What Drimify does

Drimify is a gamification SaaS platform founded in 2006 and headquartered in Edinburgh, United Kingdom, with regional offices in Paris and New York. The platform enables organizations to create and deploy interactive gamified experiences — including quizzes and surveys, classic arcade-style games, instant-win mechanics (scratch cards, slot machines, wheels), serious/educational games, and multi-step 'Dynamic Path' journeys — through a no-code HTML5 interface delivered via cloud CDN across mobile and desktop browsers in 30+ languages, with no app installation required.

Underlying technology includes a proprietary prize-distribution algorithm for instant-win games, a real-time analytics dashboard with data export, API-based integration for user identification and access control, and embed/QR/social distribution mechanics. The product surface spans six core categories plus four professional service tiers (Strategy, Assistance, Creation, Innovation Packs) that add agency-style bespoke delivery on top of the self-serve platform.

Drimify operates a hybrid revenue model: a freemium self-serve SaaS tier with paid subscriptions and white-label/custom-subdomain upgrades, plus enterprise direct sales for service packs and bespoke projects. Customers span retail and beauty (L'Oréal, Clarins, Estée Lauder, Sephora-adjacent brands), luxury (Porsche, TAG Heuer), consumer brands (Samsung, Nike, Lacoste, Hasbro), telecom (SFR, Altice), banking (BNP Paribas, AXA, Generali), automotive (Renault, Range Rover), media (TF1, Ubisoft, Reed Exhibitions), government (New South Wales, Monaco), and nonprofit/cultural institutions (National Museum of Scotland). The firm has operated for 18+ years without disclosed external funding and lists 1-10 employees in its core team.

Name

Drimify

Legal name

Drimify

Website

https://drimify.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Drimify is a no-code gamification SaaS platform, founded in 2006 and headquartered in Edinburgh, that enables organizations to create and deploy interactive quizzes, games, and multi-step experiences for marketing, HR training, events, and lead generation. It serves 100+ enterprise clients globally.

Ownership category

akta.pro rank

Product category

Gamification Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Gamification platform
• Interactive content creation
• Marketing engagement software
• Employee training gamification
• Lead generation games

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Tiered subscription model for the Drimify gamification platform, with a free plan and multiple paid tiers offering increasing features such as white-label, custom subdomains, advanced analytics, API access, and unlimited projects. Pricing is described as 'the most competitive offer on the market' and delivery is 'in a few minutes.'
2. Professional Services (Service Packs): Four service tiers (Strategy Pack, Assistance Pack, Creation Pack, Innovation Pack) offered as add-on professional services. Creation Pack provides turn-key gamification solutions built by Drimify experts; Innovation Pack addresses highly ambitious custom projects.
3. Custom Game Creation: Personalized Games service where customers describe their game concept and Drimify creates a bespoke offer, representing a custom project/service revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Drimify operates a no-code SaaS gamification platform that enables organizations to create, customize, and deploy interactive game-based experiences for marketing, training, events, and engagement purposes. The platform spans six core product categories (Dynamic Path multi-level journeys, Q&A quizzes/surveys, Classic Games, Instant Win chance games, Serious Games for education, and Personalised Games) and is complemented by four tiered service packs (Strategy, Assistance, Creation, Innovation) that provide professional services ranging from consulting to turn-key custom builds.

