Quality Suites Drummondville

What Quality Suites Drummondville does

Quality Suites Drummondville is a 71-suite mid-scale hotel located at 2125 rue Canadien in Drummondville, Quebec, situated along Highway 20 between Montreal and Quebec City. Founded in 2004 and owned by Groupe GenCaM, a family-run Drummondville-based company, the property operates as a franchisee of Choice Hotels Canada, leveraging the Choice Privileges loyalty program and the ChoiceHotels.com booking platform. The hotel offers five suite categories (Junior, Business, Executive, Presidential, and Family) ranging from approximately 360 to 810 square feet, with king- or queen-size NeuroBed sleep technology beds, kitchenettes, and complimentary American breakfast included in all rates.

The property operates three revenue streams: nightly suite rentals, conference and meeting room rentals through 7 meeting rooms accommodating up to 60–80 people, and bundled leisure packages with regional partners including Spa Bioterra, Village Québécois d'Antan, Théâtre de la Dame de Cœur, Marie-Victorin Park, and Maison des Arts. Go-to-market combines direct booking via the hotel's website (les-suites.ca) and toll-free reservations, corporate rate agreements with dedicated contact channels, and the Choice Hotels network for distribution and loyalty integration. Amenities include an indoor heated pool, 24-hour fitness center, EV charging stations, pet-friendly rooms, and free parking.

The hotel holds CITQ certification 195160 and has accumulated an unusual record of franchise-network recognition, including 11 Choice Hotels Canada Platinum Awards (most recently in 2025) and three Canadian Hotel of the Year Awards (2006, 2011, 2022), alongside a multi-year TripAdvisor Certificate of Excellence streak. Operational leadership is provided by General Manager Benoit Salem, with co-owners Geneviève Milot and Caroline Milot under the Groupe GenCaM umbrella. The property functions as a stable, family-owned mid-scale franchise operation with no disclosed expansion, M&A, or external investment activity.

Name

Quality Suites Drummondville

Legal name

Quality Suites Drummondville

Website

https://les-suites.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Quality Suites Drummondville is a 71-suite mid-scale hotel in Drummondville, Quebec, owned by Groupe GenCaM and franchised under Choice Hotels Canada, serving business travelers, families, and leisure guests with renovated suites, NeuroBed sleep technology, and co-branded regional tourism packages.

Ownership category

akta.pro rank

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAEAC

Extended-Stay Suites (Kitchenette/All-Suite)

Travel & Hospitality/Lodging & Accommodation/Extended-Stay & Serviced Apartments (Aparthotels)

SECONDARYTHAGALAF

Corporate Conference Center Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodations
• Suite rentals
• Meeting room services
• Vacation packages
• Hospitality services

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Suite/Accommodation Rental: Primary revenue stream from renting suites to overnight guests. The hotel offers 71 suites including Junior, Business, Executive, Presidential, and Family configurations. Revenue is generated on a per-night basis with rates varying by suite type.
2. Meeting Room Rental: Revenue from renting 7-10 meeting rooms for corporate events, conferences, seminars, training sessions, and social gatherings. The hotel can accommodate up to 60-80 people theatre-style.
3. Package Deals and Forfaits: Bundled packages combining accommodation with attraction tickets, spa services, show tickets, and dining experiences. Includes packages with Spa Bioterra, Village Québécois d'Antan, Théâtre de la Dame de Coeur, and local summer theatres.
4. Breakfast Service: American breakfast buffet included with suite rental, featuring eggs, fruits, sausages, yogurt, and hot waffles with maple syrup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Quality Suites Drummondville is a 71-suite hotel that sells overnight suite accommodations across five configurations (Junior, Business, Executive, Presidential, and Family), bundled vacation packages with regional attractions, and meeting/conference room rentals for corporate events. All suites include NeuroBed sleep technology, kitchenette facilities, complimentary American breakfast, and free WiFi, and the property is part of the Choice Hotels Canada franchise network.

Product overview

Quality Suites Drummondville is a hotel property offering a portfolio of five distinct suite types as its core accommodation products, complemented by themed vacation packages and business event services. The suite types range from the entry-level Junior Suite to the luxury Presidential Suite, with Business, Executive, and Family suites serving different market segments. Packages bundle accommodations with local attractions (Village Québécois d'Antan, Théâtre de la Dame de Cœur, Spa Bioterra, Marie-Victorin Park) and special experiences (ATV/cycling, romantic Rose Trail, theatrical summer packages). Business services include seven meeting rooms with technology support and corporate rate programs. All suites include complimentary American breakfast, kitchenette facilities, and NeuroBed sleep technology.

