Let's play

What Let's play does

Let's play, operated by the Norwegian private limited company Interactive People AS (formerly Interactive Games AS), is a B2B gamification provider of corporate teambuilding, onboarding, and culture/values activities. Founded in 2013 originally as the Norwegian franchise of Green Hat People International and rebranded to Let's play in 2022 when the parent exited the franchise model, the company is headquartered in the Oslo area (Rosenholmveien 25, Trollåsen) and reports a 17-person firm with a 4-person core delivery team on Nordstrand in Oslo. Its customers are Norwegian and select international (Sweden, Denmark, Germany) corporate HR departments, event agencies, and meeting planners, with a self-reported base of 1,200+ customers and 180,000+ participants in Norway over the company's history.

The product portfolio spans four categories: Physical Teambuilding (GPS-based location challenges such as Son, Bergen, Trondheim, Oslo attractions including Holmenkollen and Frognerparken, plus international destinations in Gothenburg, Copenhagen, and Berlin); Virtual Teambuilding (web-delivered games including Online Office Challenge, Beat the Hacker, Icebreaker, and Art Heist); Onboarding (customizable games and virtual escape formats designed to accelerate new-hire integration); and Culture & Values (Value Learning Game and Value Escape Game, which embed company-specific values into gamified scenarios). Delivery technology is a tablet- and web-browser-based platform with GPS integration, real-time scoring dashboards, customizable branding and content, and compatibility with Zoom and Teams for virtual and hybrid formats. Content is localized in 7 languages.

Revenue is generated primarily through per-participant game fees (KR 390-690 per player, ex-VAT, depending on game type) plus a fixed setup fee and a separate professional services stream for custom-developed games. The go-to-market is sales-led and inquiry-based through the letsplay.no website, supplemented by referral and reseller partnerships with event agencies. Pricing is publicly listed for standardized games but quoted on request for custom builds, reflecting a hybrid transaction/professional services model. The company claims a 4.7/5 game rating and frames itself as Norway's largest gamification teambuilding provider, though no revenue, headcount growth rate, or external funding is disclosed.

Name

Let's play

Legal name

Interactive People AS

Website

https://letsplay.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's play is a Norwegian B2B gamification provider delivering physical GPS-based and virtual teambuilding, onboarding, and culture/values activities for corporate clients across Norway, Sweden, Denmark, and Germany via a tablet- and web-based platform with per-participant pricing.

Ownership category

akta.pro rank

Product category

Corporate Team Building & Experiential Services

NAICS

Performing Arts Companies (7111), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Party Games, Activities & Interactive Entertainment (HSACACAJ), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

Keywords

• Corporate team building
• Gamification services
• Employee engagement
• Onboarding programs
• Experiential learning

Headquarters

HQ city

Trollåsen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Per-Participant Game Fees: Customers pay a variable fee per participant for games. Physical activities typically priced at KR 590 per player, with some activities like Icebreaker at KR 450. A fixed setup fee is charged in addition to the per-participant cost. Pricing varies by game type and customization requirements.
2. Custom Game Development: Custom games are priced based on setup complexity and include variable per-participant fees. Companies can request fully customized versions with company-specific content, branding, and values integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Let's play designs and delivers gamified team building experiences for corporate clients, combining physical GPS-based outdoor missions played on tablets with virtual/web-based team games. Offerings are sold as facilitated events covering team building, onboarding, and culture/values themes, and are charged on a per-participant basis to Norwegian businesses.

Product overview

Let's play is a gamification company providing a comprehensive portfolio of teambuilding and corporate activity solutions. The offering spans four core service categories: Physical Teambuilding (GPS-based challenges at various locations including Destination Oslo and Other Destinations series), Virtual Teambuilding (online games including Beat the Hacker, Online Office Challenge, Icebreaker, Art Heist), Onboarding (customizable games including Onboarding Game, Onboarding Escape Game), and Culture & Values (Value Learning Game, Value Escape Game). All activities utilize tablet-based digital gameplay with real-time dashboards for result tracking. The products are delivered as standalone games that can be played virtually via video conferencing, physically at various locations, or in hybrid formats. The company operates from Oslo, Norway, and serves customers across the country with both standardized and fully customized experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• GPS-based Outdoor Team Building Games

Quantifiable outcome

• 180,000+ participants across industries
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Interactive Games AScoreOthersInteractive Games AS is the parent company that operates Let's play. The company decided to change its market name to Let's play while maintaining the same products, services, and team.
• Former Green Hat People BergenminorStrategic or Co-development PartnerFormer Green Hat People Bergen now operates under its own brand. They continue to collaborate on digital teambuilding products and may serve customers in the Bergen region.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Go Game: US technology-driven team events company delivering scavenger hunts and gamified corporate experiences using proprietary apps. Directly comparable to Let's play's technology-led gamification platform and multi-city delivery model.
• Wildgoose: UK-based GPS treasure hunt and team challenge provider serving corporate clients. Highly comparable to Let's play's physical GPS-based city challenges and tablet-delivered gamified team experiences.
• Teambonders: Dutch corporate teambuilding provider offering in-person and online team activities across Europe. Comparable to Let's play in European B2B teambuilding services and multi-format (physical/virtual) delivery.
• TeamBonding: US-based team building and corporate events company offering in-person and virtual team experiences. Directly comparable to Let's play in B2B teambuilding services, gamified experiences, and enterprise customer segments.
• Outback Team Building: North American corporate teambuilding provider with virtual, in-person, and hybrid programs. Comparable to Let's play in product breadth (multiple formats), enterprise customer focus, and customizable event delivery.
• Action Team Building: Netherlands-based teambuilding provider offering indoor/outdoor activities for corporate groups. Comparable to Let's play in European B2B teambuilding services and tablet/game-based activity delivery.

Emerging players

• Smartico: Gamification and CRM engagement platform for digital experiences. Comparable to Let's play in gamification technology and customizable branded interactive content, though focused on customer loyalty rather than team building.
• Drimify: SaaS gamification platform enabling businesses to create branded games, quizzes, and challenges. Comparable to Let's play's proprietary gamification technology and customizable branded experiences, though delivered as self-service platform vs. full-service.

Broad incumbents

• Catalyst Global: International team building and leadership development network with global partner offices. Comparable to Let's play in corporate teambuilding but operates at broader scale across more geographies and program types.
• Kahoot!: Publicly listed gamified learning and engagement platform with quiz-based interactive experiences. Comparable to Let's play's gamified quiz experiences (Icebreaker, Music Experience) and corporate learning/onboarding use cases, but at vastly larger scale and broader audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LetsplayNorway
• LinkedInlinkedin.com/company/lets-play-norway
• Instagraminstagram.com/letsplayno

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's play