Lease a Bike Nederland

What Lease a Bike Nederland does

Lease a Bike Nederland (legally Bike Mobility Services B.V.) is a Dutch digital bike leasing platform founded in 2015 and headquartered in Amersfoort, the Netherlands. The company operates a B2B2C model in which Dutch employers register on its online platform to offer bicycle lease as a tax-efficient employee benefit via gross salary sacrifice. Employees select bikes from a network of more than 1,900 local independent bike dealers across the Netherlands, with choice spanning e-bikes, road, mountain, city, cargo, speed pedelecs, gravel, and adaptive bikes across 350+ brands and 1,209 listed models. The all-in subscription bundles the bike, maintenance, insurance, and 24/7 roadside assistance, with monthly subscription pricing ranging from approximately €16 (city bikes) to €40+ (custom adaptive bikes) and €69+ (e-bikes such as the Veloretti Ace Two).

The platform includes employer-side workflows for company registration, employee approval, and payroll administration integration, and is SOC 2 Type 2 certified. Lease a Bike reports 100,000+ enrolled companies and 1,000,000+ participating employees, with named enterprise customers including ING, ABN AMRO, Capgemini, Konica Minolta, Sogeti, CRH, Boels, Yuverta, Auping, HSO, and Breman. Revenue mechanics are subscription-based via salary sacrifice, with secondary optionality in the self-employed (ZZP) segment. The company is a subsidiary of Pon Holdings B.V., a major Dutch mobility conglomerate, and is the namesake sponsor of the Team Visma Lease a Bike professional cycling team. AI is used operationally to transcribe and summarize customer service phone calls.

Name

Lease a Bike Nederland

Legal name

Bike Mobility Services B.V.

Website

https://lease-a-bike.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lease a Bike Nederland is a Dutch B2B2C digital platform that enables employers to offer salary-sacrifice-based bike leases to employees through a network of 1,900 local dealers and 350+ bike brands. A subsidiary of Pon Holdings B.V., it serves 100,000+ companies and 1M+ participating employees across the Netherlands.

Ownership category

akta.pro rank

Product category

Corporate Bike Leasing

NAICS

Real Estate and Rental and Leasing (53)

SIC

Finance Lessors (6172)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Corporate bike leasing
• Salary sacrifice cycling
• Employee benefit platform
• Bicycle subscription service
• Workplace mobility benefit

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Bike Lease Subscriptions: Monthly subscription fees paid by employees through salary sacrifice. The lease includes the bike, maintenance, insurance, and 24/7 roadside assistance. Employees pay through their employer using gross salary reduction, resulting in 25-80% cost savings compared to private purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lease a Bike Nederland is a digital bike leasing platform that enables Dutch employers to offer company bicycles as a tax-efficient employee benefit paid through gross salary sacrifice. Employees select a bike from a network of 1,900 affiliated dealers covering 350+ brands, and Lease a Bike administers the subscription including maintenance, insurance, and 24/7 roadside assistance. The company also serves self-employed professionals (ZZP) and operates an online Calculator tool that estimates monthly lease costs and net savings.

