Waymark (formerly Stik)
- Company typePrivate
- Founded2010
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Waymark (formerly Stik) firmographics
Firmographics- Name
- Waymark (formerly Stik)
- Legal name
- Waymark I, Inc.
- Website
- https://waymark.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Waymark (formerly Stik) industry classification
Industry- Product category
- AI Video Advertising Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
Keywords
Where Waymark (formerly Stik) is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waymark (formerly Stik) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Starter, Team, Enterprise): Monthly and annual subscription plans with tiered video download allocations. Starter: 2 final video downloads/month; Team: custom allocation; Enterprise: unlimited users and custom downloads. All plans include unlimited draft video generations.
- Video Credits (Per-Render): Final video renders (downloads) consume credits from monthly allocation. Credits do not expire. Monthly credits are applied on the same day each month as the signup date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: Entry-level AI video ad creation with 2 downloads/month, 1 user seat, unlimited brand profiles and drafts. |
| Subscription | Annual | Team: Multi-seat collaboration for agencies with custom downloads, team tools, and premium features. |
| Subscription | Annual | Enterprise: Unlimited users with full feature set including white-labeling, CRM automations, and dedicated success management. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Waymark (formerly Stik) product offering
Product offeringCore offering
Waymark provides an AI-powered video ad creation platform that converts a brand's website URL into broadcast-ready video advertisements in minutes. The platform uses generative AI for brand asset extraction, scriptwriting, AI voiceovers, and editing, and delivers output optimized for TV, OTT, and digital platforms. It is sold via tiered SaaS subscriptions (Starter, Team, Enterprise) and is also embedded as a white-label creative tool within broadcaster and cable operator platforms such as Sky Media and Spectrum Reach.
Product overview
Waymark is an AI-powered video ad creative platform that generates professional video advertisements in minutes. The core platform (Waymark AI Video Ad Platform) transforms brand website URLs into broadcast-ready video content using generative AI, AI scriptwriting, instant brand customization, and AI voiceovers. The platform includes specialized solutions for sales teams (Sales ROI/Spec Ads), creative teams (Creative Production), and self-serve advertisers (Self-Serve Ads), plus premium features like Waymark Cinematic for big-screen quality, Variations for multi-format campaign creation, and Translations for localization. Pricing tiers include Starter ($399/month), Team (starting at $1,125/month), and Enterprise (custom pricing), with features like AI voiceovers in 6 languages, intuitive editing suite, and Click to Edit experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Waymark AI Video Ad Platform Core SaaS platform that converts a brand's website URL into broadcast-ready video advertisements in minutes using generative AI, AI scriptwriting, AI voiceovers, and an intuitive editing suite. Output is optimized for TV, OTT, and digital platforms and serves broadcasters, agencies, sales teams, tech providers, and SMEs.
- Waymark Cinematic Premium generative AI video capability that produces big-screen quality, cinematic broadcast ads. Targeted at broadcasters and cable operators (e.g., Spectrum Reach) seeking premium creative quality for local advertisers.
- Sales and Demand Generation (Spec Ads) Solution package that uses Waymark's AI video platform to fuel ad sales demand, open doors with personalized spec ads, and accelerate deal cycles for media companies, agencies, and broadcasters' sales teams.
- Creative Production Solution package for creative teams and agencies that scales broadcast-ready video ad output through streamlined workflows and intuitive editing tools, enabling high-volume personalized creative without compromising quality.
- Self-Serve Ads Embedded self-serve AI creative tool that enables advertisers to launch video ads independently without creative expertise, designed for tech providers, broadcasters, and platforms seeking to remove creative barriers that stall ad sales.
Quantifiable outcome
- 94% time saved vs. traditional production
- +3 more outcomes
Companies that use Waymark (formerly Stik)
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Waymark (formerly Stik) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature12 records
Waymark (formerly Stik) partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sky MediacoreSky Media integrated Waymark's AI creative studio as a core component of its AI Creative Toolkit designed for SMEs to create TV advertising. The toolkit combines Waymark for ad creation, DAIVID for creative intelligence testing, and Sky Media's 'Norman' effectiveness databank for outcome prediction. It incorporates Sky's AdSmart targeting platform and Clearcast BCAP approval process for UK TV ad compliance.
- Channel 4minorChannel 4, alongside Sky Media and ITV, is identified as a competitor in the AI ad tools market targeting SMEs. All three UK broadcasters collaborated on an SME marketplace and a new measurement solution called Lantern.
