Hopscotch

What Hopscotch does

Hopscotch operates permanent immersive and experiential art venues, with its first location in San Antonio, Texas (opened October 2020) and a second in Portland, Oregon (opened 2023). The core product is a 20,000+ sq. ft. interactive gallery featuring installations from 40+ local, national, and international artists, built on commodity experiential technology including LED lighting, projection mapping, sound systems, and physical interactive elements such as ball pits and trampolines. Guests spend 60–90 minutes in the gallery, with adult-only Friday evenings layered on top of family-friendly daytime programming.

The business model is direct-to-consumer with six revenue streams: ticketing (adults $24, seniors/military/teachers/healthcare $20, children 4–15 $15, free under 4), annual membership (unlimited visits plus 10% discount), private events (corporate parties, team-building, celebrations), an on-site F&B program (specialty cocktails, food), the Hop Shop retail store, and digital gift certificates. Tickets are sold primarily online through FareHarbor with timed entry slots. Distribution is regional and ticket-driven, supplemented by earned media (Forbes, PBS NewsHour, USA Today, National Geographic), organic social, and email marketing. No headcount, funding, or revenue figures are disclosed in available source data, and the company appears to be independently and privately held.

Name

Hopscotch

Legal name

Hopscotch

Website

https://letshopscotch.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hopscotch operates permanent immersive art venues in San Antonio and Portland, featuring 40+ artists across 20,000+ sq. ft. of interactive installations. It sells timed-entry tickets, memberships, private events, F&B, and retail directly to consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Admission fees for entry to the immersive art gallery experience. Adults $24, seniors/military/teachers/healthcare workers $20, children 4-15 $15, children 0-3 free. Online tickets required for entry.
2. Private Events: Corporate parties, private celebrations, team-building outings, and interactive group events hosted at the venue. Catering and specialty bar services included.
3. Membership Program: Annual membership offering unlimited visits with 10% discount on additional tickets, food, beverage, and Hop Shop purchases. Exclusive member-only events and VIP access.
4. Food and Beverage: Specialty cocktails, beer, wine, and non-alcoholic beverages inspired by exhibitions. Partnership with Texas-based spirit companies. Food program with seasonal menus.
5. Gift Certificates: Digital gift certificates sent via email, redeemable for tickets directly on the website.
6. Hop Shop: Artist-driven gift store featuring curated merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hopscotch operates permanent immersive and experiential art galleries in San Antonio, TX and Portland, OR, featuring installations from 40+ local, national, and international artists across 20,000+ sq. ft. of gallery space. The company sells timed-entry admission tickets to the gallery experience, complemented by a food and beverage program with specialty cocktails, a gift shop (Hop Shop), an annual membership program, digital gift certificates, and private event hosting for corporate parties, team-building outings, and social celebrations.

