Lens Media

What Lens Media does

Lens Media (legally Omniscient Lens Innovations Pvt. Ltd., publicly branded as Lens Labs) is an AI media lab founded in 2023 and headquartered in Bengaluru, India, with an 11-person team. The company produces video content for brand clients by combining human-led creative direction with generative AI workflows covering video, audio (AI voice), and avatar generation. Its service portfolio spans four core offerings: Performance Ads (scalable creative variants with tested hooks), Brand Films and TVCs (cinematic storytelling to film standard), AI Avatars & Voice (custom synthetic spokespeople with consistent appearance and voice), and Custom GenAI Products (proprietary AI infrastructure built around a client's specific creative output requirements).

The company also operates Lens Originals, an in-house character IP initiative debuting with the "Milly & Tiffin" duo on Instagram, which functions both as an audience-building experiment (reportedly reaching 150,000+ people) and as a demonstration asset for prospective clients.

Revenue is generated on a project-based professional services model: clients submit briefs via the company website and receive tailored proposals within 24 hours, with no publicly disclosed pricing tiers. Go-to-market is sales-led, relying on the website, Instagram, and direct email inquiries; no channel partners, resellers, or institutional investors are disclosed. Named customer logos (Zepto, Smallcase, Granny's Secret) appear on the website as spec commercial work rather than confirmed paid engagements. The company is privately held, founder-led based on the absence of external capital signals, and operates exclusively in the Indian market.

Name

Lens Media

Legal name

Omniscient Lens Innovations Pvt. Ltd.

Website

https://lensmedia.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

AI Video Production Services

NAICS

Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• AI video production
• Brand film creation
• Performance video ads
• AI avatar content
• Generative AI media

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Performance Ads Production: High-converting creative production built for scale. Multiple variants, tested hooks, and fresh formats delivered at speed. Revenue generated through project-based fees for ad creative production.
2. Brand Films / TVCs: Cinematic storytelling production for companies. Revenue generated through project fees for brand manifestos, product launches, and brand films built to film standard.
3. AI Avatar Production: Custom AI spokespeople creation with consistent appearance and voice. Revenue from creating and potentially licensing custom AI avatar assets.
4. Custom GenAI Product Development: Design and build proprietary AI systems around client-specific creative output. Revenue from consulting and development fees for content infrastructure systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lens Media is an AI-powered media lab that produces video content for brands, including performance ads, brand films and TV commercials, AI-generated avatars and voice assets, and custom generative-AI products built for individual clients. It operates a sub-brand, Lens Originals (e.g., 'Milly & Tiffin'), and sells its production capacity directly to brand clients as a service rather than as packaged software.

Product overview

Lens Media operates as an AI-powered media lab offering a portfolio of video content creation services built on proprietary AI systems. The core offering spans Performance Ads (high-converting scalable creatives), Brand Films/TVCs (cinematic storytelling), AI Avatars & Voice (custom AI spokespeople), and Custom GenAI Products (proprietary AI infrastructure for clients). Lens Originals represents the company's original character IP initiative featuring Milly & Tiffin, demonstrating their capability to build audiences through AI-driven character content. Creative direction remains human-led while production workflows are AI-accelerated for speed and scale.

Differentiator

Problem solved

Functional benefit

Brands

• Lens Originals: Company's original character IP initiative, starting with Milly & Tiffin characters.

Products and services

• Performance Ads AI-enabled production of performance-focused video advertising creative for brand marketing teams, designed for high-iteration ad campaigns.
• Brand Films / TVCs AI-augmented production of brand films and television commercials for consumer-facing brands.
• AI Avatars & Voice Generation of AI-driven avatar and voice assets for use in brand video content and campaigns.
• Custom GenAI Products Bespoke generative-AI product builds commissioned by brand clients for tailored marketing or content workflows.

Quantifiable outcome

• Reached 150,000+ people with original character IP (Milly & Tiffin)

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Wondrlab: India-based marketing and content agency offering brand storytelling, performance creative, and campaign production. Comparable in scope and target market, though a more traditional agency model.
• Tilt Brand Solutions: Indian brand and content agency producing TVCs and digital brand films. Comparable on the brand film / TVC production side of Lens Media's offering.

Direct peers

• HeyGen: AI avatar and video generation platform targeting marketing teams and brands. Directly comparable on AI spokespersons and brand video production, with a stronger productized/SaaS motion.
• QuickFrame: Performance creative production marketplace serving brands and agencies. Comparable as a scaled performance-ad creative producer, though operating a marketplace model rather than AI-native production.
• Synthesia: AI avatar video generation platform used by enterprises for marketing and training content. Highly comparable to Lens Media's AI Avatars & Voice offering, though operating at significantly larger scale globally.
• Runway: Generative AI video platform used by creators and brands for AI-driven video production. Comparable on the underlying AI video capability Lens Media markets, though Runway sells tools versus services.
• Schbang: India-based integrated creative and marketing solutions agency producing performance ads and brand films. Comparable as an Indian competitor in the brand video production category.
• Waymark: AI video ad creation platform that produces TV-ready commercials for brands at scale. Closely aligned with Lens Media's Performance Ads value proposition.

Emerging players

• Pika: AI video generation tool for creators and marketers. Adjacent in the GenAI video space, though primarily a tooling company rather than a services-led creative studio.
• Higgsfield AI: AI video generation platform focused on personalized video content for marketing. Comparable in the GenAI avatar/video category, emerging as a direct competitor in brand-video AI workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/tiffinandmily
• LinkedInlinkedin.com/company/lens-media-in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lens Media