Lease a Bike Österreich

What Lease a Bike Österreich does

Lease a Bike Österreich, operating under the legal entity Bike Mobility Services Austria GmbH, is a Viennese provider of B2B bicycle leasing services (Dienstrad-Leasing) for the Austrian market. The company runs a digital platform that enables employers to offer company bikes as a tax-efficient employee benefit through salary conversion (Gehaltsumwandlung), allowing employees to save up to 40% versus retail purchase. The platform covers the complete leasing lifecycle — employer registration, employee enrollment, bike selection, insurance and roadside assistance, payroll integration, and end-of-lease buyout — and is SOC 2 Type 2 certified. Employees access over 250 brands and 200+ models through a network of more than 1,000 specialist bicycle dealers across Austria, complemented by self-service tools such as the Leasing Calculator, Bike Wizard, and a customer portal.

The company operates a B2B2C go-to-market combining direct enterprise sales with public-sector procurement (via the BBG framework agreement GZ 2801.04947) and a self-employed/freelancer channel. Revenue is generated through transaction fees and recurring service charges on B2B leasing contracts mediated between employers and leasing/insurance partners. Lease a Bike Österreich is 100% owned by Pon Bicycle Holding B.V. (Netherlands) and is part of the Bike Mobility Services joint venture between Volkswagen Financial Services (VWFS) and Pon.Bike, which also operates the BusinessBike, Finance a Bike, B2Bike, and movelo Pool Solutions brands across Germany, the Netherlands, Belgium, Sweden, and the USA. The Austrian entity reports 93.8% customer satisfaction, sub-3-second phone response times, and 1st-place rankings in the 2025/26 ÖGVS Best of E-Mobility survey for both overall satisfaction and service quality.

Name

Lease a Bike Österreich

Legal name

Bike Mobility Services Austria GmbH

Website

https://lease-a-bike.at

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Lease a Bike Österreich is a Vienna-based B2B bike leasing platform, fully owned by Pon Bicycle Holding B.V., that enables Austrian employers to offer company bikes as a tax-efficient salary-conversion benefit to their employees via a 1,000+ dealer network.

Ownership category

akta.pro rank

Product category

Corporate Bike Leasing

NAICS

General Rental Centers (5323), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

E-Bike Rentals (THADAGAE)

akta.pro secondary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Bike leasing services
• Corporate bicycle leasing
• Employee mobility benefits
• Salary conversion leasing
• Company bike leasing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Bike Leasing Services (B2B): Lease a Bike earns revenue by facilitating B2B bike leasing agreements between employers (who provide bikes as employee benefits via salary conversion) and leasing/insurance partners. The company acts as an intermediary and service provider, charging for the administration and management of the leasing program. Revenue is derived from monthly leasing rates paid by employees (via salary conversion) and from employers who benefit from reduced payroll taxes.
2. Dienstrad-Leasing Vermittlung: The company's corporate purpose is 'Vermittlung von b2b-Leasingverträgen für Fahrrädern aller Art und damit verbundenen Prozessen' (mediation of B2B leasing contracts for bicycles of all kinds and related processes).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Lease a Bike Österreich is a digital B2B bike leasing platform operated by Bike Mobility Services Austria GmbH that enables Austrian employers to offer company bicycles (Dienstrad) as an employee benefit through salary conversion arrangements. The platform mediates end-to-end leasing between employers, employees, and a network of more than 1,000 bicycle dealers across Austria, with an inclusive Rundum-Schutz protection package (theft at purchase value, wear-and-tear coverage, 24/7 roadside assistance). Employees save up to 40% compared with retail purchase by converting pre-tax gross salary into monthly lease installments.

