Leo Sport GmbH

What Leo Sport GmbH does

Leo Sport GmbH is a privately held, family-run specialty sports retailer headquartered in Leonberg, Germany, founded by managing director Tobias Joos. The company sells professional sporting goods across categories including running shoes, hiking and trekking footwear, outdoor apparel, winter sports equipment, camping gear, watches, and backpacks, sourced from premium brands such as LOWA, Meindl, Lundhags, Salewa, Shimano, FALKE, BLACKROLL, Trangia, and Ortlieb. It positions itself as a specialist serving both professional and recreational athletes across running, hiking, trekking, winter sports, cycling, and outdoor activities.

The business operates a dual-channel model: a brick-and-mortar store at Brennerstr. 47 in Leonberg offering personal consultation and video gait analysis for shoe fitting, alongside an e-commerce storefront at leosport.de built on the JTL-Shop platform, with order fulfillment from a warehouse in Bad Liebenzell/Unterhaugstett. The technology stack is standard SMB retail — JTL-Shop for the storefront, PayPal (including Express Checkout and Ratenzahlung installment payments), credit card processing via PayPal, Apple Pay, bank transfer, and cash-on-pickup as payment options; GLS for primary shipping with DHL/Deutsche Post as a secondary carrier; Brevo for email marketing; Google reCAPTCHA for form spam protection; and Billiger.de for price-comparison visibility.

Revenue is generated through one-time retail sales at individual unit prices inclusive of German 19% VAT, with no subscription or recurring revenue component. Shipping is free within Germany via GLS and €1 via DHL, and the company explicitly states delivery is limited to Germany. The team comprises approximately 11 people, including Tobias Joos (Managing Director and Founder), Timo Vogel (Sales and Ski Workshop Manager), Nicole Hagdorn (Warehouse Sales, Online Shipping, Online Customer Service, and Accounting), plus apprentices training as sports retail merchants. There is no external investor or parent company disclosed.

Name

Leo Sport GmbH

Legal name

Leosport GmbH

Website

https://leosport.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Leo Sport GmbH is a family-run specialty sports retailer in Leonberg, Germany, operating a brick-and-mortar store and the leosport.de online shop selling running shoes, hiking footwear, outdoor apparel, winter sports gear, and camping equipment from premium brands to German consumers.

Ownership category

akta.pro rank

Product category

Specialty Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

Keywords

• Sporting goods retail
• Running footwear specialty
• Hiking and trekking shoes
• Outdoor apparel retail
• Winter sports equipment

Headquarters

HQ city

Leonberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Sporting Goods Retail: Leo Sport generates revenue through the sale of sporting goods and equipment including running shoes, hiking boots, outdoor apparel, winter sports equipment, camping gear, watches, backpacks, and related accessories. Products are sold at individual retail prices with German VAT included. The company ships products from their warehouse in Bad Liebenzell, Germany, primarily serving customers within Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Leo Sport GmbH retails professional sporting goods for men, women, and children, with a category emphasis on running shoes, hiking and trekking footwear, outdoor and winter apparel, backpacks, camping and leisure equipment, training accessories, and walking poles. Sales occur through a single physical store in Leonberg and a nationwide online shop shipped from a warehouse in Bad Liebenzell, complemented by in-person expert consultation and video gait analysis for footwear fitting.

Product overview

Leo Sport GmbH is a family-owned specialty sports retailer based in Leonberg, Germany, operating both a local store and an online shop. The company sells professional sports equipment primarily focused on running, hiking, and outdoor activities. Their product portfolio spans multiple categories including running shoes with professional video gait analysis services, hiking and trekking footwear featuring brands like LOWA and Meindl with GORE-TEX technology, outdoor textiles from Lundhags with technical fabrics, camping equipment such as Trangia cookers, and fitness training accessories. The company positions itself as specialist equipment providers for both professional athletes and recreational users, offering products for men, women, and children across sports including running, hiking, skiing, mountain sports, and swimming. They differentiate through in-store expertise, video analysis services for finding the perfect fit, and a curated selection of high-quality outdoor brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Shoes (Laufschuhe) Professional running shoes for men, women, and children; the store pairs the category with video gait analysis to match footwear to individual biomechanics.
• Hiking and Trekking Shoes (Wanderschuhe & Trekkingschuhe) Outdoor hiking and trekking footwear from brands such as LOWA and Meindl, with models using GORE-TEX waterproofing, Vibram soles, and Meindl variofix/Speedwire systems.
• Outdoor Apparel and Technical Textiles Outdoor clothing for men, women, and children including jackets, pants, and functional garments using technical fabrics such as Schoeller DrySkin and LPC; supplementary running, winter, underwear, and sock categories are grouped under this area.
• Winter Sports Equipment Ski equipment, winter sports gear, hats, scarves, and gloves for cold-weather activities, served alongside the in-store ski workshop.
• Backpacks and Bags (Rucksäcke) Hiking backpacks, leisure backpacks, cycling bags and backpacks, and school backpacks from brands such as Ortlieb.
• Sports Watches and Fitness Trackers (Uhren) Sports watches and fitness trackers designed for outdoor and athletic use.
• Walking and Hiking Poles (Walkingstöcke & Wanderstöcke) Nordic walking and trekking poles from LEKI and Komperdell, including carbon composite models with ergonomic grips.
• Camping and Leisure Equipment Camping equipment including Trangia storm cookers, Packtowl towels, Salewa sleeping bag liners, and Lundhags accessories.
• Training and Fitness Accessories Fitness and training accessories including BLACKROLL fascia balls, foam rollers, and massage tools for recovery and mobility work.
• General Footwear (Schuhe) Catch-all footwear assortment covering winter boots, house slippers, beach shoes, cycling shoes, and casual shoes.
• In-Store Video Gait Analysis and Personal Footwear Fitting Personal, in-store fitting service using video analysis combined with practitioner expertise to determine the correct shoe for each foot and use case; bundled with running shoe purchases and available at the Leonberg store.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered operational, core and minor.

