Leisure Days RV Group

What Leisure Days RV Group does

Leisure Days RV Group is a privately held Canadian multi-location RV dealership network operating seven physical locations across Ontario (Kitchener, Smiths Falls, Pembroke, Cornwall, Kingston), New Brunswick (Salisbury/Moncton), and Nova Scotia (Truro). Founded in 2003 and headquartered in Ottawa, Ontario, the company self-positions as Canada's largest RV dealer network and serves consumer retail buyers across the full RV product spectrum — travel trailers, fifth wheels, Class A/B/C motorhomes, toy haulers, tent trailers, truck campers, teardrop trailers, park models, and an emerging marine product line featuring Legend and Forest River Southbay boats. The company distributes an extensive multi-brand portfolio including Jayco, Forest River RV, Keystone RV, Coachmen RV, KZ, Thor Motor Coach, Northern Lite, and Prolite.

Name

Leisure Days RV Group

Website

https://leisuredaysrv.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Leisure Days RV Group operates Canada's largest multi-location RV dealership network, selling new and used RVs, boats, and related services across seven locations in Ontario, New Brunswick, and Nova Scotia.

Ownership category

akta.pro rank

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. New RV Sales: Sale of new recreational vehicles including travel trailers, fifth wheels, motorhomes (Class A, B, C), toy haulers, tent trailers, and truck campers from major manufacturers
2. Used RV Sales: Pre-owned vehicle sales including trade-ins and consignment units
3. RV Financing: Financial services including RV loans, refinancing, and financing options for all credit situations including bad credit loans
4. Service and Repair: Maintenance and repair services at service centers across the network
5. Parts Sales: Aftermarket and OEM parts for RV repair and maintenance
6. RV Rentals: Short-term rental program at select locations including Kitchener, Smiths Falls, and Moncton
7. Trade-In and Consignment: RV acquisition services where customers can sell or trade their existing units

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Leisure Days RV Group operates a multi-location RV retail dealership network across Ontario, New Brunswick, and Nova Scotia, selling new and used recreational vehicles (travel trailers, fifth wheels, Class A/B/C motorhomes, toy haulers, tent trailers, truck campers, teardrop trailers, park models) and boats from brands such as Jayco, Forest River, Keystone, Coachmen, KZ, and Thor Motor Coach. The dealership also provides RV financing (including bad-credit loans), service and repairs, parts, short-term RV rentals, consignment sales, and trade-in appraisals.

Product overview

Leisure Days RV Group is a multi-location RV dealership network operating as a single unified retail platform across Ontario, New Brunswick, and Nova Scotia. The company sells a comprehensive portfolio of recreational vehicles centered on three core product categories: towable RVs (Travel Trailers, Fifth Wheels, Tent Trailers, Truck Campers, Teardrop Trailers, Toy Haulers, Park Models), motorized RVs (Class A, Class B, Class C Motor Homes), and marine products (boats including Legend and Forest River Southbay brands). They carry multiple brand portfolios including Jayco, Forest River RV, Keystone RV, Coachmen RV, KZ, Thor Motor Coach, and others. The company also offers integrated after-sales services including RV Financing, RV Service, RV Parts, RV Rentals, Consignment, and Trade-In/Value Your Trade programs. All locations share a unified inventory system and financing operations through national volume relationships with lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• New RV Sales (Travel Trailers, Fifth Wheels, Motorhomes, Toy Haulers, Tent Trailers, Truck Campers, Teardrop Trailers, Park Models) Sale of new recreational vehicles from manufacturers such as Jayco, Forest River, Keystone, Coachmen, KZ, and Thor Motor Coach, available in towable formats (travel trailers, fifth wheels, tent trailers, truck campers, teardrop trailers, toy haulers, park models) and motorized formats (Class A, B, C motorhomes). Targeted at consumers shopping for family campers, couples, off-grid adventurers, full-time RVers, and budget-conscious buyers across Ontario, New Brunswick, and Nova Scotia.
• Used RV Sales Sale of pre-owned recreational vehicles sourced through trade-ins and consignment from existing owners. Available across the same towable and motorized categories as new inventory. Targeted at budget-conscious buyers and first-time RVers across Eastern Canada.
• Boat Sales (Legend and Forest River Southbay) Sale of marine products including pontoon boats and other watercraft from Legend and Forest River Southbay, sold alongside the RV lineup at Leisure Days dealerships. Targeted at consumers seeking recreational watercraft alongside their RV purchase or as a stand-alone product.
• RV Financing Financing services for RV purchases, including traditional RV loans, refinancing, and bad credit loan options across all credit situations. Arranged through national volume lender relationships and offered with bi-weekly payment plans (e.g., $156 bi-weekly including taxes, fees, freight, and PDI). Targeted at RV buyers across all credit profiles.
• RV Service and Repair Full-service maintenance, repair, and warranty support for RVs sold by the dealership network. Service centers operate at multiple locations (e.g., Kitchener, Smiths Falls, Pembroke, Cornwall, Moncton, Truro) with standard weekday service hours. Targeted at RV owners across Eastern Canada needing post-purchase support.
• RV Parts Sale of aftermarket and OEM parts and accessories for RV repair, maintenance, and customization, with custom order support. Targeted at RV owners performing DIY repairs or upgrades.
• RV Rentals Short-term rental program that lets customers experience RVs before purchase, available at the Kitchener, Smiths Falls, and Moncton dealership locations. Targeted at prospective first-time RVers and couples evaluating ownership before committing.
• Consignment Sales Program that allows existing RV owners to sell their units through the dealership for a commission. Targeted at RV owners looking to liquidate without handling private sale logistics.
• Trade-In and Value Your Trade RV appraisal and trade-in service that allows customers to apply the value of their existing RV toward a new purchase. Targeted at existing RVers upgrading their unit.

