Level Up LLC

What Level Up LLC does

Level Up LLC is a privately held event production and live broadcasting company headquartered in Orange County, California, founded in 2010 by Alex Valle and Jimmy Nguyen. The company specializes in professional multi-camera live event production, tournament organization, and live internet streaming services for the competitive gaming and esports ecosystem, with deep specialization in the fighting game community (FGC). Level Up's core technology stack centers on multi-input, high-definition live event production integrated with third-party Content Delivery Networks for global streaming reach, distributed through Twitch.tv, Ustream.tv, and the proprietary leveluplive.tv platform. The company operates a portfolio of recurring community-owned events including Wednesday Night Fights (weekly since 2009), The Runback (weekly), and Southern California Regionals (annual), which function simultaneously as products and proof-of-capability showcases.

Level Up's customer base includes major video game publishers (Capcom, Sega, Bandai Namco, Warner Bros., CD Projekt Red, Atlus, Namco-Bandai), esports leagues and tournament organizers (MLG, ESL, Gaming Generations, Evil Geniuses), streaming platforms (Twitch), and consumer brand sponsors (Red Bull). The company has served as executive producer for marquee circuits including the Capcom Pro Tour (2018–2020), Tekken World Tour (2017), and Injustice 2 Pro Series (2017), and has produced launch events for titles including Super Street Fighter IV, Mortal Kombat, and The Witcher 3. SoCal Regionals 2013 attracted 1,200+ competitors and 746,000 unique viewers with ~25,000 peak concurrent viewership, while The Runback averages 4,200+ concurrent viewers per event.

The company generates revenue through professional services fees charged to publishers, developers, esports leagues, and brands for end-to-end event production, live broadcasting, marketing, and consulting deliverables. Pricing is not publicly disclosed; all engagements appear to be custom quotes based on event scope and client requirements. Distribution is direct-to-enterprise with no intermediary or reseller channels, and the go-to-market motion combines founder credibility within the FGC, owned-event showcases, word-of-mouth referrals from publishers, and organic social media presence across Twitter, Facebook, LinkedIn, Flickr, and YouTube.

Name

Level Up LLC

Legal name

Level Up, LLC

Website

https://levelup-productions.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Level Up LLC is a privately held Orange County, California-based event production and live broadcasting company serving video game publishers, esports leagues, and brand sponsors with multi-camera streaming and tournament management, anchored by recurring fighting game community events.

Ownership category

akta.pro rank

Product category

Esports Event Production and Broadcasting Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833)

akta.pro primary industry

Virtual Events & Conferences Live Streaming Platforms (MPACACAL)

Keywords

• Esports event production
• Live stream broadcasting
• Tournament organization services
• Gaming event management
• Live broadcast production

Headquarters

HQ city

Orange County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services — Event Production & Streaming: Level Up charges publishers, game developers, esports leagues, and event organizers for end-to-end event production, live broadcasting, and streaming services. This includes marketing, consulting, and production deliverables such as event branding, full concept design, production management, HD video/photography, social media campaigns, and CDN-supported live streaming.
2. Tournament Operations & Event Management: Revenue generated from organizing and producing owned recurring events (Wednesday Night Fights, Southern California Regionals) and episodic tournaments, including spectator and participant fees, sponsorship coordination, and brand partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Level Up, LLC is an event production and broadcast company that produces high-quality multi-camera live event coverage, live internet streaming, and tournament organization services for video game publishers, esports leagues, and brand sponsors in the competitive fighting game community. The company operates its own recurring tournament properties (Wednesday Night Fights, The Runback, Southern California Regionals) and provides end-to-end marketing, consulting, and production services for clients such as Capcom, Sega, Bandai Namco, Warner Bros., CD Projekt Red, Red Bull, MLG, and Twitch, delivering content globally through its proprietary leveluplive.tv platform and CDN-enabled streaming infrastructure.

Product overview

Level Up LLC operates as an integrated event production and broadcast solution for the competitive gaming community, combining a core live internet broadcasting platform with proprietary tournament properties. The main offering encompasses high-quality streaming production and tournament organization, supported by add-on marketing, consulting, and production service modules. Key proprietary products include the leveluplive.tv streaming platform, the weekly Wednesday Night Fights (WNF) tournament series, The Runback weekly training events, and the annual Southern California Regionals (SCR) major tournament. The company also produces and streams events for major gaming publishers including Capcom Pro Tour, Tekken World Tour, Red Bull Conquest, and various launch events for fighting game titles.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Internet Broadcasting Service End-to-end live event production and broadcasting service delivering high-quality, multi-camera high-definition coverage with directing, adaptive streaming, audio/video archiving, and CDN-enabled global distribution for gaming tournaments, publisher launch parties, esports circuits, and special events. Used by video game publishers, esports leagues, and brand sponsors.
• leveluplive.tv Streaming Platform