Product overview

Lease a Bike is a digital bike leasing platform operated by Bike Mobility Services Austria GmbH, offering company bicycle leasing (Dienstrad-Leasing) as an employee benefit. The platform consists of the core Lease a Bike leasing program, the Rundum-Schutz protection package add-on, a Bike-Wizard recommendation tool, a Leasing-Rechner calculator, a customer portal for contract management, and access to a dealer network of 1,000+ retailers offering 250+ brands. The service enables salary conversion arrangements where employees lease bikes through gross salary reduction, saving up to 40% compared to retail purchase. Related brands include BusinessBike, Finance a Bike, B2Bike, and movelo Pool Solutions operating in other markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Dienstrad-Leasing (Company Bike Leasing) Digital B2B bike leasing service enabling Austrian employers to offer company bicycles (Dienstrad) as an employee benefit through salary conversion (Gehaltsumwandlung). Employees select bikes from over 100 brands and 200+ models via a network of 1,000+ specialist bicycle dealers across Austria, saving up to 40% versus retail purchase and reducing employer-side payroll-related taxes (Lohnnebenkosten). The full lifecycle — employer registration, employee enrollment, contract management, claims, and end-of-lease buyout — is handled digitally.
• Rundum-Schutz (Comprehensive Protection Package) Bundled protection package included with every Lease a Bike lease that covers theft at purchase value, wear-and-tear, full service maintenance, and 24/7 roadside assistance for the entire lease duration. Designed to remove out-of-pocket risk for employees leasing the bike and to give employers a fully covered benefit.

Quantifiable outcome

• Employees save up to 40% compared to purchasing a bike directly (example: Urban Arrow Family Cargo Line at €6,690 yields €2,001 savings)
• +4 more outcomes

Named customers47 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Team Visma | Lease a BikecoreGTM or Marketing Partner · 1 January 2024Lease a Bike is title sponsor and namesake of Team Visma | Lease a Bike, one of the world's most successful professional cycling teams. Since January 1, 2024, Lease a Bike appears as the jersey sponsor on riders' jerseys (including Wout van Aert, Jonas Vingegaard, Simon Yates, Marianne Vos). The team won the 2025 Giro d'Italia and multiple other races in 2025. The partnership promotes cycling culture and positions Lease a Bike as a leading bike leasing brand globally.
• Pon.Bike (Pon Bicycle Holding B.V.)coreStrategic or Co-development PartnerLease a Bike is a brand of Bike Mobility Services (BMS), a joint subsidiary of VWFS (Volkswagen Financial Services) and Pon.Bike from the Netherlands. Pon is one of the top 5 global bicycle manufacturers, producing brands including Gazelle, Kalkhoff, Cannondale, Cervelo, Schwinn, and Caloi. BMS is Europe's leading bicycle leasing company. Lease a Bike benefits from Pon.Bike's manufacturing expertise, brand portfolio, and international reach.
• VWFS (Volkswagen Financial Services)coreStrategic or Co-development PartnerLease a Bike is a brand of Bike Mobility Services (BMS), a joint subsidiary of VWFS (Volkswagen Financial Services) and Pon.Bike. VWFS provides financial services infrastructure and backing, enabling large-scale leasing operations and financial engineering (salary conversion, tax optimization) for the bike leasing business across multiple markets.
• Bundesbeschaffung GmbH (BBG)coreGTM or Marketing PartnerLease a Bike is an official contractual partner of BBG (Austrian Federal Procurement) under agreement GZ 2801.04947. Public authorities (government agencies, municipalities, public institutions) can procure company bike leasing directly via the BBG e-shop without separate tendering, under existing framework agreements. This dramatically simplifies public sector adoption.
• CervelominorGTM or Marketing PartnerCervelo is a Pon.Bike brand and alongside Skoda is featured as a brand partner for the Team Visma | Lease a Bike sponsorship. Cervelo road bikes are available through the Lease a Bike dealer network.
• KalkhoffminorChannel Partner/ Reseller/ DistributorKalkhoff, a Pon.Bike brand, is a leading E-bike manufacturer featured prominently in the Lease a Bike product catalog. The brand donated bikes for CSR initiatives (SOS Children's Village donation).
• SOS Children's Villages ViennaminorOthersLong-term CSR partnership: Lease a Bike donated 15 bicycles (2024) and 20 bicycles (2023) to children in SOS Children's Villages through donations facilitated by Kalkhoff and Cannondale. Part of the company's social responsibility and sustainability mission.
• Caritas Vorarlberg (Startbahn project)minorOthersLease a Bike donated €1,500 to the Caritas Vorarlberg Startbahn project in 2024, supporting young people entering the workforce through a bicycle workshop (Carla) where donated bikes are repaired. The initiative promotes social integration and sustainable mobility.
• Rainforest of the Austrians (Regenwald der Österreicher)minorOthersIn 2023, Lease a Bike planted 100 trees as part of the 'Rainforest of the Austrians' project, contributing to the La Gamba Biological Corridor in Costa Rica as part of the company's environmental sustainability efforts.
• Over 1,000 Specialist Bicycle Dealers (Austria)coreChannel Partner/ Reseller/ DistributorMore than 1,000 specialist bicycle dealers across Austria form the retail distribution network for Lease a Bike. Dealers provide local sales consultation, bike delivery/assembly, and after-sales service. The dealer network is continuously expanding — new dealers can join at any time.

