The Learning Farm
The Learning Farm is a 5-employee organic and regenerative farm in Ithaca, NY that combines an organic juice brand with STEAM educational programs, farm visits, and community events, serving local families, schools, and regional natural food co-ops.
- Company typePrivate
- Founded2017
- HeadquartersIthaca, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Learning Farm does
The Learning Farm is a privately held community farm and educational organization headquartered at 272 Enfield Falls Road in Ithaca, NY, founded in 2017 by Christa and Pete Núñez. It operates an organic and regenerative agriculture property that integrates biodynamic farming, hoop house season extension, and biodiversity-focused crop and animal husbandry, with a workforce of five employees. The organization runs a diversified portfolio spanning the Learning Farm Juicery (currently selling an Organic Grape & Beet juice with two additional blends in development), the STEAM in Nature summer and after-school programs, farm tours and field trips, in-classroom and in-school visits, the Equitable & Edible Farm School curriculum integrated with Enfield Elementary School, and a calendar of community events and workshops.
Revenue is generated through four streams: wholesale and direct-to-consumer organic juice sales, fee-based educational programs, paid farm visits, and ticketed community events. Commercial distribution is concentrated in regional natural food co-ops (Greenstar, Abundance, Syracuse Real Food Co-op), university dining services (Cornell Dining), Taste NY marketplaces, and small local retailers in the Ithaca/Finger Lakes and upstate New York area. Programs are delivered directly on the farm or through partner schools, primarily the Ithaca City School District, with funding support from the Park Foundation and technical support from Cornell AgriTech's Food Science Department and Food Venture Center.
The business model combines commercial activity (juice sales, events, visits) with mission-driven, grant-supported educational programming centered on food justice, regenerative agriculture, and community engagement with African diaspora communities. Go-to-market is community-led and event-driven, relying on local partnerships, social media (Facebook, Instagram), and word-of-mouth. Upcoming strategic moves include the Spring 2026 launch of a Commercial Teaching Kitchen and the introduction of two additional juice SKUs, signaling a push to broaden the commercial product surface beyond the current flagship.
The Learning Farm firmographics
Firmographics- Name
- The Learning Farm
- Legal name
- The Learning Farm
- Website
- https://learningfarm.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Learning Farm is a 5-employee organic and regenerative farm in Ithaca, NY that combines an organic juice brand with STEAM educational programs, farm visits, and community events, serving local families, schools, and regional natural food co-ops.
- Ownership category
- akta.pro rank
The Learning Farm industry classification
Industry- Product category
- Organic Farming and Agricultural Education Services
- NAICS
- Soil Preparation, Planting, and Cultivating (115112), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Services (700), Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)
- akta.pro secondary industries
- Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
Keywords
Where The Learning Farm is headquartered
LocationHeadquarters
- HQ city
- Ithaca
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Learning Farm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Supply Chain, Marketing or Sales
Revenue model
- Organic Juice Sales: The Learning Farm sells organic juice products including their flagship Organic Grape and Beet Juice, as well as upcoming Organic Apple & Carrot and Organic Orange & Celery blends. The juices are 100% organic, GMO-free, and sold through retail stockists and direct online sales.
- Educational Programs: STEAM in Nature summer programs and after-school programs provide educational services to local schoolchildren. These include hands-on farm experiences, project-based STEM/STEAM activities, and homework support.
- Farm Visits: Day visits and overnight visits (when available) allow families and groups to experience farm life, including farm tours, animal interactions, nature walks, and recreational activities.
- Community Events: Various community events including Salsa in the Barn, African Dance and Drum, Yoga in the Barn, Arts and Crafts, harvest dinners, and fundraiser galas generate revenue through ticket sales.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
The Learning Farm product offering
Product offeringCore offering
The Learning Farm runs a regenerative organic farm in Ithaca, NY producing 100% organic, GMO-free cold-pressed juices (Grape & Beet, Apple & Carrot, Orange & Celery) and delivering hands-on STEAM-in-Nature educational programming for children, families, and schools. Offerings span farm visits, field trips, after-school programs, workshops, and community cultural events tied to food justice and sustainable agriculture.
