Le Manzane
Le Manzane is a 15-employee, family-owned Italian winery in the Conegliano Valdobbiadene Prosecco Superiore DOCG zone, producing a portfolio of roughly 25 Prosecco and still-wine SKUs and selling them primarily through its DTC e-commerce site, the Ho.Re.Ca. channel, and on-site wine tourism experiences to Italian consumers.
- Company typePrivate
- Founded-
- HeadquartersS. Pietro di Feletto, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le Manzane does
Le Manzane (legal entity: Società Agricola Le Manzane S.S.) is a family-owned Italian winery founded in 1958 and headquartered in San Pietro di Feletto, in the province of Treviso, Veneto. The company produces Conegliano Valdobbiadene Prosecco Superiore DOCG and Prosecco DOC wines from vineyards located within the DOCG production zone, an area designated a UNESCO World Heritage Site in July 2019. The portfolio spans roughly 25 SKUs, anchored by a tiered Springo sub-brand (Blue, Bronze, Black, Gold Cartizze, Green Sui Lieviti) and the vintage 20.10 Millesimato line, with adjacent offerings in Prosecco Rosé DOC, still wines, dessert wines, and the rare autochthonous Bianchetta Trevigiana. Large formats up to 6-liter Mathusalem are also produced.
The business operates a direct-to-consumer e-commerce channel at www.lemanzane.com with delivery throughout Italy via BRT, GLS, TNT, and UPS, complemented by a Ho.Re.Ca. (hotel, restaurant, catering) B2B channel and winery-pickup at the San Pietro di Feletto property. Pricing follows a unit-priced, pay-as-you-go model with bottles from EUR 8.30 to EUR 25.00 and large formats up to EUR 220, free shipping above EUR 99, and a 10% new-customer discount. Viticulture is certified under SQNPI for sustainable production. The winery generates supplementary revenue from on-site Esperienze (tasting and tourism experiences) and operates an editorial content platform, L'eco del Papercigno.
Le Manzane is wholly owned and operated by the Balbinot family — Ernesto Balbinot as proprietor, alongside Silvana Ceschin and children Marco and Anna — with 15 total employees. The company runs the annual Vendemmia Solidale (Solidarity Harvest) charitable initiative in partnership with associations including Associazione Italiana Progeria Sammy Basso Onlus, Revert Onlus, Edipo Re, and Ulss 2 Marca Trevigiana, having raised over EUR 65,000 cumulatively. Distribution is concentrated in Italy, and the firm has won multiple international awards (Decanter, MUNDUS VINI, Concours Mondial de Bruxelles, Vini Buoni d'Italia). There is no evidence of external equity investment, M&A activity, or institutional capital.
Le Manzane firmographics
Firmographics- Name
- Le Manzane
- Legal name
- Società Agricola Le Manzane S.S.
- Website
- https://lemanzane.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Manzane is a 15-employee, family-owned Italian winery in the Conegliano Valdobbiadene Prosecco Superiore DOCG zone, producing a portfolio of roughly 25 Prosecco and still-wine SKUs and selling them primarily through its DTC e-commerce site, the Ho.Re.Ca. channel, and on-site wine tourism experiences to Italian consumers.
- Ownership category
- akta.pro rank
Le Manzane industry classification
Industry- Product category
- Sparkling Wine Production
- NAICS
- Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where Le Manzane is headquartered
LocationHeadquarters
- HQ city
- S. Pietro di Feletto
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Le Manzane business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct-to-consumer online wine sales through the company's e-commerce platform, offering various Prosecco varieties, still wines, sparkling wines, dessert wines, and accessories. Revenue generated from product sales with prices ranging from €8.30 to €220 depending on product type and format.
- Wine Tourism Experiences: Revenue from hosting visits and tasting experiences at the winery in San Pietro di Feletto, offering customers immersive experiences in the vineyard and production facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bottle sizes (750ml) from €8.30 to €25.00 |
| Unit Pricing | Pay-as-you-go | Gift boxes and accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Le Manzane product offering
Product offeringCore offering
Società Agricola Le Manzane produces and sells Conegliano Valdobbiadene Prosecco Superiore DOCG and Prosecco DOC wines, supported by still whites, reds, a rosé, and dessert wines, including single-vineyard and large-format releases. Distribution is primarily direct-to-consumer through the company's e-commerce platform, supplemented by a Ho.Re.Ca. B2B channel and on-premise wine tourism experiences at the San Pietro di Feletto winery.
