L'ECLAIREUR des coiffeurs
L'Eclaireur des Coiffeurs is a 116-year-old French B2B media brand serving professional hairdressers, salon managers, and trainers via a print magazine, website, newsletter, and classifieds marketplace, all operating in French within France.
- Company typePrivate
- Founded1909
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What L'ECLAIREUR des coiffeurs does
L'Eclaireur des Coiffeurs, legally published by Les Cocottes Éditions, is a French professional media brand founded in 1909 and operating from Paris. It serves the hairdressing trade — primarily professional hairdressers, salon managers, and trainers/educators — through a multi-channel content portfolio that includes a print magazine (5 issues per year, approximately 25,000 copies per issue, 81,000 readers per issue), a content website (21,500 monthly visits, 47,300 page views), and a monthly email newsletter (35,000 subscribers, 30% open rate). Social channels include Facebook (195,000 followers), Instagram (29,000 followers), and a LinkedIn company page, with French-language editorial coverage spanning industry news, trends, technique tutorials, business and management advice, franchise coverage, training resources, and style content.
The company's revenue mechanics are not publicly disclosed but appear to be derived from print and digital subscriptions, advertising, and a classifieds marketplace (Petites Annonces) offering job listings, business sales, equipment listings, and a CV-thèque, supplemented by an expert Q&A platform (Blog des Experts). The technology stack is a standard WordPress-based content platform with no disclosed APIs, SDKs, proprietary AI, or integration partnerships. Ownership is private with no parent company, subsidiaries, institutional investors, or funding rounds disclosed. Headcount is reported at 7 employees, and operations are geographically restricted to France. The firm functions as a small, vertically focused B2B media publisher with century-old brand equity, sustained through diversified but low-scale distribution channels rather than technology differentiation.
L'ECLAIREUR des coiffeurs firmographics
Firmographics- Name
- L'ECLAIREUR des coiffeurs
- Legal name
- Les Cocottes Éditions
- Website
- https://leclaireur-coiffeurs.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- L'Eclaireur des Coiffeurs is a 116-year-old French B2B media brand serving professional hairdressers, salon managers, and trainers via a print magazine, website, newsletter, and classifieds marketplace, all operating in French within France.
- Ownership category
- akta.pro rank
L'ECLAIREUR des coiffeurs industry classification
Industry- Product category
- Trade Media / Professional Beauty Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Beauty & Grooming Magazines (MPAJAEAE)
- akta.pro secondary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
L'ECLAIREUR des coiffeurs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Distribution channels3 records
Marketing channels6 records
L'ECLAIREUR des coiffeurs product offering
Product offeringCore offering
L'ECLAIREUR des coiffeurs is a trade media brand for professional hairdressers in France, operating under the legal entity Les Cocottes Éditions. The company publishes a bimonthly print magazine with 25,000 copies per issue and approximately 81,000 readers, complemented by a website, a newsletter of 35,000 subscribers, an expert blog, social media channels, and a job classifieds section serving the French hairdressing profession.
Product overview
L'Eclaireur des Coiffeurs is a long-established media publication (created in 1909) serving professional hairdressers in France. The company operates a multi-platform content business consisting of a print magazine (5 issues per year with 81,000 readers), a news website (21,500 monthly visits), an email newsletter (35,000 subscribers), and active social media presence (195,000 Facebook followers, 29,000 Instagram followers). Additional offerings include a job classifieds marketplace (Petites Annonces) and an expert Q&A blog (Blog des Experts) covering legal, technical, business, and management topics for salon professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- L'ECLAIREUR des coiffeurs Magazine Bimonthly print trade magazine dedicated to professional hairdressers in France, covering news, trends, and techniques of the hairdressing industry. 5 issues per year, 25,000 copies per issue, ~81,000 readers.