Product overview
The Learning Farm is a tech-forward agriculture and life science learning organization offering a diversified portfolio of educational and agricultural products. The core offerings include The Learning Farm Juicery, producing three organic juice blends (Grape & Beet, Apple & Carrot, and Orange & Celery), and a comprehensive range of educational programs including the STEAM In Nature After School Program, Learning Farm Lessons curriculum with virtual video tutorials, and the George Washington Carver Community Gardens Project. The organization provides multiple engagement formats including farm tours, field trips, day visits, in-classroom visits, and community workshops on topics like land access and black locust management. Upcoming offerings include a Commercial Teaching Kitchen. All products and services are grounded in sustainable, regenerative agriculture practices with a focus on food justice and community empowerment.
Differentiator
Problem solved
Functional benefit
Products and services
- The Learning Farm Juicery Organic Grape and Beet Juice
- The Learning Farm Juicery Organic Apple and Carrot Juice
- The Learning Farm Juicery Organic Orange and Celery Juice
- STEAM in Nature After School Program
- Farm Tours and Visits
- Field Trips
- In-Classroom Visits
- Day Visits
- Equitable and Edible Farm School Program
- George Washington Carver Community Gardens Project
- Land Access Workshop
- Strong Roots, New Growth Workshop: Black Locust Management
- perFARMances
- Commercial Teaching Kitchen
- Farm Activities
Quantifiable outcome
- The Equitable & Edible Farm School program serves Enfield Elementary School students in the Ithaca City School District with integrated agricultural curriculum
Companies that use The Learning Farm
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Learning Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Learning Farm partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Beacon Community KitchenminorCo-host of the Food Justice is Liberation fundraiser gala, an event celebrating food justice as civil justice and honoring the legacy of John Brown and freedom fighters.
- Cornell Cooperative ExtensioncoreCollaborative partnership for land access workshops and educational programs. The Land Access Workshop covered topics including land access, lease negotiation, funding, cost-share programs, and legal aspects of farmland ownership. Cornell Cooperative Extension provides agricultural expertise and resources.
- Groundswell CentercorePartnership with Groundswell Center for Land Access Workshop focused on aspiring farmers learning about land access, lease negotiation, funding, and cost-share programs. Groundswell Center supports sustainable agriculture education and farmer development.
- Enfield Elementary SchoolcorePrimary educational partner for the Equitable & Edible Farm School program. The program is fully integrated into the Enfield Elementary School curriculum in the Ithaca City School District, providing hands-on agricultural and culinary arts education.
- Children's Reading ConnectionminorPartner in the George Washington Carver Community Gardens Project, working to uplift the life and legacy of Dr. George Washington Carver through educational programming with youth organizations.
- Ithaca Children's GardenminorPartner in the George Washington Carver Community Gardens Project, collaborating on community garden initiatives and educational programming.
- Cornell AgriTech Food Science DepartmentcoreDr. Bruno Xavier serves as Senior Extension Associate providing comprehensive technical expertise regarding ingredients, production, safety, regulatory requirements, and product development for The Learning Farm Juicery products.
- Cornell AgriTech Food Venture CentercoreRoger Morse serves as Pilot Plant Manager and technical advisor, providing food and beverage operations expertise and guidance to The Learning Farm Juicery.
- Khuba InternationalminorSister non-profit organization supported through The Learning Farm's 10% to Khuba International initiative. The program cultivates equitable, cooperative, and dignity-affirming farming models with special focus on youth engagement.
- CUMEP (Southside Community Center)minorCollaboration on perFARMances, performances that combine artistic expression with agricultural and community themes.