Product overview

Hopscotch is a permanently-installed immersive art venue offering interactive gallery experiences across two locations (Portland, OR and San Antonio, TX). The core product is the Hopscotch Gallery Experience—a 20,000+ sq. ft. space featuring installations from 40+ artists. Supporting offerings include the Hop Shop gift store, Food & Beverage program with specialty cocktails, Membership Program for unlimited visits with discounts, Gift Certificates, and Private Events hosting for corporate and social gatherings. All offerings are integrated within the physical gallery locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopscotch Gallery Experience Immersive and interactive art exhibition featuring installations from 40+ local, national, and international artists across 20,000+ sq. ft. of gallery space. Includes installations such as an LED ball pit and Quantum Trampoline. Timed-entry tickets sold online; average visit duration 60-90 minutes. Available at both San Antonio and Portland locations.
• Private Events Event venue hosting corporate parties, private celebrations, team-building outings, and interactive group events in the gallery space. Catering and specialty bar services included.
• Membership Program Annual membership providing unlimited visits for one year, 10% discount on tickets, food, beverage, and Hop Shop purchases, plus exclusive invites and VIP access to members-only events.
• Gift Certificates Digital gift certificates delivered via email and redeemable for tickets directly on the Hopscotch website.
• Hop Shop (Gift Store) Artist-driven gift store featuring curated merchandise and items inspired by the exhibitions. Operates on-site at both gallery locations.
• Food & Beverage Program Specialty cocktails, beer, wine, and non-alcoholic beverages inspired by the exhibitions. San Antonio location features partnerships with Texas-based spirit companies including Deep Eddy Vodka, Tito's Handmade Vodka, and Desert Door; Portland location offers a festival-style food menu developed with Top Chef alumnus Sara Hauman.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Human Rights CampaigncoreStrategic or Co-development Partner · 1 January 2021Partnership to unveil an art installation in honor of the LGBTQ+ community. The Human Rights Campaign collaborated with Hopscotch to create an LGBTQ-friendly installation, demonstrating Hopscotch's commitment to diversity and community engagement.
• Tito's Handmade VodkacoreStrategic or Co-development PartnerPartnership on a fundraising cocktail tied to Luminaria. Tito's and Hopscotch collaborated on specialty cocktails supporting the Luminaria arts organization in San Antonio.
• Deep Eddy VodkaminorGTM or Marketing PartnerTexas-based spirit company featured in Hopscotch's beverage program. Deep Eddy Vodka products are served at the San Antonio location.
• Red BullminorGTM or Marketing PartnerEnergy drink brand listed as a collaborator on the Hopscotch about page, suggesting partnership for events or installations.
• Top Chef Alumnus Sara HaumanminorStrategic or Co-development PartnerCelebrity chef partnership for food programming. Sara Hauman, Top Chef alumna, developed menu items for Hopscotch Portland, creating festival-style food experiences.
• Portland Art MuseumminorStrategic or Co-development PartnerListed as a collaborator/partner on the Hopscotch about page, indicating cultural partnership in Portland.
• LuminariaminorStrategic or Co-development PartnerSan Antonio arts organization. Hopscotch partners with Luminaria for fundraising initiatives and community arts programming.
• San Antonio Street Art InitiativeminorStrategic or Co-development PartnerLocal arts organization supporting street art and public art initiatives in San Antonio, partnered with Hopscotch.
• Portland Winter Light FestivalminorStrategic or Co-development PartnerPortland-based light art festival organization collaborating with Hopscotch on artistic programming.
• Artist Block WineryminorStrategic or Co-development PartnerPortland winery that paired with Hopscotch for a unique art and wine experience, offering combined tours/tastings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ARTECHOUSE: ARTECHOUSE operates permanent immersive digital art venues in multiple US cities (NYC, DC, Miami, Houston) using projection mapping, AI, and interactive technology. Directly comparable in immersive technology-driven installations, ticketed timed-entry model, and rotating artist collaborations.
• Wonderspaces: Wonderspaces operates rotating immersive art experiences in multiple US cities (Austin, Philly, San Diego, Scottsdale) with curated artist installations. Directly comparable in ticketed immersive art exhibitions, rotating content model, and emerging multi-city presence.
• teamLab Borderless: teamLab operates permanent immersive digital art museums in Tokyo, Shanghai, and other global cities using projection mapping and interactive technology. Directly comparable in permanent immersive digital art installations and ticketed timed-entry experiences, though at significantly larger scale and global footprint.
• Meow Wolf: Meow Wolf operates permanent, large-format immersive art experiences with interactive installations across multiple US cities. Closest direct comparable to Hopscotch in business model, scale (~20,000+ sq. ft. venues), artist-driven content, and ticketed timed-entry experience.
• Color Factory: Color Factory operates interactive, immersive color-themed art experiences in multiple cities (NYC, SF, Houston, Chicago). Directly comparable in ticketed timed-entry immersive installations with photo-worthy interactive rooms and artist collaborations.
• Seismique: Seismique is a Texas-based immersive art experience with interactive technology installations including projection mapping, LED environments, and themed rooms. Directly comparable in concept (immersive experiential venue) and overlapping regional geography with Hopscotch's San Antonio market.
• Van Gogh Immersive Experience: Van Gogh Immersive Experience operates projection-mapping art exhibitions of the artist's works in cities globally. Directly comparable in immersive art exhibition format, though focused on a single iconic artist's body of work rather than multi-artist collaborations.
• Museum of Ice Cream: Museum of Ice Cream operates multi-city immersive, interactive experiential venues with themed installations and F&B components. Directly comparable in ticketed immersive experience model, multi-location strategy, and family/adult dual audience targeting.

Broad incumbents

• Madame Tussauds: Madame Tussauds is a globally established chain of wax-figure attractions operating in major tourist destinations. Comparable as a permanent, ticketed attraction business, but operates at significantly larger scale with broader IP-driven content rather than artist-led installations.
• Disney Theme Parks: Disney operates large-scale immersive themed entertainment destinations globally with interactive installations, IP-driven content, and ticketed timed-entry. Comparable in immersive experience design and venue-based monetization, though at vastly larger scale, different content model (IP vs. artist-driven), and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/letshopscotch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopscotch