Le Pétrin de Rouen

Name

Le Pétrin de Rouen

Legal name

Le Pétrin de Rouen

Website

https://lepetrinderouen.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Pétrin de Rouen is a privately held French artisan bakery-pâtisserie operating two retail storefronts in Rouen and Bihorel (Normandy), serving local consumers with traditional Label Rouge bread, viennoiseries, pastries, and custom event catering.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

Keywords

• Artisan bakery
• Traditional french bread
• Pastries and viennoiseries
• Custom event catering
• Organic whole wheat bread

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Core offering

Le Pétrin de Rouen is a traditional artisan bakery-pâtisserie producing and selling bread, pastries, and viennoiseries from two retail locations in Rouen and Bihorel (Bois-Guillaume). Its core product is Pain de Tradition made with Label Rouge flour from CRC© 100% French wheat, complemented by cereal breads, specialty breads, traditional baguettes, viennoiseries, pastries, and organic whole wheat bread. The bakery also prepares custom sweet and savory preparations on order for private and professional events.

Differentiator

Problem solved

Functional benefit

Products and services

• Pain de Tradition Traditional French bread made with Label Rouge flour sourced from CRC© 100% French wheat, crafted on-site by artisan bakers for individual consumers.
• Pains aux Céréales Cereal breads made with multi-grain flour blends, offering enhanced nutritional profiles and varied textures for individual consumers.
• Pains Spéciaux Specialty breads featuring unique recipes and premium ingredients for discerning customers seeking differentiated bread options.
• Baguettes Traditions Traditional French baguettes baked fresh daily following classic artisan methods, sold to walk-in retail customers.
• Viennoiseries French breakfast pastries including croissants, pains au chocolat, and other butter-enriched baked goods produced on-site.
• Spécialités Pâtissières Artisan pastries and desserts crafted on-site by skilled pastry chefs for everyday consumption and special occasions.
• Préparations Salées et Sucrées sur Commande Custom savory and sweet preparations made to order for private and professional events, including weddings, celebrations, and corporate functions.
• Pain Complet Biologique Whole wheat bread made with flour from organic farming, catering to health-conscious consumers seeking organic bakery options.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Broad incumbents

• Paul: Large French bakery-pastry chain with nationwide retail locations offering traditional breads, viennoiseries, and pastries. Comparable because it competes for the same daily bread and breakfast pastry purchases in French cities, though at much larger scale and broader assortment than Le Pétrin de Rouen.
• Marie Blachère: Fast-growing French bakery chain with hundreds of locations across France, selling traditional breads, viennoiseries, and pastries at competitive prices. Competes directly with Le Pétrin de Rouen for daily bakery purchases in regional French cities.
• La Mie Câline: French bakery-pastry chain with locations nationwide, offering bread, viennoiseries, sandwiches, and pastries. Comparable as a multi-site French retail bakery serving similar everyday purchase occasions.
• Brioche Dorée: French bakery-café chain serving viennoiseries, breads, sandwiches, and pastries in retail and foodservice locations. Comparable on viennoiserie and pastry offerings targeting French daily breakfast and snack occasions.
• Maison Kayser: French artisan bakery chain founded by Éric Kayser, known for traditional breads and viennoiseries made on-site with quality flour. Comparable as a multi-location French artisan bakery brand emphasizing craft methods and traditional recipes.

Regional players

• Banette: French bread brand and supplier of baguette and traditional bread products supplied through independent bakeries and retail. Comparable on traditional French bread category, though Banette operates more as a brand/supplier model than a single retail operator.

Direct peers

• Poilâne: Iconic Parisian artisan bakery known for traditional sourdough breads and viennoiseries made with quality flours using time-honored techniques. Comparable as a French artisan bakery emphasizing traditional methods, premium ingredients, and on-site craft production.

Others

• Carrefour Bakery (in-store): In-store supermarket bakery counters operated by major French retailers like Carrefour, Leclerc, and Auchan. Compete for the same daily bread and viennoiserie purchases at lower price points, representing the primary competitive pressure on Le Pétrin de Rouen.

Market position

Customer concentration

• LinkedInlinkedin.com/company/le-p%C3%A9trin-de-rouen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Pétrin de Rouen