- Black Hands UniversalminorCollaboration partner for perFARMances, bringing artistic and cultural programming to The Learning Farm community events.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
The Learning Farm competitors and assessment
Company assessmentDirect peers
- Stone Barns Center for Food & Agriculture: A nonprofit educational farm in Pocantico Hills, NY that combines regenerative agriculture with youth education, farm visits, and food system programming — directly comparable in mission and model to The Learning Farm, though at significantly larger scale.
- Wolfe's Neck Center for Agriculture & the Environment: A nonprofit farm in Freeport, Maine combining regenerative agriculture with education, farm visits, and community programming — closely aligned in operating model and educational focus with The Learning Farm.
- Soul Fire Farm: An Afro-Indigenous-centered regenerative farm in Petersburg, NY offering youth food justice programming, farmer training, and community education — highly comparable in food justice/equity positioning, regenerative practices, and educational mission.
- Stonewall Farm: A nonprofit educational farm in Keene, NH offering farm visits, school programs, and regenerative agriculture education — closely comparable operating model in the Northeast educational farm space.
- Rise & Root Farm: A women-of-color-owned farm in Chester, NY focused on socially disadvantaged farmers, food justice, and community education — comparable in equity-centered regenerative agriculture programming and community engagement.
- Groundswell Center for Local Food & Farming: An Ithaca-based nonprofit focused on sustainable agriculture education and farmer training — a direct local peer and existing partner of The Learning Farm for land access workshops.
Broad incumbents
- Suja Juice: A national organic, cold-pressed juice brand — comparable in the organic juice product category but operating at much larger scale and broader retail distribution than The Learning Farm Juicery.
- Evolution Fresh: A national premium organic juice and smoothie brand owned by Starbucks — competes in the same organic juice retail category as The Learning Farm Juicery at vastly greater scale and distribution.
Regional players
- Eckhart Tolle / GreenStar Co-op: A regional natural foods cooperative in Ithaca, NY and an existing retail stockist for The Learning Farm Juicery — comparable as a regional organic food retailer and community-focused partner in the same Upstate NY geography.
Others
- Cornell Cooperative Extension: A statewide extension network providing agricultural education and land access workshops — an existing strategic partner of The Learning Farm and a comparable educational/advisory institution serving the same Upstate NY agricultural community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Learning Farm social profiles
Digital presenceThe Learning Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Learning Farm leadership team
Management profileNumber of profiles
Profiles15 records
The Learning Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Learning Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Learning Farm
What does The Learning Farm do?
The Learning Farm runs a regenerative organic farm in Ithaca, NY producing 100% organic, GMO-free cold-pressed juices (Grape & Beet, Apple & Carrot, Orange & Celery) and delivering hands-on STEAM-in-Nature educational programming for children, families, and schools. Offerings span farm visits, field trips, after-school programs, workshops, and community cultural events tied to food justice and sustainable agriculture.
Is The Learning Farm a public or private company?
The Learning Farm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Learning Farm founded?
The Learning Farm was founded in 2017. It employs 1 to 10 people.
Where is The Learning Farm based?
The Learning Farm is headquartered in Ithaca, United States, in the North America region.
How does The Learning Farm make money?
Four revenue lines are on record. Organic Juice Sales are the primary driver. The others are educational Programs, farm Visits and community Events.
Who are The Learning Farm's main competitors?
Direct peers on record are Stone Barns Center for Food & Agriculture, Wolfe's Neck Center for Agriculture & the Environment, Soul Fire Farm, Stonewall Farm, Rise & Root Farm and Groundswell Center for Local Food & Farming. Broad incumbents are Suja Juice and Evolution Fresh. Eckhart Tolle / GreenStar Co-op is listed as a regional player. Cornell Cooperative Extension is listed as an others.
Does The Learning Farm have an API?
No public API is recorded for The Learning Farm.
What industry is The Learning Farm in?
The Learning Farm's product category is Organic Farming and Agricultural Education Services. Its primary akta.pro industry code is EDAOAOAO, Sustainable/Regenerative Agriculture & Conservation Practices, with a secondary code of AFAGAMAA, Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till). Its NAICS code is 115112 and its SIC code is 700.