Quantifiable outcome

• SoCal Regionals 2013: 1,200+ competitors and spectators from around the world, 746,000 unique viewers, ~25,000 peak concurrent viewers
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Gaming GenerationscoreStrategic or Co-development Partner · 20 February 2016Gaming Generations teams up with Level Up to co-produce the Halo Championship Series at Gamers For Giving (2016). Gaming Generations is an esports tournament organizer and retailer.
• ESL (Electronic Sports League)coreStrategic or Co-development Partner · 29 August 2014Level Up partnered with ESL and Gaming Generations to produce and stream the Halo Invitational at PAX Prime 2014. ESL serves as the esports league/operator while Level Up provides production and streaming.
• University of California, Irvine (Fighting Gamers @ UCI)coreStrategic or Co-development Partner · 30 May 2014Level Up works with UC Irvine to produce the official stream of TEDxUCIrvine Conference (2014). The Fighting Gamers @ UCI student organization collaborates with Level Up on Southern California Regionals (SCR 2013 and ongoing).
• Geek and SundryminorStrategic or Co-development Partner · 5 April 2014Level Up worked with Geek and Sundry to produce the 2014 International TableTop Day event. Geek and Sundry is a gaming and entertainment media brand.
• Evil GeniusesminorStrategic or Co-development Partner · 7 March 2014Level Up traveled to Austin, Texas to produce the Monster Invitational live show and stream for Evil Geniuses at SXSW 2014.
• Evil GeniusesminorStrategic or Co-development Partner · 7 January 2014Level Up teamed up with Evil Geniuses to produce the D2L Season 4 Finals show and stream, live from Caesars Palace (January 2014). Evil Geniuses is a professional esports organization.
• Youmacon Anime ConventionminorStrategic or Co-development Partner · 1 November 2012Level Up partnered with the Youmacon Anime Convention in Detroit, MI to stream their 'Youmacon Battle Opera' series of video game tournaments.
• Super Arcade (Walnut, CA)coreStrategic or Co-development Partner · 1 February 2009Super Arcade in Walnut, CA is the home venue for Wednesday Night Fights, The Runback, Final Strike, and many other Level Up events. Super Arcade is a renowned fighting game community arcade. Level Up also produced the Arcade Relief 24-hour Stream-a-Thon (2012) to help save Super Arcade from closing.
• Red BullcoreStrategic or Co-development PartnerLevel Up productions and Red Bull team up to produce Red Bull Conquest, featuring North America's top fighting game players battling in a team circuit. This is a co-production partnership where Level Up provides production and streaming services for a Red Bull-branded tournament property.
• KeitsminorStrategic or Co-development PartnerLevel Up teams up with Keits to stream Ultimate Fighting Game Tournament 8 (UFGT8) at the Crowne Plaza in Northbrook, IL. Keits is a fighting game community figure and tournament organizer.
• TwitchcoreTechnology or IntegrationTwitch.tv is the primary streaming platform for Level Up's live internet broadcasts. Level Up is recognized by Twitch's Outreach Manager as the premier fighting game broadcasting organization. Level Up has partnered with Twitch on multiple projects including Injustice 2 Pro Series 2017 and various publisher events.
• Content Delivery Networks (CDNs)coreTechnology or IntegrationLevel Up incorporates content delivery network technologies to bring diverse programming to a global audience. CDN support is listed as a core production capability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beyond the Summit: Beyond the Summit is an esports broadcast production studio that produces multi-game tournament coverage and owns VGBootCamp. It is directly comparable to Level Up as a third-party production service provider for publishers and tournament organizers.
• Freaks 4U Gaming: Freaks 4U Gaming is a Berlin-based esports content, broadcast, and marketing agency serving publishers, leagues, and brands. It competes with Level Up in providing full-service broadcast production and brand activation for competitive gaming.
• VGBootCamp: VGBootCamp is a fighting-game-community-focused broadcast and content production company that produces tournament streams, commentary, and VOD archives — directly overlapping with Level Up's FGC broadcast and event-production core.
• Panda Creative: Panda Creative is an esports broadcast and content production agency that provides multi-camera tournament coverage and brand activation services across fighting games and other esports — closely matching Level Up's production and streaming model.

Broad incumbents

• DreamHack: DreamHack is a large-scale gaming festival and esports event operator with broadcast production capabilities. It overlaps with Level Up in producing gaming tournaments and streaming content, though at substantially larger scale and broader genre coverage.
• Mainstage (BLAST Premier production arm): BLAST operates premium esports broadcast production for multiple titles, providing turnkey event production and streaming services. It is a broader incumbent competing for publisher broadcast mandates alongside Level Up.
• Gfinity: Gfinity operates esports event production and broadcast infrastructure at larger scale than Level Up, including league operations. It overlaps in tournament production and streaming services for publishers and is a broader incumbent in the same space.
• ESL (now ESL FACEIT Group): ESL operates one of the largest esports broadcast production organizations globally and runs circuit-level tournaments. It partners with Level Up on projects like the Halo Invitational at PAX Prime and competes for publisher circuit production mandates.

Others

• Capcom Fighters (internal production team): Capcom operates internal production for the Capcom Pro Tour and other circuits, occasionally partnering with Level Up. It represents both an existing client relationship and the primary in-house substitute that could displace Level Up's services.
• Twitch (Esports Partnerships): Twitch is both a distribution partner for Level Up's broadcasts and a producer of tournaments like TwitchCon. As the dominant live-streaming platform, Twitch sits adjacent to Level Up's ecosystem and could potentially internalize production it currently outsources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/levelupseries
• YouTubeyoutube.com/levelupseries
• Facebookfacebook.com/levelupseries
• LinkedInlinkedin.com/company/level-up-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level Up LLC