- Newsletter
- Website (actualites.com)
- Job Classifieds (Offres d'emploi)
- Expert Blog (Billets d'experts)
Companies that use L'ECLAIREUR des coiffeurs
Customer profileSegments3 records
Ideal customer profiles3 records
L'ECLAIREUR des coiffeurs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
L'ECLAIREUR des coiffeurs partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
L'ECLAIREUR des coiffeurs competitors and assessment
Company assessmentDirect peers
- Hairdressers Journal International (HJI): Long-running UK-based trade magazine and digital platform for professional hairdressers, covering trends, business, and technique — directly comparable as a B2B trade publication serving the same professional audience in a different geography.
- Behind the Chair: US-based trade media brand serving professional hairstylists with print, digital, and educational content — directly comparable as a B2B hairdressing publication monetizing across multiple channels.
- Estetica Network: International B2B trade magazine network focused on professional hairdressing and beauty, with editions across multiple countries — directly comparable as a professional hairdressing publication with print and digital channels.
- Professional Beauty (UK): UK B2B trade magazine and events brand covering hairdressing, beauty, and spa professionals — directly comparable as a multi-channel professional beauty publication targeting salon owners and stylists.
- American Salon: US-based professional salon industry publication with print and digital editions targeting hair stylists and salon owners — directly comparable as a long-established B2B hairdressing trade magazine.
- Les Nouvelles Esthétiques: France-based trade publication for beauty, spa, and esthetics professionals — directly comparable as a French-language B2B beauty trade publication with overlapping advertiser base.
- Coiffure de Paris: French B2B trade publication serving hairdressing professionals with news, trends, and business content — directly comparable as a domestic French hairdressing trade title competing for the same audience and advertisers.
- Modern Salon: US B2B trade publication for salon professionals covering hair, business, and trends — directly comparable to L'Eclaireur as a multi-platform trade magazine for hairdressers.
Emerging players
- Beauty Launchpad: US B2B digital trade publication focused on salon professionals, covering hair and beauty trends, products, and technique — a partially overlapping emerging digital-first competitor in the same audience category.
- Salon Magazine (UK): UK-based trade publication for hairdressing and barbering professionals with digital and print channels — partially comparable as an English-language salon trade publication with overlapping content categories.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights5 records
Customer concentration
L'ECLAIREUR des coiffeurs social profiles
Digital presenceL'ECLAIREUR des coiffeurs financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'ECLAIREUR des coiffeurs leadership team
Management profileNumber of profiles
L'ECLAIREUR des coiffeurs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'ECLAIREUR des coiffeurs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'ECLAIREUR des coiffeurs
What does L'ECLAIREUR des coiffeurs do?
L'ECLAIREUR des coiffeurs is a trade media brand for professional hairdressers in France, operating under the legal entity Les Cocottes Éditions. The company publishes a bimonthly print magazine with 25,000 copies per issue and approximately 81,000 readers, complemented by a website, a newsletter of 35,000 subscribers, an expert blog, social media channels, and a job classifieds section serving the French hairdressing profession.
Is L'ECLAIREUR des coiffeurs a public or private company?
L'ECLAIREUR des coiffeurs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L'ECLAIREUR des coiffeurs founded?
L'ECLAIREUR des coiffeurs was founded in 1909. It employs 1 to 10 people.
Who are L'ECLAIREUR des coiffeurs's main competitors?
Direct peers on record are Hairdressers Journal International (HJI), Behind the Chair, Estetica Network, Professional Beauty (UK), American Salon, Les Nouvelles Esthétiques, Coiffure de Paris and Modern Salon. Emerging players are Beauty Launchpad and Salon Magazine (UK).
Does L'ECLAIREUR des coiffeurs have an API?
No public API is recorded for L'ECLAIREUR des coiffeurs.
What industry is L'ECLAIREUR des coiffeurs in?
L'ECLAIREUR des coiffeurs's product category is Trade Media / Professional Beauty Publishing. Its primary akta.pro industry code is MPAJAEAE, Beauty & Grooming Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51312 and its SIC code is 2721.