Differentiator

Problem solved

Functional benefit

Brands

• NeuroBed: Specialty bed technology offered in suites featuring massage, relaxation, and energizing nap programs for improved sleep and daytime energy.

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Choice Hotels CanadacoreChannel Partner/ Reseller/ Distributor · 1 January 2005Quality Suites Drummondville operates as a Choice Hotels franchisee, part of Canada's largest hotel franchisor with 325 properties. The partnership provides access to the Choice Privileges loyalty program with 35+ million members, centralized booking platform (ChoiceHotels.com), national marketing, and brand recognition across 40 countries.
• Spa BioterraminorStrategic or Co-development PartnerSpa partnership offering combined accommodation and wellness packages. The Spa Bioterra package includes one-hour massage and bath access alongside hotel lodging and breakfast.
• Théâtre de la Dame de CoeurminorStrategic or Co-development PartnerPartnership offering show packages combining hotel accommodation with tickets to the giant puppet theatre show, including outdoor auditorium performances with heated seats.
• Village Québécois d'AntanminorStrategic or Co-development PartnerHistorical village attraction partnership offering packages combining hotel stays with admission to the interactive historical experience. Also includes haunted village packages in fall season.
• Hotel & Suites Le Dauphin DrummondvilleminorStrategic or Co-development PartnerSister hotel property also owned by Groupe GenCaM. The Globe Trotter restaurant at Le Dauphin is recommended to guests. Both properties share resources and community initiatives.
• Maison des ArtsminorStrategic or Co-development PartnerLocal theatre partnership offering packages combining hotel accommodation with tickets to theatrical performances at the Desjardins Drummondville arts centre.
• Sleeping Children Around the WorldminorOthersCharitable partnership where co-owner Geneviève Milot participated in Tanzania bedkit distributions. Hotel won award for raising most funds among Choice Hotels Canada properties, with $17,000 donated.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Motel Drummond: Independent budget motel in Drummondville competing for price-sensitive travelers in the same regional market, though without franchise brand or suite amenities.
• Holiday Inn Express & Suites Drummondville: Competing branded limited-service hotel with suites in the Drummondville market, sharing the corporate and leisure traveler segments and Highway 20 location strategy.
• Hotel & Suites Le Dauphin Drummondville: Sister property also owned by Groupe GenCaM, operating an all-suite hotel concept in Drummondville with comparable mid-scale positioning and shared resources with Quality Suites Drummondville.
• Hôtel Universel Best Western Drummondville: Larger full-service hotel in Drummondville with conference facilities, restaurant, and indoor water park, competing for both family leisure and corporate meeting business.
• Comfort Inn Drummondville: Direct Choice Hotels brand competitor located in Drummondville, sharing the same franchise platform, Choice Privileges loyalty program, and target business/leisure traveler segments.
• Comfort Suites Drummondville (if distinct from Quality Suites): Choice Hotels brand family of all-suite properties with comparable extended-stay positioning, sharing the Choice Privileges loyalty network and franchise standards.
• Best Western Drummondville: Competing mid-scale hotel brand operating in the same Drummondville market, targeting overlapping business and leisure travelers along the Highway 20 corridor.

Broad incumbents

• Quality Inn & Suites (network): Wider Choice Hotels brand of mid-scale properties serving business and leisure travelers, with the same brand standards and Choice Privileges integration as Quality Suites Drummondville.

Regional players

• Hôtel & Spa Le Dauphin Québec: Another Groupe GenCaM-related property in the Quebec City region, sharing ownership and operational synergies with Quality Suites Drummondville along the same Highway 20 corridor.
• Grand Times Hotel Drummondville: Quebec-based regional hotel chain with properties in multiple Quebec cities, offering comparable mid-scale accommodations and competing for the same Quebec/Eastern Canada traveler base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/QualitySuitesDrummondville
• Instagraminstagram.com/quality_suites_drummondville
• LinkedInlinkedin.com/company/quality-suites-drummondville

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Suites Drummondville