Product overview

Drimify is a gamification platform and game creation SaaS that provides a complete suite of solutions for creating interactive experiences. The platform operates on an HTML5 technology stack and offers six core product categories: Dynamic Path™ (for multi-level gaming scenarios), Questions and Answers (quizzes, surveys, assessments), Classic Games (arcade and competitive games), Instant Win Games (scratch cards, slot machines, wheels), Serious Games (educational experiences), and Personalised Games (custom concepts). These products are complemented by four service packs (Strategy, Assistance, Creation, and Innovation) that provide varying levels of expert support from planning through execution. The platform supports cross-platform deployment on mobile and desktop, multilingual content, and white-label options.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynamic Path™ Flagship gamification solution enabling creation of tailor-made multi-level gaming scenarios by combining multiple game types with interactive content (videos, images, text). Users build themed worlds, bonus levels, and aggregated scoring journeys.
• Questions and Answers Interactive questionnaire engine for creating quizzes, surveys, personality tests, product/service recommendation models, and assessments, with support for embedded video content between questions.
• Classic Games Pre-built popular game concepts including arcade, reflection, and competition games that are 100% customizable for branding and co-branding.
• Instant Win Games Chance-based games including scratch cards, slot machines, and wheel of fortune with customizable graphics and prizes; Drimify's proprietary algorithm manages prize winning distribution automatically.
• Serious Games Educational gamification experiences designed to raise awareness, educate, and engage audiences by combining educational content with multiple game mechanics for immersive learning outcomes.
• Personalised Games Bespoke game concepts developed by Drimify based on customer-submitted descriptions of their game idea or gamification project, with the team exploring feasibility and delivering tailored offers.
• Strategy Pack Strategic planning service providing expert consultation for gamification campaign development and audience engagement strategy.
• Assistance Pack Partnership service providing ongoing expert support from the creation stage through campaign launch for additional peace of mind.
• Creation Pack Turn-key gamification creation service where Drimify experts build, optimize, and deliver complete gamification solutions.
• Innovation Pack Custom service for highly ambitious and groundbreaking projects with unique demands, providing tailored solutions beyond standard offerings.

Quantifiable outcome

• SFR achieved 8 million participants and quadrupled engagement rate with Drimify
• +8 more outcomes

Named customers106 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators11 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Kahoot: Kahoot is a game-based learning and engagement platform used in corporate training, events and education. Its quiz/competitive mechanics and enterprise tier overlap materially with Drimify's Q&A, Serious Games and event use cases.
• AhaSlides: AhaSlides offers interactive presentation and audience-engagement tools (quizzes, polls, word clouds, competitions) targeting events, training and marketing teams — overlapping with Drimify's Q&A, quiz and event-engagement product lines.
• Spinify: Spinify is a gamification platform focused on sales and customer service teams, using leaderboards, contests and rewards to drive performance — directly comparable to Drimify's sales-engagement and HR/training gamification verticals.
• Influitive: Influitive is a B2B customer advocacy and engagement platform with gamification mechanics (challenges, leaderboards, rewards) aimed at driving advocacy, referrals and product adoption — the closest direct comp to Drimify's engagement/activation use cases.
• Mambo.io: Mambo.io is a gamification platform offering challenges, quizzes and rewards for employee and customer engagement, competing head-to-head with Drimify across HR/training and marketing engagement use cases.
• Wooclap: Wooclap is an interactive audience engagement platform (polls, quizzes, Q&A, competitions) widely used in education, corporate training and events — a direct functional peer for Drimify's quiz and event-activation use cases.

Broad incumbents

• HubSpot: HubSpot's Marketing Hub and Service Hub include gamified elements (spin-to-win, quizzes, lead capture) and dominate the SMB and mid-market segments where Drimify's self-serve PLG motion is strongest.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad MarTech suite including Journey Builder, Loyalty Management and engagement tooling that competes with Drimify's enterprise marketing and lead-generation gamification use cases, particularly at large enterprises where Salesforce is the system of record.
• Badgeville (SAP / CallidusCloud): Badgeville, a pioneering gamification platform, was acquired by CallidusCloud (now part of SAP SuccessFactors) and is positioned within SAP's broader HCM/employee engagement suite — a broad incumbent peer particularly relevant to Drimify's HR/training segment.
• NICE (Bunchball): NICE acquired Bunchball, one of the earliest enterprise gamification platforms, and now bundles gamification into its broader CX and employee engagement suite — a broad incumbent peer with overlap in enterprise gamification.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/drimify_com
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drimify