Product overview
Le Manzane is an agricultural winery producing a diverse portfolio of wines centered on Conegliano Valdobbiadene Prosecco Superiore DOCG and Prosecco DOC. The core offering consists of premium sparkling wines under the Springo sub-brand (including single-vineyard Rive selections from Formeniga, Manzana, and Rua, plus the prestigious Cartizze cru and lees-aged Sui Lieviti), the vintage-dated 20.10 Millesimato line, and standard Prosecco DOCG Brut and Extra Dry. The portfolio extends to Prosecco Rosé DOC, still white wines (Pinot Grigio, Manzoni Bianco, Verdiso, Sabbiato), red wines (Cabernet, Kaberlò, Merlot Fuscato), dessert wines (Marzemino Passito), and the rare Bianchetta Trevigiana autochthonous variety. The company also produces limited edition Prosecco Solidale from charity harvest events. Accessories include branded stoppers and gift packaging solutions. Experiences include winery visits at the San Pietro di Feletto headquarters.
Differentiator
Problem solved
Functional benefit
Brands
- Springo: Premium sparkling wine line including Springo Blue, Springo Bronze, Springo Gold, and Springo Green.
- 20.10 Millesimato
Products and services
- Conegliano Valdobbiadene Prosecco Superiore DOCG Premium sparkling wine from the Conegliano Valdobbiadene DOCG appellation produced in multiple dosage styles and formats, sold direct-to-consumer and through Ho.Re.Ca.
- Prosecco DOC Sparkling wine produced under the Prosecco DOC designation, available in Brut and Extra Dry styles for retail customers and the Ho.Re.Ca. sector.
- Springo Blue Rive di Formeniga Single-vineyard Prosecco Superiore from the Rive di Formeniga cru, packaged with distinctive blue labeling under the Springo sub-brand.
- Springo Bronze Rive di Manzana Single-vineyard Prosecco Superiore from the Rive di Manzana cru, presented with bronze labeling under the Springo sub-brand.
- Springo Black Rive di Rua Single-vineyard Prosecco Superiore from the Rive di Rua cru with black-label presentation under the Springo sub-brand.
- Springo Gold Prosecco Superiore di Cartizze Premium single-vineyard Prosecco Superiore from the prestigious Cartizze cru in Valdobbiadene, sold under the Springo Gold label.
- Springo Green Sui Lieviti Prosecco produced using a traditional method with extended lees aging, packaged in distinctive green Springo labeling.
- 20.10 Millesimato Brut Vintage-dated (millesimato) Prosecco Brut expressing the character of a specific harvest year.
- 20.10 Millesimato Extra Dry Vintage-dated (millesimato) Prosecco Extra Dry expressing the character of a specific harvest year.
- Prosecco Rosé DOC Rosé sparkling wine produced from Glera and Pinot Nero grapes following Prosecco Rosé DOC specifications.
- Ròseo Spumante Brut Brut-style rosé sparkling wine offering a fresh, fruity character.
- Cuvée Primastilla Classic sparkling wine cuvée sold in both Extra Dry and Brut dosage styles.
- Bianchetta Trevigiana Wine produced from the rare native Bianchetta Trevigiana white grape of the Trevigiana hills, showcasing local ampelographic heritage.
- Marzemino Passito Sweet dessert wine produced from partially dried Marzemino grapes with concentrated flavors.
- Still White Wine Range (Pinot Grigio, Manzoni Bianco, Verdiso, Sabbiato Incrocio Manzoni) Portfolio of still white wines including Pinot Grigio, Manzoni Bianco, native Verdiso, and the Incrocio Manzoni crossing Sabbiato.
- Still Red Wine Range (Cabernet, Kaberlò, Merlot Fuscato) Portfolio of estate red wines including Cabernet, Kaberlò, and Merlot Fuscato.
- Prosecco Tranquillo Still white wine produced from Glera grapes, the same variety used for Prosecco, but vinified without effervescence.
- Prosecco Solidale (Vendemmia Solidale Limited Edition) Limited-edition Prosecco bottled from the annual Vendemmia Solidale charity harvest, with proceeds supporting medical research including progeria and ALS.
- Gift Boxes and Packaging Packaging range including 1- and 2-bottle gift boxes, wood boxes for 3 L and 6 L formats, branded bottle bags, and a custom box-building service.
- Stopper Le Manzane Branded metal stoppers for sparkling wine bottles, offered in blue, dove-gray, and red finishes.
- Esperienze (Winery Visit and Tasting Experiences) Bookable wine tourism experiences that combine guided winery, cellar, and vineyard tours with tastings at the San Pietro di Feletto estate.
Companies that use Le Manzane
Customer profileSegments3 records
Ideal customer profiles3 records
Le Manzane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le Manzane partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Ulss 2 Marca TrevigianaminorHealthcare partnership where proceeds from the 9th Vendemmia Solidale edition were directed to COVID-19 departments of the local health authority.
- Revert OnluscoreCharitable partnership supporting ALS (sclerosi laterale amiotrofica) research through Vendemmia Solidale events. Revert Onlus, founded in 2003, funds stem cell research for neurodegenerative diseases. The 2019 edition raised 13,780 euro for the cause. Over 65,000 euro raised across 7+ editions of Vendemmia Solidale.
