LetzPlay

What LetzPlay does

LetzPlay is a Brazilian cloud-based SaaS platform purpose-built for managing racquet sports facilities — tennis, beach tennis, padel, and squash. Founded in 2016 and headquartered in São Paulo under the legal entity LPTENNIS - APLICATIVOS E SERVIÇOS S/S LTDA., the platform serves academies, arenas, sports clubs, residential condominiums, leagues, and tournament circuits across Brazil, combining facility management (court reservations, lesson scheduling, membership, POS, day-use, and invoicing) with player-community features (rankings, tournaments, match statistics, head-to-head comparisons, and scouting reports). The system is delivered as a self-service web application with native iOS and Android apps, and integrates payment processing via PIX, boleto, and credit card through a partnership with iugu. LetzPlay reports 9,000+ locations and managers, 2.02 million registered players, 10.03 million matches played, 503,000 competitions organized, and R$ 3.50 billion in financial volume processed through the platform.

The company monetizes through usage-based subscriptions and transaction fees rather than fixed enterprise contracts. Core pricing is R$3.00 per active member/month for full management access (capped at R$450/month), R$1.00 per tournament registration for tournament-only users, and R$3.00 per active player/month for the rankings module (free up to 30 players, capped at R$450/month). Payment processing generates additional transaction-based revenue (boleto R$3 fixed, PIX up to R$200 at R$3 or 1.5% above, credit card at R$1.70 + 2.51%), and an unpriced 'Consultoria' consulting add-on and invoice-generation service extend monetization. Go-to-market is predominantly product-led growth via the website (letzplay.me) and app stores, supplemented by inside-sales conversion via WhatsApp and email for mid-market and enterprise inquiries, and organic referrals through an extensive Brazilian sports-organization testimonial roster.

LetzPlay is privately held with no disclosed external investors, parent companies, or funding rounds, and appears founder/owner-operated. The company marked its 10-year anniversary in January 2026 with a rebrand emphasizing its role as a connector between athletes and venues, while continuing to invest in product breadth (tournament formats, ranking systems, financial dashboards, automation) within a single-country, single-vertical footprint.

Name

LetzPlay

Legal name

LPTENNIS - APLICATIVOS E SERVIÇOS S/S LTDA.

Website

https://letzplay.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LetzPlay is a Brazilian cloud-based SaaS platform that manages racquet-sports facilities (tennis, beach tennis, padel, squash) for academies, clubs, condominiums, and leagues. It combines court bookings, lesson scheduling, tournaments, rankings, and payments into a single system serving 9,000+ locations and 2 million players in Brazil.

Ownership category

akta.pro rank

Product category

Sports Facility Management Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Gaming Community, Chat & LFG Platforms (BPAMAKAK)

Keywords

• Sports facility management
• Racquet sports software
• Court booking platform
• Tournament management software
• Tennis league management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gestão Completa (Full Management) Subscription: Monthly subscription charged per active member with a maximum cap. Includes all platform tools for court management, lessons, locations, club, rankings, tournaments, financial management, reports, and more.
2. Gestão de Torneios (Tournament Management) Subscription: Per-registration fee for tournament management. Charged when tournament registrations close.
3. Ranking de Jogos (Game Ranking) Subscription: Monthly subscription per active player with free tier up to 30 players, then charged per player with a maximum cap.
4. Payment Processing: Transaction fees for payment collection via PIX, boleto, and credit card. Boleto: R$3.00 fixed. PIX up to R$200: R$3.00; above R$200: 1.5%. Credit card: R$1.70 + 2.51%.
5. Invoice Generation: Automatic service invoice generation available as an add-on service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

LetzPlay is a cloud-based SaaS platform built exclusively for managing racquet sports facilities (tennis, beach tennis, padel, and squash) in Brazil. It provides academies, clubs, condominiums, leagues, and circuits with tools for court reservations, lesson scheduling, tournaments and rankings, financial management, payment collection via PIX/boleto/credit card, and player community features. Customers subscribe through usage-based pricing tiers and access the platform via web and native mobile apps.