Scale indicators10 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• JobRad: JobRad is the largest German bike leasing company, operating the same employer-based salary conversion (Gehaltsumwandlung) model as Lease a Bike. It is the most direct competitor in the German-speaking Dienstrad market and represents the principal benchmark for market share and scale.
• Bikeleasing-Service: Bikeleasing-Service is one of the leading German bike leasing platforms serving employers and employees via salary conversion. It competes head-to-head with Lease a Bike in overlapping geographies and customer segments, with comparable digital onboarding and dealer integration.
• mein-dienstrad: mein-dienstrad (by primus­line) is a smaller but operationally similar bike leasing provider in Germany, competing on employer onboarding, salary conversion mechanics, and dealer coverage.
• BusinessBike: BusinessBike is a major German bike leasing provider and is itself a sub-brand under the same Bike Mobility Services umbrella as Lease a Bike. Despite common ownership, it competes in the same employer channel in Germany with similar value proposition, pricing model, and dealer network structure.
• CompanyBike: CompanyBike offers company bike leasing via salary conversion to German and Austrian employers. It uses a similar B2B2C model with employer registration and employee self-service, directly competing for the same employer accounts and dealer partnerships.
• EURORAD: EURORAD is a long-established German bike leasing company focused on Dienstrad-Leasing for corporate customers. It is comparable to Lease a Bike in target segment (employer-employee salary conversion) and offers similar insurance, maintenance, and dealer network integrations.

Emerging players

• Swapfiets: Swapfiets operates a subscription-based bike rental model across multiple European cities, with similar digital platform, customer portal, and bike-as-a-service economics. While its model is consumer-direct and short-term subscription rather than employer salary conversion, it represents an adjacent alternative for employees considering bike mobility.

Broad incumbents

• Deutsche Bahn (Firmenrad / JobTicket): Deutsche Bahn offers corporate mobility programs including Firmenrad (company bike leasing) and integrated JobTicket mobility benefits to large German employers. It competes in the same HR-benefits buyer conversation as Lease a Bike but as part of a much broader public transit and mobility portfolio.
• Pon.Bike Holding: Pon.Bike Holding is the parent company of Lease a Bike Österreich and a top-5 global bicycle manufacturer (Gazelle, Kalkhoff, Cannondale, Cervelo, Schwinn). As the upstream supplier and JV partner, Pon shapes the bicycle supply side of the leasing ecosystem and owns comparable bike brands and dealer relationships across multiple European markets.
• Volkswagen Financial Services: VWFS is the joint venture partner in Bike Mobility Services and provides the financial leasing infrastructure underlying Lease a Bike's salary conversion offering. As a broad incumbent financial services provider, VWFS operates comparable leasing and fleet financing programs across automotive and adjacent asset classes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

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Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lease a Bike Österreich