Learning Lab
Learning Lab is a Dutch non-profit foundation that deploys multidisciplinary mbo, hbo, and wo student teams to solve human-capital and future-of-work challenges for organizations in the Brainport region, supplemented by the AI-assisted Ikigai career-purpose app.
- Company typePrivate
- Founded-
- HeadquartersHelmond, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Learning Lab does
Learning Lab (Stichting Learning Lab) is a Dutch non-profit foundation founded in 2021 and headquartered at the Brainport Human Campus in Helmond, Netherlands. The organization runs a challenge-based engagement model in which multidisciplinary student teams drawn from mbo (vocational), hbo (applied sciences), and wo (university) tiers work on organizational challenges in human capital, talent attraction and retention, future of work, inclusion, and educational innovation. Projects are delivered through four structured formats: Research & Intervention, Workshops/Training/Coaching, Pressure Cooker sessions, and LabTalks, all guided by professional coaches using a Design Thinking methodology. The organization is anchored by five founding partners (Driessen Groep, Brainport Human Campus, Ter AA, Fontys, and Vereniging Ons Middelbaar Onderwijs) and supported by a broader tiered network of core and innovation partners spanning healthcare, banking, IT services, and regional government.
Its core technology stack is comparatively light, centered on the Design Thinking methodology combined with a partnership-driven service delivery model. The most notable technical asset is the Ikigai Tool, a gamified web application that combines moodboard analysis, reflective questioning, and AI-driven insights to help users identify personal purpose, match to careers via CV analysis, and serve as a coaching instrument enriched with colleague feedback. Aside from the Ikigai Tool, the organization has prototyped an online matching tool with regional healthcare partners and applied an AI vacancy scan in collaboration with Brainport Voor Elkaar, but no proprietary AI models, patents, or documented data assets are disclosed.
Commercially, Learning Lab operates as a foundation funded through partnership and sponsorship contributions rather than transactional fees, with pricing not publicly disclosed. Its go-to-market is hybrid and primarily event- and community-led, relying on physical co-location at Brainport Human Campus, challenge-based inbound through its website, and partner referrals. Revenue mechanics therefore depend on sustaining and expanding the founding and core partner base rather than on per-project commercial pricing, making partner retention the principal commercial risk and the primary lever for any future scaling or productization.
Learning Lab firmographics
Firmographics- Name
- Learning Lab
- Legal name
- Stichting Learning Lab
- Website
- https://learning-lab.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Learning Lab is a Dutch non-profit foundation that deploys multidisciplinary mbo, hbo, and wo student teams to solve human-capital and future-of-work challenges for organizations in the Brainport region, supplemented by the AI-assisted Ikigai career-purpose app.
- Ownership category
- akta.pro rank
Learning Lab industry classification
Industry- Product category
- Human Capital Innovation Services
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Simulation-Based Learning & Virtual Labs (EDAGAEAG), Makerspaces & Fab Labs (Open Build Studios) (EDAMADAC)
Keywords
Where Learning Lab is headquartered
LocationHeadquarters
- HQ city
- Helmond
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Learning Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Partnership & Sponsorship Model: Learning Lab operates as a foundation (Stichting Learning Lab) funded through partnerships with educational institutions, companies, and government organizations in the Brainport region. Partners contribute to the network and gain access to student insights, innovation through youth perspectives, and talent development for the region.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Learning Lab product offering
Product offeringCore offering
Learning Lab is an innovation center (Stichting, Dutch foundation) that connects multidisciplinary student teams from mbo, hbo, and wo educational levels with organizations to work on challenges around human capital, talent attraction/retention, future of work, inclusion, and education. Services are delivered through a Challenge Program offering four formats: Research & Intervention, Workshops/Training/Coaching, Pressure Cooker sessions, and LabTalks, all guided by professional coaches using Design Thinking methodology.