Product overview

LetzPlay is a unified platform for managing racket sports facilities (tennis, beach tennis, padel, and similar sports). The core product is the 'Plataforma LetzPlay' offering complete facility management including client management, scheduling, court reservations, lessons, tournaments, rankings, financial management, and reporting. This is complemented by mobile apps for iOS and Android. The platform offers specialized modules: 'Gestão de Torneios' for tournament organization with multiple formats and categories; 'Ranking de Jogos' for point-based competition systems; 'Gestão Financeira' for financial oversight with integrated payment collection; 'Pagamentos/Cobranças via Plataforma' supporting Pix, boleto, and credit card; 'Emissão de Nota Fiscal' for automatic invoicing; 'Sistema de Mensagens' for customer communication; and 'Consultoria' as a premium add-on for business analysis. Additional modules include 'Locações Online' for court rentals, 'Aulas e Professores' for lesson management, and 'Clubinho e DayUse' for casual play access. Pricing is usage-based: Gestão Completa at R$3.00 per active member/month (max R$450), Tournament Management at R$1.00 per registration, and Game Rankings at R$3.00 per active player/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma LetzPlay (Gestão Completa)

Quantifiable outcome

• 2.02 million players on platform
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• iugu (Infraestrutura e Serviços de Pagamento S.A.)coreTechnology or IntegrationPayment infrastructure provider processing PIX, boleto, and credit card transactions for the LetzPlay platform. iugu handles all payment processing for online collections. CNPJ: 15.111.975/0001-64. This is a critical operational partnership for the platform's payment functionality.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• LeagueApps: Sports league and tournament management platform serving youth and adult sports organizations. Direct peer in the league/circuit management workflow LetzPlay offers, though focused on broader sports rather than racquet-only specialization.
• Playbypoint: Racquet-sports-focused platform combining facility management with player community, rankings, and tournaments. Most direct functional peer to LetzPlay's combined management-plus-community product, serving tennis, pickleball, and padel clubs in North America.
• CourtReserve: Court reservation and facility management SaaS purpose-built for tennis, pickleball, and racquet sport clubs. Direct overlap with LetzPlay's court booking, member management, and lesson scheduling features, though it operates primarily in the US rather than Brazil.

Emerging players

• ClubReady: Club management SaaS for fitness and wellness studios with member management, billing, and scheduling. Emerging player offering overlapping SMB club-management capabilities with racquet-sports-specific workflows being a differentiator gap.
• PerfectMind: Cloud-based club management platform for recreation, fitness, and community organizations with member management and online registration. Comparable in targeting club and recreation facility operators, though without racquet-sports tournament/ranking depth.
• Playmetrics: Operations platform for youth sports clubs and academies with registration, scheduling, and communication tools. Emerging player with comparable academy-management orientation, though focused on US youth sports rather than Brazilian adult racquet-sports leagues.

Broad incumbents

• Jonas Fitness: Established fitness club management software with billing, member tracking, and facility operations. Broad incumbent serving health/fitness clubs with workflow overlap on financial management and scheduling, but not specialized in racquet-sports competition management.
• SportsEngine: NBC Sports-owned sports management platform for youth and amateur sports organizations including registration, scheduling, and communication. Broad incumbent serving leagues similar to LetzPlay's circuit customers at much larger scale but without racquet-sports specialization.
• Mindbody: Large incumbent wellness and fitness SaaS platform (Vista Equity-backed, acquired by Mindbody in 2021) covering scheduling, payments, and member management for studios, gyms, and salons. Broad incumbent offering overlapping capabilities but not specialized in racquet-sports tournament and ranking workflows.
• WellnessLiving: All-in-one business management SaaS for fitness studios, salons, and wellness businesses with booking, payments, and reporting. Broad incumbent that competes for the same SMB venue customer LetzPlay targets, though it lacks racquet-sports-specific tournament and ranking depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/letzplay.me
• Facebookfacebook.com/letzplay.me
• LinkedInlinkedin.com/company/letzplay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LetzPlay