- Edipo Re (Social Enterprise)coreStrategic social enterprise partner for Vendemmia Solidale charitable initiative. Edipo Re collaborates on annual event organization and presents the initiative at international venues including the Venice Film Festival. Partnership extends to Social Food Festival events showcasing ethical kilometer products.
- Associazione Italiana Progeria Sammy Basso OnluscoreCharitable partnership for Vendemmia Solidale events where Le Manzane donates proceeds from special Prosecco bottlings to fund progeria research. Sammy Basso, the longest-living person with progeria in the world, serves as symbolic ambassador. Partnership has raised approximately 14,000 euro from 2017 edition alone.
- Prosecco CyclingminorCycling event partner for Vendemmia Solidale. Approximately 2,000 cyclists from Prosecco Cycling participated in the 2018 event, each donating 1 euro to the charitable cause during the 'Prosecco e scampi' stop at the winery.
- Consorzio Tutela del Vino Conegliano Valdobbiadene ProseccominorWine consortium providing patronage and support for Vendemmia Solidale events and general promotional activities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Le Manzane competitors and assessment
Company assessmentBroad incumbents
- Santa Margherita: Large Italian wine group with Prosecco and broader still/sparkling wine portfolio. Incumbent competitor with wider distribution and larger marketing footprint than Le Manzane.
- Mionetto: Large-scale Italian Prosecco brand owned by Henkell (Oetker Group) with broad domestic and international distribution. Broader incumbent that competes on mass-market Prosecco rather than DOCG specialization.
- Bottega: Italian Prosecco and sparkling wine producer with significant brand presence (Bottega Gold) and international distribution. Competes on premium sparkling and Prosecco segments at larger scale.
- Zonin: Major Italian wine producer with broad Prosecco and sparkling wine portfolio (including Zonin Prosecco, Cuvée 1821). Broader incumbent with significantly larger scale and distribution.
Direct peers
- Ruggeri: Established Conegliano Valdobbiadene DOCG producer known for premium Prosecco Superiore including single-vineyard offerings. Compares directly on DOCG terroir, premium portfolio, and DTC/trade channel mix.
- Bisol: Historic Valdobbiadene-based Prosecco Superiore DOCG producer with premium positioning, single-vineyard (Cartizze, Rive) focus, and DTC e-commerce. Directly comparable in DOCG territory, scale, and product architecture to Le Manzane.
- Bellenda: Conegliano Valdobbiadene Prosecco Superiore DOCG producer focused on traditional-method sparkling wines and single-vineyard expressions. Closely comparable on DOCG specialization and premium positioning, similar family-winery scale.
- Nino Franco: Valdobbiadene DOCG Prosecco producer with strong export presence, premium single-vineyard wines, and family ownership heritage. Comparable in DOCG terroir focus and premium positioning, but with materially larger international distribution.
- Valdo (Valdo Spumanti): Prosecco Superiore DOCG producer with notable Cartizze and DOCG portfolio, family-owned and headquartered in Valdobbiadene. Closely comparable in DOCG terroir positioning and SKU breadth.
- Adami: Family-owned Prosecco Superiore DOCG winery in the Valdobbiadene hills, similarly sized with comparable Rive and cru Prosecco portfolio and DTC channel. Closest direct competitor in the premium family winery segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Le Manzane social profiles
Digital presenceLe Manzane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Manzane leadership team
Management profileNumber of profiles
Profiles4 records
Le Manzane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Manzane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Manzane
What does Le Manzane do?
Società Agricola Le Manzane produces and sells Conegliano Valdobbiadene Prosecco Superiore DOCG and Prosecco DOC wines, supported by still whites, reds, a rosé, and dessert wines, including single-vineyard and large-format releases. Distribution is primarily direct-to-consumer through the company's e-commerce platform, supplemented by a Ho.Re.Ca. B2B channel and on-premise wine tourism experiences at the San Pietro di Feletto winery.
Is Le Manzane a public or private company?
Le Manzane is a private company. It is classified as family owned and is currently operating.
When was Le Manzane founded?
Le Manzane was founded in -1. It employs 11 to 50 people.
Where is Le Manzane based?
Le Manzane is headquartered in S. Pietro di Feletto, Italy, in the Europe region.
How does Le Manzane make money?
Two revenue lines are on record. Wine Sales are the primary driver. The others are wine Tourism Experiences.
Who are Le Manzane's main competitors?
Broad incumbents on record are Santa Margherita, Mionetto, Bottega and Zonin. Direct peers are Ruggeri, Bisol, Bellenda, Nino Franco, Valdo (Valdo Spumanti) and Adami.
Does Le Manzane have an API?
No public API is recorded for Le Manzane.
What industry is Le Manzane in?
Le Manzane's product category is Sparkling Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.