- ITVminorITV, alongside Sky Media and Channel 4, is identified as a competitor in the AI ad tools market targeting SMEs. All three UK broadcasters collaborated on an SME marketplace and a new measurement solution called Lantern.
- Spectrum ReachcoreSpectrum Reach, the advertising sales division of Charter Communications, partnered with Waymark in early 2023 to integrate Waymark's AI creative studio into its platform. The partnership has powered over 15,000 campaigns, enabling local businesses like Fun Spot America to create affordable, professional-quality TV commercials using AI-driven tools. New capabilities introduced include Click to Edit and Waymark Cinematic.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Waymark (formerly Stik) competitors and assessment
Company assessmentDirect peers
- Synthesia: AI video generation platform that creates professional videos from text/scripts, including avatars and voiceovers. Closely comparable to Waymark in using generative AI to produce video content for business/marketing use cases, though Synthesia focuses more on avatar-led corporate communications.
- Runway: Generative AI video creation and editing platform with text-to-video and advanced editing tools. Comparable to Waymark as a creator-facing AI video platform, though Runway serves broader creative and film use cases rather than broadcast TV advertising specifically.
- Pictory: AI video creation platform that turns text, scripts, or long-form content into short marketing videos. Direct peer to Waymark in targeting marketers and SMBs with automated video ad/social creative production.
- InVideo: AI-powered video creation platform (with InVideo AI) that generates videos from text prompts, including templates and stock footage integration. Comparable to Waymark's URL-to-ad workflow for marketers, creators, and SMBs.
- Lumen5: AI video creation platform that converts text content (blogs, articles, scripts) into social and marketing videos. Direct competitor in the AI marketing video creation category, with similar SMB/marketer target market.
Emerging players
- Creatify: AI-generated video ad platform specifically targeting performance marketers and SMBs with URL-to-ad workflows. Highly comparable to Waymark's core offering for digital ad creative.
- Arcads: AI-generated UGC-style video ads platform for performance marketing. Adjacent competitor to Waymark in AI video ad creative for digital channels.
Broad incumbents
- Canva (Magic Studio): Mass-market visual design platform with Magic Studio AI features including AI video generation. Competes with Waymark for SMB marketing creative but as part of a much broader design platform.
- Adobe (Firefly / Express): Creative software incumbent with Firefly generative AI and Adobe Express for marketing video. Competes broadly with Waymark in AI-enabled creative production for marketers, with much larger distribution and enterprise penetration.
Others
- Shutterstock: Stock footage and content platform that is also an integration partner and supplier to Waymark (stock footage inside the Waymark editor) and is investing in AI creative tools. Adjacent ecosystem participant with both partnership and competitive overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Waymark (formerly Stik) social profiles
Digital presenceWaymark (formerly Stik) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waymark (formerly Stik) leadership team
Management profileNumber of profiles
Profiles5 records
Waymark (formerly Stik) funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waymark (formerly Stik) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waymark (formerly Stik)
What does Waymark (formerly Stik) do?
Waymark provides an AI-powered video ad creation platform that converts a brand's website URL into broadcast-ready video advertisements in minutes. The platform uses generative AI for brand asset extraction, scriptwriting, AI voiceovers, and editing, and delivers output optimized for TV, OTT, and digital platforms. It is sold via tiered SaaS subscriptions (Starter, Team, Enterprise) and is also embedded as a white-label creative tool within broadcaster and cable operator platforms such as Sky Media and Spectrum Reach.
Is Waymark (formerly Stik) a public or private company?
Waymark (formerly Stik) is a private company. It is classified as venture growth investor backed and is currently operating.
When was Waymark (formerly Stik) founded?
Waymark (formerly Stik) was founded in 2010. It employs 11 to 50 people.
Where is Waymark (formerly Stik) based?
Waymark (formerly Stik) is headquartered in Detroit, United States, in the North America region.
How does Waymark (formerly Stik) make money?
Two revenue lines are on record. Subscription Plans (Starter, Team, Enterprise) is the primary driver. The others are video Credits (Per-Render).
Who are Waymark (formerly Stik)'s main competitors?
Direct peers on record are Synthesia, Runway, Pictory, InVideo and Lumen5. Emerging players are Creatify and Arcads. Broad incumbents are Canva (Magic Studio) and Adobe (Firefly / Express). Shutterstock is listed as an others.
Does Waymark (formerly Stik) have an API?
No public API is recorded for Waymark (formerly Stik).
What industry is Waymark (formerly Stik) in?
Waymark (formerly Stik)'s product category is AI Video Advertising Software. Its primary akta.pro industry code is MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection). Its NAICS code is 51621 and its SIC code is 7310.