• DHL/Deutsche PostoperationalOthersDHL/Deutsche Post is used as a secondary shipping carrier for domestic German deliveries, with a €1 surcharge applied. The primary carrier is GLS which offers free shipping within Germany.
• GLS (General Logistics Systems)coreOthersGLS is the primary shipping carrier for Leo Sport's domestic German deliveries, offering free shipping within the German mainland. Orders ship Monday to Friday from the Bad Liebenzell warehouse.
• PayPalcoreTechnology or IntegrationPayPal is integrated as a primary payment method for online transactions, including Express Checkout and installment payment options (Ratenzahlung). PayPal handles payment processing and may perform credit checks for installment purchases.
• Billiger.deminorGTM or Marketing PartnerBilliger.de is a price comparison website where Leo Sport participates in shopping tracking to increase product visibility and drive customer acquisition.
• JTL-SoftwarecoreTechnology or IntegrationJTL-Software provides the e-commerce platform (JTL-Shop) powering Leo Sport's online store, handling product management, ordering, and website functionality.
• IT-Recht KanzleiminorImplementation/ SI/ Consulting PartnerIT-Recht Kanzlei provides legal compliance services for Leo Sport's e-commerce operations, including AGB (terms and conditions), privacy policy, and withdrawal policy templates.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bergfreunde.de: Online specialty retailer focused on climbing, hiking, mountaineering, and outdoor gear, carrying many of the same premium brands as Leo Sport (Lundhags, Salewa, Meindl). Direct competitor for German online outdoor shoppers, but lacks the in-store fitting and consultation service.
• Globetrotter Ausrüstung: Germany's leading specialist outdoor retailer with deep expertise in hiking, trekking, climbing, and camping equipment, plus a flagship store offering expert advice. Closest direct comparable to Leo Sport in terms of premium outdoor brand curation and specialist service positioning.
• Runners Point: Specialty running retailer in Germany with both physical stores and e-commerce, focused on running shoes, apparel, and gait analysis services. The most direct head-to-head peer for Leo Sport's running-shoe and fitting-led proposition.

Broad incumbents

• SportScheck: Major German multichannel sporting goods retailer carrying premium and mainstream brands across running, outdoor, ski, and fitness. Direct overlap with Leo Sport's product mix and target customer; differentiated by larger store footprint and Otto Group ownership.
• INTERSPORT Deutschland: Germany's largest sporting goods retail cooperative with hundreds of member stores and a national e-commerce site. Overlaps with Leo Sport in running, hiking, outdoor, and winter sports categories, but operates as a broad mass-market incumbent rather than a specialist with practitioner-led consultation.
• Decathlon Deutschland: Global sporting goods retailer with large-format German stores and a strong own-brand catalog covering running, hiking, camping, and winter sports. Competes with Leo Sport across most product categories but at much lower price points and with a self-service rather than advisory model.
• Zalando Sport: Europe's largest online fashion retailer with a growing sporting goods and outdoor assortment. Competes with Leo Sport for online athletic footwear and apparel purchases in Germany but lacks specialist advice and premium outdoor brand depth.

Others

• Meindl Schuh GmbH (retail channel): Premium German hiking and trekking footwear manufacturer whose branded retail network overlaps with Leo Sport's customer base. Comparable as an ecosystem partner/supplier rather than direct competitor; relevant for understanding premium hiking footwear retail economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leo-sport-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leo Sport GmbH