Product overview
Learning Lab is an innovation center operating at the Brainport Human Campus in Helmond. It connects multidisciplinary student teams from mbo, hbo, and wo levels with organizations to address challenges in human capital, future of work, talent attraction/retention, and education. The core offering is the Challenge Program, which offers four formats: Research & Intervention (analysis and concrete interventions), Workshops/Training & Coaching (awareness and practical tools), Pressure Cooker (rapid interactive sessions), and LabTalks (presentations and youth dialogues). Additionally, they have developed the Ikigai Tool, a gamified application for career and life purpose discovery. All offerings are delivered by student teams coached by professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Learning Lab Challenge Program A challenge-based consulting service where multidisciplinary student teams (mbo, hbo, wo levels) work on organizational challenges in human capital, future of work, talent, inclusion, and education. Delivered in four formats: Research & Intervention (analysis and concrete interventions), Workshops/Training/Coaching (awareness and practical tools), Pressure Cooker (rapid interactive sessions), and LabTalks (presentations and youth dialogues). Intended for organizations in the Brainport region seeking innovative solutions to people-and-work challenges.
- Ikigai Tool A dynamic and gamified application that guides people in discovering their life purpose through deep self-analysis (moodboard analyses, reflective questions, and AI-driven insights). Features CV and job matching to clarify ideal career paths, translates insights into practical steps, and serves as a coaching tool enriched with colleague feedback. Used for personal growth and career development.
Quantifiable outcome
- Analysis of over 200 vacancy texts using AI scan to identify inclusive recruitment opportunities
- +3 more outcomes
Companies that use Learning Lab
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Learning Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Learning Lab partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered founding partner, core partner, workfield partner and innovation partner.
- Driessen Groepfounding partnerDriessen Groep is a founding partner of Learning Lab, contributing to the establishment and mission of the organization. They engage with student teams on challenges related to future of work and AI impact on HR.
- Brainport Human Campusfounding partnerBrainport Human Campus is the host location for Learning Lab and a founding partner. The campus brings together businesses, education, and government with human and work as central themes.
- Ter AAfounding partnerTer AA is a founding partner of Learning Lab. They submit annual challenges and engage students on topics like retention of young employees. Also engaged in youth participation in healthcare initiatives.
- Fontysfounding partnerFontys is a founding partner and educational institution whose students participate in Learning Lab. Students from Applied Psychology, HRM, and other programs contribute to challenges.
- Vereniging Ons Middelbaar Onderwijs (OMO)founding partnerOMO (Onderwijs MBO) is a founding partner of Learning Lab, contributing to the connection between vocational education and organizational challenges.
- Rabobankcore partnerRabobank supports Learning Lab initiatives and wrote articles about youth involvement in education. They value the voice of youth in regional development and innovation.
- Zorgcampus De Peelcore partnerZorgcampus De Peel is a healthcare-focused partner working on challenges around retaining young healthcare workers. They engaged student teams to develop interventions for employee retention.
- AAEcore partnerAAE is a partner organization engaging with Learning Lab on challenges including brain-friendly workplace sessions, neurodiversity awareness, and onboarding improvement programs.
- Senzerworkfield partnerSenzer is listed as a workfield partner contributing to the Learning Lab network and ecosystem.
- Data Wizardsinnovation partnerData Wizards is listed as an innovation partner contributing technical expertise to the Learning Lab network.
- Bechtleinnovation partnerBechtle is listed as an innovation partner contributing to the Learning Lab network.
- Luuninnovation partnerLuun is listed as an innovation partner and network ambassador within the Learning Lab ecosystem.
- MTBinnovation partnerMTB is listed as an innovation partner and network ambassador within the Learning Lab ecosystem.
- 5700innovation partner5700 is listed as an innovation partner and network ambassador within the Learning Lab ecosystem.
- Practoraatinnovation partnerPractoraat is listed as an innovation partner contributing research expertise to the Learning Lab network.
- Transvorminnovation partnerTransvorm is listed as an innovation partner and network ambassador within the Learning Lab ecosystem.
