or private company?
Leaf Landscape Supply is a private company. It is classified as corporate owned and is currently operating.
When was Leaf Landscape Supply founded?
Leaf Landscape Supply was founded in 2014. It employs 11 to 50 people.
Where is Leaf Landscape Supply based?
Leaf Landscape Supply is headquartered in Austin, Texas, United States, in the North America region.
How does Leaf Landscape Supply make money?
Four revenue lines are on record. Wholesale Plant & Landscape Material Sales are the primary driver. The others are retail Plant & DIY Sales, corten Steel Planters and delivery Services.
Who are Leaf Landscape Supply's main competitors?
Emerging players on record are Monrovia Nursery Company and Bailey Nurseries. Regional players are Redenta's Garden, Hill Country Gardens and Calloways Nursery. Direct peers are Greenlake Nursery, Ewing Irrigation & Landscape Supply and Heritage Landscape Supply. Broad incumbents are SiteOne Landscape Supply and Stone Solutions (Central Garden & Pet).
Does Leaf Landscape Supply have an API?
No public API is recorded for Leaf Landscape Supply.
What industry is Leaf Landscape Supply in?
Leaf Landscape Supply's product category is Plant Nursery & Landscape Supply. Its primary akta.pro industry code is CRAOAFAH, Gardening, Lawn & Outdoor Living Distribution, with a secondary code of BPALAEAI, Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged). Its NAICS code is 444240 and its SIC code is 5200.