Village Quebecois D'antan, Le

What Village Quebecois D'antan, Le does

Village Québécois d'Antan is a privately held living historical museum and seasonal tourist attraction located in Drummondville, Quebec, midway between Montreal and Quebec City. Founded in 1976, the site recreates rural Quebec from the 1810-1930 period using authentic period buildings, costumed performers, and traditional craft demonstrations, supported by approximately 1,000 parking spaces across six lots. The attraction operates a four-season programming model: summer daytime 'Entrez dans l'histoire' experiences, summer evening 'Village Parallèle' immersive events built with Moment Factory using AI-powered voice recognition and adaptive audio, autumn Halloween offerings ('Village hanté' and family-friendly 'Village des petits monstres'), and winter 'Village illuminé Desjardins' holiday programming.

The company generates revenue through multiple streams including tiered admission tickets (general admission, flex tickets, season passes, and combo packages at $19-$249.99 per offering), on-site food and beverage sales across six outlets, souvenir and gift shop transactions, filming location rentals for film and television productions, agricultural workshop experiences, and specialty add-ons like TITAN 5D and carriage rides. Distribution is direct-to-consumer via the official ticketing platform and on-site box office, supplemented by third-party voucher acceptance (Shopico, Tuango, Cargo, Québec Attraction) and a dedicated group booking system for schools and organizations. Customer segments span Quebec families, educational school groups aligned with provincial curriculum, young adults and couples, autumn seasonal visitors, and film production companies. Marketing leverages social media (Facebook, Instagram, YouTube, TikTok), an email newsletter ('La Gazette'), and earned media coverage in major Quebec outlets, with Desjardins as flagship presenting sponsor.

Name

Village Quebecois D'antan, Le

Legal name

Village Québécois d'Antan

Website

https://www.villagequebecois.com

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Village Québécois d'Antan is a privately held living historical museum in Drummondville, Quebec, operating since 1976. It offers seasonal immersive experiences of 19th-century Quebec for families, school groups, and tourists, with AI-enhanced multimedia installations, on-site F&B, and filming location rentals.

Ownership category

akta.pro rank

Product category

Heritage Tourism and Living History Museum

NAICS

Historical Sites (712120), Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Heritage & Historic District Tours (THAJAAAB)

akta.pro secondary industries

Traditional & Indigenous Crafts Lessons (Heritage Skills, Folk Arts) (THAJAKAH), National/Seasonal Holiday Festivals (New Year, Harvest, Winter Markets) (MPAGAEAD)

Keywords

• Historical tourism experiences
• Living history museum
• Immersive heritage attractions
• Seasonal festival programming
• Educational field trips

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. General Admission Tickets: Revenue generated from individual and family tickets for seasonal experiences including summer daytime and evening experiences, haunted village, illuminated village, and educational group visits. Multiple ticket tiers available including general admission, flex tickets, season passes, and combo packages.
2. Food and Beverage Sales: On-site food and beverage sales through multiple outlets including Le Relais restaurant, Le Magasin général, La Crèmerie, La Beignerie, La Boulangerie, and Le Belvédère. Seasonal menus that adapt to each season's themes and events.
3. Filming Location Rental: Revenue from offering the historical site as a filming location for films, television series, documentaries, commercials, and photo shoots. Includes access to period-accurate buildings, costumes, props, and on-site technical support.
4. Souvenir and Gift Shop Sales: Revenue from the boutique selling souvenirs, local products, books, crafts, and Village-branded merchandise.
5. Agricultural Experiences: Revenue from farm-related activities including butter-making workshops and animal interactions at La Fermette.
6. Special Add-on Experiences: Additional revenue from optional experiences such as horse-drawn carriage rides (Balade en forêt), TITAN 5D attraction, and specialty themed quests during the Illuminated Village season.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Village Québécois d'Antan operates a historical living-museum tourist attraction in Drummondville, Quebec, where visitors experience immersive reconstructions of rural Quebec life from 1810-1930 through costumed characters, traditional craft demonstrations, period buildings, and seasonal themed events. The core product is the summer daytime "Entrez dans l'histoire" experience, complemented by the evening "Village Parallèle" immersive multimedia experience created with Moment Factory, plus autumn (Village hanté, Village des petits monstres) and winter (Village illuminé Desjardins) seasonal attractions. Additional offerings include on-site food and beverage outlets, an educational visits program for school groups, and professional filming location services.