Quantifiable outcome

• Tariff-free RV pricing available
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered primary, core and specialty.

• Forest River RVprimaryChannel Partner/ Reseller/ DistributorMajor RV manufacturer whose products are sold through Leisure Days locations. Carries extensive Forest River sub-brands including Cherokee, Wildwood, Salem, Rockwood, Vibe, and Aurora lines.
• JaycoprimaryChannel Partner/ Reseller/ DistributorLeading RV manufacturer whose products are sold through Leisure Days locations. Carries Jayco brands including Jay Flight, Jay Feather, Eagle, North Point, Melbourne, and Redhawk.
• Keystone RVprimaryChannel Partner/ Reseller/ DistributorMajor RV manufacturer whose products are sold through Leisure Days locations. Carries Keystone brands including Coleman and Springdale.
• Coachmen RVcoreChannel Partner/ Reseller/ DistributorRV manufacturer whose products are sold through Leisure Days locations. Carries Coachmen Catalina and Freedom Express lines.
• KZcoreChannel Partner/ Reseller/ DistributorRV manufacturer whose products are sold through Leisure Days locations. Carries KZ brands including Connect, Durango, and Sportsmen lines.
• Thor Motor CoachcoreChannel Partner/ Reseller/ DistributorMotorhome manufacturer whose products are sold through Leisure Days locations. Carries Thor brands including Chateau, Compass, and Airstream.
• Interact RVcoreTechnology or IntegrationTechnology platform provider powering the dealership website and inventory management system. Provides the core digital infrastructure for online sales and inventory management.
• Northern LitespecialtyChannel Partner/ Reseller/ DistributorCanadian truck camper manufacturer whose products are sold through Leisure Days locations.
• ProlitespecialtyChannel Partner/ Reseller/ DistributorCanadian lightweight travel trailer manufacturer whose products are sold through Leisure Days locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• General RV Center: One of the largest privately-held US RV retailers with a multi-location network and full service/parts operations. Highly comparable in product breadth, customer segmentation, and after-sales revenue mix.
• Can-Am RV Centre: Canadian RV dealer based in Ontario. Directly competitive in the same primary geography and overlapping product portfolio including travel trailers, fifth wheels, and motorhomes.
• Camping World Holdings: Largest publicly-traded US RV retailer (NYSE: CWH) with 200+ locations. Directly comparable multi-location RV retail model, brand portfolio breadth, service center strategy, and customer financing programs.
• Owasco RV Centre: Ontario-based Canadian RV dealer with multiple locations. Competitive overlap in Eastern Canadian RV retail, financing, and after-sales service offerings.
• Great Canadian RV: Multi-location Canadian RV dealership. Comparable operating model with full sales, service, parts, and consignment offerings for travel trailers and motorhomes across Canadian markets.
• Fraserway RV: Long-established Canadian RV rental and dealer with locations across multiple provinces. Closest direct comp given Canadian geography and combined sales-plus-rental business model.
• Lazydays Holdings: Public US RV retailer (NASDAQ: GORV) with multi-location dealerships. Comparable in financing attach, seasonality exposure, and full-service sales/service/parts model targeting family campers and full-timers.

Others

• Outdoorsy: Online RV and outdoor recreation rental marketplace. Compares as an indirect channel competitor to Leisure Days' try-before-you-buy rental program and could disintermediate first-time RVers from dealer-funnel discovery.

Broad incumbents

• Thor Industries: World's largest RV manufacturer and parent of brands Leisure Days distributes (Airstream, Chateau, Compass). Relevant as upstream supplier but also a potential channel-disruption threat via direct-to-consumer programs.
• Winnebago Industries: Major US RV manufacturer of motorhomes and towables. Directly comparable product categories and supplier-partner dynamic, and a potential direct-to-consumer competitor pursuing its own retail initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LeisureDaysCanada
• Facebookfacebook.com/leisuredaysrvgroup
• LinkedInlinkedin.com/company/leisure-days-rv-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leisure Days RV Group