Product overview

Lease a Bike is a digital bike leasing platform that enables employers in the Netherlands to offer bicycle lease as an employee benefit. The core platform provides company registration, employee management, and payroll integration workflows. Employees access the service through the platform to select bikes from a network of over 1,900 local dealers offering more than 350+ brands. The product portfolio spans multiple bike categories including e-bikes, race bikes, mountain bikes, city bikes, cargo bikes, speed pedelecs, gravel bikes, and adapted bicycles. The all-in lease package includes maintenance, insurance, and 24/7 roadside assistance. The Calculator tool enables employees to estimate their savings compared to private purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Lease Platform Digital platform for Dutch employers to register and administer bike lease employee benefits. Provides company onboarding within one day, employee approval workflows with one-click approval, and dashboards for monitoring leased bikes, employees, and payroll administration. Employees use it to select bikes from a network of 1,900 dealers.
• All-in Bike Lease Subscription Monthly bike lease subscription paid through gross salary sacrifice, bundling the bike, maintenance, insurance, and 24/7 roadside assistance into a single recurring payment. Available across e-bikes, road bikes, mountain bikes, city bikes, cargo bikes, speed pedelecs, gravel bikes, and adaptive bikes from 350+ brands. Pricing varies by bike category from €16/month (city bikes) to €69+/month (e-bikes).
• Bike Dealer Network Access Access to a nationwide network of 1,900 affiliated local bike dealers in the Netherlands where employees can physically select, pick up, and service their leased bikes. Network covers 350+ bike brands and enables local fulfillment for all leased bicycles.
• Lease Savings Calculator Interactive online tool that calculates a user's monthly lease cost and net savings versus private bike purchase based on gross monthly salary and employer contribution. Helps prospective employee riders quantify the fiscal advantage of salary-sacrifice leasing before signing up.
• ZZP (Self-Employed) Bike Lease Direct bike lease offering for self-employed professionals (ZZP) in the Netherlands, providing the same salary-sacrifice and tax-deductible benefits as the employer-led scheme without requiring a participating employer. Available through the same platform and dealer network.

Quantifiable outcome

• 25% to 80% cheaper than purchasing a bike privately
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Pon Holdings B.V.coreOthersLease a Bike is a subsidiary/part of of Pon Holdings B.V., a major Dutch mobility company. Pon Holdings operates various mobility and bicycle brands and companies globally.
• Team Visma Lease a BikeflagshipGTM or Marketing PartnerLease a Bike is a proud partner of Team Visma Lease a Bike, a professional cycling team. This partnership serves as a flagship marketing sponsorship, positioning the brand in professional cycling.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• CycleScheme: UK provider of the Cyclescheme salary-sacrifice bike-to-work program partnering with employers and a national network of bike shops; directly comparable business model to Lease a Bike but operating in a different UK tax regime.
• Holland Bike Tours / Dutch bike lease operators: Netherlands bike-rental and tour operators offering short- and long-term bike access to consumers and corporate clients; retail-adjacent to Lease a Bike's longer-term lease model and overlapping on the Dutch dealer-network ecosystem.

Others

• Veloretti: Amsterdam-based premium e-bike and city bike brand sold through Lease a Bike; a featured ecosystem partner whose direct relationships with Dutch consumers overlap with Lease a Bike's end-customer base.
• Gazelle: Major Dutch bicycle manufacturer and Pon Holdings brand, distributed through Lease a Bike's dealer network; a key ecosystem supplier that could also launch competing direct leasing offerings to employers.
• Pon Holdings: Parent conglomerate of Lease a Bike and owner of major bike brands (Gazelle, Santa Cruz, Focus, Cervélo); not a direct peer but a related ecosystem participant whose strategic decisions materially shape Lease a Bike's competitive landscape.

Direct peers

• Swapfiets: Dutch-origin subscription bike service offering monthly bike subscriptions to consumers and businesses, directly comparable on subscription-based bike access in the Netherlands and overlapping on the corporate-channel go-to-market.
• FiscFree: Netherlands-based platform offering various products (including bikes, e-bikes, and electronics) via the fiscal salary-sacrifice route through employers; directly comparable B2B2C model using the same Dutch bijtelling framework as Lease a Bike.

Emerging players

• Alleo: Netherlands employee-benefits and salary-sacrifice platform offering flexible benefits including bikes; comparable B2B2C Dutch benefits infrastructure with potential to expand into the same bike-lease category.

Broad incumbents

• ANWB: Large Dutch mobility and roadside-assistance organization offering bike insurance, leasing, and member mobility benefits; comparable on Dutch consumer/employer bike services, though as part of a much broader mobility portfolio.
• LeasePlan: Global fleet management and vehicle leasing company with Dutch roots; comparable on the employer-mediated leasing and fleet management concept, though focused on cars and operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leaseabikeNL
• LinkedInlinkedin.com/company/lease-a-bike
• Instagraminstagram.com/lease_a_bike_nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lease a Bike Nederland