Lemongrass Salon & Spa

What Lemongrass Salon & Spa does

Lemongrass Salon & Spa, legally identified as Lemongrass Center, is a privately held, single-location salon and spa founded in 2003 in Encinitas, California. It serves individual wellness consumers through massage therapy, facials, hair cutting and coloring, waxing and sugaring, signature restorative treatments, and Aura-Soma services. The company also offers Aveda hair-care products, gift cards, a monthly wellness membership, art classes, and recurring community events.

The business operates on an appointment-based, direct-to-consumer model at its Encinitas storefront, with online scheduling through an embedded SalonBiz widget. Revenue streams include one-time salon and spa services, direct retail product sales, gift cards, a recurring membership, and paid or event-based wellness activities. Public pricing is not disclosed, and the available data shows no evidence of additional operating locations, institutional ownership, or material enterprise customer base.

Name

Lemongrass Salon & Spa

Legal name

Lemongrass Center

Website

https://lemongrasscenter.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemongrass is a privately held, single-location salon and spa in Encinitas serving individual wellness consumers with massage, facials, hair, waxing, specialty treatments, classes, and Aveda products through appointments, memberships, and gift cards.

Ownership category

akta.pro rank

Product category

Day Spa & Salon Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYTHAJAHAC

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSALAFAN

Spa Packages & Ritual Experiences

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSALAEAM

Aromatherapy Massage

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

Keywords

• Holistic spa services
• Salon and spa
• Massage therapy
• Facial skincare
• Hair salon services

Headquarters

HQ city

Encinitas, CA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Spa and Salon Services: Revenue generated from providing holistic spa services including massage therapy (deep tissue, hot stone, prenatal), facials, hair cutting, coloring, and styling services, waxing, and specialty services like Aura-Soma. Services are offered by appointment at their Encinitas location.
2. Product Sales: Sale of Aveda hair and beauty products directly to consumers, including the new Aveda All For One Leave-In Elixir and other Aveda product line items.
3. Gift Cards: Sale of gift cards for spa and salon services, providing both revenue and customer acquisition mechanism.
4. Wellness Membership: Monthly wellness membership program offering ongoing benefits to repeat customers.
5. Events and Workshops: Revenue from art classes, intuitive color sessions, new moon circles, and other wellness workshops hosted at the salon.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lemongrass Salon & Spa operates a single-location holistic salon and spa in Encinitas, California, delivering appointment-based massage therapy, facials, hair cutting/coloring/styling, waxing, signature restoration rituals, and Aura-Soma color therapy services. The business complements these core services with Aveda product retail sales, a recurring wellness membership program, and a calendar of community events and art workshops, all anchored in a holistic approach addressing guests' emotional, spiritual, and physical well-being.

Product overview

Lemongrass Aveda Salon and Spa is a single-location holistic wellness center offering an integrated portfolio of salon and spa services. The core offerings include massage therapy (deep tissue, hot stone, prenatal), facials, hair services (cuts, color, balayage), and waxing. These are complemented by specialty services such as Aura-Soma color therapy and signature restoration rituals. The spa also operates Love Hue Lab art classes and a Wellness Membership program. Aveda professional hair care products are sold at retail. All services emphasize a holistic approach addressing emotional, spiritual, and physical well-being, with bookings managed through the SalonBiz platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Massage Services
• Holistic Facial Services
• Hair Services
• Signature Services
• Aura-Soma Services
• Love Hue Lab Art Classes
• Wellness Membership
• Gift Cards
• Aveda Hair Care Products
• Events and Workshops

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• AvedacoreOEM/ Whitelabel/ Licensing PartnerLemongrass is an official Aveda Salon and Spa, using Aveda products exclusively for hair and beauty services. The partnership provides access to Aveda's natural, sustainable product line, Aveda brand marketing support, and inclusion in Aveda's salon locator. Aveda products are featured prominently in all services and available for purchase.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Aveda: Estée Lauder-owned professional beauty brand and parent product partner of Lemongrass — broadly comparable as the supplier of the exclusive product line driving both service economics and retail revenue at the salon.
• Miraval: Hyatt-owned wellness resort brand focused on holistic wellness experiences — broadly comparable to Lemongrass's holistic, ritual-driven service philosophy, though operating at resort scale rather than a single urban-suburban site.
• Canyon Ranch: Established wellness resort operator offering holistic spa, fitness, and wellness programming — broadly comparable to Lemongrass's mind-body-spirit positioning, though at a destination-resort scale versus Lemongrass's day-spa model.

Emerging players

• The Now Massage: Boutique massage studio chain with a focus on curated, design-forward wellness experiences — partially comparable to Lemongrass's experiential and ritual-driven service positioning, though narrower in service scope.

Direct peers

• Massage Heights: Membership-based massage and facial chain operating across the U.S. with a similar wellness positioning — directly comparable to Lemongrass's combination of therapeutic services and recurring membership revenue.
• Woodhouse Spas: National day spa chain offering massage, facials, and body treatments with a holistic, ritual-inspired positioning — directly comparable to Lemongrass's holistic Signature Services and treatment-led experience model.
• Hand & Stone Massage and Facial Spa: National day spa franchise combining massage therapy, facials, and skincare services in a membership-driven model — comparable to Lemongrass in core service offering and recurring customer strategy.
• Massage Envy: Largest U.S. membership-based massage and skincare chain — directly comparable to Lemongrass in combining massage, facials, and a recurring wellness membership revenue model.
• Burke Williams Day Spa: Multi-location luxury day spa chain in California offering massage, facials, and body treatments with a holistic, experience-driven positioning — directly comparable to Lemongrass in service mix and California day spa operating model.
• Spa Gregorie's: California-based luxury day spa offering massage, facials, body treatments, and salon services — directly comparable to Lemongrass as a multi-service California day spa serving affluent wellness-oriented clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lemongrasscenter
• LinkedInlinkedin.com/company/lemongrass-salon-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemongrass Salon & Spa