- Brainportinnovation partnerBrainport is listed as an innovation partner and network ambassador, contributing to the regional innovation ecosystem.
- VNO-NCWinnovation partnerVNO-NCW (Confederation of Netherlands Industry and Employers) is listed as an innovation partner and network ambassador.
- Brainport Voor Elkaarcore partnerBrainport Voor Elkaar collaborated with Learning Lab on inclusive recruitment research, providing an AI vacancy scan tool to analyze over 200 vacancy texts.
- Samen Voor de Regiocore partnerSamen Voor de Regio represents healthcare organizations in the Brainport region and engaged Learning Lab to research how to reach young people for healthcare volunteering.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Learning Lab competitors and assessment
Company assessmentBroad incumbents
- Coursera: Global online learning platform offering professional and future-skills courses. Comparable in delivering digital learning content with career-matching and AI-driven pathways.
- Randstad: Global HR services and workforce solutions leader, headquartered in the Netherlands. Comparable in addressing talent attraction, retention, and future-of-work challenges for Dutch employers.
Direct peers
- GoodHabitz: European learning platform offering unlimited soft-skill and future-skills training to organizations. Comparable as a provider of corporate learning content and professional development at scale.
- Studytube: Dutch EdTech platform delivering corporate learning, training content, and skill development to organizations. Directly comparable as a Dutch provider of organizational learning content and workforce development tooling.
- Youngworks: Dutch consultancy focused on Generation Z, future of work, and youth engagement for organizations. Highly comparable mission around helping organizations future-proof through youth perspectives.
- Jungle Minds: Dutch innovation consultancy that mobilizes multidisciplinary teams to solve organizational challenges. Comparable consulting-through-teams approach and design-thinking methodology.
- Springest (Looop): Dutch learning marketplace and corporate L&D platform helping organizations discover and deploy training. Comparable operating model connecting learners, training providers, and employers.
Regional players
- Fontys Hogescholen: Major Dutch university of applied sciences and founding partner of Learning Lab. Comparable in educating future skills talent and engaging with regional employers on innovation challenges.
- Brainport Industries: Regional industry network in the Brainport area connecting manufacturers, tech firms, and educational institutions. Comparable as a Brainport-based ecosystem organization linking education and industry.
- Utrechtse School of Applied Sciences (HvU): Dutch university of applied sciences with applied research and student engagement programs for regional employers. Comparable mission in bridging education and practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Learning Lab social profiles
Digital presenceLearning Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learning Lab leadership team
Management profileNumber of profiles
Profiles7 records
Learning Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learning Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learning Lab
What does Learning Lab do?
Learning Lab is an innovation center (Stichting, Dutch foundation) that connects multidisciplinary student teams from mbo, hbo, and wo educational levels with organizations to work on challenges around human capital, talent attraction/retention, future of work, inclusion, and education. Services are delivered through a Challenge Program offering four formats: Research & Intervention, Workshops/Training/Coaching, Pressure Cooker sessions, and LabTalks, all guided by professional coaches using Design Thinking methodology.
Is Learning Lab a public or private company?
Learning Lab is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Learning Lab founded?
Learning Lab was founded in -1. It employs 11 to 50 people.
Where is Learning Lab based?
Learning Lab is headquartered in Helmond, Netherlands, in the Europe region.
How does Learning Lab make money?
One revenue line is on record: partnership & Sponsorship Model.
Who are Learning Lab's main competitors?
Broad incumbents on record are Coursera and Randstad. Direct peers are GoodHabitz, Studytube, Youngworks, Jungle Minds and Springest (Looop). Regional players are Fontys Hogescholen, Brainport Industries and Utrechtse School of Applied Sciences (HvU).
Does Learning Lab have an API?
No public API is recorded for Learning Lab.
What industry is Learning Lab in?
Learning Lab's product category is Human Capital Innovation Services. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of EDAGAEAG, Simulation-Based Learning & Virtual Labs. Its NAICS code is 611710 and its SIC code is 8200.