Product overview

Village Québécois d'Antan is a living historical museum offering seasonal immersive experiences centered on Quebec heritage from 1810-1930. The core product portfolio consists of three main experience types: the summer daytime 'Entrez dans l'histoire' experience featuring traditional crafts, costumed characters, and Moment Factory multimedia installations; the summer evening 'Village Parallèle' immersive experience with AI-powered adaptive audio content and interactive storytelling; and autumn/winter seasonal offerings including the horror-oriented 'Village hanté' and family-friendly 'Village des petits monstres' in fall, plus the magical 'Village illuminé Desjardins' winter festival. Supporting services include educational visits for school groups, professional filming location rentals, and on-site gourmet food offerings across multiple themed outlets. The portfolio integrates traditional historical interpretation with modern technology including AI, video projections, and interactive multimedia elements.

Differentiator

Problem solved

Functional benefit

Brands

• Village parallèle: Evening immersive experience featuring multimedia projections, sound compositions, light shows and interactive installations, created in collaboration with Moment Factory.
• Village hanté
• Village des petits monstres
• Village illuminé Desjardins
• Entrez dans l'histoire

Products and services

• Entrez dans l'histoire (Enter into History) The main daytime summer experience offering immersive historical recreation of 19th-century Quebec with costumed characters, traditional craft workshops, live performances, multimedia installations by Moment Factory, water games, and family-friendly activities. Runs Wednesday to Sunday, 10:00 AM to 4:30 PM from June 27 through August 30.
• Village Parallèle An immersive evening experience created by Moment Factory featuring multimedia projections, original sound compositions, interactive lighting, and AI-powered adaptive audio content. Visitors explore the village transformed into parallel dimensions with participatory storytelling. Open Fridays and Saturdays, 9:00 PM to midnight, from June 26 to August 29.
• Educational Visits (Visites éducatives) Immersive educational field trips for school groups transporting students to French-speaking Quebec of 1810-1930. Features costumed characters, thematic houses, traditional craft demonstrations, and interactive activities aligned with Quebec social studies curriculum. Priced at $19 per student with 1 free chaperone per 10 students.
• Village hanté (Haunted Village) Adult-oriented immersive horror experience during autumn featuring costumed performers, themed houses with terrifying characters, circus theme, and intense environments. Open September through October with separate admission tickets and age restrictions (13+ recommended).
• Village des petits monstres (Little Monsters Village) Family-friendly autumn Halloween experience featuring mysterious maze, House of Illusions, farm animal encounters, circus-themed characters, and spooky-but-gentle activities suitable for children and adults. Open weekends in October with costume encouragement.
• Village illuminé Desjardins (Illuminated Village by Desjardins) Winter holiday light festival featuring illuminated decorations, magical Christmas atmosphere, Santa and Mrs. Claus appearances, outdoor activities (snowball battles, carriage rides, games), themed food offerings, and seasonal quests. Open select dates in December.
• Filming Location Services (Lieu de tournage) Historic filming location rental offering authentic period buildings, ancestral houses, village streets, church, farm buildings, forest, professional costume inventory, on-site seamstress, actor bank, technical direction, sound technicians, and complete production support. Located in Drummondville between Montreal and Quebec City.
• Gourmet Food Offerings (Offre gourmande) On-site food and beverage services including Le Relais restaurant, Le Belvédère picnic area, La Boutique souvenir, Le Magasin général, La Crèmerie, La Beignerie, La Fromagerie, and La Boulangerie offering traditional Quebec specialties, seasonal treats, and local products across all seasons.
• Group Visits (Visites de groupe) Organized group visit services including educational school trips, group travel packages, and corporate or private event planning with special rates and logistics support.

Quantifiable outcome

• Described as having achieved 'historique' (historic) record participation during summer 2025 season
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• Boire & FrèresminorStrategic or Co-development Partner · 17 July 2024Partnership with Boire & Frères, a company specializing in the poultry industry, to unveil an unknown facet of Quebec's agri-food history. The collaboration featured a special experience from July 17 to September 2, 2024, highlighting the history of poultry farming in Quebec.
• Moment FactorycoreTechnology or Integration · 28 May 2024Exclusive partnership with Montreal-based Moment Factory for the creation of the Village Parallèle immersive evening experience. The collaboration leverages Moment Factory's expertise in multimedia installations, AI-powered voice recognition technology, video projections, and interactive sound environments to transform the historical site into an unprecedented immersive experience. The partnership represents a 'small revolution' (La Presse) in heritage tourism entertainment.
• DesjardinsflagshipGTM or Marketing PartnerPresenting sponsor of major experiences including 'Entrez dans l'histoire' (Step into History) daytime experience and the Village illuminé Desjardins (Illuminated Village). The partnership provides brand visibility across promotional materials, event branding, and marketing campaigns. Desjardins branding appears on official logos and ticketing materials for sponsored events.
• L'IssuecoreStrategic or Co-development PartnerL'Issue created and presents the horror experience 'Le secret des orphelins' (The Secret of the Orphans) as part of the Village hanté autumn event. This immersive horror attraction features an abandoned house setting where visitors must solve puzzles to escape. Located within the Village hanté experience, with tickets purchased through lissue.ca.
• TITAN 5DminorStrategic or Co-development PartnerTITAN 5D attraction available at the Village hanté, offering an exciting adventure with 3D short film and multisensory effects. Features mobile platform movements, wind sensations, and surprise elements. Accessible for an additional $6 fee at the site.
• SOLOTECHminorOthersTechnical equipment collaborator for the Village hanté event, providing professional audio and lighting equipment to support the immersive horror experiences.
• La Cage TraiteurminorChannel Partner/ Reseller/ DistributorRestaurant and bar catering partner during Village hanté events. Operates Le Relais restaurant and bar (La Cage Traiteur) providing food and beverage services within the Village during autumn events.
• PourvraiminorOthersEvent collaborator for Village hanté, contributing to the overall autumn event experience.
• Les FestifsminorOthersEvent collaborator for Village hanté, contributing to the autumn entertainment programming.
• Girouard ÉquipementsminorOthersEquipment supplier collaborator for Village hanté events, providing infrastructure support for the autumn haunted experience.
• Girardin BluebirdminorOthersCollaborator for the Village des petits monstres (Little Monsters Village) autumn event, providing transportation or equipment services for the family-friendly Halloween programming.
• Passé recomposéminorStrategic or Co-development PartnerMusical entertainment partner during the Village illuminé (Illuminated Village) winter event. Provides accordion, spoon, and foot music performances at the chalet from 17h30 to 21h15 every evening except December 27.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hôtel-Musée Premières Nations: Indigenous heritage hotel and museum in Wendake near Quebec City combining cultural interpretation, on-site dining, and immersive experiences; comparable for integrating heritage programming with hospitality and seasonal experiences.
• Château Ramezay – Museum and Historic Site of Montréal: Quebec historic site offering costumed interpreters, school programs, and seasonal events; comparable as a Quebec-based heritage attraction with educational focus and event-driven revenue.
• Village historique acadien: Historical reconstruction village in New Brunswick featuring period buildings and costumed interpreters; a directly comparable Canadian heritage attraction operated as a regional tourism destination.
• Black Creek Pioneer Village: Toronto-area living history village featuring period buildings, costumed characters, and school programs aligned with curriculum; comparable as a Canadian heritage attraction combining education, immersive experiences, and family leisure.
• King's Landing Historical Settlement: New Brunswick living history village featuring relocated period buildings, costumed interpreters, and traditional crafts; directly comparable as a Canadian heritage attraction with school programming and seasonal operation.
• Pointe-à-Callière, Montréal Archaeology and History Complex: Major Montreal history museum combining archaeological site, immersive scenography, and educational programming; comparable to Village Québécois d'Antan for its blend of heritage interpretation, multimedia installations, and curriculum-aligned school programming.
• Upper Canada Village: A recreated 19th-century heritage village in Ontario operated as a living history attraction with costumed interpreters and traditional crafts, directly comparable in concept and operating model to Village Québécois d'Antan.

Regional players

• Cité de l'Énergie / Energie de Shawinigan: Regional Quebec heritage tourism complex featuring historical interpretation, multimedia exhibits, and seasonal events; comparable as a Quebec-based themed heritage attraction with immersive elements, though focused on industrial history.

Broad incumbents

• Canadian Museum of History: National history museum in Gatineau offering permanent and temporary exhibits; a larger incumbent in the Canadian heritage attraction space with broader scope and institutional funding, partially overlapping on educational programming.

Others

• Moment Factory: Montreal-based multimedia studio responsible for the Village Parallèle immersive experience; not a competitor but a strategic partner whose work shapes the company's product differentiation and whose portfolio of immersive venues (e.g., Oasis Immersion) addresses the same experiential market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VillageQcdAntan
• Facebookfacebook.com/villagequebecois
• Instagraminstagram.com/villagequebecois
• TikToktiktok.com/@village.quebecois.dantan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Quebecois D'antan, Le